{"id":2570,"date":"2014-05-02T09:48:57","date_gmt":"2014-05-02T14:48:57","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=2570"},"modified":"2014-12-18T13:34:59","modified_gmt":"2014-12-18T19:34:59","slug":"mixergy-funnel","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=2570","title":{"rendered":"The exact sales funnel that Andrew Warner uses (and how you can do the same thing)"},"content":{"rendered":"<p>Ever listened to Mixergy?<\/p>\n<p>If not, stop reading and go spend the next 2 days <a href=\"https:\/\/mixergy.com\/all-interviews\" target=\"_blank\">over there<\/a>.<\/p>\n<p>Andrew has interviewed EVERYONE in the online business world.<\/p>\n<ul>\n<li>Gary Vaynerchuk? Check<\/li>\n<li>Seth Godin? Check<\/li>\n<li>Shark Tank lady? Check<\/li>\n<li>Y-Combinator founder? Check<\/li>\n<\/ul>\n<p>When you hang out with and talk to that many successful people, you can&#8217;t help but to have their habits and mental frameworks rub off on you.<\/p>\n<figure id=\"attachment_2597\" aria-describedby=\"caption-attachment-2597\" style=\"width: 954px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2597\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mixergy-call.png\" alt=\"mixergy-call\" width=\"954\" height=\"586\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2597\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mixergy-call.png\" alt=\"mixergy-call\" width=\"954\" height=\"586\" \/><\/noscript><figcaption id=\"caption-attachment-2597\" class=\"wp-caption-text\">Andrew&#8217;s new sales funnel<\/figcaption><\/figure>\n<table style=\"background-color: #fdfcc3; ; width: 100%;\" border=\"0\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12px;\"><strong>Note<\/strong>: Be sure to\u00a0[content_upgrade id=&#8221;22&#8243;]download[\/content_upgrade]the entire Mixergy sales funnel. Use it as a guide to improve your business.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>That is why I pay attention to everything that Andrew does.<\/p>\n<p>Last week I visited his site for research on an <a title=\"How to save 30 hours on your next project (download a free copy of my personal swipe file)\" href=\"https:\/\/blog.growthtools.com\/blog\/web-capture\/\">article<\/a> and saw an experiment that Andrew was running. I immediately diagramed it out and studied it.<\/p>\n<p>It&#8217;s genius.<\/p>\n<p><strong>Here is the exact funnel he setup:\u00a0<!--more--><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2572 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step-1mix.png\" alt=\"step-1mix\" width=\"644\" height=\"784\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2572 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step-1mix.png\" alt=\"step-1mix\" width=\"644\" height=\"784\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: Instead of sending users to his <a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/mixergy.png\" target=\"_blank\">normal landing page<\/a> Andrew is now sending them to this new survey page (above). In place of a traditional opt-in incentive, this survey guides new visitors to answers to their exact problem.<\/p>\n<p>This is still in testing mode for Andrew. So, if you visit his root domain you may or may not see it now.<\/p>\n<p>He first gets a small commitment (radio button click) then goes for a larger commitment (fill out these three form fields). Perfect psychological insight.<\/p>\n<p>This data allows Andrew to be more precise in his immediate response and follow up campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2574 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step2-mix.png\" alt=\"step2-mix\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-2574 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step2-mix.png\" alt=\"step2-mix\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: After submitting the form, you are redirected back to the main site feed. I&#8217;ve found that my readers like having a &#8220;Thank You for Signing Up&#8221; page after filling out a form. I would suggest adding that instead of redirecting back to your main blog feed.<\/p>\n<p>In this example Andrew could take advantage of a &#8220;Thank You&#8221; page by letting his readers know that he will be sending them an email with the interview that best suits them. That isn&#8217;t super obvious with his current arrangement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2575 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix.png\" alt=\"step3-mix\" width=\"652\" height=\"649\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix.png 652w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix-150x150-1.jpg 150w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix-300x298-1.jpg 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2575 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix.png\" alt=\"step3-mix\" width=\"652\" height=\"649\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix.png 652w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix-150x150-1.jpg 150w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step3-mix-300x298-1.jpg 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: Immediately after submitting the form you will receive this email. It is short and to the point. It includes a link to a recommended interview that was based on your form submission.<\/p>\n<p>The link is included in three separate locations. Very well executed.<br \/>\n <a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\"><br \/>\n <\/a><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2576 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix.png\" alt=\"step4-mix\" width=\"699\" height=\"857\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix.png 699w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix-244x300-1.jpg 244w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2576 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix.png\" alt=\"step4-mix\" width=\"699\" height=\"857\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix.png 699w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step4-mix-244x300-1.jpg 244w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: When you click any of the three links it takes you to this page. The interview was pre-determined by Andrew to fit the readers original request. Need more info on sales? Here is an interview on sales. Very personal and helpful.