{"id":3425,"date":"2014-06-20T10:08:30","date_gmt":"2014-06-20T15:08:30","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3425"},"modified":"2014-12-18T09:32:32","modified_gmt":"2014-12-18T15:32:32","slug":"bigchunks","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3425","title":{"rendered":"The &#8220;High Jump&#8221; Formula: Grow your email list in giant leaps"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/jonacuff-popups_key_19547FE9.png\" alt=\"\" width=\"600\" height=\"281\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/jonacuff-popups_key_19547FE9.png\" alt=\"\" width=\"600\" height=\"281\" \/><\/noscript><br \/>\n[su_quote style=&#8221;modern-blue&#8221;]<strong>Free Video Training: <\/strong>I&#8217;ve laid out the High Jump step-by-step of\u00a0this strategy into a free video training. Be sure to read all of the way through and then sign-up for the course at the bottom\u00a0([content_upgrade id=&#8221;13&#8243;]Access\u00a0here[\/content_upgrade]).[\/su_quote]<\/p>\n<p>Check this out&#8230;<\/p>\n<p>I tweaked\u00a0ONE thing\u00a0last week and it produced 523\u00a0new subscribers to this blog.<\/p>\n<figure style=\"width: 815px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19532D05.png\" alt=\"\" width=\"815\" height=\"159\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19532D05.png\" alt=\"\" width=\"815\" height=\"159\" \/><\/noscript><figcaption class=\"wp-caption-text\">Guess which day my content was posted by the other site?<\/figcaption><\/figure>\n<p>Compare that with the same 7 day period from earlier this month.<\/p>\n<figure style=\"width: 834px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19532DEB.png\" alt=\"\" width=\"834\" height=\"167\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19532DEB.png\" alt=\"\" width=\"834\" height=\"167\" \/><\/noscript><figcaption class=\"wp-caption-text\">A Normal Week<\/figcaption><\/figure>\n<p>That&#8217;s a\u00a0<strong>358%<\/strong> increase <!--more-->in\u00a0email subscriptions\u00a0over the last 7 days.<\/p>\n<p>Pretty nuts right?<\/p>\n<p>You can do it too. I&#8217;ll show you how.<\/p>\n<p style=\"text-align: center;\"><strong>***<\/strong><\/p>\n<p>I was mindlessly wandering around Facebook a few nights ago and came across an interesting thread.<\/p>\n<p><a href=\"https:\/\/summerofmarketing.com\" target=\"_blank\">Noah Kagan<\/a> posed this question:<\/p>\n<figure style=\"width: 507px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Summer_of_Marketing_VIP_19533116.png\" alt=\"\" width=\"507\" height=\"216\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Summer_of_Marketing_VIP_19533116.png\" alt=\"\" width=\"507\" height=\"216\" \/><\/noscript><figcaption class=\"wp-caption-text\">What is yours?<\/figcaption><\/figure>\n<p>If you don&#8217;t have a clear answer (less than 140 characters) to this question then noodle on it until you do.<\/p>\n<p>But what fascinated me more, were the answers.<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;My #1 goal for the next 90 days is to get the emails of 850 adults in my city.&#8221;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>&#8220;<span style=\"color: #141823;\">Email list to 1,000 in 90 days&#8221;<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>&#8220;Gain another 300 email subscribers by the end of July.&#8221;<\/strong><\/p>\n<p>Evvvvverybody\u00a0wants emails.<\/p>\n<p>Over half of the people that responded wanted more email subscribers.<\/p>\n<p>Oddly though there was a certain feeling\u00a0of &#8220;<em>I don&#8217;t know how to do it&#8221;<\/em> that surrounded every email related goal.<\/p>\n<p>Today, I&#8217;m going to show\u00a0you the simplest way I know of to grow your email list.<\/p>\n<p><strong>0\u00a0to 500 subscribers in 30 days?<\/strong>\u00a0Very possible.<\/p>\n<p>Are you ready?<\/p>\n<p>.,.<\/p>\n<p>..<\/p>\n<p>.<\/p>\n<p>Here it is: <strong>Give your content away.<\/strong><\/p>\n<p>When you write an epic blog post, don&#8217;t publish it on your own site. Give it away.<\/p>\n<p>That is exactly how I&#8217;ve had the three\u00a0largest jumps in email subscriptions in my blogs short history.