{"id":3594,"date":"2014-07-09T10:53:12","date_gmt":"2014-07-09T15:53:12","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3594"},"modified":"2014-07-09T11:29:24","modified_gmt":"2014-07-09T16:29:24","slug":"one-metric","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3594","title":{"rendered":"The only number that I track"},"content":{"rendered":"

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Nine months ago I was hired to make a series of videos<\/a> about Google Analytics.<\/p>\n

The\u00a0videos were intended to\u00a0help beginners learn how to use Google Analytics\u00a0to track and grow their business.<\/p>\n

One problem though<\/strong>: I didn’t know the first thing\u00a0about Google Analytics.<\/p>\n

Keeping up with\u00a0website traffic, conversions, referrals and the countless other things that people say to track\u00a0just seemed\u00a0overwhelming.<\/p>\n

But I learned to cope with it. I developed an intricate system of spreadsheets, Google Calendar reminders and a V.A. to help me keep tabs on everything.<\/p>\n

Then somehow I jacked up a formula in one of my spreadsheets and after 5 hours of trying to fix it I\u00a0was ready to explode.<\/p>\n

So, I did what any rational adult\u00a0would do, I deleted everything.<\/p>\n

I simplified.<\/p>\n

Now I track ONE metric in my business.<\/p>\n

It’s not traffic and it’s not bounce rate.<\/p>\n

Those things are fun numbers to obsess over, but I don’t care about them that much anymore.<\/p>\n

Now I track just one number, my site-wide optin rate.<\/p>\n

In today’s video I’m going to show you:<\/strong><\/p>\n