{"id":7331,"date":"2019-01-10T17:29:20","date_gmt":"2019-01-10T17:29:20","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=7331"},"modified":"2020-05-08T18:13:59","modified_gmt":"2020-05-08T18:13:59","slug":"drip-campaign","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7331","title":{"rendered":"30-Day Drip Email Sequence Challenge"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this post you will learn how to write an <\/span><b>effective email sequence<\/b><span style=\"font-weight: 400;\"> to welcome new subscribers and sell your products automatically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, over the next 4 weeks, you\u2019re going to see behind the scenes of email sequences from 6 successful online companies. You will see everything from open rates, to click rates, to sales numbers, to the exact copy that\u2019s used for their most successful email sequences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example\u2026<\/span><\/p>\n<p>Laura Elizabeth, who runs <a href=\"https:\/\/client-portal.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Client Portal<\/a>, a software service that helps freelancers manage their client work better. She <strong>makes $2,000 per month<\/strong> automatically from her email sequences.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7332\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-1024x671.jpeg\" alt=\"\" width=\"1024\" height=\"671\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-1024x671.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-300x196.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-768x503.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1.jpeg 1026w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7332\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-1024x671.jpeg\" alt=\"\" width=\"1024\" height=\"671\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-1024x671.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-300x196.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1-768x503.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-1.jpeg 1026w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p>How does she do it?<\/p>\n<p>Once a week, she sends 2 carefully crafted email sequences to the new people who have joined her email list:<\/p>\n<p><strong>Sequence #1: Welcome Sequence &#8211;<\/strong> This introduces them to her business and gets them ready for the next step she wants them to take.<\/p>\n<p><strong>Sequence #2: Sales Sequence &#8211;<\/strong> This presents a compelling offer and incentivizes them to purchase now.<\/p>\n<p>Here\u2019s the high-level outline of her 2 sequences:<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Welcome Sequence<\/strong><\/span><br \/>\nDay 1: Welcome, Free Email Course Introduction<br \/>\nDay 2: Lesson 1<br \/>\nDay 3: Lesson 2<br \/>\nDay 4: Lesson 3<br \/>\nDay 5: Lesson 4<br \/>\nDay 6: Lesson 5<br \/>\nDay 7: Free Resource Download<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Sales Sequence Begins<\/strong><\/span><br \/>\nDay 8: Introduce Offer<br \/>\nDay 9: FAQ<br \/>\nDay 10: Offer Expiring<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7333\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1024x896.jpeg\" alt=\"\" width=\"1024\" height=\"896\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1024x896.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-300x263.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-768x672.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2.jpeg 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7333\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1024x896.jpeg\" alt=\"\" width=\"1024\" height=\"896\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1024x896.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-300x263.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-768x672.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2.jpeg 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p>Every single business should use these 2 types of email sequences. But 99% don\u2019t. Why?<\/p>\n<p><strong>Because writing your own email sequences from scratch is freaking hard.<\/strong><\/p>\n<p>1. How do you structure it?<br \/>\n2. Where should the offer go?<br \/>\n3. What should you even say?<\/p>\n<p>It can feel impossible to get started when you\u2019re not sure how a great email sequence is supposed to be structured or what content to include.<\/p>\n<p>Over the next 4 weeks, we\u2019re going to fix that!<\/p>\n<p><strong>By the end of this 4-week series, you\u2019ll have the confidence, knowledge, and templates needed to write your own high-converting welcome sequence and sales sequence.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick overview of what we\u2019re going to look at each week:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Week 1:<\/b><span style=\"font-weight: 400;\"> Behind the Scenes of 3 High-Converting Welcome Email Sequences <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Week 2:<\/b><span style=\"font-weight: 400;\"> The Ultimate Welcome Sequence Template<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Week 3:<\/b><span style=\"font-weight: 400;\"> Behind the Scenes of 3 High-Converting Sales Email Sequences<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Week 4:<\/b><span style=\"font-weight: 400;\"> The Ultimate Sales Sequence Template<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s dive in!<\/span><br \/>\n<a id=\"part1\"><\/a><\/p>\n<h2><strong><span style=\"color: #000000;\">Part 1: Behind the Scenes of 3 High-Converting Welcome Email Sequences<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Welcome Sequence is the one type of email sequence you literally can\u2019t have an excuse for not writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to have a product before you can write a welcome sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to have a single email subscriber before you can write a welcome sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with the resources you\u2019ll get in this post, you won\u2019t even need to be a great writer to write a welcome sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you can write a great welcome sequence, it\u2019s best to have an idea of what a great one looks like. That\u2019s why I\u2019ve sourced real sequences from 3 different businesses that are all performing well and included them for you below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see everything from open rates, to click rates, to sales numbers, to the exact copy that\u2019s used for each of these welcome sequences: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#laura\"><span style=\"font-weight: 400;\">Sequence #1: Laura Elizabeth, founder of Client Portal (software product)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#jeff\"><span style=\"font-weight: 400;\">Sequence #2: Jeff Goins of GoinsWriter.com (course\/info product creator and bestselling author)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#val\"><span style=\"font-weight: 400;\">Sequence #3: Val Geisler of ValGeisler.com (freelance\/consulting services)<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I\u2019ve also included my personal notes on each sequence, so you can see what stands out about each one and why I think you should study them.<\/span><br \/>\n<a id=\"laura\"><\/a><\/p>\n<h2><b>Welcome Sequence #1: Laura Elizabeth, <\/b><a href=\"https:\/\/client-portal.io\/\"><b>Client Portal<\/b><\/a><\/h2>\n<p><b>Business Type: <\/b><span style=\"font-weight: 400;\">Software<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teaching your new subscribers something valuable is one of the best ways to design a welcome sequence. Not only will you help them get to know your personality and brand, you\u2019ll also build trust by helping them achieve a series of wins in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s exactly what Laura Elizabeth does in the 10-part sequence she created for ClientPortal.com\u2014it gives subscribers 5 lessons about automating their client process and then gives them an offer for her software product that makes the process even easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may not seem like a welcome sequence in the traditional sense, but this is exactly the kind of sequence you should create if you don\u2019t publish blog content. A free email class can be the perfect way to introduce yourself, welcome prospects to your brand, and ultimately turn them into customers.<\/span><\/p>\n<p><b>Sequence Results: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">11.5% of subscribers convert into customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$2,000 in sales a month (on average) and runs 100% on autopilot<\/span><\/li>\n<\/ul>\n<p><b>Origin Point: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is where people sign up to receive Laura\u2019s email sequence:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7336\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-1024x432.jpeg\" alt=\"\" width=\"1024\" height=\"432\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-1024x432.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-300x127.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-768x324.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7336\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-1024x432.jpeg\" alt=\"\" width=\"1024\" height=\"432\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-1024x432.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-300x127.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-1-768x324.