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/questions\/daily-journaling-workflow\/\" target=\"_blank\">Write really good\u00a0stuff<\/a> and then give it away to someone with a bigger audience.<\/p>\n<p>It seems completely counterintuitive, but it works. Over 20% of my list came from doing this 3 times.<\/p>\n<h2>Don&#8217;t believe me?\u00a0Look at the numbers and three examples<\/h2>\n<h3><strong>Example #1: Okdork.com<\/strong><\/h3>\n<p>On March 11th of this year I wrote\u00a0the longest and most extensive\u00a0paper\u00a0I had written since High School.<\/p>\n<p>&#8230;then I gave it to Noah Kagan (<a href=\"https:\/\/okdork.com\/2014\/03\/11\/get-first-100-email-subscribers\/?hvid=4Kvh3\" target=\"_blank\">see article<\/a>).<\/p>\n<p>It took over 20 hours to finish, but look at what happened as a result.<\/p>\n<figure style=\"width: 827px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19533779.png\" alt=\"\" width=\"827\" height=\"212\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19533779.png\" alt=\"\" width=\"827\" height=\"212\" \/><\/noscript><figcaption class=\"wp-caption-text\">My weekly email subscription graph<\/figcaption><\/figure>\n<p>The result was a gigantic jump\u00a0in my email subscriptions. Over 200 new subscribers in a 3 day period. That\u00a0was more than I had added to my list in the previous 3 weeks combined.<\/p>\n<p><strong>Result<\/strong>: 20 hours of work for\u00a0215 email\u00a0subscribers.<\/p>\n<h3><strong>Example #2: Kopywritingkourse.com<\/strong><\/h3>\n<p>After seeing the results from giving my best content to Noah,\u00a0I started looking into his\u00a0network for another good candidate to target (referrals are always the best). That is when I found\u00a0<a href=\"https:\/\/twitter.com\/nevmed\" target=\"_blank\">Neville Medhora<\/a>.<\/p>\n<p>I knew that Neville worked with Noah and was pretty confident he\u00a0had seen the article\u00a0I gave Noah\u00a0so I emailed him and asked if I could give him\u00a0something similar.<\/p>\n<p>Here is the email I sent:<\/p>\n<figure style=\"width: 657px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/A_Kopywriting_Checklist_and_how_to_replicate_it_-_bryan_manfisher_com_-_Mail_19546A4C.png\" alt=\"\" width=\"657\" height=\"721\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/A_Kopywriting_Checklist_and_how_to_replicate_it_-_bryan_manfisher_com_-_Mail_19546A4C.png\" alt=\"\" width=\"657\" height=\"721\" \/><\/noscript><figcaption class=\"wp-caption-text\">The email I sent to get a guest post with Neville<\/figcaption><\/figure>\n<p><strong>Slight tangent:<\/strong> Notice how I started this email chain by <em>replying<\/em> to a\u00a0broadcast email that Neville sent to his list.<\/p>\n<p>Then once we had a conversation going I went in for the ask.<\/p>\n<p>Copy this. It works extremely well.<\/p>\n<p>&lt;back to the main point of this post&gt;<\/p>\n<p><strong>Recap<\/strong>: I\u00a0gave Noah a really good piece of content and\u00a0then branched out into his immediate network and contacted Neville about doing the same thing for him.<\/p>\n<p>He said yes and <a href=\"https:\/\/kopywritingkourse.com\/how-i-make-397-a-week-with-autoresponders\/\" target=\"_blank\">I wrote this<\/a>.<\/p>\n<p>This is what happened:<\/p>\n<figure style=\"width: 815px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_195336C5.png\" alt=\"\" width=\"815\" height=\"202\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_195336C5.png\" alt=\"\" width=\"815\" height=\"202\" \/><\/noscript><figcaption class=\"wp-caption-text\">KopywritingKourse.com guest post email subscriptions<\/figcaption><\/figure>\n<p>The results were huge. Over 200 new email subscribers in the 3 days after the post.<\/p>\n<p>After writing for Noah I learned how to get even faster at writing for other people so I was able to cut my total writing time\u00a0down to 8 hours.<\/p>\n<p><strong>Result<\/strong>: 8 hours of work for 220 email subscribers.<\/p>\n<h3><strong>Example #3: Leadpages.net<\/strong><\/h3>\n<p>Noah = 215 email subscribers<\/p>\n<p>Neville = 220 email subscribers<\/p>\n<p>&#8230;and that leads us to last week.