{"id":1652,"date":"2014-03-03T11:50:48","date_gmt":"2014-03-03T18:20:48","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=1652"},"modified":"2015-09-18T06:18:21","modified_gmt":"2015-09-18T11:18:21","slug":"neville-strategy","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=1652","title":{"rendered":"How Neville Medhora turned a $10 eBook into a $250 sale"},"content":{"rendered":"

I just stumbled upon a KILLER strategy that I had to share.<\/p>\n

Appsumo<\/a> is running a deal on a $10 eBook today for the Kopywriting Checklist<\/a>\u00a0by Neville Medhora<\/a>.<\/p>\n

The book is a short 17 page guide that helps you “write amazing copy to make more money”\u00a0(It really is good, if you write anything on a regular basis buy it).<\/p>\n

However, the best part of the book is the END<\/strong>. He implements a technique that no one is using but everyone should be.<\/p>\n

If you have an eBook, free guide or any type of downloadable you are currently offering you need to start using this immediately.<\/p>\n

Here it is:<\/strong><\/p>\n

\"https___s3_amazonaws_com_secure_s3_appsumo_com_kopywriting-checklist_The-Kopywriting-Checklist_pdf\"

At the end of the book Neville gives you an easy way to buy more<\/strong> stuff from him by linking out to his other product offerings.<\/p>\n

    \n
  1. His\u00a0free<\/a> email newsletter<\/li>\n
  2. His $69 course<\/a> on copywriting<\/li>\n
  3. His $5 book<\/a> on copywriting<\/li>\n
  4. One-on-one coaching<\/a> session with him for $250.<\/li>\n<\/ol>\n

    Think his conversion rate will be high on those? You better believe it.<\/p>\n

    This is super simple to do, but is something I hardly EVER see anyone use. Even the big wigs online.<\/p>\n

    Ramit Sethi:\u00a0<\/strong>Free eBook download from iwillteachyoutoberich.com<\/a><\/p>\n

    \"example1\"

    Gary Vaynerchuk: <\/strong>Free promotional chapter of his new book\u00a0“<\/strong>Jab, Jab, Jab, Right Hook”<\/p>\n

    \"example3\"

    Neville Medhora:<\/strong> Even Neville didn’t include an easy clickable call to action at the end of his Kindle eBook. This would be a great way to convert people that found him via Amazon to regular readers and customers.<\/p>\n

    \"Screenshot_3_3_14__12_10_PM\"

    \n

    PRO TIP\u2122<\/strong><\/h2>\n

    When implementing this strategy, be sure to use UTM parameters<\/a> on your links so you can track the number of people that actually click through and buy your products.<\/p>\n

    You can use the Google URL Builder<\/a> to quickly tag your links.<\/p>\n

    \"Untitled_2_key\"

    Neville did this with only 1 of the 4 links so it will be a much harder to pin down exactly how many people bought his different offering as a result of this strategy.<\/p>\n

    If you liked this, you should checkout: <\/strong>The ‘Poster Boy’ Formula: A guide to how I got featured on Lifehacker (and how you can too)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    I just stumbled upon a KILLER strategy that I had to share. Appsumo is running a deal on a $10…<\/p>\n","protected":false},"author":1,"featured_media":1655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1652"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/1655"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}