{"id":1677,"date":"2014-03-04T09:01:00","date_gmt":"2014-03-04T15:31:00","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=1677"},"modified":"2014-03-05T11:15:06","modified_gmt":"2014-03-05T17:45:06","slug":"buffer-surprise","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=1677","title":{"rendered":"Buffer just made my day (and 3 examples of how you can too)"},"content":{"rendered":"<p><a href=\"https:\/\/bufferapp.com\" target=\"_blank\">Buffer<\/a> just quietly released a new feature today.\u00a0There was no blog post, no tweet, no email&#8230;nothing.<\/p>\n<p>Here is their Twitter feed from the last few hours:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1678\" alt=\"Buffer__buffer__on_Twitter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter.png\" width=\"632\" height=\"498\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter.png 632w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter-300x236.png 300w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1678\" alt=\"Buffer__buffer__on_Twitter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter.png\" width=\"632\" height=\"498\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter.png 632w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer__buffer__on_Twitter-300x236.png 300w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/noscript><\/p>\n<p>So, this morning when I logged in I had no idea anything had changed. My morning routine usually goes something like this:<\/p>\n<ul>\n<li><strong>5:30 AM:<\/strong> Alarm. Snooze. Stammer. Wakeup.<\/li>\n<li><strong>6:00 AM:<\/strong> Shower.<\/li>\n<li><strong>6:30 AM:<\/strong> Cook food. Eat food.<\/li>\n<li><strong>7:00 AM:<\/strong> Yoga. Check Bank account.<\/li>\n<li><strong>8:00 AM.<\/strong> Read Twitter. <strong style=\"font-style: normal;\">Buffer cool articles I read.<\/strong><\/li>\n<\/ul>\n<p>Today there was a &#8220;!&#8221; at the end of &#8216;Buffer cool articles I read&#8217; due to an awesome little feature they quietly rolled out.<!--more--><\/p>\n<p>It&#8217;s not something that Techcrunch will write about or that will trend across Twitter. It&#8217;s small and kind of ghetto still, but I love it. And anyone that uses Buffer on a regular basis will do.<\/p>\n<p><strong>So here is the deal:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Buffer\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer.png\" width=\"799\" height=\"501\" \/><noscript><img loading=\"lazy\" decoding=\"async\" alt=\"Buffer\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer.png\" width=\"799\" height=\"501\" \/><\/noscript><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Buffer.png\"><br \/>\n<\/a><em>(If you don&#8217;t know what Buffer is, go <a href=\"https:\/\/blog.bufferapp.com\/the-10-most-useful-buffer-features-for-a-more-powerful-social-media-presence\" target=\"_blank\">catch up real quick<\/a>)<\/em><\/p>\n<p>Buffer now suggest content for you to share based on previous content you (and everyone else that uses Buffer) has shared previously.<\/p>\n<p><strong>It goes like this:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/videofruit\" target=\"_blank\">@videofruit <\/a>Tweets a lot about video marketing and business growth<\/li>\n<li>Buffer see&#8217;s that<\/li>\n<li>Buffer see&#8217;s <a href=\"https:\/\/twitter.com\/reelseo\" target=\"_blank\">@reelseo<\/a> also Tweets about similar stuff<\/li>\n<li><a href=\"https:\/\/twitter.com\/reelseo\" target=\"_blank\">@reelseo<\/a>\u00a0has a Tweet that gets a boatload of clicks<\/li>\n<li>Buffer suggest that I tweet it as well.<\/li>\n<li>I tweet it<\/li>\n<li>My people love it too<\/li>\n<li>Bryan is happy \ud83d\ude42<\/li>\n<li>Buffer gets more money from Bryan<\/li>\n<\/ul>\n<p>It&#8217;s simple, hardly noticed, not talked about and yet works really well.<\/p>\n<p>How can you do something simple and surprising for your customers? I brainstormed three examples:<\/p>\n<p><strong>Exmaple 1:<\/strong> <a href=\"https:\/\/blog.growthtools.com\" target=\"_blank\">Videofruit.com<\/a><em><br \/>\n<\/em><\/p>\n<ul>\n<li>One of the number 1 request I get with my &#8220;<a href=\"https:\/\/blog.growthtools.com\/video-course\" target=\"_blank\">Bootstrapper&#8217;s Guide to Explainer Videos<\/a>&#8221; course is to include a list of contractors that my students can use so they can AVOID the hiring process (major pain point). I could include a little &#8216;Buffer Style&#8217; box at the top of the course that includes a link to a list of my current contractors.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1684\" alt=\"Videofruit___Introduction__Let\u2019s_get_started\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started.png\" width=\"1071\" height=\"817\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started.png 1071w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started-300x228.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started-1024x781.png 1024w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1684\" alt=\"Videofruit___Introduction__Let\u2019s_get_started\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started.png\" width=\"1071\" height=\"817\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started.png 1071w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started-300x228.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Videofruit___Introduction__Let\u2019s_get_started-1024x781.png 1024w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><\/noscript><\/p>\n<p><strong>Example 2<\/strong>: <a href=\"https:\/\/leadpages.net\" target=\"_blank\">Leadpages.net<\/a><\/p>\n<ul>\n<li>LeadPages is a great tool for collecting email addresses and building landing pages. But I suck at writing headlines and stuff that makes people actually want to buy from me. Several of my friends have the same issue. In fact there are entire <a href=\"https:\/\/kopywritingkourse.com\/\" target=\"_blank\">courses<\/a> and a <a href=\"https:\/\/www.amazon.com\/s\/ref=nb_sb_noss?url=search-alias%3Daps&amp;field-keywords=copywriting\" target=\"_blank\">multitude of books<\/a> (987 to be exact) written on this exact topic. What if LeadPages had a suggestion box to help you with that?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1686\" alt=\"LeadPages\u2122_-_My_Leadboxes\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes.png\" width=\"1308\" height=\"576\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes.png 1308w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes-300x132.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes-1024x450.png 1024w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1686\" alt=\"LeadPages\u2122_-_My_Leadboxes\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes.png\" width=\"1308\" height=\"576\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes.png 1308w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes-300x132.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/LeadPages\u2122_-_My_Leadboxes-1024x450.png 1024w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\" \/><\/noscript><\/p>\n<p><strong>\u00a0Example 3:<\/strong> <a href=\"https:\/\/pipedrive.com\" target=\"_blank\">Pipedrive.com<\/a><\/p>\n<ul>\n<li>I <strong>JUST<\/strong> started using Pipedrive a few weeks ago. It&#8217;s a tool that allows you to organize your customers and manage your relationship with them. I&#8217;m using it for a manual outreach campaign that we&#8217;re testing at Videofruit. However, new tools like this can be overwhelming. What if they did something like this?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1691\" alt=\"Pipedrive surprise and deligth\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium.png\" width=\"1368\" height=\"736\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium.png 1368w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium-300x161.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium-1024x550.png 1024w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1691\" alt=\"Pipedrive surprise and deligth\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium.png\" width=\"1368\" height=\"736\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium.png 1368w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium-300x161.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/03\/Youtube_Public_Speaking_Services_and_Evernote_Premium-1024x550.png 1024w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\" \/><\/noscript><\/p>\n<p>Alright its your turn. What is something simple you could do in your business to blow away your customers? Tell me in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buffer just quietly released a new feature today.\u00a0There was no blog post, no tweet, no email&#8230;nothing. Here is their Twitter&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1677"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/1677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/1678"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}