{"id":227,"date":"2013-11-01T01:00:25","date_gmt":"2013-11-01T01:00:25","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=227"},"modified":"2015-09-14T21:01:35","modified_gmt":"2015-09-15T02:01:35","slug":"if-color","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=227","title":{"rendered":"[VIDEO] What do Uber and Rolls Royce have in common?"},"content":{"rendered":"<p><a href=\"https:\/\/blog.growthtools.com\/blog\/if-color\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-228\" alt=\"PicMonkey Collage.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-1024x512.jpg\" width=\"1024\" height=\"512\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-1024x512.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-300x150.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-228\" alt=\"PicMonkey Collage.jpg\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-1024x512.jpg\" width=\"1024\" height=\"512\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-1024x512.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2013\/10\/PicMonkey-Collage.jpg-300x150.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p>What do Uber and Rolls Royce have in common?<\/p>\n<p>How about Ruth&#8217;s Chris and Mortons Steakhouse?<\/p>\n<p>They all have black logos. The big question is why?<\/p>\n<p><!--more--><\/p>\n<p>Personally I never consider the color of something before I buy it. But as it turns out I do, subconsciously. The color of your product, web page, logo, car, shirt and tattoo have a massive impact on how people perceive you.<\/p>\n<p>Studies have shown that we attach premium quality to the color black and we attach clearance sales and blow-out savings with the color red.\u00a0Even though you have never paid attention to color it doesn&#8217;t change the fact that they have a very large impact on what you buy and how you interact with people.<\/p>\n<p>Recently KISSmetrics published an infographic on the power that colors have on our perception and buying habits. We&#8217;ve turned it into a video! (because that&#8217;s what we do)<\/p>\n<p><strong>Watch<\/strong> it for some other crazy insights:<br \/>\n<iframe loading=\"lazy\" name=\"wistia_embed\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/t4phy3fvbn?videoFoam=true\" height=\"323\" width=\"574\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n<strong>&gt; Share the\u00a0<\/strong><a href=\"https:\/\/clicktotweet.com\/X27Bf\" target=\"_blank\">Video<br \/>\n<\/a><strong>&gt; See Kissmetrics original\u00a0<\/strong><a href=\"https:\/\/blog.kissmetrics.com\/color-psychology\/\" target=\"_blank\">Infographic<br \/>\n<\/a><strong>&gt; Download After Effects <a onclick=\"javascript:_gaq.push(['_trackPageview','test-download'])\" href=\"https:\/\/yahoo.com\">Template<\/a><br \/>\n<strong>&gt; Make videos like this:\u00a0<\/strong><a href=\"https:\/\/blog.growthtools.com\/video-course\" target=\"_blank\">Learn<\/a><\/strong><\/p>\n<h3><strong>Facts and Stats to Tweet<\/strong><\/h3>\n<ul>\n<li>93% of customers decision are based on the visual appearance of an item [<a href=\"https:\/\/clicktotweet.com\/Q4nr0\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>85% of shoppers place color as a primary reason for why they buy a product [<a href=\"https:\/\/clicktotweet.com\/dq5pJ\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Color increases brand recognition by 80% [<a href=\"https:\/\/clicktotweet.com\/a7mce\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Black = Used to market luxury products [<a href=\"https:\/\/clicktotweet.com\/B31kl\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Orange = Aggressive. Create call to action. Subscribe, buy or sell [<a href=\"https:\/\/clicktotweet.com\/9TLe9\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Pink = Romantic and feminine. Used to market to young women and girls [<a href=\"https:\/\/clicktotweet.com\/b215G\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Purple = Used to sooth and calm. Often seen in beauty products [<a href=\"https:\/\/clicktotweet.com\/lE1dR\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Red = Energy. Increases health rate and create urgency [<a href=\"https:\/\/clicktotweet.com\/3GqE3\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Blue = Create trust and security. Often seen in bank and business [<a href=\"https:\/\/clicktotweet.com\/ef340\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Green = Associated with wealth. Easiest color for the eyes to process [<a href=\"https:\/\/clicktotweet.com\/gf569\" target=\"_blank\">Tweet<\/a>]<\/li>\n<li>Yellow = Optimistic and Youthful. Used to grab attention [<a href=\"https:\/\/clicktotweet.com\/h44M2\" target=\"_blank\">Tweet<\/a>]<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What do Uber and Rolls Royce have in common? How about Ruth&#8217;s Chris and Mortons Steakhouse? They all have black&#8230;<\/p>\n","protected":false},"author":1,"featured_media":228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/228"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}