{"id":7364,"date":"2021-11-10T12:49:20","date_gmt":"2021-11-10T12:49:20","guid":{"rendered":"https:\/\/blog.growthtools.com\/?p=7364"},"modified":"2021-11-17T01:13:22","modified_gmt":"2021-11-17T01:13:22","slug":"how-to-build-an-email-list","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7364","title":{"rendered":"How to Build an Email List: A Proven System for Getting 1,000+ Subscribers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this post, you\u2019re going to learn exactly how to build an email list using a proven system we\u2019ve tested across hundreds of industries and types of businesses.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Over the last 5 years, we\u2019ve used this system to not only build our own email list of 300,000+ subscribers but also to help hundreds of businesses get their first 1,000+ subscribers.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Most email list-building posts give you a big, long list of tactics with step-by-step instructions and case studies that show you how to implement them. <\/span><\/p>\r\n<p><b>But the truth is, you need more than just tactics. In fact, I\u2019ve found that the tactics you choose to build your email list will be among the least important factors in your success or failure.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Think of tactics like the \u201csweets\u201d section of the food pyramid we all saw in elementary school:<\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7366 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2.jpeg\" alt=\"\" width=\"694\" height=\"534\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2.jpeg 694w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2-300x231.jpeg 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7366 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2.jpeg\" alt=\"\" width=\"694\" height=\"534\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2.jpeg 694w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-2-300x231.jpeg 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">So tasty. So easy to binge on. If you and I had our choice, we\u2019d eat tactics for breakfast, lunch, and dinner.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Unfortunately, they\u2019re the smallest part of a balanced list-building diet.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just ask Elena Favilli.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You\u2019ve probably never heard of her, but Elena is one of the smartest entrepreneurs I\u2019ve ever met. (The smartest ones always fly under the radar.)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When I met Elena, she wanted to launch a book that would empower and inspire young girls. And to make that launch successful, she knew an email list would be key.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">She was already doing tons of the tactics that are supposed to help you build a list: creating great blog content, offering lead magnets on her site, hosting giveaways on Facebook, etc.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The tactics alone were enough to get her small, sporadic wins. 50 subscribers here, 20 subscribers there. But with the launch coming up soon, she needed faster growth. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When she came to us for help, it was easy to see she didn\u2019t need more tactics\u2026 <\/span><b>she just needed the right system around those tactics.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">She needed the full list-building \u201cfood pyramid.\u201d The unsexy stuff no one usually talks about: the veggies, the fruits, the healthy stuff.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Yes, you do need certain tactics and strategies to build an email list (and we\u2019re going to cover those).<\/span><\/p>\r\n<p><b>But it\u2019s <\/b><b><i>the system<\/i><\/b><b> that shows you how to implement the right tactics at the right time.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">The system helps you adjust when something doesn\u2019t work.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The system keeps you from wasting time on things that don\u2019t matter.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And the system is what helped Elena build a list of 30,000 subscribers in 13 months and launch the most crowdfunded book of all time, <\/span><i><span style=\"font-weight: 400;\">Good Night Stories for Rebel Girls<\/span><\/i><span style=\"font-weight: 400;\">. Her Kickstarter campaign alone brought in $675,614. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the past, we\u2019ve kept all that system stuff locked inside our paid courses and coaching. But over the next 8 weeks, we\u2019re going to peel back the curtain.<\/span><\/p>\r\n<p><b>We\u2019re going to walk you step by step through every piece of our proven list-building system so you can get more email subscribers in the next 8 weeks than you did in the last 8 months.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Each week, I\u2019m going to walk you through one part of our list-building system and give you one or two very specific tasks so you can implement them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Psyched? Me too.<\/span><\/p>\r\n\t\n\t\t<blockquote class=\"gt-cta\">\n\t\t\t\n\t\t\t<div class=\"grid-container\">\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><noscript><img decoding=\"async\" src=\"https:\/\/blog.growthtools.com\/wp-content\/themes\/growth-tools-blog\/nt-themekit\/img\/rocket-icon.png\" \/><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<span class=\"subhead\">\n\t\t\t\t\tGet it Free\t\t\t\t\t<\/span>\n\t\t\t\t\t<strong>FREE Bonus:<\/strong> Want to get my single best list-building strategy without reading thousands of words? Click the button to unlock a 24-hour pass to a new 15-minute training I created on the fastest way to build your list.\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t<a class=\"button\" data-modal=\"8366\">Get My 24-Hour Pass!<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/blockquote>\n\t\t\n\t\t\n<div class=\"modal-backdrop\" data-id=\"8366\">\n\t\n\t<div class=\"modal-window-container\">\n\t\t\n\t\t<div class=\"modal-window\">\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t<a class=\"close\">\n\t\t\t\t<i class=\"fal fa-times\"><\/i>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"progress\">\n\t\t\t\t<div class=\"bar\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<p class=\"modal-title\">Just One More Step...<\/p>\n\t\t\t\t\t\t\n\t\t\t<div class=\"modal-entry-content\">\n\t\t\t\tEnter your email address to unlock your free 24-hour pass to my list-building training.\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"cta-form\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<form method=\"post\" class=\"grid-container grid-parent\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"email-field-container\">\n\t\t\t\t\t\t<input type=\"Email\" name=\"gt_upgrade_email\" placeholder=\"Your Email Address\" required \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-container\">\n\t\t\t\t\t\t<input type=\"submit\" value=\"Get It Now!\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_tag\" value=\"Lead Magnet: Mini Webinar Blog Trigger\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"gt_upgrade_id\" value=\"8366\" \/>\n\t\t\t\t\n\t\t\t\t<\/form>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"disclaimer\">\n\t\t\t\tWe\u2019ll never share or rent your information. Unsubscribe any time.\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"side-image\"><\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\n\r\n<h2><b>The 5-Part List-Building System<\/b><\/h2>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><a href=\"#part-1\"><b>Part 1: Strategy<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 You\u2019ll see the 3 steps that will ensure you pick the right strategies for growing your list so you can avoid wasting months of time on stuff that doesn\u2019t work. (This is also the key to avoiding shiny-object syndrome.)<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><a href=\"#part-2\"><b>Part 2: How-To<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 You\u2019ll get our Top 15 Recommended List-Building Strategies (with step-by-step walkthroughs) so you can create a roadmap to hit your list-building goal.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><a href=\"#part-3\"><b>Part 3: Accountability<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 Consistent, focused action is probably the most overlooked ingredient in successfully growing an email list. We\u2019ll show you how to bake it into your schedule so you stay on track.