{"id":5526,"date":"2016-07-08T12:55:34","date_gmt":"2016-07-08T12:55:34","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=5526"},"modified":"2016-07-08T16:18:25","modified_gmt":"2016-07-08T16:18:25","slug":"packages","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=5526","title":{"rendered":"How to get people to give you their products for free so you can sell more of your product"},"content":{"rendered":"

There are two ways to increase revenue\u00a0in your business.<\/p>\n

Way #1:<\/strong> Sell more of your widgets.<\/p>\n

Way #2:<\/strong> Charge more for your widgets.<\/p>\n

#1 is nice and comfortable. It requires us to do more of what we’ve already done: knock on more doors, launch more frequently, write more blog posts, push our audience harder, all of the stuff we’re comfortable with now.<\/p>\n

#2 is not comfortable. It requires us\u00a0to tinker around with our\u00a0pricing, which is something we\u00a0aren’t comfortable with or confident in.<\/p>\n

But there is an interesting approach you can take that combines both paths.<\/p>\n

Packages.<\/p>\n

Pricing packages have been around for a long long time and are used in pretty much every industry you can imagine.<\/p>\n

Here are a few:<\/p>\n

Infomercials (watch<\/a>):<\/strong><\/p>\n

Tesla<\/strong><\/p>\n

Apple<\/strong><\/p>\n

 <\/p>\n

Amazon<\/strong><\/p>\n

The basic premise of packages is this…<\/strong><\/p>\n

You\u00a0write a book and sell it\u00a0for $10.<\/p>\n

You sell 10\u00a0books a month and make $100.<\/p>\n

A few months go by and\u00a0you decide you want to make more money, but you are scared to raise the\u00a0price\u00a0of the book.<\/p>\n

So you\u00a0create a super-cool version of the book with super-cool interesting stuff and charge $50\u00a0for that\u00a0version of the book.<\/p>\n

As a result, 2 of the people who would normally pay $10 for the book pay $50 for the super-cool version and your\u00a0revenue goes up.<\/p>\n

In summary:<\/strong><\/p>\n

    \n
  1. You have a product.<\/li>\n
  2. You create a bigger\u00a0version of that product\u00a0and charge more for it.<\/li>\n
  3. A few people will buy it and revenue will go up.<\/li>\n<\/ol>\n

    Side note:<\/strong> I’ve written extensively about this in the past and about some crazy results we’ve had from using packages (which included a $100k+ increase in revenue). Click here to read<\/a>.<\/p>\n

    That all makes sense.<\/p>\n

    But the big question is this…<\/p>\n

    What do you put in your upgraded\u00a0package to make it worth people\u00a0paying more money for it?\u00a0<\/strong><\/em><\/p>\n

    We could talk about this topic for a long time (and maybe we will in a future article), but today I want to share one of the quickest ways to create super-awesome versions of your product: getting\u00a0people to donate their product to you in exchange for you doing the same thing for them.<\/p>\n

    One of the quickest and most effective ways to create a high-end package is by combining your product with other popular products that your customers really really want.<\/p>\n

    For example, what if the super-awesome version of your book included your book + 9\u00a0other books your customers really liked and wanted?<\/p>\n

    That would be\u00a0cool and a ton of your people would buy it!<\/p>\n

    We did this in our launch last fall and it worked really well.<\/p>\n

    Our course, Get 10,000 Subscribers, teaches people how to build\u00a0an email list. People who want an email list want that list so they can sell a product or service to that list. And one of the quickest ways to do that is to sell freelancing services.<\/p>\n

    So I went out and talked to the person my audience looked to the most on that topic, Brennan Dunn, and asked\u00a0him to include his course as a bonus for people who bought my course. In exchange, I offered to donate our entry-level course to him during his next product launch.<\/p>\n

    Summary:<\/p>\n

      \n
    1. Find out what your people want that you don’t have.<\/li>\n
    2. Identify someone who offers that thing.<\/li>\n
    3. Ask them to donate the product to your launch in exchange for you doing the same thing.<\/li>\n<\/ol>\n

      Snazzy, right?<\/p>\n

      Recently John Meese<\/a> reach out to us and\u00a0asked me to include one of our courses in a higher-end package for his course.<\/p>\n

      I really liked his email and the way he asked, so I’m including it here as a guide:<\/p>\n

      Do the same thing.<\/p>\n

      The next time you do a promotion or launch a product, create a higher-end package and include a related product from someone else in that package.<\/p>\n

      PS: In the comments below, include a link to your product and tell us what your dream high-end package would include.<\/strong><\/em><\/p>\n

       <\/p>\n

      Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      There are two ways to increase revenue\u00a0in your business. Way #1: Sell more of your widgets. Way #2: Charge more…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5526","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5526"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/5526\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}