{"id":3038,"date":"2014-05-17T16:29:50","date_gmt":"2014-05-17T21:29:50","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3038"},"modified":"2014-05-18T19:17:46","modified_gmt":"2014-05-19T00:17:46","slug":"sleazy-kind-way-didnt","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3038","title":{"rendered":"You could do this in a sleazy kind of way. But he didn&#8217;t."},"content":{"rendered":"<p>The most expensive WordPress theme in the world <a href=\"https:\/\/michaelhyatt.com\/get-noticed\" target=\"_blank\">launched<\/a> this\u00a0week. Did you see it?<\/p>\n<p>I had some down time this afternoon before <a href=\"https:\/\/puckettsboathouse.com\/\" target=\"_blank\">going out to eat<\/a> with some friends and was studying the <a href=\"https:\/\/getnoticedtheme.com\/?#pricing\" target=\"_blank\">sales page<\/a>.<\/p>\n<p>I&#8217;m about to launch a new product and I&#8217;m fascinated with seeing how others are pricing and positioning their offerings.<\/p>\n<p>This pricing table is brilliant.<\/p>\n<p>Study it.<\/p>\n<figure id=\"attachment_3039\" aria-describedby=\"caption-attachment-3039\" style=\"width: 1162px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3039\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan.png\" alt=\"Pricing plan for &quot;Get Noticed&quot; WordPress theme\" width=\"1162\" height=\"678\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan.png 1162w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan-300x175-1.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan-1024x597-1.jpg 1024w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3039\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan.png\" alt=\"Pricing plan for &quot;Get Noticed&quot; WordPress theme\" width=\"1162\" height=\"678\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan.png 1162w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan-300x175-1.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/05\/pricing-plan-1024x597-1.jpg 1024w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><\/noscript><figcaption id=\"caption-attachment-3039\" class=\"wp-caption-text\">Pricing plan for &#8220;Get Noticed&#8221; WordPress theme<\/figcaption><\/figure>\n<p>What do you see?<\/p>\n<p>I see Urgency, Class and Ruth Chris.<\/p>\n<p>1. <strong>Urgency<\/strong>: There is a price cut.\u00a0I can get the <strong>Professional<\/strong>\u00a0plan for the price of the <strong>Semi-Pro<\/strong> package. <a href=\"https:\/\/www.quora.com\/Social-Psychology\/Why-do-humans-develop-a-feeling-of-urgency\" target=\"_blank\">Crap, thats a good deal<\/a>.<\/p>\n<p>2. <strong>Class<\/strong>: You can easily do &#8216;urgency&#8217; in a sleazy used car salesman kind of way. <a href=\"https:\/\/www.youtube.com\/watch?v=_V8Ee_7Jgmw\" target=\"_blank\">Like this<\/a>. That isn&#8217;t Michael&#8217;s style though. Everything about the page builds trust.<\/p>\n<p>3. <strong>Ruth&#8217;s Chris<\/strong>: Anyone can build a <a href=\"https:\/\/themeforest.net\/category\/wordpress\" target=\"_blank\">$50 WordPress theme<\/a>. The problem with that? So can 5,000 other people. Would you rather <a href=\"https:\/\/sethgodin.typepad.com\/seths_blog\/2012\/08\/the-race-to-the-bottom.html\" target=\"_blank\">race to the top or the bottom<\/a>? <a href=\"https:\/\/www.ruthschris.com\/menu\/steak\/\" target=\"_blank\">Ruth&#8217;s Chris<\/a> or <a href=\"https:\/\/www.mcdonalds.com\/us\/en\/food\/product_nutrition.sandwiches.255.big-mac.html\" target=\"_blank\">McDonalds<\/a>?<\/p>\n<p>Now quit reading about marketing and go hang out with your family. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most expensive WordPress theme in the world launched this\u00a0week. Did you see it? I had some down time this&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3038"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}