{"id":3512,"date":"2014-06-30T07:45:56","date_gmt":"2014-06-30T12:45:56","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3512"},"modified":"2014-06-30T07:56:20","modified_gmt":"2014-06-30T12:56:20","slug":"tampons","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3512","title":{"rendered":"How would you market tampons?"},"content":{"rendered":"<p>Look I don\u2019t pretend to know about feminine hygiene products. I didn\u2019t even know how to spell \u2018hygiene\u2019 (hat tip to autocorrect) before writing this.<\/p>\n<p>In fact, one of my goals in life is to completely avoid the topic altogether.<\/p>\n<p><span>But this morning I\u2019m making an exception. Always (popular player in the industry) picked up 9 million views in the last 4 days on a their\u00a0latest Youtube video\u00a0and you need\u00a0understand why.<\/span><\/p>\n<p>The video doesn\u2019t picture woman dressed up in lily white clothes doing yoga, playing tennis or running through field of barley. Instead it&#8217;s\u00a0raw and real.<\/p>\n<p>It focuses on a problem that every woman (and man) faces.<\/p>\n<p>Self-esteem.<\/p>\n<p>It\u2019s just brilliant.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/XjJQBjWYDTs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>I want to go buy tampons now.<\/p>\n<p>You?<\/p>\n<p><strong>Moral of the story is this: <\/strong>Quit making your product out to be an instant fix to all of lifes problems. It&#8217;s not.<\/p>\n<p>Instead concentrate on the humanity of it.<\/p>\n<p>Be real. Be raw. Be honest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look I don\u2019t pretend to know about feminine hygiene products. I didn\u2019t even know how to spell \u2018hygiene\u2019 (hat tip&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3512","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3512"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3512\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}