{"id":3661,"date":"2014-07-30T10:21:55","date_gmt":"2014-07-30T15:21:55","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3661"},"modified":"2014-07-30T11:25:34","modified_gmt":"2014-07-30T16:25:34","slug":"expert-writing","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3661","title":{"rendered":"Want to get an expert to write on your blog? Do this"},"content":{"rendered":"<p>You are\u00a0sitting down to write an article\u00a0for your&#8230;(let&#8217;s say)&#8230;workout\u00a0blog called <em>&#8220;The Diaries of a Weak Middle Class White Guy.&#8221;<\/em><\/p>\n<p>&#8230;and like any good procrastinating writer you check your email before you get\u00a0started.<\/p>\n<p>and BAM!<\/p>\n<p>In your inbox is\u00a0a personal email from CrossFit GOD\u00a0Rich Froning&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Rich-Froning-582x319_jpg__582\u00d7319__198936BB.png\" alt=\"\" width=\"577\" height=\"317\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Rich-Froning-582x319_jpg__582\u00d7319__198936BB.png\" alt=\"\" width=\"577\" height=\"317\" \/><\/noscript><\/p>\n<p>The post that you were\u00a0starting to write is entitled &#8220;<strong>10 Workouts That Take Less Than 10 Minutes.&#8221;<\/strong><\/p>\n<p>&#8230;and to\u00a0your utter surprise Rich (the top Crossfit athlete in the world) sent you an email with 3 of his\u00a0favorite workouts that take <strong>less than 10 minutes.<\/strong><\/p>\n<p>What are the odds, right?<\/p>\n<p>Then\u00a0it happens <em>again<\/em>. Samantha Briggs (the top female CrossFit athlete in the world) emails you with 3 of her top workouts as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_30_14__9_40_AM_19893B6C.png\" alt=\"\" width=\"768\" height=\"492\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_30_14__9_40_AM_19893B6C.png\" alt=\"\" width=\"768\" height=\"492\" \/><\/noscript><\/p>\n<p>Your mind is blown.<\/p>\n<p>Which article do you think\u00a0will get more traffic and mentions?<\/p>\n<p>The\u00a0lame article you were about to write OR\u00a0the one supported by two of the top experts in your space.<\/p>\n<p>Easy answer.<\/p>\n<p>Today, I&#8217;m going to show you exactly <strong>how to\u00a0make email magically appear in your inbox from the top experts in your field<\/strong>.<!--more--><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Yesterday I ran across a\u00a0little nugget of wisdom from one of the most active guest bloggers in the online marketing world,\u00a0<strong><a href=\"https:\/\/twitter.com\/kikolani\" target=\"_blank\">Kristi Hines<\/a>.<\/strong><\/p>\n<p>She writes for KISSmetrics, Social Media Examiner, Quicksprout and on an on&#8230;<\/p>\n<p>So, I watch what she does pretty closely and yesterday she sent out a tweet that really caught my attention.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/jameswedmore\">@jameswedmore<\/a> Want to share your top video marketing tip for 2014? \ud83d\ude42 <a href=\"https:\/\/t.co\/w6qvv9crwv\">https:\/\/t.co\/w6qvv9crwv<\/a><\/p>\n<p>\u2014 Kristi Hines (@kikolani) <a href=\"https:\/\/twitter.com\/kikolani\/statuses\/494311276655308800\">July 30, 2014<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Pretty normal looking right?<\/p>\n<p>There&#8217;s an ingenious strategy\u00a0at play that you need to notice and copy.<\/p>\n<h2>Let&#8217;s break down exactly what&#8217;s going on<\/h2>\n<p><strong>1.<\/strong> She is writing an article for <span style=\"color: #000000;\"><a href=\"https:\/\/www.viewbix.com\/\" target=\"_blank\">Viewbix<\/a>\u00a0on the &#8220;Top Video Marketing Tips for 2014.&#8221;<\/span><\/p>\n<p><strong>2.<\/strong> To build credibility and traffic to the article <a href=\"https:\/\/blog.growthtools.com\/Skitch\/Kristi_Hines__kikolani__on_Twitter_19893293.png\" target=\"_blank\">she\u00a0asked <\/a>James Wedmore and Gideon Shalwick to contribute to the article (they are two of the top experts in this space).<\/p>\n<p><strong>3.<\/strong> She made it extremely easy for them to contribute by linking them directly to a <a href=\"https:\/\/docs.google.com\/forms\/d\/1z_dczoQbqpvT7XKiDUS2jrdpbTsdlTYdPXHVlD5It0Y\/viewform\" target=\"_blank\">Google Form<\/a>\u00a0where they could share their advice for her readers.<\/p>\n<p>No emailing or tweeting back. Just click and submit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/What_is_your_best_video_marketing_tip_for_2014__1989299C.png\" alt=\"\" width=\"626\" height=\"682\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/What_is_your_best_video_marketing_tip_for_2014__1989299C.png\" alt=\"\" width=\"626\" height=\"682\" \/><\/noscript><\/p>\n<p><strong>4.<\/strong>\u00a0Kristi will then compile their feedback into\u00a0one cohesive article for ViewBix. They do the writing and she does the editing.<\/p>\n<p>Which article do you think would do better?<\/p>\n<p><strong>Option A:<\/strong> The article that Kristi (not a video expert) writes based on observation and her limited\u00a0expertise in the field<\/p>\n<p><strong>Option B:<\/strong> The article that includes techniques and advice from James and Gideon (top two experts in the field)<\/p>\n<p>Obviously Option B. They carry a built in credibility from years of experience. They also bring with them TRAFFIC.