{"id":3827,"date":"2014-09-05T09:20:44","date_gmt":"2014-09-05T14:20:44","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3827"},"modified":"2014-11-28T10:26:06","modified_gmt":"2014-11-28T16:26:06","slug":"unsubscribe-rate","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3827","title":{"rendered":"The “Space” Technique: How to slash your unsubscribe rate by 58%"},"content":{"rendered":"

\"lower

I was crazy about\u00a0this girl…<\/p>\n

Not crazy in a “I-am-going-to-stalk-you” kind of way.<\/p>\n

More of a “I-really-want-to-date-you” kind of thing.<\/p>\n

So, I did what any reasonable human would do\u00a0and wrote her\u00a0a song. I titled it\u00a0“Underwear on the Floor.”<\/p>\n

First <\/strong>– don’t write a song for a girl named\u00a0“Underwear on the Floor”<\/p>\n

Second<\/strong> – See #1 Long story short, my one and only ballad ended in a “it’s not you, it’s me” rejection.<\/p>\n

Whatever. I’m over it.<\/p>\n

It’s been 13 years. Bottom line = Rejection sucks.<\/p>\n

***<\/p>\n

What is the most painful part of building an email list? Rejection.<\/p>\n

Why?<\/p>\n

Because of this… 16 17 32 42 39 28<\/p>\n

That’s how many people have UNSUBSCRIBED\u00a0from my list after sending\u00a0my last 6 emails.<\/p>\n

For some reason 3 weeks ago my unsubscribe\u00a0rate started spiking. I used to average 9 opt outs per email.<\/p>\n

And then, out of nowhere, it quadrupled.<\/p>\n