{"id":4547,"date":"2015-09-04T13:53:32","date_gmt":"2015-09-04T18:53:32","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=4547"},"modified":"2015-09-12T20:16:38","modified_gmt":"2015-09-13T01:16:38","slug":"more-customers","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=4547","title":{"rendered":"Quick hack to get more customers with Nerdy Data"},"content":{"rendered":"

[su_quote style=”modern-blue”]Note<\/strong>: We’ve updated this post with a few more examples and answers to several popular questions in the comments. Click here to jump straight to the update<\/a>.[\/su_quote]<\/p>\n

Do you want more customers?<\/p>\n

One of the quickest and most hacky ways to get more customers\u00a0is to make a hit list: a list of folks who are either already buying from your competitors or are using products tangentially related to the product (or service) you sell.<\/p>\n

Then reach out to every person on your list and tell them about your product.<\/p>\n

Here is a super simple\u00a0way\u00a0to do\u00a0that:<\/strong><\/p>\n

Step 1:<\/strong> Use NerdyData.com<\/a> to get a list of websites using your competitor’s product.<\/p>\n

Step 2:<\/strong> Reach out to them and get them to\u00a0use your product instead.<\/p>\n

NerdyData is a search engine for code. So you can plop in a bit of code from your website (ex: a Facebook tracking pixel snippet) and find all of the other sites on the internet that have\u00a0that code on their website.<\/p>\n

Pretty snazzy, right?<\/p>\n

I’ll give you a few quick examples of how\u00a0you could implement this.<\/p>\n

Example #1:<\/strong> Unlock Your Theme<\/a> by John Meese<\/h3>\n

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John sells an online course called Unlock Your Theme. It’s a video course that teaches people how to use Michael Hyatt’s WordPress theme<\/a>.<\/p>\n

How could John use this strategy to sell more copies\u00a0of his course?<\/p>\n

First, find a\u00a0snippet of code unique to Hyatt’s WordPress theme.<\/p>\n

To do that you can go to any site running his theme and right-click and press “view source.” This will give you a look at the code that produces the page you see on his theme.<\/p>\n

You’ll see something like this…<\/p>\n

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Now, hunt through this code to find a snippet that is unique to the theme.<\/p>\n

Something like this…<\/p>\n

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Last, go over to NerdyData.com and put that code snippet into their search engine.<\/p>\n

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The result is a list of 2,506 websites that are running the WordPress theme.<\/p>\n

These are people who have already bought the theme, installed it and are actively\u00a0running it on their site.<\/p>\n

Now John’s job is easy: send all 2,506 website owners an email, telling them about his course that will help them get more out of their website.<\/p>\n

BOOM!<\/p>\n

Example #2:<\/strong> ConvertKit<\/a>\u00a0by\u00a0Nathan Barry<\/h3>\n

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Nathan Barry runs a email service provider called ConvertKit.<\/p>\n

You’re familiar with MailChimp and AWeber, right?<\/p>\n

ConverKit is like that, only more sophisticated, cheaper\u00a0and specifically designed for professional bloggers.<\/p>\n

Marketing ConverKit is a little tricky though. ConvertKit\u00a0is not targeted at the beginner crowd. The\u00a0entry level plan costs $29 per month, whereas Mailchimp and Aweber both have free (or extremely cheap) plans for beginners.<\/p>\n

Nathan’s target market is\u00a0bloggers with 3,000 subscribers on their list who are already making money from their list.<\/p>\n

These are people who are already using email service providers like Infusionsoft or Ontraport but are fed up with the complexity and bloat of those systems.<\/p>\n

But finding those people can be hard.<\/p>\n

Unless you use our new hack. \ud83d\ude42<\/p>\n

First, you would need to find a snippet of code that websites using Infusionsoft or ONTRAPORT would have on their site.<\/p>\n

In this case that’s easy: any website with an embedded form has a unique piece of code.<\/p>\n

For example…<\/p>\n

If you go to\u00a0LewisHowes.com<\/a> you’ll see an embedded form on the home page.<\/p>\n

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Right-click your mouse and press “view source” and you’ll get the entire code base for his website.<\/p>\n

Now, if you do a search for “infusionsoft,” it brings you straight to several unique pieces of code you can use for the search.<\/p>\n

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Lastly, if you punch\u00a0that snippet of code into NerdyData, you get a list of over 18,000 websites with the same code installed.<\/p>\n

= Infusionsoft’s entire customer list!<\/p>\n

Now Nathan has a hit list. He has a list of 18,000 people who are actively paying Infusionsoft at least $250 per month for their service.<\/p>\n

His job is to filter through this list and reach out to the most qualified prospects.<\/p>\n

Yeehaw!<\/p>\n

**UPDATE: Answering a few common\u00a0questions**<\/h2>\n

Since originally publishing\u00a0this article, I’ve received a boatload of “How do I use this in my industry?” questions.<\/p>\n

This update will answer those\u00a0questions and clear up a few other issues several of you have faced.<\/p>\n

Update\u00a0#1<\/strong>: The purpose of this technique is to identify potential customers for your business based on trackable and searchable\u00a0behaviors.<\/h3>\n

Those behaviors\u00a0could be any number of things:<\/p>\n

1. Articles\u00a0they have backlinked to<\/p>\n

2. Plugins\u00a0they have installed<\/p>\n

3. Themes they are running<\/p>\n

4. The CMS they are using (WordPress, Squarespace etc.)<\/p>\n

Before jumping in to use this technique, It’s important for you to identify what online behaviors qualify your customers.<\/p>\n

Not all businesses will be able track plugins, themes and backlinks as indicators of customers’ interest.<\/p>\n

For example…<\/p>\n

Commenter Kyle Reed asked this question:<\/p>\n

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The Nerdy Data technique is primarily useful for businesses selling products to people that have websites or some form of trackable and searchable online presence.<\/p>\n

Since Kyle’s ideal customer is “any women interested in fashion” that makes it a little harder to apply this specific technique.<\/p>\n

However, there are several other trackable and searchable indicators that Kyle could use to find women interested in clothes.<\/p>\n

Here are two:<\/p>\n

1. Pinterest<\/strong><\/p>\n

A search for “women clothes\u00a0fashion” on Pinterest brings up 100s of popular pins like this.<\/p>\n

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All 530 people that pinned this are potential customers of Kyle’s wife’s boutique.<\/p>\n

Reach out to them, follow them on Pinterest and run paid ads to them.<\/p>\n

2. Twitter<\/strong><\/p>\n

Anyone who shares women’s fashion-related articles is a potential candidate as well.<\/p>\n

A quick search on BuzzSumo<\/a>\u00a0will give you the most popular women’s fashion articles.<\/p>\n

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 <\/p>\n

You can then click the “View Shares” button in BuzzSumo (or use the free tool Topsy<\/a>) to see the exact individuals who shared the article.<\/p>\n

All 403 of the folks who shared this article have exhibited a behavior that qualifies\u00a0them as a potential customer for Kyle’s wife’s store.<\/p>\n

Update\u00a0#2:<\/strong> What do you do once you have generated a list of potential customers?<\/h3>\n

So you’ve used NerdyData (or Twitter or Pinterest) to generate a list of potential clients.<\/p>\n

Now what?<\/p>\n

Zach Gray asked this question in the comments…<\/p>\n

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