{"id":3380,"date":"2014-06-10T10:32:03","date_gmt":"2014-06-10T15:32:03","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3380"},"modified":"2014-12-18T10:08:52","modified_gmt":"2014-12-18T16:08:52","slug":"david-got-40000-impressions","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3380","title":{"rendered":"How to get 40,000 impressions from one tweet (for free)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled3445_2_key.png\" alt=\"\" width=\"600\" height=\"333\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled3445_2_key.png\" alt=\"\" width=\"600\" height=\"333\" \/><\/noscript><\/p>\n<p>[su_quote style=&#8221;modern-blue&#8221;]<strong>Download<\/strong> three variations of the exact copy that you can use to implement this strategy,\u00a0as well as a step-by-step video. ([content_upgrade id=&#8221;15&#8243;]Access\u00a0here[\/content_upgrade]<\/a>)[\/su_quote]<\/p>\n<p>This morning I went to the dentist. I hate the dentist.<\/p>\n<p>I had jaw surgery when I was 16.<\/p>\n<p>&#8230;or as I like to call it, <strong>legalized torture<\/strong>.<\/p>\n<p>The doctor broke my jaw in <!--more-->3 places, split the pallet of my mouth in two and implanted screws into the side of my face.<\/p>\n<p>Know how Frankenstein has those\u00a0weird things coming out of his neck? Yea, I had those in my <strong>FACE<\/strong>!<\/p>\n<p>So, I\u00a0have a healthy disdain for metal instruments being inserted into my mouth.<\/p>\n<p>As I was sitting in the dentist chair waiting for the man\u00a0with the metal instruments to show up, I passed\u00a0the time by checking email every 15 seconds (I might have been a little nervous).<\/p>\n<p>That&#8217;s when this email hit my inbox (<em>click to zoom in<\/em>).<\/p>\n<figure style=\"width: 1244px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.growthtools.com\/Skitch\/Webinar_TODAY__-_bryan_manfisher_com_-_Mail.png\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Webinar_TODAY__-_bryan_manfisher_com_-_Mail2443.png\" alt=\"\" width=\"1244\" height=\"455\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Webinar_TODAY__-_bryan_manfisher_com_-_Mail2443.png\" alt=\"\" width=\"1244\" height=\"455\" \/><\/noscript><\/a><figcaption class=\"wp-caption-text\">Random email I got while sitting in dentist chair<\/figcaption><\/figure>\n<p>It&#8217;s a fairly ordinary email<\/p>\n<p>But\u00a0David uses a strategy here that you need to see.<\/p>\n<p>After clicking the <a href=\"https:\/\/www.createawesomeonlineworkshops.com\/web2\/\" target=\"_blank\">link<\/a> in the email and signing up for the webinar, I was sent to the\u00a0<a href=\"https:\/\/www.createawesomeonlineworkshops.com\/thanks\" target=\"_blank\">confirmation page<\/a>.<\/p>\n<p>&#8230;and that is\u00a0where he really got\u00a0my attention with a very well executed strategy.<\/p>\n<p>See if you can spot what he does\u00a0here.<\/p>\n<figure style=\"width: 698px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/www_createawesomeonlineworkshops_com_thanks234.png\" alt=\"\" width=\"698\" height=\"661\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/www_createawesomeonlineworkshops_com_thanks234.png\" alt=\"\" width=\"698\" height=\"661\" \/><\/noscript><figcaption class=\"wp-caption-text\">Confirmation Page for DSG&#8217;s Webinar<\/figcaption><\/figure>\n<p>See it?<\/p>\n<p>Yup! The way he sets up\u00a0&#8220;Step #2&#8221; is KILLER.<\/p>\n<p>Instead of asking me\u00a0to do something lame like &#8220;<em>Share this webinar with my\u00a0friends<\/em>&#8221; OR &#8220;<em>Click the image to follow me on Twitter<\/em>&#8220;, he ties his request to the action I\u00a0just took by asking me to\u00a0let him know I&#8217;m attending the webinar.<\/p>\n<p><strong>Low commitment<\/strong> + <strong>Interaction\u00a0with David = Done<\/strong><\/p>\n<p>He goes one step further in encouraging me by making it extremely easy to notify him.<\/p>\n<p>When I press\u00a0the &#8216;click to tweet&#8217; link an auto populated\u00a0tweet appears. I don&#8217;t have to type anything or find his twitter handle to make sure he is notified, he does all of that for me.<\/p>\n<figure style=\"width: 740px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Post_a_Tweet_on_Twitter.png\" alt=\"\" width=\"740\" height=\"194\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Post_a_Tweet_on_Twitter.png\" alt=\"\" width=\"740\" height=\"194\" \/><\/noscript><figcaption class=\"wp-caption-text\">Auto populated Tweet<\/figcaption><\/figure>\n<p><strong>PRO TIP\u2122<\/strong>: By not starting the tweet with his username, he also gets my entire follower base to see this as well (that&#8217;s the entire point of this strategy). And he does it in a way that feels natural and keeps\u00a0me from feeling like I&#8217;m spamming my audience.