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#part-4\"><b>Part 4: Adjustments<\/b><\/a> \u2014 Even perfect plans don\u2019t stay perfect forever. We\u2019ll give you our system for evaluating your list-building progress and making the right adjustments so failed experiments or stalled growth don\u2019t slow you down.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><a href=\"#part-5\"><b>Part 5: Fast Forwards<\/b><\/a> \u2014 Yes, there really are shortcuts available to anyone building an email list. (We call them fast forwards.) The challenge? They\u2019re different for everyone and highly dependent on your unique situation. Part 5 will show you how to uncover them and accelerate your progress.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Strategy. How-To. Accountability. Adjustments. Fast Forwards.<\/span><\/p>\r\n<p id=\"part-1\"><span style=\"font-weight: 400;\">That\u2019s the 5-part system we see get results for people over and over again. Let&#8217;s start with Part 1.<\/span><\/p>\r\n\r\n<p><em><span style=\"font-weight: 400;\"><strong>Note:<\/strong> Want to skyrocket your revenue over the next 90 days? <\/span><a href=\"https:\/\/lp.growthtools.com\/predictable-leads?utm_source=gc&amp;source=buildemail-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Book a complimentary strategy call with one of our certified coaches<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\r\n<p><span style=\"color: #808080;\"><em><b data-stringify-type=\"bold\">Editor&#8217;s Note:<\/b> This post was originally published on 8\/5\/19 and updated on 11\/10\/21.<\/em><\/span><\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Part 1: Strategy \u2014 3 Critical Steps That Will Set You Up for List-Building Success<\/strong><\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">This section will walk you through 3 easy steps you should take before trying to implement a single list-building tactic.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Think of them as \u201cMiyagi exercises.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever seen <\/span><i><span style=\"font-weight: 400;\">The Karate Kid<\/span><\/i><span style=\"font-weight: 400;\">, you know Mr. Miyagi doesn\u2019t just show Daniel a bunch of super cool kicks and ninja moves on Day 1.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead, Mr. Miyagi has him wax his cars (\u201cwax on, wax off\u201d) and paint his fence\u2014activities that seem kind of pointless to Daniel, but end up being the perfect preparation once it\u2019s time to actually fight.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Fortunately, the Miyagi exercises I\u2019m about to show you only take about 5 minutes to implement instead of half a movie.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The result, however, will be the same: you\u2019ll avoid implementing the wrong tactics and start getting big email marketing wins MUCH faster than you have in the past.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s go!<\/span><\/p>\r\n<h3><strong>1232333993223Step 1: Set the Right Kind of Goal with Our Dead-Simple Framework<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">When people decide to get serious about growing an email list, one of the first questions they spend WAY too much time thinking about is this:<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">\u201cHow many email subscribers do I need in order to ________________ ?\u201d<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">That blank is filled with the typical reason people start focusing on list-building in the first place:<\/span><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a profitable product launch<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start getting better clients<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate more sales<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The problem with this question is that it will almost always lead you to one of two bad outcomes:<\/span><\/p>\r\n<p><b>Bad Outcome #1:<\/b><span style=\"font-weight: 400;\"> You\u2019ll set an impossibly ambitious goal, get discouraged, and burn out.<\/span><\/p>\r\n<p><b>Bad Outcome #2:<\/b><span style=\"font-weight: 400;\"> You\u2019ll get analysis paralysis and end up setting no goal at all.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So here\u2019s the dead-simple, one-question framework we created for setting a rock-solid list-building goal in about 2 seconds:<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Which of the following numbers of subscribers is your email list closest to?<\/span><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100 subscribers<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1,000 subscribers<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10,000 subscribers<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\u00a0<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Pick the number you\u2019re closest to but haven\u2019t hit yet, and boom\u2014you\u2019ve got your goal.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That means if you\u2019re starting from scratch, your goal is 100 subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you have 300 subscribers, your goal is 1,000 subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you have 1,500 subscribers, your goal is 10,000 subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Why those three numbers? Two reasons:<\/span><\/p>\r\n<ol>\r\n<li><b>We\u2019ve found over and over again that these numbers are powerful inflection points for confidence and building momentum. <\/b><b><\/b>When you get to 100 subscribers, getting to 1,000 subscribers suddenly seems much more attainable. When you get to 1,000, believing you can get to 10,000 becomes much easier. And when you get to 10,000, pretty much anything will feel possible.\r\n<p>Set the closest goal first. Once you hit it, shooting for the stars will be a whole lot easier.<\/p>\r\n<\/li>\r\n<li><b>You don\u2019t need nearly as many subscribers to start generating meaningful revenue as you probably think. <\/b><b><\/b>To some, setting a goal of 100 or 1,000 subscribers will feel like it\u2019s not big enough. You couldn\u2019t possibly have a successful product launch or increase your income with a list that small, right?\r\n<p>That\u2019s when I point to people like John Meese.<\/p>\r\n<p>John built a list of 249 subscribers in 45 days and launched a course that brought in $10,541 in sales.\u00a0<\/p>\r\n<p>You do not need a ginormous list in order to create a ginormous impact for yourself and your business.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">And look, feel free to get a little flexible. If you have 900 subscribers and want to go ahead and shoot for 10,000 instead of 1,000, go for it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Regardless of which goal you choose, here is your first action item:<\/span><\/p>\r\n<p><b>Put that goal somewhere you will see it every single day.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">The easiest way to do that is with <\/span><a href=\"https:\/\/listgoal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">our free tool List Goal<\/span><\/a>.<span style=\"font-weight: 400;\"> It turns the \u201cNew Tab\u201d screen on your web browser into a list-building command center customized with your goal, like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7370 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-1024x569.jpg\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-1024x569.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-300x167.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-768x427.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7370 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-1024x569.jpg\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-1024x569.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-300x167.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3-768x427.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-3.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">As you can see, List Goal also automatically shows you the progress you\u2019ve made toward your goal.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It sounds small, but having your goal somewhere you\u2019ll see it regularly is one of the most effective things you can do to make sure you\u2019re taking small steps every single day to make progress.<\/span><\/p>\r\n<p><a href=\"https:\/\/listgoal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Go here to get List Goal free now.