{"id":1428,"date":"2014-01-31T01:00:27","date_gmt":"2014-01-31T07:30:27","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=1428"},"modified":"2021-02-26T16:28:27","modified_gmt":"2021-02-26T16:28:27","slug":"poster-boy","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=1428","title":{"rendered":"The &#8220;Poster Boy&#8221; Formula: How I got my first 10,000 readers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1430\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/01\/Untitled_2_key8.png\" alt=\"Untitled_2_key\" width=\"857\" height=\"613\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1430\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/01\/Untitled_2_key8.png\" alt=\"Untitled_2_key\" width=\"857\" height=\"613\" \/><\/noscript><\/p>\n<p>This is the strategy I have used to go from not having a business to being featured on Lifehacker, quitting my job and doubling my salary in 8 months.<\/p>\n<p>I call it the &#8216;<strong>Poster Boy<\/strong>&#8221; strategy.<\/p>\n<p><strong>Origins<\/strong>: <a href=\"https:\/\/twitter.com\/noahkagan\" target=\"_blank\" rel=\"noopener noreferrer\">Noah Kagan<\/a> <a href=\"https:\/\/www.quora.com\/Marketing\/What-are-key-strategies-to-acquire-first-100K-users-with-zero-marketing-budget\/answer\/Noah-Kagan?srid=wF&amp;share=1&amp;utm_source=buffer&amp;utm_medium=twitter&amp;utm_campaign=Buffer%253A%252Bbbalfour%252Bon%252Btwitter&amp;buffer_share=1b5eb\" target=\"_blank\" rel=\"noopener noreferrer\">devised<\/a> it at 5 a.m. in his underwear while sitting on his couch.<\/p>\n<p>It has taken my business from\u2026well\u2026not being a business, to doubling my salary and getting over 10,000 readers to my website. So, I\u2019m sort of a fan.<\/p>\n<p><strong>Here it is:<!--more--><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1476\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/detroit-joey-infographic_001.png\" alt=\"detroit-joey-infographic_001\" width=\"927\" height=\"1388\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1476\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/detroit-joey-infographic_001.png\" alt=\"detroit-joey-infographic_001\" width=\"927\" height=\"1388\" \/><\/noscript><\/p>\n<h2>SHORT VERSION<\/h2>\n<p>Every business owner wants to show prospective customers that their product works. The best way to do that is to showcase their most successful customers.<\/p>\n<p><strong>Your Job<\/strong>: Be <em>that<\/em> story. Be the <a href=\"https:\/\/www.urbandictionary.com\/define.php?term=poster%20boy\" target=\"_blank\" rel=\"noopener noreferrer\">Poster Boy<\/a>.<\/p>\n<p>Companies spend $10&#8217;s of thousands advertising their services and products. Often times those advertisements are case studies of their customers.<\/p>\n<p>Apple does it, GE does it and nearly every small business does it as well.<\/p>\n<p>Here is a screenshot of Apples ad for the iPhone 5. It features Lonely Planet Travel Guides.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=xNsGNlDb6xY\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Apple_-_Introducing_iPhone_5_-_YouTube.png\" alt=\"Apple_-_Introducing_iPhone_5_-_YouTube\" width=\"718\" height=\"580\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Apple_-_Introducing_iPhone_5_-_YouTube.png\" alt=\"Apple_-_Introducing_iPhone_5_-_YouTube\" width=\"718\" height=\"580\" \/><\/noscript><\/a><\/p>\n<p>How many of the 1,866,396 people who watched this video downloaded the app? What was that small mention worth?<\/p>\n<p>If 1\/2 of 1% of the viewers downloaded one of their $14.99 travel guides, that small mention would be worth $139.871.<\/p>\n<p>Interested now?<\/p>\n\t\n\t\t<blockquote class=\"gt-cta\">\n\t\t\t\n\t\t\t<div class=\"grid-container\">\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><noscript><img decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<span class=\"subhead\">\n\t\t\t\t\tGet it Free\t\t\t\t\t<\/span>\n\t\t\t\t\t<strong>FREE Bonus:<\/strong> I recorded a 15-minute training to show you exactly how to use this \"Poster Boy\" approach to get industry leaders to feature your business to their audience. Click the button to unlock free 24-hour access to the training now!\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t<a class=\"button\" data-modal=\"8371\">Get My 24-Hour Pass!