{"id":3907,"date":"2014-09-26T17:02:14","date_gmt":"2014-09-26T22:02:14","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=3907"},"modified":"2014-12-17T16:14:36","modified_gmt":"2014-12-17T22:14:36","slug":"nathan-barry-launch-sequence","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=3907","title":{"rendered":"Nathan Barry&#8217;s Launch Sequence that Generated $16,000 in 72 hours"},"content":{"rendered":"<p>What&#8217;s the point of building an email list?<\/p>\n<p>I like y&#8217;all and all that, but at the end of the day, a boy&#8217;s gotta eat. Know what I mean?<\/p>\n<p>Money.<\/p>\n<p>It&#8217;s taboo to talk about for some reason. But the only way to know if your content and product are worth a crap is if people will pay you for it.<\/p>\n<p>That&#8217;s where launch sequences come in.<\/p>\n<p><script src=\"\/\/fast.wistia.net\/assets\/external\/iframe-api-v1.js\"><\/script>A few days ago I <a href=\"https:\/\/blog.growthtools.com\/blog\/launch-sequence\/\">introduced you to launch sequences<\/a>. A launch sequence is a series of emails you send to your audience to prime them, educate them and get them to buy your product.<\/p>\n<p>[su_quote style=&#8221;modern-blue&#8221;]<strong>Instant Rewind:\u00a0<\/strong><a class=\"wistia-popover[height=394,playerColor=7b796a,width=700]\" href=\"\/\/fast.wistia.net\/embed\/iframe\/kp7euyh1vg?popover=true\">Watch the\u00a0video recap<\/a>\u00a0to get caught up on this series.<br \/>\n<script charset=\"ISO-8859-1\" src=\"\/\/fast.wistia.com\/assets\/external\/popover-v1.js\"><\/script>[\/su_quote]<\/p>\n<h2 style=\"text-align: center;\">One Made $43,380 and the Other Lost\u00a0$1,385.<\/h2>\n<p>Two years ago I built my first piece of software: an iOS app called Ad-Quiz. My partner and I spent $2,000 on it and one other app.<\/p>\n<p>We built them, tested them, spent a bunch of money and time. Then\u2026<\/p>\n<p>Crickets.<\/p>\n<p>Nothing.<\/p>\n<p>We made $615 of our $2,000 back. We had no\u00a0plan on how to get people to buy.<\/p>\n<p>Fast forward two years.<\/p>\n<p>I decided this past\u00a0March to launch a coaching program. I\u2019d learned my lesson, though., and knew that I had to have a plan in place. So I wrote a series of emails that led up to the launch of the program.<\/p>\n<p>The program sold out in 2 hours.<\/p>\n<p>Then I doubled the price and restarted the sequence to a new segment of the list.<\/p>\n<p>It sold out again. It sells out in minutes every time I have new spots available.<\/p>\n<p>Is that because I\u2019m awesome? No.<\/p>\n<p>It\u2019s because I use an effective launch sequence.<\/p>\n<p>Today, I want to share with you a tested and proven launch sequence that you can use to launch your next product.<\/p>\n<p>Enter Nathan\u2026<!--more--><\/p>\n<h2 style=\"text-align: center;\">Last month he made $16,000 in 72 hours.<\/h2>\n<p>Nathan is a designer and author. He launches more high-quality products than anyone\u00a0I know of. Look up the word\u00a0<em>m<\/em><em>achine<\/em> in the dictionary and his face is right beside it.<\/p>\n<p>I&#8217;m not kidding.<\/p>\n<figure style=\"width: 665px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5C5D3.png\" alt=\"\" width=\"665\" height=\"482\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5C5D3.png\" alt=\"\" width=\"665\" height=\"482\" \/><\/noscript><figcaption class=\"wp-caption-text\">I may or may not have Photoshopped this. Can&#8217;t be sure.<\/figcaption><\/figure>\n<p>Last month he made $16,000 in 72 hours. The interesting part is how he did it.<\/p>\n<p>And that&#8217;s what we&#8217;ll focus on today. I&#8217;m going to show you the\u00a0overall strategy and exact launch sequence he used.<\/p>\n<p>Also, I hopped on a call with Nathan just minutes after his launch and started to grill him on his tactics. Be sure to read all of the way until the end to watch. It&#8217;s fascinating.<\/p>\n<p>First, let&#8217;s get one thing straight&#8230;<\/p>\n<p>There is no magic series of emails that will turn your piece-of-junk product into a massive success.