<\/p>\n<p>I really don&#8217;t know why I waited so\u00a0long to give away more content. But almost 2 months after my post on Neville&#8217;s site it hit me that this needed to be a central part of\u00a0my overall strategy.<\/p>\n<p>So I approached <a href=\"https:\/\/blog.growthtools.com\/leadpages\" target=\"_blank\">LeadPages<\/a>\u00a0and shared\u00a0an idea I had for\u00a0a piece of content.<\/p>\n<p>They accepted (<a href=\"https:\/\/blog.leadpages.net\/tale-two-launches-one-made-43380-1385\/#disqus_thread\" target=\"_blank\">see article<\/a>) and this is what happened:<\/p>\n<figure style=\"width: 815px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19533757.png\" alt=\"\" width=\"815\" height=\"195\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/OfficeAutopilot_19533757.png\" alt=\"\" width=\"815\" height=\"195\" \/><\/noscript><figcaption class=\"wp-caption-text\">Leadpages.net guest psot email subscriptions<\/figcaption><\/figure>\n<p>417 new subscribers!<\/p>\n<p>By the time I wrote the article for LeadPages I had published over 60 blog posts for Videofruit, written everyday for the previous 172 days and gotten better and better and writing (I still suck but I just suck slightly less than I used to).<\/p>\n<p>This enabled\u00a0me to write the LeadPages article in 5 hours.<\/p>\n<p><strong>Result<\/strong>: 5 hours of work for 417 new email subscribers.<\/p>\n<h2>How can you do the same thing?<\/h2>\n<p>In total those 3 guest posts have netted Videofruit 852 new email subscribers for 32 hours of work.<\/p>\n<p>The next obvious question is, &#8220;How do I do this?&#8221;<\/p>\n<p>I&#8217;ve broken\u00a0the process down into 3 parts and created a <strong>free<\/strong> mini-course to walk you through the process.<\/p>\n<p>In the video course I&#8217;ll show you the <em>step-by-step process<\/em> of how to:<\/p>\n<ul>\n<li>Find and create a list of blog to target<\/li>\n<li>Refine your list so you filter out low traffic and irrelevant sites<\/li>\n<li>Create a blog post pitch that will catch their attention<\/li>\n<li>Use other popular articles\u00a0in the industry to shape your content piece<\/li>\n<li>Write an email pitch that gets accepted over 50% of the time<\/li>\n<\/ul>\n<h3><strong>Step 1:<\/strong> Find related blogs<\/h3>\n<p>[content_upgrade id=&#8221;13&#8243;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_get_1000_s_of_customers_to_your_website___VideoFruit__-_manfisher_195470FE.png\" alt=\"\" width=\"600\" height=\"336\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_get_1000_s_of_customers_to_your_website___VideoFruit__-_manfisher_195470FE.png\" alt=\"\" width=\"600\" height=\"336\" \/><\/noscript>[\/content_upgrade]<\/p>\n<h3><strong>Step 2:<\/strong> Write a piece\u00a0of content that blends you and them<\/h3>\n<p>[content_upgrade id=&#8221;13&#8243;] <img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/What_is_the_best_tool_to_manage_content_upgrades_at_the_end_of_a_post__-_manfisher_19547139.png\" alt=\"\" width=\"600\" height=\"334\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/What_is_the_best_tool_to_manage_content_upgrades_at_the_end_of_a_post__-_manfisher_19547139.png\" alt=\"\" width=\"600\" height=\"334\" \/><\/noscript>[\/content_upgrade]<\/p>\n<h3><strong>Step 3:<\/strong> Contact them<\/h3>\n<p>[content_upgrade id=&#8221;13&#8243;]<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/How_do_I_create_bonus_content_for_my_blog_post__-_manfisher_1954716F.png\" alt=\"\" width=\"600\" height=\"336\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/How_do_I_create_bonus_content_for_my_blog_post__-_manfisher_1954716F.png\" alt=\"\" width=\"600\" height=\"336\" \/><\/noscript>[\/content_upgrade]<\/p>\n<p><strong>PS:<\/strong> What types of results have you seen from giving away content? Share your numbers in the comment section below. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[su_quote style=&#8221;modern-blue&#8221;]Free Video Training: I&#8217;ve laid out the High Jump step-by-step of\u00a0this strategy into a free video training. Be sure&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3425"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3425\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}