<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/blockquote>\n\t\t\n\t\t\n<div class=\"modal-backdrop\" data-id=\"8371\">\n\t\n\t<div class=\"modal-window-container\">\n\t\t\n\t\t<div class=\"modal-window\">\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t<a class=\"close\">\n\t\t\t\t<i class=\"fal fa-times\"><\/i>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"progress\">\n\t\t\t\t<div class=\"bar\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<p class=\"modal-title\">Just One More Step...<\/p>\n\t\t\t\t\t\t\n\t\t\t<div class=\"modal-entry-content\">\n\t\t\t\tEnter your email address to unlock your free 24-hour pass to the Poster Boy training.\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"cta-form\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<form method=\"post\" class=\"grid-container grid-parent\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"email-field-container\">\n\t\t\t\t\t\t<input type=\"Email\" name=\"gt_upgrade_email\" placeholder=\"Your Email Address\" required \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t\t<input type=\"submit\" value=\"Get My 24-Hour Pass!\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_tag\" value=\"Lead Magnet: Mini Webinar Blog Trigger\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_id\" value=\"8371\" \/>\n\t\t\t\t\n\t\t\t\t<\/form>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"disclaimer\">\n\t\t\t\tWe\u2019ll never share or rent your information. Unsubscribe any time.\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"side-image\"><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\n\n<p><span style=\"color: #404040; font-size: 24px; font-weight: bold; line-height: 33.599998474121094px;\">METHODOLOGY<\/span><\/p>\n<p>The formula is basic. Find established companies that have your target audience and become their poster boy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1444\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Untitled_2_key1.png\" alt=\"Untitled_2_key\" width=\"904\" height=\"362\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1444\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Untitled_2_key1.png\" alt=\"Untitled_2_key\" width=\"904\" height=\"362\" \/><\/noscript><\/p>\n<p>Starting a business is one of the most daunting things you can do.<\/p>\n<p>The single biggest question that I struggled with for years was, &#8220;How do I go from no customers to a lot of customers?&#8221;<\/p>\n<p>This is your answer. It is what I did and it works.<\/p>\n<p>Each time I have executed this strategy my audience has grown by 10-20%. This took me from exactly ZERO email subscribers to over 10,000 total readers in the last 4 months.<\/p>\n<h2>HOW TO DO IT<\/h2>\n<h2><span style=\"font-size: 18px; line-height: 25.200000762939453px;\">1.)\u00a0<\/span><strong style=\"font-size: 18px; line-height: 25.200000762939453px;\">Identify who you are targeting<\/strong><\/h2>\n<p>Who is your company geared toward?<\/p>\n<p>I was targeting people exactly like me.<\/p>\n<p>My audience was defined as people that:<\/p>\n<ol>\n<li>Had a day job<\/li>\n<li>Hated that job<\/li>\n<li>Wanted to get out as fast as possible<\/li>\n<li>Wanted to start a business to do that<\/li>\n<\/ol>\n<p>If you are selling training videos for doctors, your target market is Doctors that want to be trained.<\/p>\n<p>If you are selling subscription skin care products, your target market is people that care about their skin.<\/p>\n<p>Refine it, get very specific.<\/p>\n<p><strong>Example<\/strong>: Women who are 18- 28 years old that live within 50 miles of the beach.<\/p>\n<p>I keep a picture above my desk to make sure I don&#8217;t forget who my audience is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1453\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/photo__83_-1024x530.png\" alt=\"photo__83_\" width=\"1024\" height=\"530\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1453\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/photo__83_-1024x530.png\" alt=\"photo__83_\" width=\"1024\" height=\"530\" \/><\/noscript><\/p>\n<h3>2.)\u00a0<strong>Offer a &#8220;thing&#8221;<\/strong><\/h3>\n<p>I started by offering a <a href=\"https:\/\/blog.growthtools.com\/video-course\" target=\"_blank\" rel=\"noopener noreferrer\">course<\/a> on my website that taught novice entrepreneurs how to build videos to grow their business. Making awesome explainer videos is hard. I made it simple and affordable.