<\/p>\n<p>There is no magic series of emails that will turn a used and abused email list that doesn&#8217;t like\u00a0you into a super-responsive group of people salivating to buy from you.<\/p>\n<p>So, I&#8217;m going to assume you&#8217;re not a weirdo. That you aren&#8217;t a spammy affiliate marketer and that\u00a0you adhere\u00a0to the philosophy of QUALITY FIRST that I preach on this site.<\/p>\n<p>We straight? Onward.<\/p>\n<p>A little background on Nathan&#8217;s business model.<\/p>\n<p>Nathan has <strong>18,000 people on his email list<\/strong>. He has three flagship products: <a href=\"https:\/\/nathanbarry.com\/authority\/\" target=\"_blank\">Authority<\/a>, <a href=\"https:\/\/nathanbarry.com\/webapps\/\" target=\"_blank\">Designing Web Applications<\/a> and <a href=\"https:\/\/nathanbarry.com\/app-design-handbook\/\" target=\"_blank\">App Design Handbook<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Books___Nathan_Barry_19D5C465.png\" alt=\"\" width=\"897\" height=\"358\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Books___Nathan_Barry_19D5C465.png\" alt=\"\" width=\"897\" height=\"358\" \/><\/noscript><\/p>\n<p>His recent launch was for a secondary product called <a href=\"https:\/\/buildingprofitableaudiences.com\/\" target=\"_blank\">Building Profitable Audiences<\/a> (BPA). It is a premium product priced at $699 and $2,499.<\/p>\n<p>How would you go about introducing a new product like this to your audience?<\/p>\n<p>Many people (including myself) would do something like this:<\/p>\n<ol>\n<li>Build awesome product<\/li>\n<li>Email all 18,000 people to tell them about it<\/li>\n<li>Wait for sales<\/li>\n<\/ol>\n<p>Nathan took a different approach. He saw BPA as a second-tiered product and set up his sales funnel so only people who had bought his introductory product, <em>Authority<\/em>, would receive a launch sequence on BPA.<\/p>\n<p>Why do this?<\/p>\n<p>Think about it. If I emailed you tomorrow and asked you to buy a $2,000 Mastermind session (second-tier product) with me, and you had never bought anything from me in the past, would you buy?<\/p>\n<p>Probably not.<\/p>\n<p>However, if you were a current coaching client (first-tier\u00a0product) who already paid $500 per month, and I introduced a $2,000 Mastermind session to you,\u00a0would you buy then?<\/p>\n<p>Probably so.<\/p>\n<p>Tier 1: Coaching @ $500<\/p>\n<p>Tier 2: Mastermind @ $2,000<\/p>\n<p>(<strong>Note<\/strong>: I don&#8217;t have a Mastermind to sell you. This\u00a0is make-believe.)<\/p>\n<p>Soooo&#8230;.If my #1 goal this month is to fill up my Mastermind group, what should\u00a0be my primary focus each day?<\/p>\n<p>Yup! Selling more coaching.<\/p>\n<p>Take a look.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5CB4E.png\" alt=\"\" width=\"549\" height=\"388\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5CB4E.png\" alt=\"\" width=\"549\" height=\"388\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>To positively affect the bottom of the funnel (BOFU) we have to focus on the top of the funnel (TOFU).<\/p>\n<p>So, instead of Nathan emailing his entire list about a BOFU product, he only focused on past customers who had purchased his book, <em>Authority<\/em>.<\/p>\n<p>It&#8217;s a natural progression of products.<\/p>\n<p>Make sense?<\/p>\n<p>This is what his sales funnel looks like.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5CCBD.png\" alt=\"\" width=\"555\" height=\"413\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_2_key_19D5CCBD.png\" alt=\"\" width=\"555\" height=\"413\" \/><\/noscript><\/p>\n<p>Following this philosophy,\u00a0he launched his product to only 1,200 of this 18,000 subscribers&#8230;<\/p>\n<p>&#8230;and out of those 1,200 people came $16,000.<\/p>\n<p>Not a bad day at the office for ole Nathan.<\/p>\n<p>Now let&#8217;s look into exactly HOW he launched BPA to those 1,200 people.<\/p>\n<h1 style=\"text-align: center;\">Launch Sequence Nathan Used to Launch BPA<\/h1>\n<p>First, let&#8217;s take a look at the overall structure of the campaign.