<\/p>\n<p>Often times these experts will share an article they have contributed to with their audience in the form of a tweet, Facebook update or even (in some rare cases) an email to their list. This sends a fresh influx of traffic to Option B articles.<\/p>\n<p><em>Want to try this yourself?\u00a0<\/em><\/p>\n<h2>Here is how you can implement\u00a0this in your business<\/h2>\n<h3><strong>Step 1: Create your &#8220;Expert\u00a0Spreadsheet&#8221;<\/strong><\/h3>\n<p>Make a spreadsheet with three columns. Label them like so&#8230;<\/p>\n<ul>\n<li>Column #1: Expert<\/li>\n<li>Column #2: Twitter Handle<\/li>\n<li>Column #3: Email Address<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Kristi_Hines_Formula_-_Google_Sheets_19893505.png\" alt=\"\" width=\"599\" height=\"410\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Kristi_Hines_Formula_-_Google_Sheets_19893505.png\" alt=\"\" width=\"599\" height=\"410\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Step 2: Make a list of your experts<\/strong><\/h3>\n<p>If you don&#8217;t know who the experts are, Google the topic. I&#8217;m writing a series of posts on building your email list.<\/p>\n<p>A quick search of the keyword phrase &#8220;List Building&#8221; produced 10 articles, all written by experts in the field.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_30_14__9_56_AM_19894800.png\" alt=\"\" width=\"555\" height=\"910\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Pasted_Image_7_30_14__9_56_AM_19894800.png\" alt=\"\" width=\"555\" height=\"910\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Step 3:<\/strong>\u00a0Record their Twitter handle and Email address in your spreadsheet<\/h3>\n<p><em>Tip<\/em>: An easy way\u00a0to find an email address is to sign up for their email list. Most of the time the email they are sending from is one that they regularly check.<\/p>\n<p>For more tips on finding email addresses, <a href=\"https:\/\/blog.growthtools.com\/blog\/vacuum\/\" target=\"_blank\">read this in depth article<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Kristi_Hines_Formula_-_Google_Sheets_198942A8.png\" alt=\"\" width=\"736\" height=\"289\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Kristi_Hines_Formula_-_Google_Sheets_198942A8.png\" alt=\"\" width=\"736\" height=\"289\" \/><\/noscript><\/p>\n<h3><strong>Step 3:<\/strong>\u00a0Create your Form<\/h3>\n<p>Create a Google Form with the exact same question structure that Kristi used in the <a href=\"https:\/\/www.evernote.com\/shard\/s61\/sh\/91865882-0da8-4ead-b97e-1bc1dc6c3565\/b8cfc7254b44ce9c6f33e3ac1f62f178\/deep\/0\/What-is-your-best-video-marketing-tip-for-2014-.png\" target=\"_blank\">above example<\/a><\/p>\n<h3><strong>Step 4:<\/strong>\u00a0Contact your list of experts<\/h3>\n<p>Send a tweet an email using Kristi&#8217;s script and ask them to contribute. Start with a Tweet then &#8211; if there is no response &#8211; move to email.<\/p>\n<h3><strong>Step 5: Let them know it is finished<\/strong><\/h3>\n<p>Once you have written the article, notify them that the article is published so they can share with their audience<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Inbox__1__-_bryan_manfisher_com_-_Mail_19894930.png\" alt=\"\" width=\"596\" height=\"361\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Inbox__1__-_bryan_manfisher_com_-_Mail_19894930.png\" alt=\"\" width=\"596\" height=\"361\" \/><\/noscript><br \/>\nStep 6: Compile the responses into one cohesive article<\/h3>\n<p>Here area few examples of &#8216;expert tip&#8217; posts that you can gain a little inspiration from:<\/p>\n<ol>\n<li><a href=\"https:\/\/kikolani.com\/blog-post-promotion-tips.html\" target=\"_blank\">32 Experts Share Their Best Blog Post Promotion Tips<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/expert-email-marketing-pains-solutions\" target=\"_blank\">How 7 Experts Solve Their Most Painful Email Marketing Problems<\/a><\/li>\n<li><a href=\"https:\/\/www.humanproofdesigns.com\/what-7-experts-say-about-advanced-link-building-strategies\/\" target=\"_blank\">What 7 Experts Say About Advanced Link Building Strategies<\/a><\/li>\n<\/ol>\n<p style=\"text-align: center;\">***<\/p>\n<p class=\"p2\">Be sure to check-in Friday for the 2nd part of\u00a0<a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-build-upgrades\/?hvid=UTaZm\" target=\"_blank\">last week&#8217;s formula<\/a>. I&#8217;ll will teach\u00a0you\u00a0<strong>11 ways to\u00a0create Content Upgrades in less than 30 minutes<\/strong>.<\/p>\n<p class=\"p2\">If you&#8217;ve ever wanted to grow an\u00a0email list, this is THE\u00a0#1 way to do it.<\/p>\n<p class=\"p2\">My buddy <a href=\"https:\/\/backlinko.com\/increase-conversions\" target=\"_blank\">Brian Dean at Backlinko<\/a> used this method to grow his email list by <strong>\u00a0758%<\/strong> in the first week after installing it.<\/p>\n<p class=\"p2\">Talk to you on Friday \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are\u00a0sitting down to write an article\u00a0for your&#8230;(let&#8217;s say)&#8230;workout\u00a0blog called &#8220;The Diaries of a Weak Middle Class White Guy.&#8221; &#8230;and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3661","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3661"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3661\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}