<\/span><\/a><\/p>\r\n<h3><strong>Step 2: Identify Your List-Building Strengths<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">Over the last year, I built a playground thing for our kids in the backyard. It was a blast.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I had to look up how to make a few different parts of it, but for the most part, I stuck to skills and tools that I\u2019m already comfortable with. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But my YouTube search history tells a different story.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I watched all kinds of crazy advanced stuff that I would NEVER attempt to do with my current skills and available time. Like this video on how to build your own lazy river:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7371 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-1024x177.jpeg\" alt=\"\" width=\"1024\" height=\"177\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-1024x177.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-300x52.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-768x132.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7371 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-1024x177.jpeg\" alt=\"\" width=\"1024\" height=\"177\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-1024x177.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-300x52.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4-768x132.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-4.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Going down rabbit holes like this is fun with hobbies. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But when you\u2019re trying to build or scale an online business, this is the kind of thing that ends up being a HUGE drain on your time and energy. Yet I see people do it all the time:<\/span><\/p>\r\n<ul>\r\n<li><span style=\"font-weight: 400;\">They spend hours reading a crazy case study about someone who makes $50,000\/month from Facebook ads\u2026 even though they don\u2019t have the budget to invest in paid ads right now.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">They spend weeks trying to A\/B split test every headline on their site even though they barely get 100 <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\"> visitors per month.<\/span><\/li>\r\n<li>They spend months trying to line up guest blogging opportunities even though they hate writing and aren\u2019t particularly good at it in the first place.<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">And then they wonder why they aren\u2019t making any significant progress on growing their list, <\/span><i><span style=\"font-weight: 400;\">even though they feel so busy<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><b>Listen: there are too many effective marketing strategies for you to spend time focusing on ones you hate or are not equipped to implement.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead, take 5 minutes to determine which strengths you already have (or would be excited to work on) and which resources are already available to you. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here is a list and description of the main ones that help with list-building. Write down the ones you already have or that you could see yourself enjoying. This will help you pick strategies you will actually enjoy when the time comes.<\/span><\/p>\r\n<p><b>Strengths That Help with List-Building:<\/b><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Writing:<\/b><span style=\"font-weight: 400;\"> I\u2019m not asking if you have what it takes to be a bestselling author. I never thought of myself as a \u201cwriter\u201d before I started Videofruit, yet I wrote a blog post every week for 2+ years. Could you see yourself enjoying blogging? Does the idea of having an audience of people reading things you write excite you? Is it something you already do? Put writing down as a skill you might enjoy developing.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Talking:<\/b><span style=\"font-weight: 400;\"> Do you enjoy conversations? Does getting in front of a camera or appearing on a podcast sound exciting to you? Could you see yourself wanting to speak at a conference? Mark yourself down as a talker. Because it\u2019s about to come in handy big time.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Tech Stuff: <\/b><span style=\"font-weight: 400;\">Are you good at figuring out how to use new software tools? Do terms like \u201cmarketing funnels\u201d and \u201csegmentation\u201d and \u201cWordPress integration\u201d get you all hot and bothered? Do you geek out over numbers? You\u2019re probably good at tech stuff, you nerd. Write it down.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Relationship-Building:<\/b><span style=\"font-weight: 400;\"> Do you like meeting new people? Are you unafraid of striking up conversations? If we were in the \u201880s right now, would you have a giant Rolodex sitting on your desk? You\u2019re a relationship builder.<br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Teaching:<\/b> Do you like walking people through processes? Does it feel rewarding to show someone how to do something? Are you already pretty knowledgeable about the topic your email list is about? You\u2019ll probably like teaching.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><b>Resources That Help with List-Building:<\/b><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Money:<\/b><span style=\"font-weight: 400;\"> Do you have an existing marketing budget? Are you at a place where you can afford to invest in something like Facebook ads and be OK if they\u2019re not instantly profitable? <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Traffic:<\/b><span style=\"font-weight: 400;\"> Do you have a website or social platform that\u2019s already getting traffic? If so, write down a rough estimate of your average monthly visitors. Just ballpark it.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Existing Subscribers:<\/b><span style=\"font-weight: 400;\"> Pretty straightforward. Do you already have existing email subscribers? I\u2019m going to show you several ways to leverage them to grow your list faster. Put them down as a resource.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Relationships:<\/b><span style=\"font-weight: 400;\"> Do you have an established relationship or social connection to any businesses, influencers, or companies in your industry? <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Time:<\/b><span style=\"font-weight: 400;\"> How much time do you have per day or week to focus on growing your email list? Again, just ballpark this. Even if it\u2019s just 15 minutes per day, write it down.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">At the very least, you should have at least one strength you\u2019re interested in developing and some amount of time available in the \u201cResources\u201d section.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Knowing this info is going to save you a TON of grief. But if you combine it with one more step, you will practically guarantee yourself a head start.<\/span><\/p>\r\n<h3><strong>Step 3: Use the ICE Framework to Pick the Right Strategies and Avoid \u201cShiny Object Syndrome\u201d<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">Most email marketing strategies will fall into at least one of the following three categories:<\/span><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stuff you like to do<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stuff you have the resources to do<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stuff that gets results<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\u00a0<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Everything we covered in Step 2 will help you with the first two categories. But the key is to pick a strategy that will satisfy all three. Think of it like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7372 size-large\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-1024x517.jpeg\" alt=\"When you build your email list, focus on strategies and tactics that get results, that you like to do, and that you actually have the resources to do.\" width=\"640\" height=\"323\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-1024x517.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-300x152.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-768x388.