<\/p>\n<p>If you don&#8217;t feel like you can make a course, offer a 2 page guide about your product. Whatever you do, just make sure the quality is excellent and that the offer is relevant to your target audience.<\/p>\n<p>Here are some ideas:<\/p>\n<p>1) &#8220;Beginners Guide to Crossfit&#8221;<br \/>\n2) &#8220;Complete guide to skin care in the Winter&#8221;<br \/>\n3) &#8220;Explainer Videos Bootstrapped&#8221;<\/p>\n<p>By offering a &#8216;thing&#8217; you will be able to capture the traffic comes your way.<\/p>\n<p>I made a big error the <a href=\"https:\/\/www.evernote.com\/shard\/s61\/sh\/3a61c75a-ef44-43f9-a474-4ec313f4cc61\/0ce6522a9045aa05990a1cbcf0b24bff\/deep\/0\/How-to-be-the-best-kind-of-selfish.---Jon-Acuff's-Blog.png\" target=\"_blank\" rel=\"noopener noreferrer\">first time<\/a> I used this method and lost out on thousands of potential leads by not having a way for them to be reminded about me.<\/p>\n<p><strong>Note<\/strong>: If you can&#8217;t think of anything to make, pick a different subject.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1455\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Videofruit___awesome_video__made_easyVideofruit_-_awesome_video__made_easy.png\" alt=\"Videofruit___awesome_video__made_easyVideofruit_-_awesome_video__made_easy\" width=\"738\" height=\"433\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1455\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Videofruit___awesome_video__made_easyVideofruit_-_awesome_video__made_easy.png\" alt=\"Videofruit___awesome_video__made_easyVideofruit_-_awesome_video__made_easy\" width=\"738\" height=\"433\" \/><\/noscript><\/p>\n<h3>3.) <strong>Make a list of people that are already talking to your audience<\/strong>:<\/h3>\n<p><strong>My audience:<\/strong> People like me. Sick of their job. Want to start an online business.<\/p>\n<p><strong>Question:<\/strong> Where are those people hanging out online?<\/p>\n<p>That was an easy question since <strong>I<\/strong> was my own target audience. I was taking <a href=\"https:\/\/monthly1k.com\">courses<\/a> on starting a business, reading blog post about it and listening to <a href=\"https:\/\/mixergy.com\" target=\"_blank\" rel=\"noopener noreferrer\">podcast<\/a>\u00a0by people who had started successful businesses.<\/p>\n<p>I used a Google Doc to help with this step. I wrote out three different list.<\/p>\n<p><strong>List #1<\/strong>: People who I respected in the industry that already had established relationships with my target audience.<\/p>\n<p><strong>List #2:<\/strong> Products that I used (or knew of) that were used by people in this industry.<\/p>\n<p><strong>List #3<\/strong>: Companies that advertised on these sites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Poster_Boy_Formula.png\" alt=\"Poster_Boy_Formula\" width=\"695\" height=\"221\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Poster_Boy_Formula.png\" alt=\"Poster_Boy_Formula\" width=\"695\" height=\"221\" \/><\/noscript><\/p>\n<h3>4.) Filter it down<\/h3>\n<p>Then I identified those that I had a relationship with. I quantified a relationship as:<\/p>\n<ul>\n<li>Bought a product from them<\/li>\n<li>Subscribe to their service<\/li>\n<li>Had an email conversation<\/li>\n<li>Tweeted back and forth<\/li>\n<li>Read a recent article<\/li>\n<li>Bought their book<\/li>\n<li>Met them in person<\/li>\n<\/ul>\n<p>Then I ranked the level of relationship on a scale of 1 to 5. With a 5 being a very good relationship and 1 being none at all.<\/p>\n<h3>5.) Make a choice<\/h3>\n<p>Next, I picked the one that had the highest ranking and that I felt I had the best chance of success with.<\/p>\n<p>Remember, my goal was to be someone&#8217;s poster boy. To be a case study for someone that had a big engaged audience of my companies target audience so that they would tell their audience all about me.<\/p>\n<p><strong>My choice:<\/strong>\u00a0Earlier in 2013 I purchased\u00a0Appsumo&#8217;s &#8220;<a href=\"https:\/\/monthly1k.com\" target=\"_blank\" rel=\"noopener noreferrer\">How to make a\u00a0$1000 per month business<\/a>&#8221; course. It walks you from the &#8216;idea&#8217; stage of starting a business, all the way through scaling your product.