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">After they sign up, they receive the following emails:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1:<\/b><span style=\"font-weight: 400;\"> Introduction, Question &#8211; Gives subscribers a friendly hello and asks about their #1 pain point in order to increase replies and get customer insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2: <\/b><span style=\"font-weight: 400;\">Lesson 1: Why automate? &#8211; Helps subscribers understand the benefits of the free course<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3:<\/b><span style=\"font-weight: 400;\"> Lesson 2: Onboarding clients &#8211; Teaches subscribers a solution to a common pain point<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4: <\/b><span style=\"font-weight: 400;\">Lesson 3: Reduce client calls &#8211; Teaches subscribers a solution to a common pain point<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5: <\/b><span style=\"font-weight: 400;\">Lesson 4: A memorable experience &#8211; Teaches subscribers a solution to a common pain point<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6: <\/b><span style=\"font-weight: 400;\">Lesson 5: Closing a project &#8211; Teaches subscribers a solution to a common pain point<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 7: <\/b><span style=\"font-weight: 400;\">Free Resource Download &#8211; Gives subscribers a surprise bonus resource<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 8:<\/b><span style=\"font-weight: 400;\"> Introduce Offer &#8211; Gives subscribers a limited time offer on Client Portal software<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 9: <\/b><span style=\"font-weight: 400;\">FAQ &#8211; Answers common questions and overcomes objections about the product<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 10:<\/b><span style=\"font-weight: 400;\"> Offer Expiring &#8211; Gives subscribers a final reminder about the expiring offer and increases urgency<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<p><b style=\"color: #333333; font-size: 13px;\">1. Adding One Question to Email #1 Makes It Valuable\u2014Even If People Don\u2019t End Up Buying<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Check out how Laura ends her first email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7337 size-large\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-1024x568.jpeg\" alt=\"\" width=\"1024\" height=\"568\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-1024x568.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-300x166.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-768x426.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2.jpeg 1348w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7337 size-large\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-1024x568.jpeg\" alt=\"\" width=\"1024\" height=\"568\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-1024x568.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-300x166.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2-768x426.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-2.jpeg 1348w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">The responses she gets to that question are almost as valuable as actual sales of her product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because getting prospects to tell you about these kinds of pains is the #1 thing you need in order to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build great products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write copy that will sell those products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create high-quality, helpful content for your subscribers<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s also just a great way to build relationships and seem more human to your subscribers. Plus, email replies can increase your deliverability rate.<\/span><\/p>\n<p><b>2. She Gives Subscribers High-Value Resources They Can Actually Implement.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re teaching subscribers how to do something in your emails, you need to help them apply that knowledge. If you can help them have an \u201caha!\u201d moment before they\u2019ve even become a customer, they will be lining up to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I love how actionable some of the resources Laura includes in her \u201cLesson\u201d emails are. In Email #6, she gives a word-for-word email script her subscribers can send to clients in order to get high-quality testimonials:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7338\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-1024x513.jpeg\" alt=\"\" width=\"1024\" height=\"513\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-1024x513.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-300x150.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-768x385.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3.jpeg 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7338\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-1024x513.jpeg\" alt=\"\" width=\"1024\" height=\"513\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-1024x513.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-300x150.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3-768x385.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-3.jpeg 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Giving away this level of value in your emails practically guarantees people will run to their inbox every time you send something new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of each lesson email, Laura gives subscribers a bite-sized, crunchy action item. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helping your subscribers get quick wins is one of the best ways you can build trust. Do that early and often and converting them into customers will be a lot easier when the time comes.<\/span><\/p>\n<p><b>3. She Ends Every Email with a Great Tease of What\u2019s Coming Next.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most email sequences feel like a bunch of random repurposed content that just got thrown together at the last minute. They feel disconnected, which makes it easy for subscribers to drop off and disengage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Laura understands her audience\u2019s pain points super well (remember what I said about Email #1?), she\u2019s able to perfectly tee up the next email at the end of each message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like this example at the end of Email #3:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7339\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-1024x461.jpeg\" alt=\"\" width=\"1024\" height=\"461\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-1024x461.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-300x135.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-768x346.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4.jpeg 1338w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7339\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-1024x461.jpeg\" alt=\"\" width=\"1024\" height=\"461\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-1024x461.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-300x135.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4-768x346.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-4.jpeg 1338w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">And this example at the end of Email #5:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7340\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-1024x490.jpeg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-1024x490.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-768x367.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5.jpeg 1346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7340\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-1024x490.jpeg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-1024x490.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5-768x367.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-5.jpeg 1346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Notice how she\u2019s also using the end of each email as an opportunity to get more replies so she can continue establishing relationships with her subscribers. It looks small, but it goes a long way!<\/span><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<b><a href=\"https:\/\/drive.google.com\/drive\/folders\/1GWHkzNdQhGDuAQmENYhD5PFsR0Zs6OrF?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here to Get Laura\u2019s Entire Welcome Sequence (Including Open and Click Rates for Every Email)<\/a>\u00a0<\/b>[\/su_note]<br \/>\n<a id=\"jeff\"><\/a><\/p>\n<h2><strong>Welcome Sequence #2: Jeff Goins, <a href=\"https:\/\/goinswriter.com\/\">GoinsWriter.com<\/a><\/strong><\/h2>\n<p><b>Business Type: <\/b><span style=\"font-weight: 400;\">Course creator, blogger, author<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeff Goins runs one of the most popular blogs in the world about writing. Hundreds of thousands of aspiring writers have joined his email list, and this is the sequence of emails they receive immediately after signing up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you\u2019ll see, the goal of the sequence is to help them get to know Jeff, teach them a valuable lesson about becoming a writer, and then introduce them to some of his best introductory products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you sell courses or information products, you\u2019ll definitely want to check this one out.<\/span><\/p>\n<p><b>Sequence Results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jeff\u2019s welcome sequence drives an average of 250 registrations for his sales webinar every month. The emails have an average open rate of 28%.<\/span><\/li>\n<\/ul>\n<p><b>Origin Point:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jeff\u2019s welcome sequence goes to people who sign up for his newsletter from his blog page:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7341\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-1024x491.jpeg\" alt=\"\" width=\"1024\" height=\"491\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-1024x491.