{"id":3660,"date":"2014-08-13T09:31:17","date_gmt":"2014-08-13T14:31:17","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3660"},"modified":"2014-10-22T11:34:46","modified_gmt":"2014-10-22T16:34:46","slug":"save-money-wordpress","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3660","title":{"rendered":"Are you ripping people off by charging 3x the price?"},"content":{"rendered":"<p class=\"p1\"><img decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Double-Timer_key_199BB3ED.png\" alt=\"\" width=\"600\" \/><noscript><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Double-Timer_key_199BB3ED.png\" alt=\"\" width=\"600\" \/><\/noscript><\/p>\n<p class=\"p1\">If you had\u00a0the choice to pay $325 or $95 for the exact same item which would you choose?<\/p>\n<p class=\"p2\">Same packaging, same manufacturer\u2026everything is identical.<\/p>\n<p class=\"p2\"><strong>Easy answer right?<\/strong><\/p>\n<p class=\"p2\">Last week our car started making a loud noise. After fiddling around with it we figured out that the\u00a0exhaust manifold cracked.<\/p>\n<p class=\"p2\">So, I called up a local repair shop and they quoted me $575 to fix it. I asked them for a breakdown of parts and labor.<\/p>\n<p class=\"p2\"><strong>Parts<\/strong>: $350<\/p>\n<p class=\"p2\"><strong>Labor<\/strong>: $225<\/p>\n<p class=\"p2\">That seemed high so I called Autozone to get\u00a0a price on the part. They said&#8230;<\/p>\n<p class=\"p2\">\u201c<em>It\u2019s in stock and costs $185.<\/em>\u201d<\/p>\n<p class=\"p2\">Hmm\u2026<\/p>\n<p class=\"p2\">I picked up the phone and called the repair shop back and asked why they were charging\u00a0$350 and\u00a0Autozone was charging\u00a0$180.<\/p>\n<p><em>&#8220;Was the part from\u00a0Autozone\u00a0inferior\u00a0in some way?&#8221;<\/em><\/p>\n<p class=\"p2\">They said \u201cNo sir, it\u2019s the exact same part we just have a markup on all of our parts. If you\u2019d like to buy it yourself and bring it in then we can install the Autozone part\u00a0for you\u201d<\/p>\n<p class=\"p2\">Interesting.<\/p>\n<p class=\"p2\">I dug around a little more and eventually found that same part for <a href=\"https:\/\/www.autozone.com\/autozone\/parts\/Dorman-Exhaust-Manifold\/2002-Chevrolet-Trailblazer-2WD\/_\/N-jg99dZ9iy4i?itemIdentifier=971855_478880_0_\">$185<\/a>, <a href=\"https:\/\/www.amazon.com\/gp\/product\/B0049E7XVM\/ref=oh_details_o00_s00_i00?ie=UTF8&amp;psc=1\">$125<\/a> and <a href=\"https:\/\/www.ebay.com\/itm\/GM-Buick-Chev-GMC-4-2L-02-05-RH-Cast-Iron-Exhaust-Manifold-GP-674-777-\/111257920359?pt=Motors_Car_Truck_Parts_Accessories&amp;hash=item19e77d2367&amp;vxp=mtr\">$90<\/a>.<\/p>\n<p class=\"p2\"><b>FOR THE EXACT SAME PART.<\/b><\/p>\n<ul>\n<li>$350 from the Shop<\/li>\n<li>$185 from Autozone<\/li>\n<li>$125 from\u00a0Amazon<\/li>\n<li>$90 from eBay<\/li>\n<\/ul>\n<p class=\"p2\">What about your business? What are you paying 2-3x for that could easily be found for less money with 10 minutes of research?<!--more--><\/p>\n<p class=\"p2\">After some research, I found one area that I was paying 3x what I should have been&#8230;<\/p>\n<p class=\"p2\"><strong>Programming on my website.<\/strong><\/p>\n<p class=\"p2\">In a typical month I pay\u00a0my WordPress developer $200-400 for small changes to\u00a0this site.<\/p>\n<p class=\"p2\"><b>Stuff like:<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Setting up a new email opt-in page<\/li>\n<li class=\"li1\">Changing the header design on the blog<\/li>\n<li class=\"li1\">Installing a new sidebar opt-in<\/li>\n<li class=\"li1\">Fixing a series of footer links<\/li>\n<li class=\"li1\">Creating a Wistia API connection<\/li>\n<li class=\"li1\">Connecting my CRM to a specific CTA on the landing pages<\/li>\n<\/ul>\n<p class=\"p2\">My developer charges very fair rates. Each job would costs around $10-35. Over the course of 10-15 jobs in a month though it added up.<\/p>\n<p class=\"p2\">Then one day I ran across <a href=\"https:\/\/blog.growthtools.com\/wpcurve\">WPcurve<\/a>\u00a0 a company that charges $65 a month for UNLIMITED small changes to your website.<\/p>\n<p class=\"p2\">I was immediately drawn in by there pricing model as I knew what I was paying and saw how much they could potentially save me if they were half way decent.<\/p>\n<p class=\"p2\">So, I signed up.<\/p>\n<p class=\"p2\">And I have consistently\u00a0been blown away by their service, quality of work and responsiveness.