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5.jpeg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7372 size-large\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-1024x517.jpeg\" alt=\"When you build your email list, focus on strategies and tactics that get results, that you like to do, and that you actually have the resources to do.\" width=\"640\" height=\"323\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-1024x517.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-300x152.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5-768x388.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-5.jpeg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">See that sweet spot in the middle? When you start consistently implementing strategies that fall into all 3 categories, your list growth will take off. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You won\u2019t get burned out. You won\u2019t get distracted. You won\u2019t waste time on stuff that doesn\u2019t move the needle.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">How do you figure out which strategies will hit the sweet spot? You use the ICE Framework.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The ICE Framework forces you to ask three questions about any potential list-building strategy before you take the time to implement it:<\/span><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Impact:<\/b><span style=\"font-weight: 400;\"> How impactful could this strategy be for my list growth?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Confidence:<\/b><span style=\"font-weight: 400;\"> How confident am I that this strategy would draw in potential customers?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Ease:<\/b><span style=\"font-weight: 400;\"> Given my skills and resources, how easy would it be to implement this strategy?<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\u00a0<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">You score each question 1 to 10 (with 10 being the highest impact, highest confidence, and highest ease), total the scores, and boom: you\u2019ve got your ICE score for a particular strategy.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The ICE Framework isn\u2019t something I just made up, and that\u2019s part of the beauty. People have used it for years in tons of different contexts where they need to choose between multiple potentially effective options.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say I wanted to lose 10 pounds. Right off the bat, there are going to be literally hundreds of things I could do to accomplish that goal. How do I decide what to try first? I pick a few options and ICE them:<\/span><\/p>\r\n<p><b>Option #1: Running 2 Miles Per Day<\/b><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Impact:<\/b><span style=\"font-weight: 400;\"> I might need to make a few tweaks to my diet to speed things up, but on its own running is still pretty likely to eventually get me to my goal. <\/span><b>I\u2019ll give it a 7.<\/b><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Confidence:<\/b><span style=\"font-weight: 400;\"> It\u2019s been a few years since I\u2019ve gone for runs consistently, but with a little conditioning I know I can do it. <\/span><b>Let\u2019s say 8.<\/b><\/li>\r\n<li style=\"font-weight: 400;\"><b>Ease:<\/b><span style=\"font-weight: 400;\"> My neighborhood is convenient for running, but I\u2019m not sure what I would do if it\u2019s raining. I guess I\u2019d have to drive to an indoor track or something? That would be a pain. <\/span><b>I\u2019ll give this a 6.<\/b><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><b>ICE Score: 21<\/b><\/p>\r\n<p><b>Option #2: Stop Drinking Soft Drinks<\/b><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><b>Impact: <span style=\"font-weight: 400;\">I know tons of people this has made a huge difference for. <\/span>I give it a 10.<\/b><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Confidence: <\/b><span style=\"font-weight: 400;\">I\u2019ll probably slip up here and there, but as long as I get them out of the house I should be able to stick to it. <\/span><b>Let\u2019s go 7.<\/b><\/li>\r\n<li style=\"font-weight: 400;\"><b>Ease:<\/b><span style=\"font-weight: 400;\"> I just need to replace the Cokes in the fridge with fizzy water. <\/span><b>Pretty easy\u20148.<\/b><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><b>ICE Score: 25<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Within a minute, I have a clear-cut decision that I know is likely to work for me. No need to run 2 miles every day\u2014I\u2019ll just stop drinking Coke.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">ICE works exactly the same with list-building strategies, regardless of your industry, business type, or where you\u2019re starting.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s why we put together an <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1L5WmMn7rMeaI9yY652zPYfVfy9QPLTNbmlubewMx7Gc\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ICE Framework for List-Building spreadsheet freebie you can copy and use, right here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of what it looks like filled out for two different types of businesses, with very different list-building skills and resources:<\/span><\/p>\r\n<p><b>Example #1: Johnny the Online Course Creator<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Johnny is building an email list so he can have a warm audience of buyers when he launches his online course on canoe building. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">He LOVES talking about canoe building and has hosted a few in-person workshops over the years, so talking is definitely his strongest skill. He has a blog he occasionally updates, but he has difficulty making time to write and doesn\u2019t feel super confident in his writing.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The business is still pretty new and isn\u2019t generating revenue yet, so he doesn\u2019t want to invest in any list-building strategies that require cash right now.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Johnny narrows down his options to 3 strategies that sound promising: partner webinars, a podcast tour, and expanded guest posting. He plugs them into the ICE Framework like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7373 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-1024x312.jpeg\" alt=\"\" width=\"1024\" height=\"312\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-1024x312.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-300x91.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-768x234.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6.jpeg 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7373 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-1024x312.jpeg\" alt=\"\" width=\"1024\" height=\"312\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-1024x312.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-300x91.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6-768x234.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-6.jpeg 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Boom! Johnny now has a clear path forward: a podcast tour is right in the sweet spot of impact, confidence, and ease, while also aligning well with his skills and resources. With a 22, partner webinars also seem like a promising strategy. He\u2019ll make that his next list-building experiment after seeing how podcasts go.<\/span><\/p>\r\n<p><b>Example #2: Susie the Marketing Agency Owner<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Susie, on the other hand, has a totally different business and set of skills and resources than Johnny.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">She runs a small marketing agency with a virtual assistant and two contractors. She has a decent pool of clients, but wants to build a bigger audience for her blog so she can attract better ones more consistently. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">She\u2019s good at creating content and enjoys writing detailed blog posts. She\u2019s also built up several good relationships with known influencers in the online marketing space through her client work. Currently, her email list is at 650 subscribers and her blog gets roughly 1,000 visitors per month.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">She\u2019s considering three different list-building strategies, so she plugs them into the ICE Framework:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7374 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-1024x322.jpeg\" alt=\"\" width=\"1024\" height=\"322\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-1024x322.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-300x94.