{"id":4819,"date":"2016-03-25T09:15:20","date_gmt":"2016-03-25T14:15:20","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=4819"},"modified":"2017-06-14T21:13:48","modified_gmt":"2017-06-14T21:13:48","slug":"24-hour-product-challenge-march-2016","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=4819","title":{"rendered":"The Making of SmartBribe [24-hour Product Challenge]"},"content":{"rendered":"<p>6 months ago I published <a href=\"https:\/\/blog.growthtools.com\/blog\/get-more-shares\/\" target=\"_blank\">this blog post<\/a>.<\/p>\n<p>It outlined a rad traffic and viral sharing\u00a0strategy that the team over at Sumome was using.<\/p>\n<p><strong>The basic gist was this:<\/strong><\/p>\n<ol>\n<li>They gave away free access to a course called Traffic1m<\/li>\n<li>To get it you had to give them you&#8217;re email<\/li>\n<li>Once you gave them your email they offered you free VIP access to the course (a slack group and resource guide)<\/li>\n<li>To get VIP access you needed to share the Traffic1m course on Twitter and email an invite to one friend<\/li>\n<li>^^^ This generates a tight little viral loop where for every person that signs up several more people find out about it and get invited to the course as well.<\/li>\n<\/ol>\n<p><!--more--><\/p>\n<p><strong>Here is it in action:<\/strong><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9hql0soahd.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_9hql0soahd videoFoam=true\" style=\"height:100%;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>Smoooooooth idea!<\/p>\n<p>Only problem is there is no app out there that does this.<\/p>\n<p>So, today we&#8217;re going to build it.<\/p>\n<p>The goal =<\/p>\n<ol>\n<li>Build a functioning app we can use on Videofruit by the end of the day<\/li>\n<li>Bonus Points: Make it so that others can use it too<\/li>\n<li>Extra Bonus Points: Make it free to everyone<\/li>\n<\/ol>\n<p>We started last night at 8pm and will finish out the app no later than 8pm CST tonight.<\/p>\n<p>Stay tuned throughout the day for updates.<\/p>\n<h2><a name=\"update1\"><\/a>Update #1: 8:00am<\/h2>\n<p>Since the basic idea of the app has been floating around in my head for 6 months we already had some designs whipped for the front end of the app.<\/p>\n<p>They follow pretty closely to the one used on <a href=\"https:\/\/traffic1m.com\" target=\"_blank\">Traffic1m<\/a>.<\/p>\n<p><strong>Here are our mockups:<\/strong><\/p>\n<p><strong>Screen #1:<\/strong> This is what you&#8217;d see immediately after optin in for the original giveaway (your ebook, video course etc)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA580F5.png\" alt=\"\" width=\"665\" height=\"545\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA580F5.png\" alt=\"\" width=\"665\" height=\"545\" \/><\/noscript><\/p>\n<p><strong>Screen #2:\u00a0<\/strong>This is what you&#8217;d see after tweeting it out<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA581D5.png\" alt=\"\" width=\"669\" height=\"558\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA581D5.png\" alt=\"\" width=\"669\" height=\"558\" \/><\/noscript><\/p>\n<p><strong>Screen #3:<\/strong> This is the screen you see after unlocking the bonuses<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA5821D.png\" alt=\"\" width=\"677\" height=\"474\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA5821D.png\" alt=\"\" width=\"677\" height=\"474\" \/><\/noscript><\/p>\n<p>We also did a kickoff call with Harris and Jonathan (the devs) this morning.<\/p>\n<p>We&#8217;ll do another at 12pm CST and 5pm CST today. So follow us on Blab to get notifications of those<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/url5r7mbx4.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:75.0% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_url5r7mbx4 videoFoam=true\" style=\"height:100%;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><a name=\"update2\"><\/a>Update #2: 12:00pm<\/h2>\n<p>Over the last 4 hours we&#8217;ve made significant progress.