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-768x369.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7341\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-1024x491.jpeg\" alt=\"\" width=\"1024\" height=\"491\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-1024x491.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-6-768x369.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">After they sign up, they receive the following emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1: <\/b><span style=\"font-weight: 400;\">Introduction &#8211; Establishes who Jeff is, builds credibility, and shows subscribers why they should keep reading<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2:<\/b><span style=\"font-weight: 400;\"> Paint the Dream &#8211; Encourages subscribers to follow their writing dream and gets them excited about what\u2019s coming next<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3:<\/b><span style=\"font-weight: 400;\"> The Breakthrough\/Webinar Invite &#8211; Helps subscribers overcome an emotional hurdle and gives them a free resource<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4:<\/b><span style=\"font-weight: 400;\"> Webinar Invite #2 &#8211; Drives webinar registrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5:<\/b><span style=\"font-weight: 400;\"> Webinar Reminder &#8211; Drives webinar registrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6:<\/b><span style=\"font-weight: 400;\"> \u201cCoffee Invite\u201d &#8211; Drives sales for a low-cost introductory product<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<p><b style=\"color: #333333; font-size: 13px;\">1. Jeff\u2019s Genius Double Opt-In Link<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asking people to confirm their email address = major buzzkill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I love the way Jeff pulls it off in Email #1. He uses the double opt-in link to not only confirm your email address, but also to give you some sweet bonus resources:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7342\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-1024x193.jpeg\" alt=\"\" width=\"1024\" height=\"193\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-1024x193.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-300x57.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-768x145.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7.jpeg 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7342\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-1024x193.jpeg\" alt=\"\" width=\"1024\" height=\"193\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-1024x193.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-300x57.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7-768x145.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-7.jpeg 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">When you click the confirmation link it redirects to a page where people can unlock bonus content by sharing his site on social media. (This page is made with our free growth tool, <\/span><a href=\"https:\/\/wanttogoviral.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GoViral<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7343\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-1024x507.jpeg\" alt=\"\" width=\"1024\" height=\"507\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-1024x507.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-300x149.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-768x380.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7343\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-1024x507.jpeg\" alt=\"\" width=\"1024\" height=\"507\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-1024x507.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-300x149.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-8-768x380.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><b>2. Instead of Pitching a Product via Email, He Asks Subscribers to Register for a Free Webinar.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, even after a great welcome sequence, you still might not feel totally comfortable with sending your newer subscribers a sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, that\u2019s not the only option you have. Jeff, for example, points his new subscribers to his weekly webinar after they\u2019ve received the first three emails:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7344\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-1024x299.jpeg\" alt=\"\" width=\"1024\" height=\"299\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-1024x299.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-300x88.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-768x224.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9.jpeg 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7344\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-1024x299.jpeg\" alt=\"\" width=\"1024\" height=\"299\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-1024x299.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-300x88.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9-768x224.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-9.jpeg 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Not every welcome sequence has to end with a hard-sell via email. It just needs to point subscribers to the next step they can take to advance further down your funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some, that will mean a webinar. For others, it might be a free video series. Or a 1-on-1 consultation call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever that next step is, just make sure you give subscribers an opportunity to take it.<\/span><\/p>\n<p><b>3. He Invites You to Get Coffee with Him.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, sort of. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The subject line of Jeff\u2019s final email in the sequence is \u201cLet\u2019s grab coffee.\u201d Check out how he opens it:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7345\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-1024x698.jpeg\" alt=\"\" width=\"1024\" height=\"698\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-1024x698.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-300x204.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-768x523.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10.jpeg 1224w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7345\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-1024x698.jpeg\" alt=\"\" width=\"1024\" height=\"698\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-1024x698.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-300x204.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10-768x523.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-10.jpeg 1224w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">I love how this turns one of the most common requests people have for him into a compelling piece of genuinely helpful content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s personal, playful, and compelling all at the same time. Plus, it\u2019s a non-salesy way of introducing a low-cost product (it\u2019s jut $17) to his subscribers, so Jeff can identify buyers early on for upsell opportunities.<\/span><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<a href=\"https:\/\/docs.google.com\/document\/d\/166wjoq_9xEAlR7kVTXaB-wzzzu4zwJu5n7v5LtNd2_s\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Click Here to Get Jeff\u2019s Entire Welcome Sequence<\/b><\/a>[\/su_note]<br \/>\n<a id=\"val\"><\/a><\/p>\n<h2><b>Welcome Sequence #3: Val Geisler, <\/b><a href=\"http:\/\/www.valgeisler.com\/\"><b>ValGeisler.com<\/b><\/a><\/h2>\n<p><b>Business Type:<\/b><span style=\"font-weight: 400;\"> Freelance\/Consulting Services<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Val is a conversion copywriter and strategist for B2C startups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like most freelance\/consulting service businesses, she works with more than one type of customer. Her welcome sequence helps her not only segment her list by customer type, but also provide each type with the kind of content that\u2019s most likely to convince them to become a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the time they receive an offer for her services, they\u2019re perfectly primed to say yes.<\/span><\/p>\n<p><b>Sequence Results:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Val\u2019s welcome sequence has led to $44,972 in sales. <\/span><\/p>\n<p><b>Origin Point:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Val\u2019s welcome sequence goes to people who opt in on her homepage:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7346\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-1024x490.jpeg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-1024x490.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-768x368.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7346\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-1024x490.jpeg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-1024x490.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-300x144.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-11-768x368.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">And to people who opt in at the bottom of her blog posts:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7347\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-1024x437.jpeg\" alt=\"\" width=\"1024\" height=\"437\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-1024x437.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-300x128.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-768x328.