{"id":4653,"date":"2015-10-17T10:48:00","date_gmt":"2015-10-17T15:48:00","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=4653"},"modified":"2015-12-08T08:15:07","modified_gmt":"2015-12-08T14:15:07","slug":"make-money-from-emal-list","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=4653","title":{"rendered":"Unconventional way to make money from your email list"},"content":{"rendered":"<p>How do you make money from your email list?\u00a0For most people it\u00a0means\u00a0creating a product.<\/p>\n<p>A physical product like a <a href=\"https:\/\/www.kickstarter.com\/projects\/bestself\/self-journal\">journal<\/a> or <a href=\"https:\/\/tbguitars.com\/\">guitar<\/a>.<\/p>\n<p>Or a digital product like an <a href=\"https:\/\/meetedgar.com\">app<\/a> or a <a href=\"https:\/\/unlockyourtheme.com\/\">course<\/a>.<\/p>\n<p>Products aren&#8217;t easy though. They take months\u00a0to create and years to perfect. What if there was an easier way?<\/p>\n<p>What if there was a way to quickly grow your list to 1,000 subscribers\u00a0and then immediately start generating $200 to $800 per month in recurring revenue? And what if it involved you creating NO product at all?<\/p>\n<p>Is it possible? Well&#8230;check this out.<!--more--><\/p>\n<p>A few weeks back I ran across\u00a0<a href=\"https:\/\/buymyfuture.com\">buymyfuture.com.<\/a> (Go catch up\u00a0real quick if you haven\u2019t seen it already.)<\/p>\n<p>After digging a little further, I discovered that the guy, Jason, behind the site was also the guy behind <a href=\"https:\/\/buymyfuture.com\">iwillwearyourshirt.com<\/a>. He generated over a million dollars in revenue from that project by selling sponsorships to businesses where he put their logo on a t-shirt and wore the shirt\u00a0for the day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Jason_Zook___jasondoesstuff__\u2022_Instagram_photos_and_videos_1BD29CE0.png\" alt=\"\" width=\"392\" height=\"403\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Jason_Zook___jasondoesstuff__\u2022_Instagram_photos_and_videos_1BD29CE0.png\" alt=\"\" width=\"392\" height=\"403\" \/><\/noscript><\/p>\n<p>*mind blown*<\/p>\n<p>Jason is the KING of sponsorships.<\/p>\n<p>He also wrote a book about his experience with both projects called <a href=\"https:\/\/www.amazon.com\/Creativity-Sale-Wearing-T-Shirts-Passion-ebook\/dp\/B00KLCN4T6\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1444996760&amp;sr=1-1&amp;keywords=jason+zook\">Selling Creativity<\/a>.<\/p>\n<p>And of course, like all of his previous projects, he sold sponsorships to his book as well. Those sponsorships (which were sold before he wrote a single page of the book)\u00a0generated $80,000 in revenue.<\/p>\n<p>The crazy part of Jason&#8217;s entire story is he&#8217;s done all this with a small email list.<\/p>\n<h2 style=\"text-align: center;\">The brilliant idea you need to copy (like right now)<\/h2>\n<p>As I read Jason&#8217;s story I had an idea!<\/p>\n<p>What if I\u00a0sold sponsorships to my weekly newsletter like Jason sold sponsorships to his book?<\/p>\n<p>If it generated enough money, I could use the revenue to write more blog posts and create more\u00a0<a href=\"https:\/\/blog.growthtools.com\/blog\/intro-plinko\/\" target=\"_blank\">tools<\/a>\u00a0and products (like <a href=\"https:\/\/10ksubs.com\" target=\"_blank\">10ksubs<\/a>) for y&#8217;all.<\/p>\n<p>It also might be a cool way to regularly introduce you to new products and services that otherwise I might not talk about because I&#8217;m not writing full-fledged blog posts about them.<\/p>\n<p>Even better, if I could perfect the process for getting sponsorships for small email lists, this could be a brilliant way for newbies to quickly monetize their lists!<\/p>\n<p>It would look something like this:<\/p>\n<p><strong>Step 1:<\/strong> Get to 1,000 subs (in 90 days).<\/p>\n<p><strong>Step 2:<\/strong> Find a sponsor to pay you $200 to $800 per month to put a little blurb and link at the bottom of your weekly emails.<\/p>\n<p>So I did\u00a0it!<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/VS6VQ4Ow1QFmo\" width=\"480\" height=\"367\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>I tested to see:<\/strong><\/p>\n<p><strong>1.<\/strong>\u00a0Could I could get a sponsor to pay $500 for a small ad in one email to my list?<\/p>\n<p><strong>2.<\/strong> Would it feel weird to have a sponsorship message in\u00a0my newsletter?<\/p>\n<p><strong>Here is\u00a0what I did next:<\/strong><\/p>\n<p>First, I made a quick list of 3 different companies I thought might be a good fit. I started with the low-hanging fruit (no sense in making it harder on myself than needed). The three companies I listed were companies I had some sort of pre-existing relationship with. Which means I had either actively used\u00a0their product or had\u00a0some sort of relationship with the owner.<\/p>\n<p>Second,\u00a0I wrote a quick little note to each company and pitched them the idea.<\/p>\n<p>Here is exactly what I sent them.