{"id":6779,"date":"2017-03-28T19:02:36","date_gmt":"2017-03-28T19:02:36","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=6779"},"modified":"2020-05-08T18:43:44","modified_gmt":"2020-05-08T18:43:44","slug":"virtual-summit","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=6779","title":{"rendered":"This Virtual Summit Checklist = 25,000 email subscribers"},"content":{"rendered":"

People who successfully build an email list go one of two routes:<\/p>\n

Route\u00a0#1:<\/strong> Publish content that people love, promote it like crazy and hustle their face off\u00a0for 2 or 3 years.<\/p>\n

Route\u00a0#2:<\/strong>\u00a0They started a blog 15 years ago when there was almost no competition, and now they just bask in the glow of their millions of visitors every month and go on podcasts telling you how easy it is.<\/p>\n

Both of these routes suck.<\/p>\n

Then 6 months ago, I heard of a guy who grew his list by 25,000 subscribers in 10 days.\u00a0When I heard\u00a0those numbers I immediately reached out to learn more about what he had done. I’ve been studying list building and actively growing my\u00a0email list for 3 years, and I had never come across a strategy that produced those kinds of results.<\/p>\n

Here is what I learned after talking with him…<\/p>\n

Takeaway\u00a0#1: It took about 3 months to set up and run this strategy.<\/p>\n

Takeaway\u00a0#2: The overall strategy\u00a0is extremely effective and repeatable.<\/p>\n

Takeaway\u00a0#3:\u00a0This can be used by\u00a0both early-stage\u00a0companies and solopreneuers\u00a0and big, thriving businesses.<\/p>\n

So, what did the guy do?<\/p>\n

He hosted a Virtual Summit.\u00a0<\/strong><\/p>\n

\"\"

Results?\u00a0<\/strong>That one summit produced 25,000 new email subscribers\u00a0and generated $350,000 in sales.<\/p>\n

This is how\u00a0a summit works:<\/p>\n

1. You pick a topic for the summit.<\/p>\n

2. You invite a handful of people to speak at the\u00a0summit.<\/p>\n

3. You interview each speaker ahead of time.<\/p>\n

4. You ask\u00a0each speaker to promote the event.<\/p>\n

5. 20-40% of the speakers agree to promote it.<\/p>\n

6. You release the interviews with each speaker over a 10-day period.<\/p>\n

7. Each speaker sends new subscribers and customers to your list when they promote it.<\/p>\n

8. You split the revenue 50\/50 with the speakers.<\/p>\n

This is the same\u00a0framework that Chandler Bolt<\/a> (the guy I mentioned above) used when he first started his business. This is how he grew his email list by 25,000 subscribers and generated $350,000 in sales.<\/p>\n

Chandler teaches authors how to publish<\/a> and market their books.<\/p>\n

I’ve teamed up with Chandler in this article to show you show to do the same thing.<\/p>\n

*Note* <\/b>Maybe you aren’t interested in hosting a Summit, but want to book some speaking gigs for yourself.\u00a0<\/span><\/p>\n

Meet Agent<\/span><\/a>:\u00a0<\/span>Agent allows you to find your next speaking gig in 30 seconds and includes 1,000+ events, email scripts and contact information.<\/span><\/p>\n

[su_quote style=”modern-blue”]Featured Download:<\/strong>\u00a0To go along with this post, we have two special little fun things for you.<\/p>\n

Special Fun Thing #1: [content_upgrade id=”49″]Virtual Summit\u00a0Cheat Sheet\u00a0(PDF)[\/content_upgrade]: This is a great 2-page action plan to help you get started with your first summit.[\/su_quote]<\/p>\n

The 5 Major Phases of a Successful Virtual Summit<\/h1>\n

Launching a summit is a big\u00a0project, so you better\u00a0to be prepared to put in the time and sweat to make this work.<\/p>\n

This is not a passive income strategy.<\/p>\n

This is not a passive list-growth strategy.<\/p>\n

This is a “work your butt off so you can get your business to the next level” strategy.<\/p>\n

This Virtual Summit campaign can be broken into 5 major phases.<\/p>\n

\"\"

Here is the breakdown of each major phase:\u00a0<\/strong><\/p>\n

Phase #1:<\/strong> Planning – This is where you’ll do your initial planning of and outlining for the entire campaign.
\nPhase #2:<\/strong> Recruiting – This is where you’ll recruit your speakers and partners to promote the event.
\nPhase\u00a0#3<\/strong>: Promotion – This is where you’ll start the pre-event promotion and prep your partners to promote.
\nPhase #4:<\/strong> Launch – This is where you’ll actually kick your summit off.
\nPhase #5:<\/strong> Follow-Up – This is where you’ll close out the promotion and make your final offers.<\/p>\n

Each phase takes approximately 30 days to complete.<\/p>\n

That means it will take you 90 days to prep your summit, 30 days to host the actual summit and another 30 days of follow-up to close the promotion out.<\/p>\n

As we go through this article, we’ll break down each phase independently and show you the major items you need to focus on during each phase.<\/p>\n

SIdenote<\/strong>: Quick shoutout\u00a0to Navid Moazzez<\/a> for refining and improving the Summit process over the last few years. He was a big help to Chandler and to many other running Summits in recent months.<\/p>\n

Phase\u00a0#1:\u00a0Planning your summit<\/h1>\n

There are 3 major things to focus on in Phase #1 of hosting\u00a0your virtual summit.<\/p>\n

Step #1: Choosing the topic for your summit
\nStep\u00a0#2: Picking your speakers
\nStep\u00a0#3: Setting up your partner\u00a0program<\/p>\n

Here is a\u00a0basic outline of what your first 30 days will\u00a0look like:<\/p>\n

\"blog-graphs__2__key\"

Step #1: Plan your summit topic.<\/h2>\n

Action Item #1: Set your goals.<\/strong><\/h3>\n

Before you start planning\u00a0your virtual summit, you need to decide what your overall goal is for the summit.<\/p>\n

You need to have ONE wildly important goal that you wish to accomplish through this summit. You may have other benefits as well, but what will your ONE goal be?<\/p>\n

\u2022 Is it to increase the number of email subscribers you have? \u2028<\/em>
\n \u2022 Is it to make a certain amount of money? \u2028<\/em>
\n \u2022 Is it to launch your new product?\u2028<\/em>
\n \u2022 Is it to form relationships with key leaders? \u2028<\/em><\/p>\n

Pick ONE goal for your summit.<\/p>\n

Action Item #2: Choose\u00a0your topic.<\/strong><\/h3>\n

Your topic should be directly or tangentially related to the primary topic of your business or product you are going to promote. You want your summit to attract your ideal customers, right? So your task is to find out what they would be interested in learning about.<\/p>\n

Here are a few questions you can answer in order to choose\u00a0your topic:<\/p>\n