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7347\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-1024x437.jpeg\" alt=\"\" width=\"1024\" height=\"437\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-1024x437.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-300x128.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-12-768x328.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">After they sign up, they receive the following emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1:<\/b><span style=\"font-weight: 400;\"> Double opt-in confirmation\/lead magnet delivery &#8211; Gives subscribers the lead magnet they signed up for (it only goes to people who sign up via the homepage)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2:<\/b><span style=\"font-weight: 400;\"> Introduction\/#1 Obstacle &#8211; Introduces Val to her subscribers in a fun way and gets them to reply with their #1 obstacle<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3:<\/b><span style=\"font-weight: 400;\"> Increase deliverability &#8211; Teaches subscribers a solution to a common pain point <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4:<\/b><span style=\"font-weight: 400;\"> How to build relationships &#8211; Teaches subscribers a solution to a common pain point <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5:<\/b><span style=\"font-weight: 400;\"> Choose your own adventure &#8211; Segments Val\u2019s subscribers into her two types of buyers in a super fun\/creative way<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6:<\/b><span style=\"font-weight: 400;\"> Segmentation reminder &#8211; Gives subscribers another chance to segment themselves (only goes to people who didn\u2019t click Email 5)<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<p><b style=\"color: #333333; font-size: 13px;\">1. Val Uses Personality and Humor to Break the Ice Instantly.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the worst parts about writing a welcome sequence is having to write about yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody likes it, but it\u2019s kind of necessary if you want to actually stand out and have a relationship with your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My #1 tip? Have some fun with it. The worst thing you can do is take yourself too seriously or be boring. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Val nails this part with her \u201c5 Things You Didn\u2019t Know About Me\u201d section in Email #1:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7348\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-1024x686.jpeg\" alt=\"\" width=\"1024\" height=\"686\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-1024x686.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-300x201.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-768x515.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13.jpeg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7348\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-1024x686.jpeg\" alt=\"\" width=\"1024\" height=\"686\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-1024x686.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-300x201.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13-768x515.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-13.jpeg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s fun and skimmable, and she ties it back into the reason you signed up in the first place with thing #5. This is the kind of stuff that will make people want to reply to your emails and get to know you better.<\/span><\/p>\n<p><b>2. Her 2nd Email Is Super Actionable and Highly Valuable.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest email mistakes to make is giving your subscribers too much to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s good to provide valuable content, but you don\u2019t want to spend your first or second email trying to show them how to do something that\u2019ll take hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, start small. In Val\u2019s second email, she gives subscribers a quick way to increase their email deliverability rate (after explaining how important and valuable deliverability rate is). Notice how she points out how fast they can do it:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7349\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-1024x210.jpeg\" alt=\"\" width=\"1024\" height=\"210\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-1024x210.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-300x62.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-768x158.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14.jpeg 1304w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7349\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-1024x210.jpeg\" alt=\"\" width=\"1024\" height=\"210\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-1024x210.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-300x62.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14-768x158.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-14.jpeg 1304w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great reminder that small, quick wins are extremely valuable. Don\u2019t lose sight of that.<\/span><\/p>\n<p><b>3. The Smart Way She Segments Her List<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Writing a welcome sequence can be pretty hard if you serve different types of customers in different ways. Sure, it\u2019s easy to make the first few emails apply to everyone, but eventually you need to drill down and get specific with each type of customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I really like the way Val gets her subscribers to segment themselves in Email #5. It allows her to split her two different customer types into separate sales sequences designed specifically for them:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7350\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-1024x400.jpeg\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-1024x400.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-300x117.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-768x300.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7350\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-1024x400.jpeg\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-1024x400.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-300x117.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15-768x300.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-2-15.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Considering the fact that this email gets a 27.7% click rate, I\u2019d say it\u2019s working pretty well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">(The real genius is in how she kicks off the email, so be sure to click through to the full sequence below.)<\/span><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<a href=\"https:\/\/docs.google.com\/document\/d\/1xGDhXHYlGdzit_G0G5iXqHxxpCaIqpSvbQChsN_ELoE\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Click Here to Get Val\u2019s Entire Welcome Sequence (Including Open and Click Rates for Every Email)<\/b><\/a>[\/su_note]<br \/>\n<a id=\"part2\"><\/a><\/p>\n<h2><b>Part 2: The Ultimate Welcome Sequence Template<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Last week, I showed you 3 high-converting welcome sequences from 3 different kinds of businesses. (They\u2019re all available above this section if you missed them.) Each one was designed to engage new email subscribers and advance them to the next step in the business\u2019s funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples are good. But you know what can help you write your own sequence even faster? Templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we took the best elements from those 3 sequences, sprinkled in our 10 years of online marketing experience, and created an easy-to-follow, mad-lib-style template you can use to quickly write your own welcome sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We think it\u2019s as close as you can get to a fill-in-the-blank welcome sequence without ending up with emails that feel cookie cutter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whole thing is available in a Google doc below. It gives you a template for every email followed by a \u201cfilled-in\u201d example version so you can see what each email template looks like with completed copy for an actual business.<\/span><\/p>\n<p>[su_note note_color=&#8221;#c3e8f1&#8243;]<\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/14iQh5J1FCYwAzTLc_eT___5KiiwsPUrEk4sdArSYhY0\/edit?usp=sharing\"><b>Free Access: Get The Ultimate Welcome Sequence Template Now<\/b><\/a><\/p>\n<p>[\/su_note]<\/p>\n<p><span style=\"font-weight: 400;\">A few quick tips to help you get the most out of the template:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Don\u2019t overthink it!<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Emails to your list should feel fresh and informal, just like the ones you send to friends and family. They don\u2019t need to be perfect\u2014they just need to add value and nudge the subscriber in the right direction. If you follow the template, your emails will do exactly that.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Whenever possible, reuse existing content.<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> This template is designed so you don\u2019t have to create a bunch of new content from scratch, but there are a couple of sections where you\u2019ll need to insert some how-to\/teaching-style content. Don\u2019t hesitate to repurpose existing content you already took the time to create.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>If you need to create a lead magnet to give new subscribers at the beginning of your welcome sequence, <\/b><a href=\"https:\/\/attract.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>check out our free tool Attract.