{"id":3884,"date":"2014-10-17T11:20:05","date_gmt":"2014-10-17T16:20:05","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3884"},"modified":"2014-10-17T11:23:40","modified_gmt":"2014-10-17T16:23:40","slug":"mailbag-steal","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3884","title":{"rendered":"Mailbag: How to steal from your friends"},"content":{"rendered":"<p>It&#8217;s Friday, which means this afternoon you&#8217;ll be doing your best to pretend to work while secretly wishing you were somewhere else.<\/p>\n<p>I&#8217;m here for you.<\/p>\n<p>Our tool of the week is <a href=\"https:\/\/chengyinliu.com\/\" target=\"_blank\">WhatFont<\/a>. I&#8217;m working on spiffing up this website and wanted to steal <a href=\"https:\/\/jamesclear.com\" target=\"_blank\">James<\/a>&#8216;s font type.<\/p>\n<p>But trying to figure out what font type and size he uses was a major pain.<\/p>\n<p>Then I found WhatFont. You just click a button, then click on the text, and it tells you the exact font family and a ton of other confusing-looking stuff.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/James_Clear_19F171DC.png\" alt=\"\" width=\"700\" height=\"484\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/James_Clear_19F171DC.png\" alt=\"\" width=\"700\" height=\"484\" \/><\/noscript><\/p>\n<p>Happy stealing.<\/p>\n<p>On to your questions&#8230;.<!--more--><\/p>\n<p><strong>STARTUP PROCESS:<\/strong> <em>If you were to launch an &#8220;Authority Site&#8221; in a niche other than video\/internet marketing, what would be your process, and reasons why?<\/em><\/p>\n<p><em>Hoping to gain insight into how you might change\/keep strategies knowing what you know after a year of doing this site.<\/em><\/p>\n<p><em><strong>-Derrick<\/strong><\/em><\/p>\n<p>Let&#8217;s assume a few things.<\/p>\n<ol>\n<li>Your primary goal is to grow your email list to 10,000 people.<\/li>\n<li>Your secondary goal is to make $100,000 per year by selling products and services to that list.<\/li>\n<\/ol>\n<p>To accomplish that, I followed these 10 steps:<\/p>\n<p><strong>Step 1:<\/strong> Pick an industry you are\u00a0interested in.<\/p>\n<p><strong>Step 2:<\/strong> Find your\u00a0<a href=\"https:\/\/blog.leadpages.net\/types-of-blogs\/\" target=\"_blank\">unique teaching angle and style.<\/a><\/p>\n<p><strong>Step 3:<\/strong> Write 2 <a href=\"https:\/\/blog.growthtools.com\/blog\/guest-post-expanded\/\" target=\"_blank\">expanded guest posts<\/a> per week.<\/p>\n<p><strong>Step 4:<\/strong> Write 1 epic article for your blog per week.<\/p>\n<p><strong>Step 5:<\/strong>\u00a0Use <a href=\"https:\/\/blog.growthtools.com\/blog\/email-subscribers\/\" target=\"_blank\">Content Upgrades<\/a> in every guest post and epic article.<\/p>\n<p><strong>Step 6:<\/strong> Repeat steps 3 thru 5 every week for 12 weeks.<\/p>\n<p><strong>Step 7:<\/strong> Find a <a href=\"https:\/\/blog.growthtools.com\/blog\/intro-vault\/\" target=\"_blank\">product in the data<\/a>.<\/p>\n<p><strong>Step 8:<\/strong> Start building the product in public.<\/p>\n<p><strong>Step 9:<\/strong> Launch the product.<\/p>\n<p><strong>Step 10<\/strong>: Rinse and repeat.<\/p>\n<p style=\"text-align: center;\">&#8212;<\/p>\n<p><strong><br \/>\nREADING<\/strong>:\u00a0<em><span style=\"color: #3f4549;\">What are all the blogs you follow and what do you read regularly?<\/span><\/em><\/p>\n<p><strong>&#8211;<em>Kimberly<\/em><\/strong><\/p>\n<p>I read a lot. And I do my best NOT to read too much in my industry. It becomes incestuous.<\/p>\n<p>If all I read was Noah Kagan, Neil Patel, Brian Dean and LeadPage articles (people in my industry), I would start sounding\u00a0exactly like them. Why? Because we have a tendency to take on the characteristics of the writers we read.<\/p>\n<ul>\n<li>Content type<\/li>\n<li>Voice<\/li>\n<li>Tone<\/li>\n<li>Frequency<\/li>\n<\/ul>\n<p>Because of that, I try to do the majority of my reading OUTSIDE of my industry.<\/p>\n<p><strong>Here are a few blogs I regularly read:<\/strong><\/p>\n<p><strong>1.<\/strong> <a href=\"https:\/\/auburn.rivals.com\" target=\"_blank\">AuburnSports.com<\/a>\u00a0(Specifically Jay G. Tate)<\/p>\n<p><strong>2.<\/strong> <a href=\"https:\/\/mmqb.si.com\/column\/monday-morning-quarterback\/\" target=\"_blank\">Monday Morning Quarterback<\/a> (Peter King)<\/p>\n<p><strong>3.<\/strong> <a href=\"https:\/\/nashvillesevereweather.com\/\" target=\"_blank\">Nashville Severe Weather<\/a>\u00a0(Great animated GIF usage)<\/p>\n<p><strong>4.<\/strong> <a href=\"https:\/\/storylineblog.com\/\" target=\"_blank\">Donald Miller<\/a><\/p>\n<p><strong>5.<\/strong> <a href=\"https:\/\/john.do\/\" target=\"_blank\">John Saddington<\/a><\/p>\n<p><strong>Books that I&#8217;ve read recently:<\/strong><\/p>\n<p><strong>1.