<\/p>\n<p>In total there are 6 emails.<\/p>\n<p><strong>The first<\/strong> two emails are long-form educational emails. They are designed to build up intrigue and to re-establish Nathan as an authority on his\u00a0subject.<\/p>\n<p><strong>The third<\/strong> email is a product description. It is designed to tell readers about the product, describe the outcomes they can expect, and to let them know it will be available for sale tomorrow.<\/p>\n<p><strong>The fourth<\/strong> email is the launch email. Short and to the point.<\/p>\n<p><strong>The fifth<\/strong> email is another long-form educational email that comes on day 2 of the 3-day launch window. This email is designed to solidify Nathan&#8217;s authority on the topic and create\u00a0a knowledge gap that ends with a strong\u00a0call to action to buy the product.<\/p>\n<p><strong>The sixth<\/strong>, and final email, is the urgency email. It informs the reader that registration to the course will end in 1 hour.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_key_19D5CFFD.png\" alt=\"\" width=\"314\" height=\"883\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_key_19D5CFFD.png\" alt=\"\" width=\"314\" height=\"883\" \/><\/noscript><\/p>\n<p>Now let&#8217;s take a peek at each email and go over the details.<\/p>\n<p><figure style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_001_19D5D4A9.jpg\" alt=\"\" width=\"700\" height=\"1813\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_001_19D5D4A9.jpg\" alt=\"\" width=\"700\" height=\"1813\" \/><\/noscript><figcaption class=\"wp-caption-text\">Email #1 [Educational]<\/figcaption><\/figure><br \/>\n[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>: Each of the three Educational emails have the same basic framework.<\/p>\n<p><strong>Part 1:<\/strong> <strong>Story<\/strong>. The email opens with a story that sets up the educational content.<\/p>\n<p><strong>Part 2<\/strong>: <strong>Education<\/strong>. The meat of the email\u00a0teaches. That is the primary purpose of the email and what he spends the most words on.<\/p>\n<p><strong>Part 3: Soft Call to Action<\/strong>. Notice the word SOFT. Nathan does not ask you to buy anything. He informs readers about the product, then gives a way to learn more<\/p>\n<p>[\/su_note]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<figure style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_002_19D5D79F.jpg\" alt=\"\" width=\"700\" height=\"1690\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_002_19D5D79F.jpg\" alt=\"\" width=\"700\" height=\"1690\" \/><\/noscript><figcaption class=\"wp-caption-text\">Email #2: Educational<\/figcaption><\/figure>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>: The\u00a0second Educational email has a twist. It\u00a0is written specifically about the product.<\/p>\n<p>Nathan uses something called the &#8220;Reluctant Hero&#8221; to frame the entire email. The story told and teaching given is about the story of the product, why it was created, and the results achieved.<\/p>\n<p>This approach drew me in and helped me\u00a0connect with Nathan and the product.<\/p>\n<p>What do you think sales more effectively? Hyping your product\u00a0OR telling the story behind why you made it and what pains it solved for you?<\/p>\n<p>Use that to your advantage.<\/p>\n<p>[\/su_note]<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_003_19D5D9E2.jpg\" alt=\"\" width=\"700\" height=\"2377\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_003_19D5D9E2.jpg\" alt=\"\" width=\"700\" height=\"2377\" \/><\/noscript><figcaption class=\"wp-caption-text\">Email #3: Product Information<\/figcaption><\/figure>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>: This email is specifically focused on the product.<\/p>\n<p>The sub-headers are all benefit-focused and each section hits the highlights of the course.