<\/b><\/a><span style=\"font-weight: 400;\"> You can create a great-looking lead magnet in literally a few minutes with it. No more excuses! \ud83d\ude09<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>Part 3: Behind the Scenes of 3 High-Converting Sales Email Sequences<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re building an email list, your end goal likely involves eventually selling something to the subscribers on that list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bold prediction, right? \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the problem: When the time comes to actually sell that something to your list, you\u2019re likely to run into one of two problems\u2026<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re so paralyzed at the thought of asking your subscribers to buy something that you\u2019re not sure what to write.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You send sales emails that don\u2019t end up producing the results you were hoping for.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Both of these are totally understandable outcomes. Sales emails are intimidating and hard to get right if you don\u2019t have much experience writing them. Especially when you\u2019re writing about your own product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to say the wrong thing. You don\u2019t want to come off salesy. You don\u2019t want to abuse the relationship you\u2019ve worked so hard to build.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you know what makes the writing come easier?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studying examples of high-performing sales sequences. (Big surprise, right?)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I\u2019ve sourced real sales sequences from 3 different businesses that are all performing well and included them for you below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see everything from open rates, to click rates, to sales numbers, to the exact copy that\u2019s used for each of these sales sequences: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#amy\"><b>Sequence #1:<\/b><span style=\"font-weight: 400;\"> Amy Hoy and Alex Hillman\u2019s launch sequence for their online course, 30&#215;500<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#full\"><b>Sequence #2:<\/b><span style=\"font-weight: 400;\"> The Full Focus Store\u2019s promo sequence for the Full Focus Planner (a physical planner created by Michael Hyatt)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#brady\"><b>Sequence #3:<\/b><span style=\"font-weight: 400;\"> Brady Shearer\u2019s launch sequence for a done-for-you social media service from Pro Church Tools<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I\u2019ve also included my personal notes on each sequence, so you can see what stands out about each one and why I think you should study them.<\/span><br \/>\n<a id=\"amy\"><\/a><\/p>\n<h2><b>Sales Sequence #1: Amy Hoy and Alex Hillman, <\/b><a href=\"https:\/\/30x500.com\/academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>30&#215;500<\/b><\/a><\/h2>\n<p><b>Business Type: <\/b><span style=\"font-weight: 400;\">Online Course<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amy Hoy and Alex Hillman are the creators of the 30&#215;500 online course, which teaches aspiring entrepreneurs how to create successful products and build a business around them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(They\u2019ve also created a bunch of super successful products in addition to the course.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the key thing to know is that they write some of the best sales emails in the biz, which is why I was pumped when Alex offered to share all the details behind the sales sequence they use when they open enrollment for 30&#215;500.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enrollment is only open for a few windows each year, so this is an awesome example of an open\/closed cart sales sequence. However, even if your product is available for purchase 24\/7, I think you\u2019ll still be able to take away a lot of great ideas from this sequence.<\/span><\/p>\n<p><b>Sequence Results: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$172,971 in sales the first time they ran the sequence (it\u2019s gone on to generate more as an evergreen sequence since then)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">80% of customers paid in full; 20% chose a payment plan<\/span><\/li>\n<\/ul>\n<p><b>Origin Point: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This sequence is sent to their entire email list. Anyone who signs up via their blog at StackingTheBricks.com or the 30&#215;500.com site will receive it during an open enrollment period for the 30&#215;500 course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sequence contains the following emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Early Registration Special &#8211; Gives a segment of warm subscribers a limited time opportunity to enroll in the course at a discounted rate<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Early Registration Closing &#8211; Lets the same segment of warm subscribers know the Early Registration discount is expiring<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-Launch Lesson 1 &#8211; 7 Hard-Ass Rules for Business and Life &#8211; Focuses subscribers on pursuing what matters most to them (steering them toward building a product\/business)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-Launch Lesson 2 &#8211; The Fundamental Problem with Employment &#8211; Gets subscribers to focus on the key problem that the 30&#215;500 course is the solution to<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-Launch Lesson 3 &#8211; 5 Big Nasty Fears Keeping You on the Hamster Wheel &#8211; Agitates the key problem holding most of their subscribers back from their dream (also begins to tease the course launch)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-Launch Lesson 4 &#8211; Be Your Own Angel &#8211; Presents the solution to the problem the previous emails described (and continues to tease the course launch)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 7:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Course Overview &#8211; 4 Things to Know Before You Join 30&#215;500 &#8211; Gives subscribers the straightforward details about the course before it launches so they understand what it is and who it\u2019s for<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 8: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cart Open &#8211; Announces enrollment for the course is open for a limited time<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 9:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> The 30&#215;500 Philosophy &#8211; A teaching-style email that explains the fundamental approach the course teaches in an entertaining way<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 10:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Case Study 1 &#8211; Tells a student success story and shows how 30&#215;500 is different from typical courses<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 11:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Case Study 2 &#8211; Presents another student success story and reminds subscribers about the limited enrollment window<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 12:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> What Happens After You Join &#8211; Shows subscribers step by step exactly what will happen after they enroll in the course, and presents additional case studies<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 13:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Case Study Dump \/ Cart Close Reminder 1 &#8211; A trove of testimonials that speak to why 30&#215;500 works, plus a reminder that enrollment closes at the end of the day<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 14:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Cart Close Reminder 2 \/ Taste Test &#8211; Another reminder enrollment is closing + a recap of everything that\u2019s included + a sample of course content<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 15:<\/b><span style=\"font-weight: 400;\"> Cart Close Reminder 3 &#8211; One final reminder that enrollment is closing<\/span><\/li>\n<\/ul>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<ol>\n<li><b> They use testimonials and case studies in an incredible way. <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have many testimonials or case studies for your business or products yet, don\u2019t let that discourage you from studying how Amy and Alex deploy them throughout this sequence. Because they are absolute masters at it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you learn the right way to use testimonials now, using them will be easy once you get some good ones. \ud83d\ude42 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, check out this excerpt from the beginning of a mini case study they use in their 10th email:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7354\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-1024x427.jpeg\" alt=\"\" width=\"1024\" height=\"427\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-1024x427.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-300x125.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-768x320.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1.jpeg 1204w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7354\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-1024x427.jpeg\" alt=\"\" width=\"1024\" height=\"427\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-1024x427.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-300x125.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1-768x320.