{"id":2892,"date":"2014-05-16T11:21:56","date_gmt":"2014-05-16T16:21:56","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=2892"},"modified":"2014-12-18T13:19:45","modified_gmt":"2014-12-18T19:19:45","slug":"two-step","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=2892","title":{"rendered":"Two step sales funnel used by Buffer and CrazyEgg"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2995\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/twostep.png\" alt=\"twostep\" width=\"779\" height=\"417\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2995\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/twostep.png\" alt=\"twostep\" width=\"779\" height=\"417\" \/><\/noscript><\/p>\n<p>[su_quote style=&#8221;modern-blue&#8221;]<strong>Bonus<\/strong>: I&#8217;ve included a behind the scenes video of how I&#8217;m going to use this sales funnel at Videofruit ([content_upgrade id=&#8221;21&#8243;]Watch here[\/content_upgrade])[\/su_quote]<\/p>\n<p>Raise your hand if you have ever over complicated something?<\/p>\n<p><strong>*raising my hand*<\/strong><\/p>\n<p>I&#8217;ve been banging my head against a\u00a0wall for the past 3 weeks trying to get a membership site for Videofruit completed.<\/p>\n<p>I&#8217;m super pumped about it, but the technology side of it has been a massive pain in the butt.<\/p>\n<p>[su_quote style=&#8221;flat-light&#8221;]<strong>Pro Tip\u2122<\/strong>: If you ever want to setup a membership site, caching plugins will murder you in your sleep.[\/su_quote]<\/p>\n<p>After spending more than 3 weeks trying to get the dumb thing up and running, I took a step back and\u00a0asked myself:<\/p>\n<p><strong>&#8220;Self<\/strong>, how can you simplify this?&#8221;<\/p>\n<p>..<\/p>\n<p>.<\/p>\n<p><strong>EPIPHANY!!<\/strong><\/p>\n<p>.<\/p>\n<p>..<\/p>\n<p><!--more--><\/p>\n<p>Instead of trying to go super fancy in the beginning I decided to make the entire membership site one page&#8230;<\/p>\n<ul>\n<li>I couldn&#8217;t figure out the payment system. So, I made it free.<\/li>\n<li>I couldn&#8217;t figure out a caching plugin conflict. So, I disabled it.<\/li>\n<li>I couldn&#8217;t decide on a design for my subpages. So, I got rid of the sub pages.<\/li>\n<\/ul>\n<p>I made those decisions yesterday at 3:30pm. Yesterday by 6pm, the site was nearly done.<\/p>\n<p>After 21 days of working on the site I had barely made progress.\u00a0Now, it&#8217;s launching next week.<\/p>\n<p><b>Simplification<\/b><strong>\u00a0in action.<\/strong><\/p>\n<p>I&#8217;ll make it more fancy later. For now, simple.<\/p>\n<p>Complicated has its place, but mostly\u00a0its just a form of procrastination.<\/p>\n<p>Sales funnels are the same way. You can make them infinitely complex.<\/p>\n<ul>\n<li>Upsells<\/li>\n<li>Downsells<\/li>\n<li>Cross sells<\/li>\n<li>Drip campaigns<\/li>\n<\/ul>\n<p>Or, you could just <strong>ask your customer to buy your product!\u00a0<\/strong><\/p>\n<p>Sometimes, you just need to simplify.<\/p>\n<p>My current sales funnel is way too complicated and it really annoys me. So, I&#8217;m about to change it.<\/p>\n<p>Before I went all kamakazi on my system I went out and studied two companies I respect and how they sell\u00a0their products.<\/p>\n<p>I mapped them out and have shared them below.<\/p>\n<h1><strong>Company\u00a0#1: Buffer<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2896 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/buffer-1.png\" alt=\"buffer-1\" width=\"968\" height=\"661\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2896 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/buffer-1.png\" alt=\"buffer-1\" width=\"968\" height=\"661\" \/><\/noscript><\/p>\n<p>[su_quote style=&#8221;flat-light&#8221;]<strong>Notes<\/strong>: Buffer gets just over 750,000 readers to their blog each month. They have a very simple call to action on the sidebar of their blog. In fact, its the only thing on the sidebar at all.<\/p>\n<p>It is also a sticky widget. So as you scroll down the page it goes with you. The copy is plain and easy to understand.