See how that works?<\/p>\n
To double your results, you don’t need more SUBSCRIBERS. You need more of your current subscribers to TAKE ACTION.<\/p>\n
So our goal is to take\u00a0the subscribers you have and get\u00a0more of them take action.<\/p>\n
How to get twice as many people to take action when you command it<\/h1>\n Let me show you how\u2026<\/p>\n
Last week I ran an experiment to see if I could double the click-through rate of my broadcast emails.<\/p>\n
I re-structured my email using the Bullet Hook Framework,<\/b> and the results were pretty wild.<\/p>\n
My average email click-through rate was\u00a09.2%.<\/p>\n
That means when I send an email to 10,000 people, 920\u00a0of them click the link in the email.<\/p>\n
After using the Bullet Hook Framework, the number of people who clicked the link skyrocketed from 920\u00a0to 1,874.<\/p>\n
And all I did was make one little tweak.<\/p>\n
How to use the Bullet Hook Framework to double your click-through rate<\/b><\/h1>\n When I send a\u00a0typical broadcast email announcing a new blog post, it looks like this\u2026<\/b><\/p>\n
There are four sections.<\/p>\n
Section #1:<\/b> Personal story introducing the formula<\/p>\n
Section #2:<\/b>\u00a0Quick summary of\u00a0what they will learn when\u00a0they click the link<\/p>\n
Section #3:<\/b> The result I experienced<\/p>\n
Section #4: <\/b>Call to action\u00a0to read the blog post<\/p>\n
I\u2019ve stuck to this general format for the past year. It\u2019s worked well.<\/p>\n
Over that time period I\u2019ve averaged just under a 10% click-through rate. But over time that rate has began to drop.<\/p>\n
Then, last week I set out to fix that. Instead of using my old 4-part template, I used the Bullet Hook Formula to write my email.<\/p>\n
Take a look at my email from last week, written with the Bullet Hook Framework…<\/p>\n
The Bullet Hook Framework has five\u00a0sections.<\/p>\n
Section #1<\/b>: Short introduction that\u00a0highlights results<\/p>\n
Section #2:<\/b> Above the fold, call to action with a link to read the blog post<\/p>\n
Section #3:<\/b> Picture demonstrating results with a link to read the blog post<\/p>\n
Section #4<\/b>: List of bullet points that hooks\u00a0the reader and\u00a0entices them to read the post<\/p>\n
Section #5:<\/b>\u00a0Simple call to action with link to the post<\/p>\n
The Bullet Hook Framework focuses on\u00a0demonstrating the results the reader will experience after taking action and intrigues\u00a0the reader by creating a knowledge gap.<\/p>\n
Psychological framework that hooks your subscribers\u00a0and forces them to take action<\/h1>\n Raise your hand if\u00a0you ever sat down to watch an\u00a0episode of a TV show only to end up spending the next ten\u00a0hours watching\u00a0the entire season.<\/p>\n
<Don’t lie. You know it’s happened to you.><\/p>\n
The writers of that\u00a0TV show\u00a0get you to watch ten straight\u00a0hours by doing the exact same thing that the\u00a0Bullet Hook Framework does…<\/p>\n
Creating a knowledge gap.<\/p>\n
Throughout one episode they introduce\u00a0multiple story lines and bring only a handful\u00a0of those to a satisfactory conclusion. And then at the end of that episode they give you a peek into the next episode.<\/p>\n
But they show you\u00a0juuuuust<\/em> enough of tease\u00a0to whet your appetite and not give it away.<\/p>\nThis FORCES you to watch the next episode to\u00a0find out how the story ends.<\/p>\n
The Bullet Hook Framework does the exact same thing.<\/p>\n
By showing the reader the results of taking action and then teasing the information they’ll learn, you will be able to drastically increase the responsiveness of your email list.<\/p>\n
How to rewrite YOUR emails using the Bullet Hook Framework<\/h1>\n Writing bullet points can be difficult.<\/p>\n
When I first started, I had a heck of a time coming up with compelling and non-sleazy sounding bullet points for my emails.<\/p>\n
I wanted to inspire my readers to take action. But knowing how to describe my content in a way that did that was hard.<\/p>\n
So, I read every bullet-point copywriting book I could get my hands on.<\/p>\n
Then after months of practice, I finally hit a moment of breakthrough last week and was able to double my click-through rates.<\/p>\n
Now I\u2019m able to whip up a series of 10 bullet points in just a few minutes.<\/p>\n
If you want to do the same thing, follow this simple 5-step framework:<\/p>\n
Section #1<\/b>: Short introduction that\u00a0highlights results<\/p>\n
Section #2:<\/b>\u00a0Above the fold, call to action with a link to read the blog post<\/p>\n
Section #3:<\/b>\u00a0Picture demonstrating results with a link to read the blog post<\/p>\n
Section #4<\/b>: List of bullet points that hooks\u00a0the reader and\u00a0entices them to read the post<\/p>\n
Section #5:<\/b>\u00a0Simple call to action with link to the post<\/p>\n
…<\/p>\n
To help you this strategy, I\u2019ve created a checklist that you can use to write your next email.<\/p>\n
The checklist will show you:<\/strong><\/p>\n\u2022\u00a0How to quickly write out 10 bullet points that describe your blog posts and make it nearly impossible for your reader not to take action<\/p>\n
\u2022 The #1 strategy I used to double the effective size of my email list in 24 hours<\/p>\n
\u2022\u00a0Five steps you need to follow to write emails that your readers click instantly<\/p>\n
\u2022 How to start every email and make sure your readers don’t get bored<\/p>\n
\u2022 THE resource I use\u00a0to instantly come up with killer bullet points<\/p>\n
\u2022 …and more.<\/p>\n
Click here to download the checklist.<\/a><\/p>\nWant to double your email list instantly? When most people think about doubling their list size, this is what they…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4245","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4245"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4245\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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