{"id":3691,"date":"2014-08-08T10:15:41","date_gmt":"2014-08-08T15:15:41","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3691"},"modified":"2014-08-12T08:29:13","modified_gmt":"2014-08-12T13:29:13","slug":"expanded-guest-post","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3691","title":{"rendered":"How to get 500 email subscribers in less than 30 minutes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_199522B7.png\" alt=\"expanded guest post header\" width=\"824\" height=\"458\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_199522B7.png\" alt=\"expanded guest post header\" width=\"824\" height=\"458\" \/><\/noscript><\/p>\n<p>Let&#8217;s get straight to the point&#8230;<\/p>\n<p>Today you are going to learn\u00a0a quick little formula\u00a0to <strong>get 500 email subscribers<\/strong>\u00a0with less than 30 minutes of work.<\/p>\n<p>Sounds scammy right?<\/p>\n<p>It&#8217;s not.<!--more--><\/p>\n<p><strong>Quick review:\u00a0<\/strong>Over the last two weeks\u00a0you&#8217;ve learned:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-build-upgrades\/?hvid=UTaZm\" target=\"_blank\">What a content upgrade is<\/a><\/li>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/lead-magnet\/\" target=\"_blank\">11 different ways to make a content upgrade (in under 30 min)<\/a><\/li>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-build-upgrades\/?hvid=UTaZm\" target=\"_blank\">Exactly how to set up and deliver them to your readers<\/a><\/li>\n<\/ul>\n<p>But today, we&#8217;re going to take it to the next level.<\/p>\n<p>Today I&#8217;m going to show you a strategy &#8211; that I&#8217;ve not seen used anywhere else &#8211; to 5-10x the effectiveness of a standard\u00a0content upgrade.<\/p>\n<p>It&#8217;s called the<strong>\u00a0Expanded Guest Post.<\/strong><\/p>\n<h2 style=\"text-align: center;\">What is an Expanded Guest Post<\/h2>\n<p>A typical guest post\u00a0includes a by-line at the end of the article.<\/p>\n<p>You\u00a0write a helpful article and gets a link\u00a0back to your\u00a0site as a result.<\/p>\n<p>Some people click it, most people don&#8217;t.<\/p>\n<p>It usually looks something like this:<\/p>\n<figure style=\"width: 555px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_Share_Content_That_Readers_Will_Want_to_Re-Share_1995185B.png\" alt=\"kissmetrics guest post\" width=\"555\" height=\"785\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/How_to_Share_Content_That_Readers_Will_Want_to_Re-Share_1995185B.png\" alt=\"kissmetrics guest post\" width=\"555\" height=\"785\" \/><\/noscript><figcaption class=\"wp-caption-text\">Traditional\u00a0guest post on <a href=\"https:\/\/blog.kissmetrics.com\/want-to-re-share\/\" target=\"_blank\">KISSmetrics<\/a><\/figcaption><\/figure>\n<p>Notice\u00a0what your eyes are drawn to in\u00a0this example.<\/p>\n<p>Did you want to click on the link to the authors site?<\/p>\n<p>Did you feel compelled to click?<\/p>\n<p>Did you feel like you were going to be missing out on something great if you didn&#8217;t click?<\/p>\n<p>No, no and no<\/p>\n<p>Personally, I didn&#8217;t even notice the link at first.<\/p>\n<p>My eyes were drawn to the fancy\u00a0looking &#8220;Marketer&#8217;s Guide to Linkedin&#8221; graphic below the related posts section.<\/p>\n<p>The problem with a traditional guest post is the conversation stops at the last sentence. There is no compelling call to action and no incentive to start getting emails from you.<\/p>\n<p>An Expanded Guest Post extends the conversation by building up suspense throughout the post and\u00a0climaxing at the very end with a compelling call to action.<\/p>\n<p>Take a look at <a href=\"https:\/\/blog.leadpages.net\/tale-two-launches-one-made-43380-1385\/\" target=\"_blank\">an example<\/a>\u00a0(this is the closing section of a recent guest post of mine):<\/p>\n<figure style=\"width: 844px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/A_Tale_of_Two_Launches__One_Made__43_380_and_One_-_1_385_19951955.png\" alt=\"expanded guest post\" width=\"844\" height=\"464\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/A_Tale_of_Two_Launches__One_Made__43_380_and_One_-_1_385_19951955.png\" alt=\"expanded guest post\" width=\"844\" height=\"464\" \/><\/noscript><figcaption class=\"wp-caption-text\">Expanded Guest Post on <a href=\"https:\/\/blog.leadpages.net\/tale-two-launches-one-made-43380-1385\/\" target=\"_blank\">Leadpages<\/a><\/figcaption><\/figure>\n<p>Notice anything different?<\/p>\n<p>Do you want to\u00a0click the link?<\/p>\n<p>In this example <strong>503 people<\/strong> clicked the &#8220;Access Here&#8221; link and became Videofruit subscribers.<\/p>\n<p>503 new subscribers!<\/p>\n<p>From <em>one<\/em>\u00a0freaking blog post (that&#8217;s insane).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Evernote_Premium_19951EBE.png\" alt=\"\" width=\"835\" height=\"198\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Evernote_Premium_19951EBE.png\" alt=\"\" width=\"835\" height=\"198\" \/><\/noscript><\/p>\n<p>Contrast\u00a0that with a <a href=\"https:\/\/blog.kissmetrics.com\/color-psychology-video\/\" target=\"_blank\">guest post of mine<\/a> on the KISSmetrics blog that included no compelling call to action and received a measly 75 clicks and 15 new subscribers.<\/p>\n<p>Want to learn how to do this?<\/p>\n<p><strong>Next week I&#8217;ll show you the entire process.<\/strong><\/p>\n<p>You&#8217;ll learn:<\/p>\n<ul>\n<li>How to build up anticipation throughout your guest post<\/li>\n<li>The entire 4 step process for writing your own Expanded Guest Post<\/li>\n<li>I&#8217;ll share\u00a03 more examples of this technique in action\u00a0(so you can model and copy the framework)<\/li>\n<li>Also, I&#8217;ll teach a quick\u00a0bonus lesson so you can learn how to pitch your post and get it\u00a0accepted nearly every time<\/li>\n<\/ul>\n<p>Be sure you are a <a href=\"https:\/\/my.leadpages.net\/leadbox\/147029ff3f72a2%3A145fb7446b46dc\/5694107250851840\/\" target=\"_blank\">Videofruit subscriber<\/a>\u00a0so you&#8217;re the first one to get this lesson (<a href=\"https:\/\/my.leadpages.net\/leadbox\/147029ff3f72a2%3A145fb7446b46dc\/5694107250851840\/\" target=\"_blank\">click here to subscribe<\/a>).<\/p>\n<p>See you next week (Tuesday&#8217;ish)!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s get straight to the point&#8230; Today you are going to learn\u00a0a quick little formula\u00a0to get 500 email subscribers\u00a0with less&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3691"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3691\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}