<\/p>\n<p><strong>TRY. OUR. PRODUCT. <\/strong>[\/su_quote]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/buffer-2.png\" alt=\"buffer-2\" width=\"932\" height=\"690\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/buffer-2.png\" alt=\"buffer-2\" width=\"932\" height=\"690\" \/><\/noscript><\/p>\n<p>[su_quote style=&#8221;flat-light&#8221;]<strong>Notes<\/strong>:\u00a0When you click through the blog widget you are sent directly to a signup page. No drip email campaign\u00a0or\u00a0free download. Just their product. Nice and simple.<\/p>\n<p><strong>Tips:<\/strong>\u00a0I would recommend that you make sure the language on the landing\u00a0page directly coincides with the call to action\u00a0that the user originated from. In this example, it is slightly confusing.<\/p>\n<p>The user clicks a link to &#8216;<strong>Sign up<\/strong>&#8216; but the landing page came to asks them to &#8216;<strong>Log In<\/strong>&#8216;. [\/su_quote]<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Case #2: CrazyEgg<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2900 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/crazyegg-1.png\" alt=\"crazyegg-1\" width=\"607\" height=\"741\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2900 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/crazyegg-1.png\" alt=\"crazyegg-1\" width=\"607\" height=\"741\" \/><\/noscript><strong>[su_quote style=&#8221;flat-light&#8221;]Notes: <\/strong>Crazy Egg targeted me with this simple Facebook ad. The copy is clear and to the point.<\/p>\n<p><strong>Tip<\/strong>: You can be very targeted in using Facebook ads. Targeting competitors Facebook fans and tangential products\u00a0is a very effective strategy (<a href=\"https:\/\/okdork.com\/2014\/03\/04\/how-to-start-advertising-on-facebook\/?hvid=1cpCxv\" target=\"_blank\">read how<\/a>).<strong>[\/su_quote]<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/crazyegg-2.png\" alt=\"crazyegg-2\" width=\"962\" height=\"871\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/crazyegg-2.png\" alt=\"crazyegg-2\" width=\"962\" height=\"871\" \/><\/noscript><\/p>\n<p>[su_quote style=&#8221;flat-light&#8221;]<strong>Notes<\/strong>: Just like Buffer, Crazy Egg kept their sales funnel very simple.<\/p>\n<p>1. Click Ad<\/p>\n<p>2. Sign-up form<\/p>\n<p>The landing\u00a0page has a very clear call to action and a demo video showing you more about the product. Nice and simple.[\/su_quote]<\/p>\n<h2>How do you apply this to your business?<\/h2>\n<p>I get it.<\/p>\n<p>Everyone wants to be bigger than they are now. If you are just starting out, getting to $1,000 in monthly revenue is a MASSIVE milestone.<\/p>\n<p>If you are at $1,000 a month in revenue, then $10,000 seems nearly impossible.<\/p>\n<p>No matter where you are though, you have to maximize your resources.<\/p>\n<p>Hubspot can afford to build out insanely complex sales funnels with lead scoring and followup drip campaigns. I can&#8217;t.<\/p>\n<p>Not because I can&#8217;t afford the software, but because I can&#8217;t afford the time distraction.<\/p>\n<p>Right now, I need\u00a0to simplify.<\/p>\n<p>You do to.<\/p>\n<p>Before you spend time worrying about Marketing 401, make sure you have passed Marketing 101.<\/p>\n<p>..<\/p>\n<p>I&#8217;m taking my own advice and re-structuring how I offer my products at Videofruit. You&#8217;ll be seeing those changes in the coming weeks.<\/p>\n<p>If you want a behind the scenes look at what I have in store, watch this video that gives you all of\u00a0the details.<br \/>\n[content_upgrade id=&#8221;21&#8243;]<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/download2.png\" alt=\"download\" width=\"854\" height=\"722\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3024\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/download2.png\" alt=\"download\" width=\"854\" height=\"722\" \/><\/noscript>[\/content_upgrade]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[su_quote style=&#8221;modern-blue&#8221;]Bonus: I&#8217;ve included a behind the scenes video of how I&#8217;m going to use this sales funnel at Videofruit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/2892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2892"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/2892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/2995"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}