<\/p>\n<p>The end of this email is vitally important. It lets readers know two things:<\/p>\n<p><strong>1. That BPA will be available for sale tomorrow<\/strong><\/p>\n<p><strong>2. That it will only be available for 3 days (then you can&#8217;t buy it)<\/strong><\/p>\n<p>The last part gives readers a sense of urgency and encourages them to take action.<\/p>\n<p>Life is busy. Stuff happens. I can read your blog posts whenever I want. So, I don&#8217;t read them now.<\/p>\n<p>But if you tell me a product I&#8217;m very interested in is only available for 3 days, I take action.<\/p>\n<p>Urgency = Action Taking.<\/p>\n<p>Make sure you provide an element of urgency in this 3rd email.<\/p>\n<p>[\/su_note]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_005_19D5F0C3.jpg\" alt=\"\" width=\"739\" height=\"452\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_005_19D5F0C3.jpg\" alt=\"\" width=\"739\" height=\"452\" \/><\/noscript><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>: Let&#8217;s recap. By this point readers have:<\/p>\n<p><strong>1.<\/strong> Read Nathan&#8217;s blog<\/p>\n<p><strong>2<\/strong>. Bought his book, <em>Authority<\/em><\/p>\n<p><strong>3.<\/strong> If they have implemented anything they have learned, they have seen results from his teaching<\/p>\n<p><strong>4<\/strong>. Just received 2 really long and quality articles helping them build on what they learned in the book<\/p>\n<p><strong>5.<\/strong> Been introduced to a new product that will take that learning to the next level.<\/p>\n<p>The hard work has been done.<\/p>\n<p>Now, the product is available and ready to buy. He keeps the email short and to the point.<\/p>\n<p>The singular purpose of the email is to get readers to buy.<\/p>\n<p>The 3-day launch window is now opened. [\/su_note]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_006_19D5F07E.jpg\" alt=\"\" width=\"700\" height=\"2065\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_006_19D5F07E.jpg\" alt=\"\" width=\"700\" height=\"2065\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>: Day 1 of the launch has passed.<\/p>\n<p>Day 2 arrives with this email. Educational email #3. Very deep and high-quality material.<\/p>\n<p>This is the final push his readers need.<\/p>\n<p>&#8220;If his free content\u00a0is this good, the paid stuff must be incredible!&#8221;<\/p>\n<p>&lt;click. buy&gt;[\/su_note]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2203 size-thumbnail aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/04\/down-arrow-150x150.png\" alt=\"down-arrow\" width=\"150\" height=\"150\" \/><\/noscript><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_007_19D5F0A0.jpg\" alt=\"\" width=\"737\" height=\"455\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.growthtools.com\/Skitch\/barry-launch3_007_19D5F0A0.jpg\" alt=\"\" width=\"737\" height=\"455\" \/><\/noscript><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<strong>Notes<\/strong>:\u00a0The last day of the launch window brings this short and to-the-point email.<\/p>\n<p>There is 1 hour left before readers can no longer buy the course.<\/p>\n<p>Nathan communicates this very succinctly and gives them one clear call to action.<\/p>\n<p>Click. The. Link. [\/su_note]<\/p>\n<h1 style=\"text-align: center;\">\u00a0Inside\u00a0conversation with Nathan Barry (morning of the launch)<\/h1>\n<p>And that is how you launch a product.<\/p>\n<p>The final result was $16,000 in sales over a 72-hour period.<\/p>\n<p>THAT\u00a0is why you need to grow your email list.<\/p>\n<p>Have you ever pressed <em>send<\/em> on an email, waited three days, and made $16k?<\/p>\n<p>It sounds scammy. It sounds to good to be true.<\/p>\n<p>In all honesty, I used to think the same thing. And then I started paying attention to people that I respected online. People like Nathan, Noah Kagan, Ramit Sethi, Michael Hyatt and One Month Rails.<\/p>\n<p>And I started to realize something. All of these people were having similar experiences. They were pressing <em>send<\/em> and making money.