<\/p>\n<p class=\"p2\"><b>Here are the types of jobs they do:<\/b><\/p>\n<div dir=\"ltr\" style=\"color: #222222;\">\n<ul>\n<li>Check your site for broken links so your visitors don&#8217;t get lost<\/li>\n<li>Harden your WordPress security to stop hackers in their tracks<\/li>\n<li>Help set up email opt ins so you can build your email list<\/li>\n<li>Improve your theme styling to help your brand<\/li>\n<li>Install and migrate your comments to Disqus to reduce spam<\/li>\n<li>Optimize site size to improve site load time and reduce bounce rate<\/li>\n<li>Proactively update your WP core, theme and plugins each month<\/li>\n<li>Provide advice on recommended hosting and migration providers<\/li>\n<li>Send you a suggestion every week with a site improvement suggestion<\/li>\n<li>Verify your site is being indexed by Google<\/li>\n<li>and pretty much anything else you can dream up<\/li>\n<\/ul>\n<p>Why does this pricing model work?<\/p>\n<p><strong>It&#8217;s Disruptive.\u00a0<\/strong><\/p>\n<p>There are 1000&#8217;s of WordPress developers out there. Many of them are awesome at what they do.<\/p>\n<p>But the problem is THEY ALL LOOK THE SAME.<\/p>\n<p>They market themselves exactly the same so no one stands out from the other.<\/p>\n<p>A quick Google search for &#8220;<em>wordpress developer<\/em>&#8221;\u00a0produces a list of sites like these.<\/p>\n<h3><strong>1. <a href=\"https:\/\/maddancer.com\/web.html\" target=\"_blank\">Mad Dancer Web Development<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Mad_Dancer_Media_-_WordPress_or_Custom_Web_Design_and_Development_-_Nashville__TN_199BA0AD.png\" alt=\"\" width=\"600\" height=\"447\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Mad_Dancer_Media_-_WordPress_or_Custom_Web_Design_and_Development_-_Nashville__TN_199BA0AD.png\" alt=\"\" width=\"600\" height=\"447\" \/><\/noscript><\/p>\n<h3><strong>2. <a href=\"https:\/\/www.workbysimon.com\/\" target=\"_blank\">Work By Simon<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/workbysimon_\u00bb_Nashville_Web_Design__WordPress_Design__Responsive_Design_and_Development_for_HTML5__CSS3__Mobile___WordPress__Freelance_design__web_design_portfolio__199BA13D.png\" alt=\"\" width=\"600\" height=\"473\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/workbysimon_\u00bb_Nashville_Web_Design__WordPress_Design__Responsive_Design_and_Development_for_HTML5__CSS3__Mobile___WordPress__Freelance_design__web_design_portfolio__199BA13D.png\" alt=\"\" width=\"600\" height=\"473\" \/><\/noscript><\/p>\n<h3>3. <a href=\"https:\/\/nashvillegeek.com\/\" target=\"_blank\">Nashville Geek<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Website_Design___Wordpress_Website_Development___Nashville_Geek_199BA193.png\" alt=\"\" width=\"600\" height=\"382\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Website_Design___Wordpress_Website_Development___Nashville_Geek_199BA193.png\" alt=\"\" width=\"600\" height=\"382\" \/><\/noscript><\/p>\n<p>Which one would you hire?<\/p>\n<p>I have no idea.<\/p>\n<p>They all kind of look the same.<\/p>\n<p>They all talk about themselves a lot and &#8216;what they do.&#8217;<\/p>\n<p>But take a look at WPcurve&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/WordPress_Support_-_24_7__unlimited_small_fixes__69_199BA00A.png\" alt=\"\" width=\"600\" height=\"397\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/WordPress_Support_-_24_7__unlimited_small_fixes__69_199BA00A.png\" alt=\"\" width=\"600\" height=\"397\" \/><\/noscript><\/p>\n<p>Does that stand out?<\/p>\n<p>You betcha&#8217;!<\/p>\n<h2 style=\"text-align: center;\">How can you disrupt your market?<\/h2>\n<p>I\u2019ve been so impressed by their service and such an immediate fan, that I looked up the owner and got him on Skype for an interview.<\/p>\n<\/div>\n<p class=\"p2\"><b>In the interview we discuss:<\/b><\/p>\n<ul>\n<li>Are other developers ripping people off by charging higher rates?<\/li>\n<li>Why did WPcurve pick $65\u00a0per month?<\/li>\n<li>Where did the idea for WPcurve\u00a0come from?<\/li>\n<li>What type of development work\u00a0do they NOT do?<\/li>\n<li>Could other people rip off this pricing model?<\/li>\n<li>How do you not lose money by charging so little?<\/li>\n<\/ul>\n<p class=\"p2\">Enter Alex from WPcurve:<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/yfmycll6e8?videoFoam=true\" name=\"wistia_embed\" width=\"700\" height=\"394\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-size: 18px;\"><em><strong>Question: How can you disrupt your market\u00a0and cause your business to stand out? Pricing model? Over delivering on service? What would it be?\u00a0<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you had\u00a0the choice to pay $325 or $95 for the exact same item which would you choose? Same packaging,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3660","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3660"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3660\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}