{"id":3699,"date":"2014-08-15T11:21:15","date_gmt":"2014-08-15T16:21:15","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3699"},"modified":"2014-12-17T16:56:39","modified_gmt":"2014-12-17T22:56:39","slug":"guest-post-expanded","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3699","title":{"rendered":"Expanded Guest Post: How to 100x the effectiveness of your next guest post"},"content":{"rendered":"

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Last week I introduced you to the Expanded Guest Post<\/a>.<\/p>\n

We looked at a case study of how you can\u00a0write one\u00a0article for someone elses site\u00a0and\u00a0generate 500 new email subscribers to\u00a0YOUR business.<\/p>\n

Many of you have\u00a0spent months screwing around on your blog and haven’t cracked 100 subscribers yet.<\/p>\n

I know…I was\u00a0one of you.<\/p>\n

With the Expanded Guest Post (EGP) I routinely get 500 in one week<\/strong>.<\/p>\n

In fact, I had an EGP go live\u00a0last Friday that generated 323 new email subscribers in the first 3 days.<\/p>\n

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I promised to show you how to\u00a0create an Expanded Guest Post\u00a0and that’s exactly what you’ll learn today.<\/p>\n

You need to start thinking about every article you write like being a new salesman for your company.<\/p>\n

If constructed properly, it will consistently\u00a0bring new leads and customers to your business.<\/p>\n

I’m going to walk you through the exact step-by-step of how to\u00a0create your first one.<\/p>\n

Also, be sure to read all of the way through for a special behind the scenes training video<\/strong>.<\/p>\n

Let’s jump into the details.<\/p>\n

How to Create an Expanded Guest Post<\/h1>\n

There are 3 components to an Expanded Guest Post. I’m going to walk you through each of them and show you how\u00a0to do it yourself.<\/p>\n

You don’t need an existing email list or traffic. You can do this with nothing more than a landing page and good writing<\/a>.<\/p>\n

Follow along and copy my framework.<\/p>\n

Step 1: Use the phrase “For Example”<\/h2>\n

Your first task in writing an EGP is to write an incredible “How To” article.. I’m talking “This is the most in depth article I’ve ever read on this topic!<\/em>” kind of good.<\/p>\n

Anyone can spew out a 500 word blog post entitled “5\u00a0Ways To Share Your Blog Posts On Facebook”<\/p>\n

You have to be different.<\/p>\n

You need to shock and awe your readers.<\/strong><\/p>\n

The best way I’ve found to do that is going deeper than everyone else. Give more details, more case studies and more actionable advice.<\/p>\n

Sometimes you might find yourself stuck and feeling like it’s nearly impossible to go deeper in your post.<\/p>\n

When you feel that urge, inject the phrase “For Example.”<\/em><\/p>\n

This forces you to go deeper and provide\u00a0real case studies of what your advice looks like in action.<\/p>\n

For example…<\/p>\n

(see what I just did there)<\/em><\/p>\n

Here are two excerpts from my most recent guest post<\/a>.<\/p>\n

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