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2577 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix.png\" alt=\"step5-mix\" width=\"764\" height=\"619\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix.png 764w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix-300x243-1.jpg 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2577 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix.png\" alt=\"step5-mix\" width=\"764\" height=\"619\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix.png 764w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step5-mix-300x243-1.jpg 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: Several days after signing up you will receive this email. It&#8217;s a followup survey to gauge the helpfulness of the information. Notice the subtleties of what he did with this email. He didn&#8217;t ask for you to hit reply and fill out a long form or survey. There is minimal commitment. All you have to do is click the link that best represents your thinking.<\/p>\n<p>Having a built in feedback loop is important. Andrew has tweaked, modified and even deleted portions of this funnel through feedback he has received with this form.<\/p>\n<p>One big insight he had was that sending out an hour long interview was not the most the best way to approach. It was too big of a time commitment for people brand new to him.<\/p>\n<p>Now he has setup a more gradual email sequence to introduce new subscribers to him and Mixergy. According to Andrew, this has produced better results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2580 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step.png\" alt=\"mix-6step\" width=\"898\" height=\"650\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step.png 898w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step-300x217-1.jpg 300w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2580 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step.png\" alt=\"mix-6step\" width=\"898\" height=\"650\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step.png 898w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/mix-6step-300x217-1.jpg 300w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: Once you click on any of the three links in the above email you are sent to a pre-populated form. If you clicked on the &#8220;Bad??!!&#8221; link, the form has that radio button checked.<\/p>\n<p>He also allows you to leave a comment in a form field to further describe your experience.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow.png\" alt=\"down-arrow\" width=\"133\" height=\"126\" \/><\/noscript><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2581 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi.png\" alt=\"step7-mi\" width=\"888\" height=\"510\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi.png 888w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi-300x172-1.jpg 300w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2581 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi.png\" alt=\"step7-mi\" width=\"888\" height=\"510\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi.png 888w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/step7-mi-300x172-1.jpg 300w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/noscript><\/p>\n<p><strong>Note<\/strong>: Once you have submitted your feedback form you are sent to a &#8216;Thank you&#8221; page.<\/p>\n<p>One optimization that could be made here is to give the user a &#8216;next step&#8217;. A list of resource, interviews or popular posts would help move them along through the site and help them discover even more content.<\/p>\n<h2 style=\"text-align: left;\">What technology is he using?<\/h2>\n<p>Andrew used a 2 part software combo to execute this<\/p>\n<p><strong>1. Email provider:<\/strong>\u00a0Andrew is using <a href=\"https:\/\/www.infusionsoft.com\/pricing\" target=\"_blank\">Infusionsoft<\/a> for email collection and management<\/p>\n<p>Infusionsoft is expensive, nice and fancy, but isn&#8217;t necessary. <a href=\"https:\/\/mailchimp.com\" target=\"_blank\">Mailchimp<\/a> (Free) or <a href=\"https:\/\/aweber.com\" target=\"_blank\">Aweber<\/a> ($1 per month) both have the ability to manage the exact same workflow.<\/p>\n<p><strong>2. Gravity Forms:<\/strong> The form itself is built inside of <a href=\"https:\/\/www.gravityforms.com\/purchase-gravity-forms\/\" target=\"_blank\">Gravity Forms<\/a>.<\/p>\n<p>It starts out at $99 per year and is a top notch form management platform. You could also use <a href=\"https:\/\/www.jotform.com\/pricing\" target=\"_blank\">Jotform<\/a>, it is free.<\/p>\n<h2 style=\"text-align: left;\"><b>How can you use this in your business?<\/b><\/h2>\n<p>If you spend more than 5 minutes on any marketing blog the word &#8216;value&#8217; is used at noseeum. Most people have no idea what that looks like in real life. This is an example.<\/p>\n<p>Someone that comes to Mixergy.com for the first time could easily be overwhelmed with 1,000+ interviews. However, by implementing this super simple survey Andrew is able to deliver legit value.<\/p>\n<p>It&#8217;s helpful.<\/p>\n<p>Helpful = Valuable.<\/p>\n<p>How can you use this in your business? How can you be more personable and helpful? Let me know in the comment section below.<\/p>\n<p><strong>PS:<\/strong>\u00a0I\u2019ve bundled this entire sales funnel into a PDF so you can download it and study it when you are ready.\u00a0[content_upgrade id=&#8221;22&#8243;]Download here.[\/content_upgrade]<\/p>\n<p>[content_upgrade id=&#8221;22&#8243;]<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2596\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/download.png\" alt=\"download\" width=\"695\" height=\"582\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2596\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/download.png\" alt=\"download\" width=\"695\" height=\"582\" \/><\/noscript>[\/content_upgrade]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever listened to Mixergy? If not, stop reading and go spend the next 2 days over there. Andrew has interviewed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/2570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2570"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/2570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/2597"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}