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-1.jpeg 1204w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">I want to turn this into a poster and put it on my wall to remind myself how to deploy a case study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice how they don\u2019t just say \u201cStudent X used our product and made X amount of money because of it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A line like that is fine, but it limits the value you can get from an example of customer success. Amy and Alex go much deeper. They use the case study to not only showcase student success, but to speak to their customers\u2019 fears, pain points, and objections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the headline, for example: \u201cRichard Felix Had Built Over a Dozen Apps. What Was Different About Stunning?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Past failures are one of the biggest things that hold their prospects back. Many of them have tried building products with little success in the past\u2014so why should they believe they might be capable of building a successful one?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This headline tackles that objection head on. And the paragraph after it then tackles the \u201cbut no one knows who I am\u201d objection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, this is just one small example. They do this tons of times throughout the sequence in lots of creative ways. Keep an eye out and take notes for your own future case studies and testimonials.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b> Their 2 \u201cEarly Registration\u201d emails generated ~17.5% of total sales.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Amy and Alex did something pretty dang smart before kicking off this sales sequence to their entire email list:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They sent 2 emails with an \u201cearly registration\u201d discount to a segment of people who were on a waiting list for their course. Those 2 emails alone brought in nearly 1\/5 of their total sales\u2026 all before the launch had even officially started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(If you\u2019ve ever been through a launch, you know getting that kind of early momentum is a nice confidence boost.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The really nice part is they didn\u2019t even have to offer that big of a discount. They knocked just 5%, or $100, off the course\u2019s regular $1999 price tag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you may not have a waiting list for your next launch, you do likely have certain subscribers on your list who are warmer leads than others. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who have already purchased other products or services from you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who frequently open your emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who frequently click your emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s worth considering ideas for special offers you can give to your warmest leads if you want to build some early sales momentum into your sequence. Check out those two emails from Amy and Alex to see how they do it. (You\u2019ll find them in the spreadsheet we link to below.)<br \/>\n<\/span><\/p>\n<ol start=\"3\">\n<li><b> The final day saw a massive spike in engagement. <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">They sent 3 emails on the final day of the 30&#215;500 launch. Notice the difference in those emails\u2019 open and click rates vs. the rest of the sequence:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7355\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2.jpeg\" alt=\"\" width=\"436\" height=\"694\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2.jpeg 436w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2-188x300.jpeg 188w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7355\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2.jpeg\" alt=\"\" width=\"436\" height=\"694\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2.jpeg 436w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-2-188x300.jpeg 188w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">WOW.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen, I get it. Blasting your list with 3 emails in one day can feel a little scary. You don\u2019t want to annoy anyone. You don\u2019t want to seem spammy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you have an expiring offer, the final day is magical for engagement and sales. When you capitalize on it, the positive impact for your business far outweighs the tiny negative impact of the couple handfuls of people who might get a little annoyed or unsubscribe from your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? Most of those final day emails don\u2019t even need to be long or complicated. In fact, the final email in the 30&#215;500 sequence is two sentences long! I fit the whole thing in this tiny screenshot:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7356\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-1024x268.jpeg\" alt=\"\" width=\"1024\" height=\"268\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-1024x268.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-300x79.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-768x201.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3.jpeg 1252w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7356\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-1024x268.jpeg\" alt=\"\" width=\"1024\" height=\"268\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-1024x268.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-300x79.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3-768x201.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-3.jpeg 1252w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve put effort into the other parts of your launch (product, sales page, early sequence emails, etc.) the final day is mostly about reminding your list it\u2019s their last chance. Don\u2019t let that opportunity pass you by.<\/span><\/p>\n<p><b>[su_note note_color=&#8221;#c3e8f1&#8243;]<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1taYGJqmmV60TDQmAtgpIQqky8CT7OT9tRT7UiefCstI\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here to Get the Entire 30&#215;500 Sales Sequence (Including Open and Click Rates for Every Email)<\/a>[\/su_note]<\/b><br \/>\n<a id=\"full\"><\/a><\/p>\n<h2><strong>Sales Sequence #2: Full Focus Store (Michael Hyatt), <a href=\"https:\/\/fullfocusplanner.com\/\">Full Focus Planner<\/a><\/strong><\/h2>\n<p><b>Business Type: <\/b><span style=\"font-weight: 400;\">Ecommerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might already know Michael Hyatt from his massively popular blog and bestselling books, but he\u2019s also been running his own ecommerce brand called the Full Focus Store for the past few years. They have a product line of planners, journals, and notebooks that can be purchased individually or as an annual subscription.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In August of 2018, the store launched an updated version of their first product, the Full Focus Planner. To promote the launch to their email list of over 300,000 people, Michael\u2019s team created an 8-email sequence offering a limited-time discount on the new planner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of the reason we chose to highlight this sequence is because it\u2019s dramatically different from the other examples in this post. While the others are pretty much entirely text-based, this Full Focus Store sequence relies heavily on visuals, which is something you see pretty often in ecommerce emails. If you sell physical products, you\u2019ll definitely want to check it out.<\/span><\/p>\n<p><b>Sequence Results:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This sequence resulted in a 34% increase in sales from a similar limited-time promotion they ran several months earlier. Granted, some of that increase should probably be credited to the fact that they were promoting an updated version of the planner, but it\u2019s still a great example of a well-executed ecommerce sales sequence.<\/span><\/p>\n<p><b>Origin Point:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The sequence went to anyone who signed up for Michael Hyatt\u2019s email list on MichaelHyatt.com or purchased a product previously from the Full Focus Store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They received the following emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coming Soon &#8211; Teases the launch of the new planner<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Now Available &#8211; Announces the new planner is available and offers a limited-time discount<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 5 Things You\u2019ll Love &#8211; Explains the benefits of the updates they made to the planner<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> The Planner Lifestyle &#8211; Showcases the planner in a variety of appealing contexts<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Social Proof &#8211; Provides ratings, testimonials, and reviews of the planner<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Note from Michael &#8211; A plain-text-style email from Michael Hyatt that goes into more detail about the updates made to the planner<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 7: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sale Ending Reminder #1 &#8211; Lets people know the sale is ending soon and reminds them of the planner\u2019s main benefits<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 8:<\/b><span style=\"font-weight: 400;\"> Sale Ending Reminder #2 &#8211; A final reminder that the launch discount is about to expire<\/span><\/li>\n<\/ul>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<ol>\n<li><b> They let the photos do the talking.