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-768x242.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7.jpeg 1328w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7374 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-1024x322.jpeg\" alt=\"\" width=\"1024\" height=\"322\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-1024x322.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-300x94.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7-768x242.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-7.jpeg 1328w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Again, there are two clear winners. While putting together a virtual summit has off-the-charts potential for lead generation, it would require WAY more work than adding content upgrades to her blog or running a giveaway. Susie can start with those strategies, evaluate the results, and then decide if she wants to invest the time to organize a virtual summit.<\/span><\/p>\r\n<p id=\"part-2\"><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1L5WmMn7rMeaI9yY652zPYfVfy9QPLTNbmlubewMx7Gc\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">You can access the exact same spreadsheet right here and use it to run any list-building strategies you\u2019re considering through the ICE Framework.<\/span><\/a><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Part 2: How-To: Our Top 15 Recommended Email List-Building Strategies<\/strong><\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">At this point, you know the 3-step process for picking the right list-building strategies for your business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Next, I\u2019m unveiling our top 15 recommended list-building strategies so you can apply that process and discover the exact strategies that will help you get your first (or next) 1,000 subscribers.<\/span><\/p>\r\n<p><b>Here are Your Action Items:<\/b><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skim through these 15 strategies and take note of the ones that seem interesting to you. (You don\u2019t need to read them all word for word right now. Just check out the ones that catch your eye.)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply the ICE Framework (<\/span><a href=\"#part-1\"><span style=\"font-weight: 400;\">which we covered in Part 1 of this post<\/span><\/a><span style=\"font-weight: 400;\">) to the top 2 or 3 strategies that you think might work best for you.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leave a comment with the strategy that has the highest ICE score for you and tell me why you\u2019re excited about implementing it.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">In the next 15-20 minutes, you\u2019ll have a complete roadmap of the strategies you\u2019ll implement over the next few weeks.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Feel free to use this Table of Contents to go directly to any strategy that sounds interesting to you:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-1\"><span style=\"font-weight: 400;\">1. Jump-Start a Brand-New Email List with Ambassador List-Building<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-2\"><span style=\"font-weight: 400;\">2. Use \u201cGuest Emailing\u201d to Get Promoted for Free to Other People\u2019s Email Lists<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-3\"><span style=\"font-weight: 400;\">3. \u201cExpand\u201d Your Next Guest Post and Get 10x More Subscribers<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-4\"><span style=\"font-weight: 400;\">4. Get Your Content Shared Automatically with Viral Thank-You Pages<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-5\"><span style=\"font-weight: 400;\">5. Turn Email Subscribers into Instant Word-of-Mouth with a Viral Email Campaign<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-6\"><span style=\"font-weight: 400;\">6. Get Major Companies and Influencers to Promote You to Their Audiences with the Poster Boy Formula<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-7\"><span style=\"font-weight: 400;\">7. Tweak Your Homepage and Convert 86% More Visitors into Email Subscribers<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-8\"><span style=\"font-weight: 400;\">8. Convert 20% of Blog Readers into Email Subscribers with Content Upgrades<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-9\"><span style=\"font-weight: 400;\">9. Double the Effectiveness of Partner Webinars with One-Click Opt-Ins<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-10\"><span style=\"font-weight: 400;\">10. Spike Your Organic Blog Traffic with This Basic SEO Checklist (for Non-SEO People)<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-11\"><span style=\"font-weight: 400;\">11. Get Interviewed on Top Podcasts in Your Niche<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-12\"><span style=\"font-weight: 400;\">12. Bring in a Windfall of Subscribers with a Giveaway<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-13\"><span style=\"font-weight: 400;\">13. Get Dirt Cheap Leads from Facebook with the \u201cReverse Facebook Ad\u201d Framework<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"#strategy-14\"><span style=\"font-weight: 400;\">14. Be the Bonus for Someone Else\u2019s Launch or Promotion<\/span><\/a><\/li>\r\n<li id=\"strategy-1\" style=\"font-weight: 400;\"><a href=\"#strategy-15\"><span style=\"font-weight: 400;\">15. Organize a Virtual Summit and get 10,000+ Subscribers<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<h2 class=\"wp-block-heading\">1. Jump-Start a Brand-New Email List with Ambassador List-Building<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">One of the most frustrating things with general email list-building advice is that so little of it applies to people who are just getting started.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you just launched your website and email list yesterday, tactics like adding exit intent pop-up forms or optimizing your blog posts for signups aren\u2019t going to move the needle for you yet.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s why we always recommend Ambassador List-Building as the very first strategy anyone starting an email list should implement (although it also can still work well if you\u2019ve been building your list for a while).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t need existing traffic. You don\u2019t need existing email subscribers. And Ambassador List-Building can still easily get you around 250 subscribers (or more).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So, what is it? Ambassador List-Building is simply inviting everyone you already know to join your email list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">(Trust me, if you think you\u2019ve already done that\u2014you haven\u2019t in the way I\u2019m about to show you.)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how Ambassador List-Building works:<\/span><\/p>\r\n<p><b>Step #1: Make your 4F list.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">The first step is to make the list of people you\u2019re going to personally invite to sign up for your list. They will each fall into 1 of 4 groups that all start with the letter F, hence the name 4F List:<\/span><\/p>\r\n<p><b>Group #1 is Your Followers.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">These are the people who follow you on any online platform where you have an active account (Facebook, Twitter, LinkedIn, etc.).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, I never use LinkedIn but somehow have over 900 connections there. I reached out to all 900 via email and personally invited them to join my list. (You\u2019ll see what to write in this kind of email in the next section.) <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Out of those 900 connections, 83 signed up. After I followed up with everyone who didn\u2019t join or respond, 32 more people subscribed. That\u2019s 115 new subscribers in less than 24 hours.<\/span><\/p>\r\n<p><b>Group #2 is Your Former Customers and Vendors.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">These are people you\u2019ve done business with before.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re a freelancer, you should absolutely invite all of your former clients to join your list (and your current customers too). If you have subscriptions to software products, invite the salespeople who sold you those products to join your list. <\/span><\/p>\r\n<p><b>Group #3 is Your Future Customers.