{"id":4615,"date":"2015-10-09T05:00:46","date_gmt":"2015-10-09T10:00:46","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=4615"},"modified":"2015-10-08T12:33:51","modified_gmt":"2015-10-08T17:33:51","slug":"intro-plinko","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=4615","title":{"rendered":"Check out Plinko. It got us 510 more leads than we used to get."},"content":{"rendered":"

A few months ago I\u00a0put a little bar at\u00a0top of\u00a0every page on my website.<\/p>\n

It looked like this…<\/p>\n

\"\"

The technical name for this bar is a\u00a0universal call to action<\/em>. Which is really just a fancy way of saying “something that everyone on your website sees no matter what page they are on.”<\/p>\n

It works like this: You write a sexy little headline, give out something of value and you get leads in return.<\/p>\n

Only problem was, when I looked at the numbers, I noticed that it wasn’t all that effective.<\/p>\n

Here are the numbers:<\/p>\n

2,500 people saw the bar<\/p>\n

45 people clicked the bar<\/p>\n

Total conversion rate =\u00a01.8%<\/strong><\/p>\n

So for every 10,000 people who came to my website, only 180\u00a0became subscribers.<\/p>\n

For those\u00a0not\u00a0familiar with what’s typical, 1.8% sucks.<\/p>\n

Then one day I was on my buddy Brennan Dunn’s website<\/a> and saw this:<\/p>\n

\"\"

It’s a universal call to action, but it looks amazing!<\/p>\n

And then a few days later I went the Copyhackers<\/a>\u00a0blog and saw this:<\/p>\n

\"\"

Again, really unique call to action.<\/p>\n

Both of these caught my eye.<\/p>\n

They were different. They had oblong shapes, 3D edges and honestly… just looked better than anything I had seen in the past.<\/p>\n

My hunch was that they were converting wayyyyy better than my little bar at the top of my website.<\/p>\n

So, recently when I redesigned this\u00a0site, I knew I needed something\u00a0that actually worked.<\/p>\n

Something that both stuck out to my readers and something that presented relevant offers to them based on their previous behaviors.<\/p>\n

Enter Plinko.<\/p>\n

Plinko is a new tool that me and the team at 10ksubs<\/a> recently built\u00a0that increased the conversion rate from 1.8% to 7%.<\/p>\n

This means that for every 10,000 visitors to the site, 700 people will join our email list (instead of 180 from the plain old bar).<\/p>\n

These are our\u00a0actual conversion numbers:<\/p>\n

\"\"

How does Plinko\u00a0work?<\/p>\n

Check it out…<\/p>\n

\"2015-10-01

First, the bar doesn’t always show on the page. It only appears (with a nifty little eye-catching animation) once the reader scrolls down into the blog post.<\/p>\n

Second, instead of just having a bar at the top of the screen, Plinko shows the reader a picture of the thing they are going to get.<\/p>\n

In this case, it’s a picture of the email scripts\u00a0that I’m giving away.<\/p>\n

Last, when the reader clicks the bar (or the picture of the email scripts), they don’t have to wait for the page to reload. They immediately get an overlay on the screen with instructions on how to get the email scripts I teased in the bar.<\/p>\n

Good-bye landing pages!<\/p>\n

No reloading.<\/p>\n

No boring bars.<\/p>\n

And way more subscribers. (520 more.)<\/p>\n

YAY!!!<\/p>\n

But wait! There’s more!<\/h2>\n

The fun thing about creating\u00a0software is\u00a0that when you see a huge\u00a0need going unmet, you can go build something to fill that need.<\/p>\n

One thing that annoys the crap out of me about 99% of all websites is how dumb they are.<\/p>\n

For example…<\/p>\n

Let’s say you offer an e-book to download in your sidebar.<\/p>\n

What happens after I opt in to that e-book? You keep asking me to download the\u00a0SAME STUPID E-BOOK!<\/p>\n

GAR!\u00a0So annoying!<\/p>\n

That’s prime real estate on your site being wasted with an\u00a0offer that’s no longer relevant to me.<\/p>\n

Instead of showing the same free e-book or video course over and over ,what if you could walk your readers\u00a0through your sales\u00a0funnel?<\/p>\n

My funnel might look something like this.<\/p>\n

Step 1:<\/strong> Offer my product launch\u00a0email scripts.<\/p>\n

Step 2:<\/strong> Offer install of List Goal.<\/p>\n

Step 3:<\/strong> Offer $10 product.<\/p>\n

Step 4:<\/strong> Offer $200 product.<\/p>\n

Right now, you can’t do that. No software exists that’s smart enough to know if your reader has opted into what you are offering so that you can offer the next thing in the funnel.<\/p>\n

Which means people see the sammmmmeee stuff over and over and they become numb to it.<\/p>\n

So, we’re going to build\u00a0it.\u00a0Woot!<\/p>\n

In fact, just yesterday I sent the first public phase of Plinko to the developer to start working on.<\/p>\n

Here is the video I sent (f you’re interested in behind the scenes of how I develop software, this video will be super interesting):<\/p>\n

\n