{"id":4949,"date":"2016-05-20T10:04:02","date_gmt":"2016-05-20T15:04:02","guid":{"rendered":"https:\/\/blog.growthtools.com\/blog\/?p=4949"},"modified":"2016-05-23T10:04:32","modified_gmt":"2016-05-23T15:04:32","slug":"collect-case-studies","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=4949","title":{"rendered":"Our process for capturing, writing and publishing case studies"},"content":{"rendered":"

Note: This is a slightly more geeky technical post. But I thought it might be fun to experiment with something a little different.<\/em><\/p>\n

Our #1 goal\u00a0at VF this year is to help people.<\/p>\n

Not in some woo-woo “follow your passion and make a difference in\u00a0people’s lives” kind of way. But in a super-specific measurable way.<\/p>\n

The key\u00a0thing\u00a0we’ve identified that will force\u00a0us to help people is simple.<\/p>\n

\n

Publish 100 stories of people who we’ve helped\u00a0grow their email list\u00a0to\u00a01,000 subscribers.<\/strong><\/span><\/h3>\n<\/blockquote>\n

The logic:<\/strong> The only way we can publish stories about successful students is to create successful\u00a0students. And the only way we can create successful students is to legit help them. Not just make a bunch of money by getting 1000s of people into the course, but actually taking the people who come into the course and helping them become successful.<\/p>\n

To do that, we\u00a0have to be able to do some very basic things that our course doesn’t do currently\u00a0(no course I’ve ever bought does either):<\/p>\n

1.<\/strong> Clearly define what success looks like for our students (1,000 subscribers)<\/p>\n

2.<\/strong> Track each student’s progress toward that goal<\/p>\n

3.<\/strong> Identify when a student gets discouraged and quits<\/p>\n

4.<\/strong> Identify when a student stalls in their progress<\/p>\n

5.<\/strong> Design systems and programs to help #3 & #4 students get back on track and hit\u00a0the goal<\/p>\n

6.<\/strong> Constantly improve our curriculum to make it more efficient and more likely to get students their results<\/p>\n

The theory is that by focusing on legitimately helping people and designing and creating the best curriculum that’s ever been put together on how to build a list and launch a product, growth will take care of itself.<\/p>\n

On one level this seems so completely obvious.<\/p>\n

“Of course you should track success and optimize for it!”<\/em><\/p>\n

But look around. Who does this? Who is transparent with this information?<\/p>\n

After each course enrollment, we write a post about how great the launch went. But what if we flipped that upside-down, and before each of our course enrollments we INSTEAD published the success numbers from the previous enrollment?<\/p>\n

Example…<\/strong><\/p>\n

470 students\u00a0enrolled<\/p>\n

8%\u00a0never logged in<\/p>\n

25% made it past\u00a0Module 1<\/p>\n

4%\u00a0refunded the course<\/p>\n

15% reached\u00a01,000 subs<\/p>\n

3% hit 10,000 subs<\/p>\n

Note:\u00a0<\/strong>These aren’t our actual numbers because our tracking isn’t good enough yet.<\/p>\n

But that’s what we’re working on in 2016.<\/p>\n

We want to know and be able to share with you which strategies, techniques and approaches actually help people.<\/p>\n