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">These are people you\u2019ve met at conferences, events, networking meetups, etc., or exchanged messages within online communities.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, you can open your desk drawer and find every business card you\u2019ve been given. Invite every one of those people to join your list. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Look through any LinkedIn, Slack, or Facebook communities you\u2019re in and personally invite individual members you\u2019ve connected with to join.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Look back through your calendar for any meeting you\u2019ve had in the past few years. Invite the people you met to join your list.<\/span><\/p>\r\n<p><b>Group #4 is your Friends and Family.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re just starting out, you might not have that many people to reach out to in Groups 1, 2, or 3. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But don\u2019t discount the value that can come from getting your friends and family to join your list. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They are low-hanging fruit that can share your content and website and help you get your work\/business in front of more people early on. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Recently at a live workshop we hosted, a guy named Dominic invited all of his friends, family, neighbors, and coworkers to sign up for his list over the course of the 8 hours we spent together. By the end of those 8 hours, he already had 100 new subscribers.<\/span><\/p>\r\n<p><b>Step #2: Invite your 4F list to subscribe.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you\u2019ve finished making your 4F List, you should have 100 to 1,000 people to invite.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Listen, because this part is important:<\/span><\/p>\r\n<p><b>Do NOT send group emails, broadcast invites, Facebook posts, tweets, or any type of message that goes to more than 1 person when inviting your 4F List to subscribe.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">When you ask a large group of people to do something, very few people will do it because everyone will assume that someone else in the group will do it. This is known as the Law of Big Crowds. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, if you ask each member of that exact same group individually, almost every person will take action. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So, as you work through your list of people to invite, take your time, go 1 by 1, and send a personal message to each person asking them to join. It doesn\u2019t matter if it\u2019s an email, a text message, a Facebook message, an Instagram DM, etc. Just make sure it\u2019s a 1:1 personal message.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These messages do not need to be long or complicated. Here are 2 scripts you can use to quickly create your own. Just be sure to add in your own language and make them feel personal.<\/span><\/p>\r\n<p><b>Script for Inviting People to Join a Brand-New List:<\/b><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Hey FIRSTNAME, I\u2019m starting a newsletter where I talk about TOPIC. Thought you might enjoy following along on my journey. Want in?<\/span><\/i><\/p>\r\n<p><b>Script for Inviting People to Join an Established List:<\/b><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Hey FIRSTNAME, Not sure if you know, but I write a weekly newsletter about TOPIC. I think it\u2019s something you\u2019d enjoy following. Want in? <\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">Notice how there\u2019s not a link to a sign-up page or anything that seems like a marketing CTA. Give each person the opportunity to tell you <\/span><i><span style=\"font-weight: 400;\">yes <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">no<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, when people respond with a <\/span><i><span style=\"font-weight: 400;\">yes<\/span><\/i><span style=\"font-weight: 400;\">, the best way to get them to follow up on their commitment is to simply reply with, \u201cWhat\u2019s your best email?\u201d and then manually add them to your list when they send it. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You will almost always get more emails this way than if you send them to an email signup form after they tell you <\/span><i><span style=\"font-weight: 400;\">yes<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><b>Step #3: Ask new subscribers for a referral.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Steps 1 and 2 alone can add 100s of subscribers to your list. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But adding in Step 3 can get you an additional 20-30% more subscribers with very little effort.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s where the \u201cAmbassador\u201d aspect of the strategy kicks in. The goal is to get each person who signed up to invite 1 other person to join. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">How do you do that without sounding awkward?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Easy: as soon as someone confirms they\u2019ll sign up, thank them and ask if they know 1 other person who might be interested in joining.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, when my uncle joined my list I responded with\u2026<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u201cAwesome, thanks! Do you know 1 other person that would be interested in growing their business too?\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">He responded with, \u201cYeah, actually, my friend Mike runs a small print shop and he would. His email is&#8230;\u201d <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I then reached out to Mike and made a quick reference to my uncle and he became a subscriber. (This part is important. Do not just add someone to your email list because a friend of theirs told you they might like it. That is spam, and it will get you in trouble.)<\/span><\/p>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a brand-new email list and not many resources like existing traffic, existing subscribers, etc.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have an existing email list but have never reached out to your network to promote it in a highly personal 1:1 way.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-2\"><span style=\"font-weight: 400;\">As I mentioned earlier, we typically see people add 250+ subscribers to their email list in less than a week when they follow these 3 steps to Ambassador List-Building.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">2. Use \u201cGuest Emailing\u201d to Get Promoted for Free to Other People\u2019s Email Lists<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Guest emailing is one of those strategies that somehow continues to fly under the radar even though it can have a major impact on your list growth.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It gets 1\/10 the fanfare of guest blogging, but I\u2019ve often found that it can be 10x as effective.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works at a high level:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Step #1: <\/b><span style=\"font-weight: 400;\">Find someone with an audience or customer base similar to yours.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Step #2: <\/b><span style=\"font-weight: 400;\">Ask them to email your lead magnet (or webinar, free ebook, resource guide, etc.) to their audience.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Step #3:<\/b><span style=\"font-weight: 400;\"> In exchange, offer to email one of their lead magnets (or webinar, white paper, resource guide, etc.) to your audience.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Even if you have a small list (or you\u2019re not super well known), you can still grab big chunks of new subscribers with guest emailing.<\/span><\/p>\r\n<p><b>Quick case study:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">One of our Growth University students, Alp Turan, runs a marketing blog. He got a software start-up in the same space to partner up with him on a guest emailing campaign. 312 people ended up subscribing to his list in less than 48 hours.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can do the same thing, step by step:<\/span><\/p>\r\n<p><b>Step #1: Identify potential partners.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Your guest emailing partner should be in a similar or a shoulder niche. A shoulder niche is something related to your site or business\u2019s main topic, but not a direct match. