{"id":3641,"date":"2014-07-23T11:21:14","date_gmt":"2014-07-23T16:21:14","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3641"},"modified":"2014-07-23T11:46:04","modified_gmt":"2014-07-23T16:46:04","slug":"instant-email","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3641","title":{"rendered":"One old dusty Appsumo email made me $1,600"},"content":{"rendered":"<p style=\"text-align: left;\">Last week I started an experiment. I setup a 3-step funnel that led my readers from a <a href=\"https:\/\/blog.growthtools.com\/blog\/spike\/?hvid=5vcLvL\" target=\"_blank\">blog post<\/a>, through a <a href=\"https:\/\/blog.growthtools.com\/pop-up-lp\" target=\"_blank\">free course<\/a> and ended with a pitch for a new product.<\/p>\n<p>Here is my\u00a0way over complicated whiteboard drawing\u00a0of how it works.<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/07\/1200+x+844+larger-1.jpg\" alt=\"\" width=\"1200\" height=\"844\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/07\/1200+x+844+larger-1.jpg\" alt=\"\" width=\"1200\" height=\"844\" \/><\/noscript><figcaption class=\"wp-caption-text\">Don&#8217;t study this too hard, It doesn&#8217;t fully make sense to me either.<\/figcaption><\/figure>\n<p>The funnel itself is a topic for another day. Today&#8217;s topic is writing better emails.<\/p>\n<p>Last week <a href=\"https:\/\/blog.growthtools.com\/blog\/arrange\/\" target=\"_blank\">I showed you a quick example<\/a> of how rearranging\u00a0a few\u00a0words can make a big\u00a0difference in how your customers interact with you. In that example our email subscription rate increased by 500% with a few tweaks to the copy.<\/p>\n<p>That&#8217;s fun and all but\u00a0the bigger questions is, &#8220;<em>How do you know what tweaks to make?<\/em>&#8221;<\/p>\n<p><strong>In my mind there are 3 potential\u00a0options:<\/strong><!--more--><\/p>\n<ul>\n<li><strong>Option 1:<\/strong> Start at ground zero. Try a\u00a0bunch of stuff. Keep what works. Keep trying over and over again. Eventually you&#8217;ll figure it out, but it will take a long time.<\/li>\n<li><strong>Option 2:<\/strong> Read a bunch of copywriting books. You&#8217;ll get a lot better. But it&#8217;ll still take a long time. I even gave you a <a href=\"https:\/\/blog.growthtools.com\/blog\/arrange\" target=\"_blank\">list of books to read last week<\/a>.<\/li>\n<li><strong>Option 3:<\/strong>\u00a0The <em>shortcut<\/em>. Examine what people who have been doing Option 1 &amp; 2 for a long time are doing in their business. Copy their frameworks and use them. Test them. Keep testing.<\/li>\n<\/ul>\n<p>I LOVE\u00a0Option 3. Instead of having to go to the very end of the &#8216;learn how to write&#8217; line, you get to skip to the front.<\/p>\n<p>You get to benefit from all of the collective experience of guys like Noah Kagan, Joanna Wiebe and Ramit Sethi.<\/p>\n<p><strong>And the best part?<\/strong> You have unknowingly been collecting all of their frameworks and writing\u00a0for the past 2 years.<\/p>\n<p>You just need to know how to access it and use it.<\/p>\n<p>I&#8217;ll show you how\u00a0\ud83d\ude42<\/p>\n<h2>How\u00a0to\u00a0access all of their best writing instantly<\/h2>\n<p>As I was putting together the sales funnel I mentioned above,\u00a0it hit\u00a0me that my excessive email hoarding was finally going to pay off for me.<\/p>\n<p>See &#8211; I never delete emails. Ever. I just archive them.<\/p>\n<p>So, when I did a quick Gmail search for &#8220;h<span style=\"color: #222222;\">owdy@appsumo.com&#8221; (the sending email address for all Appsumo emails) it produced all 611 emails that Noah and Anton have written over the last 30+ months.<\/span><\/p>\n<p>Which means&#8230;.I immediately had at my disposal a freakin&#8217; treasure trove of emails to learn from, model and study.<\/p>\n<p>And I did.<\/p>\n<p>I immediately applied the email structure <a href=\"https:\/\/www.appsumo.com\/headlines-early-special\/?rf=emst\" target=\"_blank\">used in this email<\/a>\u00a0and split tested\u00a0it\u00a0against my own email in the new funnel.<\/p>\n<p>The people who got the Appsumo framework email converted at a <strong>25% higher rate<\/strong> than those who recieved my own (crappy) email.<\/p>\n<p>Think about that.<\/p>\n<p>One old dusty Appsumo email from 2 months ago made me $1,600.<\/p>\n<p>NUUUUTS!<\/p>\n<p>So, I went to\u00a0Gmail and immediately setup a label system that automatically sorts and categorizes emails from specific senders. That enables me to\u00a0easily find &#8216;starting points&#8217; for future emais, calls to action, subject lines, headlines or stories.<\/p>\n<p>Instead of starting from scratch, I start with the framework from one of these <strong>PROVEN<\/strong> emails.<\/p>\n<p>This is what my system\u00a0looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Inbox_-_bryan_manfisher_com_-_Mail_1980088F.png\" alt=\"\" width=\"180\" height=\"324\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Inbox_-_bryan_manfisher_com_-_Mail_1980088F.png\" alt=\"\" width=\"180\" height=\"324\" \/><\/noscript><\/p>\n<p>With Gmail this can easily be done with <a href=\"https:\/\/mashable.com\/2012\/06\/22\/gmail-filters\/\" target=\"_blank\">labels<\/a> and <a href=\"https:\/\/support.google.com\/mail\/answer\/6579?hl=en\" target=\"_blank\">filters<\/a>. Other email systems work differently.<\/p>\n<p>A quick Google search will show you how to physically set it up for your program (it&#8217;s not too complicated).<\/p>\n<p><strong>Moral of the story:<\/strong> Save your emails. Categorize all of the good emails you get and study them and use their frameworks when you go to write your own.<\/p>\n<h2>Or..You could just get my entire email series swipe file<\/h2>\n<p><strong>Announcement<\/strong>: I&#8217;m going to be making all of my saved and sorted\u00a0emails available to you on <strong>August 1st.<\/strong> Literally 100&#8217;s of emails that you can\u00a0model and reverse engineer for your exact industry and product.<\/p>\n<p>Just like I copied Anton&#8217;s framework in the Appsumo email and made $1,600. You can do the exact same thing.<\/p>\n<p>If you\u00a0want to be\u00a0notified when this goes live, <strong><a href=\"https:\/\/my.leadpages.net\/leadbox\/146c4e533f72a2%3A145fb7446b46dc\/5683019188797440\/\" target=\"_blank\">enter your email address here and I&#8217;ll shoot you an email when I announce it<\/a><\/strong><script src=\"\/\/my.leadpages.net\/leadbox-749.js\"><\/script>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I started an experiment. I setup a 3-step funnel that led my readers from a blog post, through&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3641"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/3622"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}