<\/p>\n<p>At this point I had partially finished the course, participated in its Facebook group and exchanged emails with several of the courses creators.<\/p>\n<p><b>Relevant<\/b><strong>\u00a0Audience:<\/strong> Check<\/p>\n<p><b>Established<\/b><strong>\u00a0Relationship:<\/strong> Check<\/p>\n<h3>6.) What happens now?<\/h3>\n<p>Based on the rankings, I chose Appsumo as the &#8216;most-likely-to-suceed&#8217; candidate. Now, all of my effort went into building a relationship with them and being the most successful student I could be in their course.<\/p>\n<p>I reported back to them on my progress as I went along.<\/p>\n<p>I asked for advice.\u00a0I shared failures.<\/p>\n<p>Tell them about it. Let your target company know:<\/p>\n<ul>\n<li>How you are using their product<\/li>\n<li>What results you are having<\/li>\n<li>The good, the bad the ugly<\/li>\n<\/ul>\n<p>Write a detailed case study of how you used their product or service. Give all of the details. Tweet to the owners of the company and let them know what you are doing with the product.<\/p>\n<table style=\"background-color: #fafccf; width: 100%;\" border=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td><strong>Example<\/strong>: Below is a tweet exchange I had as I was writing this post. This was to the owner of a popular SaaS company who has a nearly identical audience as me, only 100x larger.<br \/>\nLater in the conversation he agreed to allow me to write a full case study as a guest blog post on their site. All of this happened because of a 20 word Tweet where I shared the success I had with his product.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Main_Window.png\" alt=\"Main_Window\" width=\"532\" height=\"159\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Main_Window.png\" alt=\"Main_Window\" width=\"532\" height=\"159\" \/><\/noscript><strong>Note<\/strong>: I shot a video talking about how this opportunity came about. I&#8217;ll tell you who the company is and how the opportunity came about. It is in the free bonus section. [content_upgrade id=&#8221;31&#8243;]Check it out.[\/content_upgrade]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>I shared detailed numbers, clients and big wins with Appsumo. I told them about my successes and failures. I gave detailed revenue numbers.<\/p>\n<p><span style=\"color: #404040; font-size: 24px; font-weight: bold; line-height: 33.599998474121094px;\">RESULTS<\/span><\/p>\n<p><strong>The results:<\/strong>\u00a0They\u00a0<a href=\"https:\/\/www.evernote.com\/shard\/s61\/sh\/c477c2bc-d8f8-4e30-b836-80d325d128e3\/343195b4e38a5957d35138c7eac9b74d\/deep\/0\/How-Bryan-went-from--wantrepreneur--to-making-more-than-$10,000.png\" target=\"_blank\" rel=\"noopener noreferrer\">emailed their list<\/a>\u00a0(over 600,000 people) about my case study, featured\u00a0<a href=\"https:\/\/blog.growthtools.com\" target=\"_blank\" rel=\"noopener noreferrer\">Videofruit<\/a>\u00a0on their course\u00a0<a href=\"https:\/\/monthly1k.com\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a>, included me in a\u00a0<a href=\"https:\/\/www.evernote.com\/shard\/s61\/sh\/bc9ac1ef-fe19-42a5-91ed-9a34782410e3\/48f3cb6d5c0e280e71e545636b5b7e55\/deep\/0\/How-to-Make-a-$1,000-a-Month-Business-(and-6-People-Who-Have).jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Lifehacker article<\/a>\u00a0and I worked with them on their\u00a0<a href=\"https:\/\/sumome.com\" target=\"_blank\" rel=\"noopener noreferrer\">latest product launch<\/a>.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/How_To_Make_a__1_000_a_Month_Business_by_AppSumo.png\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/How_To_Make_a__1_000_a_Month_Business_by_AppSumo-1024x748.png\" alt=\"How_To_Make_a__1_000_a_Month_Business_by_AppSumo\" width=\"1024\" height=\"748\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/How_To_Make_a__1_000_a_Month_Business_by_AppSumo-1024x748.png\" alt=\"How_To_Make_a__1_000_a_Month_Business_by_AppSumo\" width=\"1024\" height=\"748\" \/><\/noscript><\/a><\/p>\n<p><strong>My total investment:<\/strong><\/p>\n<ul>\n<li>$0<\/li>\n<li>Butt load of effort<\/li>\n<\/ul>\n<p>I have collected over 400 email addresses as a direct result of traffic from being a &#8216;Poster Boy&#8217; of one company.