<\/p>\n<p><strong>A software company<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/via_Will_Hoekenga_-_bryan_manfisher_com_-_Videofruit_Mail_1BD2800D.png\" alt=\"\" width=\"799\" height=\"461\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/via_Will_Hoekenga_-_bryan_manfisher_com_-_Videofruit_Mail_1BD2800D.png\" alt=\"\" width=\"799\" height=\"461\" \/><\/noscript><\/p>\n<p><strong>A service company<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Yoooo_-_bryan_manfisher_com_-_Videofruit_Mail_1BD13C5D.png\" alt=\"\" width=\"701\" height=\"123\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Yoooo_-_bryan_manfisher_com_-_Videofruit_Mail_1BD13C5D.png\" alt=\"\" width=\"701\" height=\"123\" \/><\/noscript><\/p>\n<p><strong>Jason Zook (the sponsorship guy) himself&#8230;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Twitter_1BD236F0_png__508\u00d7343__1BD28080.png\" alt=\"\" width=\"347\" height=\"206\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Twitter_1BD236F0_png__508\u00d7343__1BD28080.png\" alt=\"\" width=\"347\" height=\"206\" \/><\/noscript><\/p>\n<p>The results?<\/p>\n<p>Just 3 hours after pitching the three companies, one of them paid over $500 for the sponsorship!\u00a0Woot!<\/p>\n<p>This is what that ad in the email to my list\u00a0looked like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/200_subscribers_in_less_than_24_hours_-_bryan_manfisher_com_-_Videofruit_Mail_1BD280C2.png\" alt=\"\" width=\"623\" height=\"210\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/200_subscribers_in_less_than_24_hours_-_bryan_manfisher_com_-_Videofruit_Mail_1BD280C2.png\" alt=\"\" width=\"623\" height=\"210\" \/><\/noscript><\/p>\n<p>The cool part was the person who bought the sponsorship was Jason Zook (the sponsorship guy)!<\/p>\n<p>And that small $500 sponsorship resulted in 3 sales of his Buy My Future product @ $1,000 each.<\/p>\n<p>= Win\/Win.<\/p>\n<h2 style=\"text-align: center;\">How can you do the same thing?<\/h2>\n<p>First off, I&#8217;m not an expert on sponsorships. My experience is limited. My sample size is small.<\/p>\n<p>But here are three practical steps you can follow to do the same thing I did.<\/p>\n<p><strong>Step #1:<\/strong> Build your list to 1,000 subscribers before trying to get a sponsor.<\/p>\n<p>If you need help with that, <a href=\"https:\/\/10ksubs.com\" target=\"_blank\">join 10ksubs when enrollment opens in a few weeks<\/a>. I&#8217;ll show you how to do it in 90 days or less.<\/p>\n<p><strong>Step #2:<\/strong> Make a list of 3 companies that already advertise in your industry.<\/p>\n<p>One easy way to find people already advertising in your industry\u00a0is to Google keywords around your topic and take note of the companies buying Google Adwords already.<\/p>\n<p><strong>Step #3:<\/strong> Pitch them on advertising to your list.<\/p>\n<p>It&#8217;s easy to over-complicate this step. Don&#8217;t. Use the three different scripts pictured\u00a0above as a template to pitch your potential sponsors.<\/p>\n<p>Also <a href=\"https:\/\/www.youtube.com\/watch?v=UgvjT6W31hM\" target=\"_blank\">watch this video<\/a> for a little inspiration.<\/p>\n<h2 style=\"text-align: center;\">What&#8217;s next for sponsorships at Videofruit?<\/h2>\n<p>My goal is to get to $10,000 per month in sponsorships by the end of January.<\/p>\n<p>The #1 reason\u00a0I want to do this is so we can up the quality of everything around here. I&#8217;d love to hire a full-time writer and programmer with that revenue. That would give you better quality content and allow us to keep building out Plinko and 10ksubs.<\/p>\n<p>So this is what I did.<\/p>\n<p>First, I needed to find someone to help me. Between a new baby, writing on the blog and managing a few different products, I personally don&#8217;t have the bandwidth to learn all the ins and outs of sponsorships.<\/p>\n<p>So I talked to a few friends and found\u00a0Sachit Gupta.<\/p>\n<p>He helps people like Andrew Warner and other top podcasters and websites get sponsorships.<\/p>\n<p>Second, I hired him.<\/p>\n<p>Sachit isn&#8217;t cheap (I&#8217;m paying $2,000 per month for his help), but if you&#8217;re just starting out and can&#8217;t afford him, no worries. You can learn from my experiment.<\/p>\n<p><strong>Here is the plan:<\/strong><\/p>\n<p><strong>Step 1:<\/strong> Sachit helps Bryan get to $10,000 per month in revenue from sponsorships.<\/p>\n<p><strong>Step 2:<\/strong> Bryan brings Sachit to the Videofruit audience to teach y&#8217;all how to do the same thing.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0We&#8217;ll give you a framework and easy-to-follow steps to start monetizing your list without a product.<\/p>\n<p>How would $200 to $500 per month change the way you run your business? What would it allow you to do?<\/p>\n<p><strong><em>Let me know in the comments below. Also, let me know if you have any specific questions on the experiment or the overall sponsorship approach.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you make money from your email list?\u00a0For most people it\u00a0means\u00a0creating a product. A physical product like a journal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4653","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4653"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4653\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}