<\/p>\n<p><strong>Quick Recap:<\/strong><\/p>\n<ol>\n<li>Bryan just registered for David&#8217;s\u00a0webinar<\/li>\n<li>David want&#8217;s\u00a0me to tweet him to let him know I am coming<\/li>\n<li>Bryan shares webinar with 975 other people<\/li>\n<li>More people from Bryan&#8217;s audience sign up<\/li>\n<li>David is happy<\/li>\n<\/ol>\n<h2>Why does this work?<\/h2>\n<p>Imagine\u00a0you just made a reservation at a new restaurant, would you tweet that out\u00a0or call 10 of your friends and rave about how you just made a reservation?<\/p>\n<p>No, that would be weird.<\/p>\n<p>But what if after you called and made your reservation you were asked this:<\/p>\n<p>&#8220;<em>Mr. Harris, thank you so much for your reservation. We&#8217;re looking forward to having you on Saturday. The owner, David, is not here right now but he would love if you would let him know that you are eating with us this weekend. <\/em><\/p>\n<p><em>He wants to make sure your experience is top notch. You can reach him on twitter @chefdavid<\/em>&#8221;<\/p>\n<p>See the difference?<\/p>\n<h2>Interesting Bryan, but does it work?<\/h2>\n<p>Forget my opinion, look at the results.<\/p>\n<p>This\u00a0report shows\u00a0how many\u00a0people shared that exact tweet.<\/p>\n<figure style=\"width: 985px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_6_10_14__9_50_AM.png\" alt=\"\" width=\"985\" height=\"462\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_6_10_14__9_50_AM.png\" alt=\"\" width=\"985\" height=\"462\" \/><\/noscript><figcaption class=\"wp-caption-text\">LOTS of Tweets!<\/figcaption><\/figure>\n<p><strong>215<\/strong> of the <strong>3,000<\/strong> people that registered for the webinar have share it.<\/p>\n<p>That&#8217;s<strong> 7%!<\/strong><\/p>\n<p>An insanely high conversion rate for this type of page.<\/p>\n<p>To give you something to compare it to, the\u00a0&#8216;Thank You&#8217; page for my\u00a0<a href=\"https:\/\/blog.growthtools.com\/video-course\" target=\"_blank\">Bootstrapper&#8217;s Guide to Explainer Video<\/a>\u00a0course has a 0.3% conversion rate.<\/p>\n<p>Here is\u00a0how it is worded.<\/p>\n<figure style=\"width: 713px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_make_awesome_promo_video_course.png\" alt=\"\" width=\"713\" height=\"377\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_make_awesome_promo_video_course.png\" alt=\"\" width=\"713\" height=\"377\" \/><\/noscript><figcaption class=\"wp-caption-text\">My thank you page&#8230;sucks.<\/figcaption><\/figure>\n<p>There are no tools that I&#8217;ve been able to fine that will tell you the exact reach of all 215 of the Twitter accounts that shared this note. However, some rudametary math can give us a general idea.<\/p>\n<p><strong>215<\/strong> people shared<\/p>\n<p><strong>202<\/strong> followers of the <a href=\"https:\/\/expandedramblings.com\/index.php\/march-2013-by-the-numbers-a-few-amazing-twitter-stats\/\" target=\"_blank\">average twitter account<\/a><\/p>\n<p><strong>215<\/strong> * <strong>202<\/strong> = <strong>43,430<\/strong> potential impressions (people who saw the Tweet)<\/p>\n<p>Thats legit.<\/p>\n<h2>How can you do the same thing?<\/h2>\n<p>It&#8217;s fairly straight forward.<\/p>\n<p><strong>Step 1:<\/strong> Remove your lame &#8220;Share this with your friends&#8221; copy from your &#8220;Thank You&#8221; page.<\/p>\n<p><strong>Step 2:<\/strong> Use David&#8217;s wording\u00a0as a framework to create your new call to action.<\/p>\n<p>Personally I use <a href=\"https:\/\/blog.growthtools.com\/leadpages\" target=\"_blank\">LeadPages<\/a> to set up all of my &#8220;Thank You&#8221; pages. You certainly don&#8217;t have to use LeadPages, It just makes it easier.<\/p>\n<p>I&#8217;ve included a video of how I create my &#8220;Thank You&#8221;\u00a0page and 3 other\u00a0variations\u00a0of David&#8217;s &#8220;Step #2&#8243; wording\u00a0in the bonus section of this post.<\/p>\n<p>Just copy and paste it into your site.<\/p>\n<p>It&#8217;s all free ([content_upgrade id=&#8221;15&#8243;]Access here[\/content_upgrade]).<\/p>\n<p>[content_upgrade id=&#8221;15&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/dsg-download-2.png\" alt=\"\" width=\"600\" height=\"335\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/dsg-download-2.png\" alt=\"\" width=\"600\" height=\"335\" \/><\/noscript>[\/content_upgrade]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[su_quote style=&#8221;modern-blue&#8221;]Download three variations of the exact copy that you can use to implement this strategy,\u00a0as well as a step-by-step&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3380","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3380"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3380\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}