<\/p>\n<p>(<strong>Disclaimer<\/strong>: What happens before you are actually able to &#8220;press send and make money&#8221; is an ungodly amount of work.)<\/p>\n<p>That&#8217;s when I started studying what they were doing. That&#8217;s how I found Nathan. And how I launched a coaching programs that has generated over $30,000 in 6 months.<\/p>\n<p>Two things before we end for the day.<\/p>\n<p><strong>1. Next week I&#8217;m going to walk you through 2 more launches.<\/strong> We&#8217;re going to break them down and show you the emails, the sales funnels, and the exact revenue numbers.<\/p>\n<p>Stay close to your email for that.<\/p>\n<p><strong>2. I have a special treat for you today.<\/strong> No waiting around &#8217;til next week for this.<\/p>\n<p>On the morning of Nathan&#8217;s BPA launch, we hopped on Skype for a talk. He answered all types of questions I had and helped me formulate my upcoming launch.<\/p>\n<p>The best part?<\/p>\n<p>I recorded the whole thing for you.<\/p>\n<p>[content_upgrade id=&#8221;6&#8243;]Listen to my conversation with Nathan on the morning of his launch.[\/content_upgrade]<\/p>\n<p>See you next week.<\/p>\n<p>[content_upgrade id=&#8221;6&#8243;]<img decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_key_19D5FB3C.png\" alt=\"\" width=\"600\" \/><noscript><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/nathanbarry-launch_key_19D5FB3C.png\" alt=\"\" width=\"600\" \/><\/noscript>[\/content_upgrade]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/blog.growthtools.com\/blog\/nathan-barry-launch-sequence\/\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/09\/nathan-barry-launch-sequence1.jpg\" alt=\"nathan-barry-launch-sequence\" width=\"580\" height=\"325\" class=\"aligncenter size-full wp-image-3936\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/09\/nathan-barry-launch-sequence1.jpg\" alt=\"nathan-barry-launch-sequence\" width=\"580\" height=\"325\" class=\"aligncenter size-full wp-image-3936\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/09\/nathan-barry-launch-sequence1.jpg 580w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2014\/09\/nathan-barry-launch-sequence1-300x168.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/noscript><\/a><\/p>\n<p>What&#8217;s the point of building an email list?<\/p>\n<p>I like y&#8217;all and all that, but at the end of the day, a boy&#8217;s gotta eat. Know what I mean?<\/p>\n<p>Money.<\/p>\n<p>It&#8217;s taboo to talk about for some reason. But the only way to know if your content and product are worth a crap is if people will pay you for it.<\/p>\n<p>That&#8217;s where launch sequences come in.<\/p>\n<h2 style=\"text-align: center;\">One Made $43,380 and the Other Lost\u00a0$1,385.<\/h2>\n<p>Two years ago I built my first piece of software: an iOS app called Ad-Quiz. My partner and I spent $2,000 on it and one other app.<\/p>\n<p>We built them, tested them, spent a bunch of money and time. Then\u2026<\/p>\n<p>Crickets.<\/p>\n<p>Nothing.<\/p>\n<p>We made $615 of our $2,000 back. We had no\u00a0plan on how to get people to buy.<\/p>\n<p>Fast forward two years.<\/p>\n<p>I decided this past\u00a0March to launch a coaching program. I\u2019d learned my lesson, though., and knew that I had to have a plan in place. So I wrote a series of emails that led up to the launch of the program.<\/p>\n<p>The program sold out in 2 hours.<\/p>\n<p>Then I doubled the price and restarted the sequence to a new segment of the list.<\/p>\n<p>It sold out again. It sells out in minutes every time I have new spots available.<\/p>\n<p>Is that because I\u2019m awesome? No.<\/p>\n<p>It\u2019s because I use an effective launch sequence.<\/p>\n<p>Today, I want to share with you a tested and proven launch sequence that you can use to launch your next product.<\/p>\n","protected":false},"author":1,"featured_media":2203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3907"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/3907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/2203"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}