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Great copy will never stop being important when you\u2019re trying to create a great email sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But sometimes it pays to shut up and let people just <\/span><i><span style=\"font-weight: 400;\">see<\/span><\/i><span style=\"font-weight: 400;\"> your product. Especially when it\u2019s as pretty as this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7357\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-4.gif\" alt=\"\" width=\"592\" height=\"548\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7357\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-4.gif\" alt=\"\" width=\"592\" height=\"548\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Since their audience had seen several promotions for the planner in the past, simply letting them know that<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">it\u2019s been completely redesigned and updated<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">it\u2019s on sale for a limited time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">it\u2019s pretty sexy&#8230;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u2026 was an effective way to get people to click through to the sales page (which was full of great copy).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the majority of emails Michael sends his list are text-based, these image-heavy emails were also probably a nice pattern interruption.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b> They sent a CTA-less \u201cComing Soon\u201d email.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">I love the simplicity of the first email they sent to tease the sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s like the email equivalent of one of those teaser images you see Netflix tweet out when they start promoting one of their shows\u2019 new seasons:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7358\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-709x1024.jpeg\" alt=\"\" width=\"709\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-709x1024.jpeg 709w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-208x300.jpeg 208w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-768x1109.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5.jpeg 902w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7358\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-709x1024.jpeg\" alt=\"\" width=\"709\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-709x1024.jpeg 709w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-208x300.jpeg 208w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5-768x1109.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-5.jpeg 902w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it! There\u2019s not even a link you can click on. Just enough information to make you want to keep an eye on your inbox tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, bonus points for showing a passport next to the planner and making me feel like I could be a Jet-Setting Cool Guy too if I just started using it. \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><b> They still sprinkled in a plain-text email for some variety.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Email 6 is a plain text email from Michael, which sticks out like a sore thumb when you\u2019re looking through the sequence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I mean that in a good way!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re sending emails to the same people day after day, it\u2019s good to vary things. Speak to different customer types. Appeal to different benefits or pain points. Let people learn about your product in different formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No single email is going to get the attention of your entire audience. So try connecting with them in different ways.<\/span><\/p>\n<p><b>[su_note note_color=&#8221;#c3e8f1&#8243;]<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ybmx93l2TU19Co1fHJdXLQXNM1Ef0UD7eMbVdTxjp34\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here to Get the Full Focus Store\u2019s Entire Sales Sequence (Including Open and Click Rates for Every Email)<\/a>[\/su_note]<\/b><br \/>\n<a id=\"brady\"><\/a><\/p>\n<h2><b>Sales Sequence #3: Brady Shearer, <\/b><a href=\"https:\/\/prochurchtools.com\/\"><b>ProChurchTools.com<\/b><\/a><\/h2>\n<p><b>Business Type:<\/b><span style=\"font-weight: 400;\"> Done-For-You Services; Software<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brady is the CEO of Pro Church Tools, which sells a variety of tools and services to help churches reach more people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Pro Church Tools also has one of the most well-designed websites I\u2019ve ever seen, so be sure to check them out.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sales sequence was used to launch Brady\u2019s done-for-you social media service for churches. One of the reasons I love it is because it follows the open\/close cart launch style that you probably associate with online course launches, but in this case it\u2019s selling a done-for-you service rather than a digital info product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good reminder that you don\u2019t have to launch or promote your product the same way every other kind of business like yours does. You can get great results borrowing strategies that have worked well for other types of products and applying them to your own.<\/span><\/p>\n<p><b>Sequence Results:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While I can\u2019t share exact launch numbers for Brady\u2019s launch, just trust me when I tell you that I\u2019ve seen them and they\u2019re prrrrrettty dang good. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the good news is you\u2019ll still get to see open and click rates for all the emails when you check out the full sequence at the end of this section.<\/span><\/p>\n<p><b>Origin Point:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This sequence went to everyone who signed up for the Pro Church Tools email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the basic structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email 1:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-launch content #1 &#8211; Gives subscribers a free checklist lead magnet + video training that\u2019s designed to help them with social media to prime them for the upcoming done-for-you social media service launch<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 2:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-launch content #2 &#8211; Gives subscribers a collection of social media post templates + video training to continue priming them for the launch (sent again with a different subject line to subscribers who didn\u2019t open it the first time)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 3:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pre-launch content #3 &#8211; Gives subscribers a social media calendar + video training to continue priming them for the launch (sent again with a different subject line to subscribers who didn\u2019t open it the first time)<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 4:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> The launch preview &#8211; Teases the upcoming product launch<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 5:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Cart open &#8211; Officially announces the launch (plus a fast action bonus) and sends subscribers to the sales page<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 6:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Flash bonus &#8211; Offers a that\u2019s only available for the next 24 hours<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 7:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Problem, agitate, solve &#8211; Touches on one of the audience\u2019s biggest pain points and positions the product as the solution using the PAS formula<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 8:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Customer reviews &#8211; Showcases positive results from customers who have used Brady\u2019s service in the past<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 9:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> FAQ &#8211; Reminds subscribers the cart will be closing in one day and links them to an FAQ page to overcome their most common objections<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 10:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Cart close reminder #1 &#8211; Reminds subscribers that it\u2019s the final day of the launch<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email 11:<\/b><span style=\"font-weight: 400;\"> Cart close reminder #2 &#8211; Gives subscribers one final warning that the cart is closing and includes some additional customer results \/ social proof<\/span><\/li>\n<\/ul>\n<h3><strong>3 Cool Things to Watch for in This Sequence:<\/strong><\/h3>\n<ol>\n<li><b> A social proof email SHOWS what great results look like instead of just telling you about them.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We\u2019ve all seen sales emails that feature testimonials or customer success stories. And there\u2019s a reason for that\u2026 they work really well! People like to see proof that a product can produce the kinds of results they\u2019re going for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what I love about Brady\u2019s email is that after describing some of the increases in comments, views, and overall engagement their service has achieved for customers, he does this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7359\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-1024x549.jpeg\" alt=\"\" width=\"1024\" height=\"549\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-1024x549.