<\/strong> <a href=\"https:\/\/www.amazon.com\/The-Martian-Novel-Andy-Weir-ebook\/dp\/B00EMXBDMA\" target=\"_blank\">The Martian<\/a><\/p>\n<p><strong>2.<\/strong> <a href=\"https:\/\/www.amazon.com\/There-Dragons-Chronicles-Imaginarium-Geographica-ebook\/dp\/B000NY129G\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1413560071&amp;sr=1-1&amp;keywords=here+there+be+dragons\" target=\"_blank\">Here, There be Dragons<\/a><\/p>\n<p><strong>3.<\/strong> <a href=\"https:\/\/www.amazon.com\/Wool-Omnibus-Silo-Saga-ebook\/dp\/B0071XO8RA\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1413560089&amp;sr=1-1&amp;keywords=wool\" target=\"_blank\">Wool<\/a><\/p>\n<p><strong>4.<\/strong> <a href=\"https:\/\/www.amazon.com\/Essentialism-Disciplined-Pursuit-Greg-Mckeown-ebook\/dp\/B00G1J1D28\/ref=sr_1_sc_1?s=digital-text&amp;ie=UTF8&amp;qid=1413560103&amp;sr=1-1-spell&amp;keywords=essentialisn\" target=\"_blank\">Essentialism<\/a><\/p>\n<p><strong>5.<\/strong> <a href=\"https:\/\/www.amazon.com\/Ultimate-Sales-Machine-Turbocharge-Relentless-ebook\/dp\/B000SMQGLC\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1413560119&amp;sr=1-1&amp;keywords=ultimate+sales+machine\" target=\"_blank\">Ultimate Sales Machine<\/a><\/p>\n<p><strong>I do read internet marketing-related blogs still. Here are some of my favorites:<\/strong><\/p>\n<p><strong>1<\/strong>. <a href=\"https:\/\/backlinko.com\" target=\"_blank\">Backlinko<\/a><\/p>\n<p><strong>2<\/strong>. <a href=\"https:\/\/okdork.com\" target=\"_blank\">Okdork<\/a><\/p>\n<p><strong>3.<\/strong> <a href=\"https:\/\/blog.leadpages.net\" target=\"_blank\">LeadPages<\/a><\/p>\n<p><strong>4.<\/strong> <a href=\"https:\/\/nathanbarry.com\" target=\"_blank\">Nathan Barry<\/a><\/p>\n<p><strong>5.<\/strong> <a href=\"https:\/\/wpcurve.com\" target=\"_blank\">WP Curve<\/a><\/p>\n<p>I&#8217;m always looking for content piece types and ideas I can steal from an outside industry and inject into my industry.<\/p>\n<p><strong>For example:<\/strong> This mailbag feature (which has been extremely popular) was ripped directly from <a href=\"https:\/\/www.foxsports.com\/college-football\/outkick-the-coverage\/all-that-and-a-bag-of-mail-todd-gurley-georgia-s-it-100914\" target=\"_blank\"><strong>Outkick The\u00a0Coverage<\/strong><\/a> and <a href=\"https:\/\/mmqb.si.com\/column\/monday-morning-quarterback\/\" target=\"_blank\"><strong>MMQB<\/strong><\/a>.<\/p>\n<p>No one else in my industry has done anything like it, but it&#8217;s commonplace in the sports world.<\/p>\n<p><em>Unique Content + Proven Popularity = Success\u00a0on Videofruit<\/em><\/p>\n<p><strong>Note<\/strong>: Another content type I love right now is weekly <a href=\"https:\/\/www.garyvaynerchuk.com\/askgaryvee-episode-32-is-twitt-768003447.html\" target=\"_blank\">Q&amp;A shows like Gary Vaynerchuk<\/a> is doing.<\/p>\n<p style=\"text-align: center;\">&#8212;<\/p>\n<p><strong>WHITEBOARD<\/strong>: <em>I\u00b4m a big fan of your work and your ideas are helping us expand our database. So thanks for that!<\/em><\/p>\n<p><em>Just a quick question, what whiteboard software do you use to create the images on Videofruit?<\/em><\/p>\n<p><em><strong>-Joe<\/strong><\/em><\/p>\n<p>Joe is referring to the <a href=\"https:\/\/blog.growthtools.com\/blog\/instant-email\/\" target=\"_blank\">image<\/a>.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/07\/1200+x+844+larger-1.jpg\" alt=\"\" width=\"600\" \/><noscript><img decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/07\/1200+x+844+larger-1.jpg\" alt=\"\" width=\"600\" \/><\/noscript><figcaption class=\"wp-caption-text\">Whiteboard Image<\/figcaption><\/figure>\n<p>I&#8217;ve\u00a0been testing several different types of imagery\u00a0lately and the\u00a0whiteboard style is one of my favorites.<\/p>\n<p>I also used it in this guest post on <a href=\"https:\/\/acuff.me\/2014\/08\/quit-your-job\/\" target=\"_blank\">Jon Acuff&#8217;s blog<\/a>.<\/p>\n<p>If you want to make one yourself, it&#8217;s a simple 3-step process:<\/p>\n<p><strong>Step 1:<\/strong> Draw your image on a white board.<\/p>\n<p><strong>Step 2:<\/strong> Take a picture of it.<\/p>\n<p><strong>Step 3:<\/strong> Send it to Swiftly.com\u00a0and have them\u00a0digitally reproduce it.<\/p>\n<p>BAM! You&#8217;re done.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Question<\/strong>: What do you need personal help on? \u00a0Traffic? List building? Sales?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Friday, which means this afternoon you&#8217;ll be doing your best to pretend to work while secretly wishing you were&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3884"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/3622"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}