<\/p>\n<p>Harris and Jonathan were able to get the entire app up and built.<\/p>\n<p>Our 911 designer was able to splice out the PSD design files into a nice batch of HTML\/CSS that the devs could use to skin the app and make it look pretty.<\/p>\n<p>And I got the domain stuff setup, wrote a few emails and watched a handful of <a href=\"https:\/\/www.billwurtz.com\/expert.html\" target=\"_blank\">Bill Wurtz videos<\/a> (I advise you doing the same)<\/p>\n<p>A few pretty things you might like&#8230;<\/p>\n<p><strong>Here is the mockup of the landing page (sexy! right?):<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA5AEF3.png\" alt=\"\" width=\"492\" height=\"820\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Slack_1CA5AEF3.png\" alt=\"\" width=\"492\" height=\"820\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here is a recording of our 12:00pm update call with the devs:<\/strong><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9yt36lttn3.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:75.0% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_9yt36lttn3 videoFoam=true\" style=\"height:100%;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>We&#8217;ll check back in around 5pm CST. With out last update.<\/p>\n<p>&nbsp;<\/p>\n<h2><a name=\"update3\"><\/a>Update #3: 5:00pm<\/h2>\n<p>Alright, we are SUPER close to having this thing shipped.<\/p>\n<p>The app itself is fully functional.<\/p>\n<p>The landing page is setup and tested (and it&#8217;s one of the prettiest landing pages I&#8217;ve ever seen)<\/p>\n<p>I&#8217;m filming a few tutorial videos as we speak and the devs are going through and making everything look pretty on the front facing piece of the app.<\/p>\n<p>For example, here is a pic of the live app vs.the mockup.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_4_key_1CA5EDE7.png\" alt=\"\" width=\"997\" height=\"494\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.growthtools.com\/Skitch\/Untitled_4_key_1CA5EDE7.png\" alt=\"\" width=\"997\" height=\"494\" \/><\/noscript><\/p>\n<p>We&#8217;re down to the little things. The polishy stuff that really makes a difference.<\/p>\n<p>Anyhow, I fully anticipate releasing this thing by 6:30pm tonight (we have dinner with some friends at 7pm). So, stay tuned for instructions on how to start testing it then.<\/p>\n<p>Thanks for following along on these crazy adventures.<\/p>\n<h2><a name=\"update4\"><\/a>Update #4: 6:30pm<\/h2>\n<p>It&#8217;s aliiiiiiiiive!<\/p>\n<p>YAY!<\/p>\n<p>It&#8217;s up and running folks!<\/p>\n<p>Go to <a href=\"https:\/\/SmartBribe.com\" target=\"_blank\">SmartBribe.com<\/a>\u00a0to try it out for free.<\/p>\n<p>Also, as you signup you&#8217;ll see the app in action as we&#8217;ve used it in the signup process of the app itself. Which means the app is free for now, you&#8217;ll just need to tell a friend or two about it to sign up.<\/p>\n<p>\ud83d\ude42<\/p>\n<p>Obviously we built this in 24-hours so there are going to be the occasional bug and feature request.<\/p>\n<p>If you have any to report, <a href=\"https:\/\/docs.google.com\/a\/manfisher.com\/forms\/d\/1SRkuTUclEcOcbtLlLQ83HUiZ9g0PmrAi2R5ACSAfmh8\/viewform\" target=\"_blank\">please do that here<\/a>.<\/p>\n<p>Also, if you test this out on your site, please leave a comment in this blog post to let me know.<\/p>\n<p>I would love to see this in the wild and to feature some of you to the list tomorrow morning when we email everyone about it.<\/p>\n<p>Y&#8217;all are awesome!<\/p>\n<p>Chat soon&#8230;<\/p>\n<p>&#8230;<\/p>\n<p><em><strong>PS: Any questions about the app or ideas on how we can make it better? Post them in the comment below.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 months ago I published this blog post. It outlined a rad traffic and viral sharing\u00a0strategy that the team over&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4819","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4819"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/4819\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}