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re a freelance designer, a web developer, or a copywriter would work.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll look at the size. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Partners who are either your size or smaller are going to be the best ones to pursue for Guest Emailing, which is a big reason why this strategy can work even if it\u2019s your first time building a list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Even if your partner only has 500 subscribers, you can still expect to add 50+ to your list.<\/span><\/p>\r\n<p><b>Step #2: Pitch the partner (with this exact email script).<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">When you\u2019ve found the right partner, instead of instantly asking them to promote your lead magnet, start by looking at the content <\/span><i><span style=\"font-weight: 400;\">they <\/span><\/i><span style=\"font-weight: 400;\">have that you could promote to your list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you find something you genuinely like (and you think would interest your audience), it\u2019s time to reach out to be the partner.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an email script based on what we\u2019ve seen work with our own guest emailing partnerships:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7406 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-1024x940.jpg\" alt=\"\" width=\"1024\" height=\"940\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-1024x940.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-300x275.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-768x705.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8.jpg 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7406 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-1024x940.jpg\" alt=\"\" width=\"1024\" height=\"940\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-1024x940.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-300x275.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8-768x705.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-8.jpg 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Notice that this script<\/span> <span style=\"font-weight: 400;\">tells the prospective partner you want to promote their lead magnet BEFORE it asks them to promote yours in return. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Offer to give before you ask.<\/span><\/p>\r\n<p><b>Step #3: Swap and deliver lead magnets.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">To execute the swap, I recommend drafting the email <\/span><span style=\"font-weight: 400;\">body and subject line<\/span><span style=\"font-weight: 400;\"> your partner will send to their list for them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s fine if they want to make tweaks, but giving them a pre-written draft will make the process way easier on them and guarantee that the email is as effective as possible.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The structure I recommend is super simple, and you should be able to put it together in under 30 minutes. Here\u2019s the template we typically use:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7405 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9.jpg\" alt=\"\" width=\"968\" height=\"856\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9.jpg 968w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9-300x265.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9-768x679.jpg 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7405 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9.jpg\" alt=\"\" width=\"968\" height=\"856\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9.jpg 968w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9-300x265.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-9-768x679.jpg 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Simple and to the point, right? It might seem too basic, but we\u2019ve found keeping it short and sweet leads to more clicks and subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can use the same template to write the email you\u2019ll send to your list about your partner\u2019s lead magnet as well.<\/span><\/p>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a lead magnet, white paper, resource guide, etc. that a partner could promote to their list. (And if you don\u2019t have one, you can easily <\/span><a href=\"https:\/\/attract.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">create your first with our free lead magnet creator tool, Attract<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have at least 100 subscribers to promote your partner\u2019s lead magnet to. (Note: This can also work if you have an audience on a platform like Facebook, Twitter, Instagram, YouTube, etc. Don\u2019t hesitate to offer to promote a partner\u2019s lead magnet on another channel besides email.)<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Here are the typical results you can expect from a guest emailing partnership based on your list size:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have an email list of 100, you can expect to add 10-20 subscribers.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have 1,000 subscribers, you can expect to add 80-90 new subscribers.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have 10,000+ subscribers, you can expect to add 500-1,500 new subscribers.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Like I mentioned earlier, we almost always recommend that you try guest emailing before guest posting. It requires much less effort since you don\u2019t have to write an entirely new blog post specifically for someone else\u2019s audience from scratch.<\/span><\/p>\r\n<p id=\"strategy-3\"><span style=\"font-weight: 400;\">That said, guest posting can still be highly effective as long as you do one very important thing in your guest post\u2019s CTA&#8230;<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">3. \u201cExpand\u201d Your Next Guest Post and Get 10x More Subscribers<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">There are very few things more frustrating than putting weeks of work into pitching dozens of guest post ideas, finally landing one, putting in even more work to write the post, and then\u2026<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">&#8230;getting a measly 15 new email subscribers as a result.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If that sounds weirdly specific, it\u2019s because that\u2019s exactly what happened to me back in 2014 when I landed a guest post on the KISSmetrics blog, which had a massive audience at the time!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Soul crushing. This is why I decided to do something dramatically different for my next guest post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The results? 503 new subscribers within a week of the post going live.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7404 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10.png\" alt=\"\" width=\"835\" height=\"198\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10.png 835w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10-300x71.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10-768x182.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7404 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10.png\" alt=\"\" width=\"835\" height=\"198\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10.png 835w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10-300x71.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-10-768x182.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">What did I do differently?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I used the Expanded Guest Post strategy.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To understand how the Expanded Guest Post works, let\u2019s think about what usually goes wrong with guest posts: the call to action.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The CTA in a guest post typically looks something like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7403 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11.png\" alt=\"\" width=\"555\" height=\"785\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11.png 555w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11-212x300.png 212w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7403 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11.png\" alt=\"\" width=\"555\" height=\"785\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11.png 555w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-11-212x300.png 212w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">A tiny \u201cAbout the Author\u201d section with a single link to your site that\u2019s crammed between a bunch of other CTAs that aren\u2019t related to you.