<\/p>\n<p>Based on the spreadsheet I shared above, I have at least 3 companies that I need to replicate this strategy with.<\/p>\n<p>I can&#8217;t tell you how much traffic you will get, if it will work as well for you as it did for me, if your business will be emailed out to over 1 million\u00a0<i>targeted<\/i>\u00a0readers or not.<\/p>\n<p>I can tell you that it <strong>will work <\/strong>though.<\/p>\n<p>I have used this strategy twice and it has worked brilliantly both times. Small sample size? Maybe.<\/p>\n<p>But every business needs case studies. Be the case study. Be the Poster Boy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1464\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics.png\" alt=\"Audience_Overview_-_Google_Analytics\" width=\"812\" height=\"191\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics.png 812w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics-300x70-1.jpg 300w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1464\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics.png\" alt=\"Audience_Overview_-_Google_Analytics\" width=\"812\" height=\"191\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics.png 812w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/02\/Audience_Overview_-_Google_Analytics-300x70-1.jpg 300w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/noscript><\/p>\n<h2>WHAT NEXT<\/h2>\n<p>If you\u2019re stuck, I get it. I\u2019m writing this to Bryan from 12 months ago who was stuck as well.<\/p>\n<p>Taking this info and applying it can be hard.<\/p>\n<p>That&#8217;s why I put together a video training that shows you how to use this &#8220;Poster Boy&#8221; approach to take your business to 6 figures and beyond. Check it out now!<\/p>\n\t\n\t\t<blockquote class=\"gt-cta\">\n\t\t\t\n\t\t\t<div class=\"grid-container\">\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><noscript><img decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<span class=\"subhead\">\n\t\t\t\t\tGet it Free\t\t\t\t\t<\/span>\n\t\t\t\t\t<strong>FREE Bonus:<\/strong> I recorded a 15-minute training to show you exactly how to use this \"Poster Boy\" approach to get industry leaders to feature your business to their audience. Click the button to unlock free 24-hour access to the training now!\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t<a class=\"button\" data-modal=\"8371\">Get My 24-Hour Pass!<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/blockquote>\n\t\t\n\t\t\n<div class=\"modal-backdrop\" data-id=\"8371\">\n\t\n\t<div class=\"modal-window-container\">\n\t\t\n\t\t<div class=\"modal-window\">\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t<a class=\"close\">\n\t\t\t\t<i class=\"fal fa-times\"><\/i>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"progress\">\n\t\t\t\t<div class=\"bar\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<p class=\"modal-title\">Just One More Step...<\/p>\n\t\t\t\t\t\t\n\t\t\t<div class=\"modal-entry-content\">\n\t\t\t\tEnter your email address to unlock your free 24-hour pass to the Poster Boy training.\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"cta-form\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<form method=\"post\" class=\"grid-container grid-parent\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"email-field-container\">\n\t\t\t\t\t\t<input type=\"Email\" name=\"gt_upgrade_email\" placeholder=\"Your Email Address\" required \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t\t<input type=\"submit\" value=\"Get My 24-Hour Pass!\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_tag\" value=\"Lead Magnet: Mini Webinar Blog Trigger\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_id\" value=\"8371\" \/>\n\t\t\t\t\n\t\t\t\t<\/form>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"disclaimer\">\n\t\t\t\tWe\u2019ll never share or rent your information. Unsubscribe any time.\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"side-image\"><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\n\n","protected":false},"excerpt":{"rendered":"<p>This is the strategy I have used to go from not having a business to being featured on Lifehacker, quitting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1428"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/1430"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}