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-300x161.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-768x412.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6.jpeg 1414w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7359\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-1024x549.jpeg\" alt=\"\" width=\"1024\" height=\"549\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-1024x549.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-300x161.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6-768x412.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-6.jpeg 1414w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">This is like the equivalent of one of those \u201cbefore\/after\u201d photos you see in an exercise equipment or diet program commercial. It allows prospects to SEE what those great results look like, which makes it a lot easier to imagine how it would feel to achieve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Powerful stuff.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b> He lets the voice of the customer come through.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You probably know by now that it\u2019s a good idea to talk about the problems your product solves in your sales sequence. Reminding people about a pain point they have to constantly deal with is a surefire way to grab their attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s the best way to bring up those pain points? One of my favorites is to simply use the exact words your customers use to describe them. That\u2019s why I like the way Brady does the seventh email in the sequence:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7360\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7.png\" alt=\"\" width=\"624\" height=\"278\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7.png 624w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7-300x134.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7360\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7.png\" alt=\"\" width=\"624\" height=\"278\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7.png 624w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/01\/drip-campaign-3-7-300x134.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">This is why talking to your customers (or prospects if you don\u2019t have any customers yet) is so important. It not only helps you create better products, but it also helps you know what to address in your copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also allows you to just copy\/paste their words directly instead of having to write from scratch. Which is always nice. \ud83d\ude42<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><b> His pre-launch content perfectly aligns with his product.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before sending his first sales email, Brady gave his subscribers the following free resources: a social media checklist for churches (PDF), 5 social media post templates, and a 7-day social media calendar (PDF).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice anything in common?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not just talking about the fact that they\u2019re all about social media. Obviously they have that in common. But the thing that really stands out to me is that they\u2019re all <\/span><b>actual tools<\/b><span style=\"font-weight: 400;\"> that would be extremely useful to the types of people his product is designed for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the kind of high-value pre-launch content that will get ideal customers to drop what they\u2019re doing and RUN to open your emails every day. Which is exactly what you want them to be doing once you start sending emails about your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(By the way, if you want to create awesome, fancy-looking PDF lead magnets like the ones Brady used in his launch, <\/span><a href=\"https:\/\/attract.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">check out our free tool, Attract.<\/span><\/a><span style=\"font-weight: 400;\"> It lets you use proven templates to create beautiful lead magnets in minutes so you don\u2019t have to worry about hiring a graphic designer.)<\/span><\/p>\n<p><b>[su_note note_color=&#8221;#c3e8f1&#8243;]<a href=\"https:\/\/drive.google.com\/drive\/folders\/1p0yZTM9sp4rckY4v3PL10dL_jitniZHc?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Click Here to Get Brady\u2019s Entire Sales Sequence (Including Open and Click Rates for Every Email)<\/a>[\/su_note]<\/b><br \/>\n<a id=\"part4\"><\/a><\/p>\n<h2><b>Part 4: The Ultimate Sales Sequence Template<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Last week, I showed you 3 high-converting sales email sequences from 3 different kinds of businesses. (They\u2019re all available above this section if you missed them.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These kinds of examples are great for sparking ideas for improving your own sales sequences, but like I mentioned earlier in this post, actually <\/span><i><span style=\"font-weight: 400;\">writing <\/span><\/i><span style=\"font-weight: 400;\">your own sequence can still be pretty difficult. Even if you\u2019ve got great ideas, putting them all together is usually a time-intensive process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So this week we\u2019re simplifying things even further for you. Just like we did with the welcome sequences at the beginning of this post, we took the best elements from the 3 sales sequences featured last week and created a fill-in-the-blank style template you can use to create your own sequence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you need to launch a product for the first time or run a limited-time promotion, you can use this sequence template to give yourself a proven structure and a running start. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives you a template for every email followed by a \u201cfilled-in\u201d version so you can see what each email template looks like with completed copy for an actual business.<\/span><\/p>\n<p><b>[su_note note_color=&#8221;#c3e8f1&#8243;]<\/b><a href=\"https:\/\/docs.google.com\/document\/d\/14nTz96EwgKzxRVwYn3Vfxz_IlPBOlUlISbhVJef2F-o\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Free Access: Get the Ultimate Sales Sequence Template Now<\/b><\/a> <b>[\/su_note]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A few quick tips to help you get the most out of the template:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Use it for the \u201cOpen Cart\u201d period of your launch or promo.<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Ideally, your subscribers will have received some type of pre-launch content designed to prime them for your sales sequence. When they receive Email 1 in the sequence, it shouldn\u2019t be the first time they\u2019ve ever heard of your product. If you need some ideas for pre-launch content, refer back to the 30&#215;500 and Pro Church Tools sales sequences in the previous section.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>If you don\u2019t have customer success stories or testimonials yet, don\u2019t worry!<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> If you\u2019re launching a product for the first time, you probably don\u2019t have a bunch of examples of great results people have achieved with it yet. But that doesn\u2019t mean you don\u2019t have any success stories that will give prospects more confidence in your product.<\/span><\/span><\/span>Have you personally experienced great results with the product or with strategies the product teaches? Awesome! Use yourself as the success story. Is the product based on ideas\/concepts\/strategies that have helped people achieve great results? Showcase those stories!<\/li>\n<li style=\"font-weight: 400;\"><b>Feel free to adjust the timing elements of the sequence as needed (with one exception). <\/b><span style=\"font-weight: 400;\">The sequence is designed for a 5-day open-cart period, but don\u2019t feel like you need to force yourself into that exact time structure. If a shorter or longer period would work better for you, it\u2019s fine to adjust the timing of the emails to make it work. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">My only caveat is to make sure you send at least two emails on the day you close the cart. Urgency is a powerful motivator, and there\u2019s no day with greater built-in urgency than the final day of a launch or promo.<\/span><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/14nTz96EwgKzxRVwYn3Vfxz_IlPBOlUlISbhVJef2F-o\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Here\u2019s the link to the Ultimate Sales Sequence Template one more time.<\/span><\/a><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Want us to find the best 2-3 growth opportunities for your business?<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Book a free Strategy Call with our team. We\u2019ll look under the hood of your business, identify your best growth opportunities, and show you the action plan for taking advantage of them.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">[su_button url=&#8221;https:\/\/lp.growthtools.com\/apply-course?source=drip-campaign-blogpost&#8221; target=&#8221;blank&#8221; style=&#8221;flat&#8221; background=&#8221;#00dc7d&#8221; size=&#8221;14&#8243; radius=&#8221;5&#8243;]Schedule a free call with a Growth Tools coach![\/su_button]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post you will learn how to write an effective email sequence to welcome new subscribers and sell your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7331"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/7332"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}