{"id":3617,"date":"2014-07-15T12:01:46","date_gmt":"2014-07-15T17:01:46","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3617"},"modified":"2014-07-17T11:00:10","modified_gmt":"2014-07-17T16:00:10","slug":"arrange","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3617","title":{"rendered":"Rearranging a few words increased my opt-ins by 500%"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/popupsgraphics_key_1975926A.png\" alt=\"\" width=\"539\" height=\"329\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/popupsgraphics_key_1975926A.png\" alt=\"\" width=\"539\" height=\"329\" \/><\/noscript><\/p>\n<p>Have you ever seen\u00a0a movie or <a href=\"https:\/\/www.hbo.com\/the-newsroom#\/\" target=\"_blank\">TV show<\/a> and been completely blown away by how good it was\u00a0and then 2\u00a0months\u00a0later see it again and\u00a0were\u00a0just as\u00a0enamored as the first time?<\/p>\n<p>3 weeks ago the wife and I started watching <em>Newsroom<\/em> on HBO. It&#8217;s so freaking good! Literally after every episode we both said &#8220;That is an amazing show!&#8221;<\/p>\n<p><strong>Click<\/strong>. &lt;watch next episode&gt;<\/p>\n<p>For some reason I&#8217;m constantly\u00a0blown away by the effect\u00a0rearranging a few words can have\u00a0on my business.<\/p>\n<p>I&#8217;ve experienced it over and over but just last week it happened again and it reminded me of this simple truth.<\/p>\n<p><strong>Truth<\/strong> = HOW you describe your offer is just as\u00a0important as the offer itself.<\/p>\n<p>For example, <!--more-->I made a new <a href=\"https:\/\/blog.growthtools.com\/pop-up-lp\" target=\"_blank\">opt-in bonus<\/a> last week. It&#8217;s a swipe file that contains 6 of my favorite pop-ups and a 3-part free course on how to use pop-ups in your business. [You can <a href=\"https:\/\/blog.growthtools.com\/pop-up-lp\" target=\"_blank\"><strong>download\u00a0it for FREE here<\/strong>]<\/a><\/p>\n<p>Instead of creating a big landing page or writing a blog post about it, I started off by throwing up a one line call to action in\u00a0a <a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\">HelloBar<\/a> (the red\/green bar at the top of this page). I&#8217;ve found this to be an easy and effective way to test a new\u00a0bonus and the words I use to describe it.<\/p>\n<p><strong>This is how it typically goes:\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/popupsgraphics_key_19759047.png\" alt=\"\" width=\"694\" height=\"477\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/popupsgraphics_key_19759047.png\" alt=\"\" width=\"694\" height=\"477\" \/><\/noscript><\/p>\n<p>When I initially set it up, that percentage sucked. <strong>Less than 1%<\/strong> of the people that saw it downloaded the bonus.<\/p>\n<p>Then I rearranged the words that I used to describe it and that percentage <strong>went up\u00a0to 2.3%<\/strong>.<\/p>\n<p>But I thought I could do even better than that so I re-arranged the words one last time and it jumped up to <strong>3.9%<\/strong>.<\/p>\n<figure style=\"width: 733px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_15_14__11_38_AM_197590AD.png\" alt=\"\" width=\"733\" height=\"437\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_15_14__11_38_AM_197590AD.png\" alt=\"\" width=\"733\" height=\"437\" \/><\/noscript><figcaption class=\"wp-caption-text\">The exact copy I used in HelloBar<\/figcaption><\/figure>\n<p>The bonus didn&#8217;t change.<\/p>\n<p>The content they were getting didn&#8217;t change.<\/p>\n<p>The <strong>only change was the words I used to describe<\/strong>\u00a0the offer.<\/p>\n<p>Let that sink in.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>Literally the only thing standing between <strong>0.7%<\/strong> of people saying &#8220;Yes!&#8221; and <strong>3.9%<\/strong> of people saying &#8220;Yes!&#8221; was a few words.<\/p>\n<p>That&#8217;s\u00a0a pretty big deal.<\/p>\n<p>So, I&#8217;ve officially dedicated this Summer to getting better at <em>arranging my words<\/em>.<\/p>\n<p>I&#8217;ve been scouring the interwebs for the best courses, books and training\u00a0so that I can\u00a0get better at this.<\/p>\n<p>&#8230;<strong>and you should too!<\/strong><\/p>\n<p>Here is the best of what I have found and studied so far.<\/p>\n<p><strong>1.<\/strong>\u00a0<a href=\"https:\/\/copyhackers.com\/product\/handbook-how-to-write-a-long-form-sales-letter-page\/\" target=\"_blank\">The Dark Art of Writing Long-Form Sales Pages<\/a> by <strong>Joanna Wiebe<\/strong><\/p>\n<p><strong>2.<\/strong> <a href=\"https:\/\/www.amazon.com\/gp\/product\/0989895300\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0989895300&amp;linkCode=as2&amp;tag=videofruit-20&amp;linkId=3NJX7TGFHDUZ3T7I\" target=\"_blank\">This book will teach you how to write better<\/a> by <strong>Neville Medhora\u00a0<\/strong><\/p>\n<p><strong>3.<\/strong> <a href=\"https:\/\/storylineblog.com\/how-to-tell-a-story\/\" target=\"_blank\">How to Tell a Story<\/a> by <strong>Donald Miller<\/strong><\/p>\n<p><strong>4.<\/strong> <a href=\"https:\/\/www.amazon.com\/gp\/product\/1484825985\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1484825985&amp;linkCode=as2&amp;tag=videofruit-20&amp;linkId=4J5SSR4SAF5PLTOR\" target=\"_blank\">The Boron Letters<\/a> by <strong>Gary Halbert<\/strong><\/p>\n<p><strong>5.<\/strong> <a href=\"https:\/\/www.amazon.com\/gp\/product\/1604599650\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1604599650&amp;linkCode=as2&amp;tag=videofruit-20&amp;linkId=JUSCP55TWXEKAM3R\" target=\"_blank\">Scientific Advertising<\/a> by <strong>Claude Hopkins<\/strong><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Takeaway<\/strong>: Start paying attention to how you organize\u00a0the words that you use to describe your offerings. Experiment with them. AND buy one of the 5 items listed above to learn how to get better.<\/p>\n<p><strong>PS<\/strong>:\u00a0Do you have a book that&#8217;s helped you with your writing? Tell me what it is in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever seen\u00a0a movie or TV show and been completely blown away by how good it was\u00a0and then 2\u00a0months\u00a0later&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3617"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3617\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}