{"id":7291,"date":"2021-08-26T17:04:06","date_gmt":"2021-08-26T17:04:06","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=7291"},"modified":"2021-08-27T13:32:22","modified_gmt":"2021-08-27T13:32:22","slug":"website-optimization","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7291","title":{"rendered":"Easy Website Optimization: 3 Fast Steps to Generating More Leads and Sales"},"content":{"rendered":"

Website optimization is like working out.<\/span><\/p>\n

Even when you want to do it, it feels impossible to get started.<\/span><\/p>\n

What gym should I go to? What machines should I use? What\u2019s the proper way to deadlift? Should I sign up for a class?<\/span><\/i><\/p>\n

Forget all that.<\/span><\/p>\n

In this post, I\u2019m going to show you the 3 parts of your website that matter most if you want to immediately grow your email list, increase leads, and boost sales.<\/span><\/p>\n

Of the 6,000+ students and 1:1 clients I\u2019ve worked with, I\u2019ve NEVER (not one time) seen someone doing all three of these things. Yet, I regularly see businesses double their daily subscriber count and sales when they do.<\/span><\/p>\n

Thing #1: Is your homepage converting 10% of visitors to subscribers?<\/b><\/p>\n

Thing #2: Are your top 10 blog posts converting 20% of visitors to subscribers?<\/b><\/p>\n

<\/b>Thing #3: Are your 5 most linked to articles bringing in 5,000 visitors per month from Google?<\/b><\/p>\n

By the time you make it to the end of this 3-step website optimization process, you\u2019ll be able to answer \u201cyes\u201d to all three.<\/span><\/p>\n

Ready? Let\u2019s get started!<\/span><\/p>\n

<\/p>\n

Website Optimization Step #1: Create Your Upside-Down Homepage<\/strong><\/h2>\n

The first place we\u2019re going to look at is your homepage.<\/span><\/p>\n

Why the homepage?<\/span><\/p>\n

Reason #1:<\/b> Your home page gets more traffic than any other page on your site.<\/span><\/p>\n

Reason #2:<\/b> It\u2019s the front door to your business and sets the tone for every future conversation. <\/span><\/p>\n

Reason #3:<\/b> Improving it is incredibly simple and you\u2019ll see results immediately.<\/span><\/p>\n

Quick example\u2026<\/span><\/p>\n

A few years ago, the Videofruit homepage was bringing in 150 email subscribers (leads) a week. After I implemented the new framework, it started bringing in 280.<\/span><\/p>\n

\"\"

That\u2019s an 86% increase.<\/b><\/p>\n

Since every subscriber is worth $20, that meant we brought in: <\/span><\/p>\n