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The problem with a traditional guest post is the conversation stops at the last sentence. There is no compelling call to action and no incentive for potential<\/span><span style=\"font-weight: 400;\"> new customers<\/span><span style=\"font-weight: 400;\"> to start getting emails from you.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">An Expanded Guest Post extends the conversation by incorporating a CTA that ties directly into your post\u2019s content and delivers on suspense you\u2019ve built up throughout the post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Compare that generic \u201cAbout the Author\u201d section to the CTA I created for the guest post that brought in 503 subscribers:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7402 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12.png\" alt=\"\" width=\"844\" height=\"464\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12.png 844w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12-300x165.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12-768x422.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7402 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12.png\" alt=\"\" width=\"844\" height=\"464\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12.png 844w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12-300x165.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-12-768x422.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Notice how the CTA from my expanded guest post EXPANDS (wink, wink) on the post\u2019s content. The post taught readers 3 of my best list-building techniques. The CTA offers a content upgrade that covers 7 more.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are just 2 things you need to be sure to do in the post before inserting this kind of CTA:<\/span><\/p>\r\n<p><b>Thing #1: Make sure the post includes your very best content.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">In the previous example, I covered 3 list-building techniques in the guest post and then included 7 more in the content upgrade. But the 3 I covered in the post were so valuable and in-depth, it didn\u2019t make readers feel like I was holding out on them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Play your best cards in the guest post. There\u2019s no better way to convince new readers they should become a subscriber.<\/span><\/p>\r\n<p><b>Thing #2: Let readers know your bonus resource is coming early on in the post.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t want to bet on everyone reading your entire post. So give readers a hint in advance that you\u2019re going to offer something valuable at the end. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, here\u2019s what I put to build expectation into the intro of my expanded guest post:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7401 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13.png\" alt=\"\" width=\"779\" height=\"320\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13.png 779w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13-300x123.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13-768x315.png 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7401 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13.png\" alt=\"\" width=\"779\" height=\"320\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13.png 779w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13-300x123.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-13-768x315.png 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">You can also explicitly state that you\u2019re going to offer them a free bonus resource like I did in another expanded guest post I wrote for Jon Acuff\u2019s blog:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7400 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14.png\" alt=\"\" width=\"699\" height=\"255\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14.png 699w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14-300x109.png 300w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7400 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14.png\" alt=\"\" width=\"699\" height=\"255\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14.png 699w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-14-300x109.png 300w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">If you want an in-depth look at how to write the actual content for your expanded guest post, <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/guest-post-expanded\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">check out this post for a step-by-step walkthrough.<\/span><\/a><\/p>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li><span style=\"font-weight: 400;\">You can secure a guest post on a website that gets significantly more traffic than yours. (Since guest posting is high-effort, I\u2019ve usually found you can get better results from smaller sites by guest emailing instead of guest posting, although there can certainly be exceptions to the rule.)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You really enjoy writing. The effectiveness of a guest post is first and foremost dependent on the quality of its content. It needs to be really freaking good.<\/span><\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">4. Generate Social Shares Automatically with Viral Thank-You Pages<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Right now, when someone opts in for a lead magnet on your site, you\u2019re probably sending them to a generic thank-you page like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7399 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15.png\" alt=\"\" width=\"700\" height=\"288\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15.png 700w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15-300x123.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7399 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15.png\" alt=\"\" width=\"700\" height=\"288\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15.png 700w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-15-300x123.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">When you stop and think about the person who is landing on this kind of generic thank-you page, you\u2019ll realize that it\u2019s missing a HUGE opportunity to grow your email list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Anyone who lands on your thank you page is VERY interested in you. They are so interested they just gave you permission to send them more emails. That means this is the perfect moment to ask them to take additional action that will help you. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So why not ask them to tell their friends about your site\/business?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s exactly what the Viral Thank-You Page is designed to do. Except it doesn\u2019t just ask them to spread the word about your site\u2014it <\/span><i><span style=\"font-weight: 400;\">incentivizes<\/span><\/i><span style=\"font-weight: 400;\"> them to do it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Check out the Viral Thank-You Page that blogger Jeff Goins sends subscribers to after they sign up for the lead magnet he offers on his home page:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7398 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-1024x655.png\" alt=\"\" width=\"1024\" height=\"655\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-1024x655.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-300x192.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-768x491.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7398 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-1024x655.png\" alt=\"\" width=\"1024\" height=\"655\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-1024x655.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-300x192.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16-768x491.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-16.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">The page offers subscribers two additional bonus resources if they tweet a message that promotes the lead magnet they just signed up to receive.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The results? Jeff has gotten 7,439 people to share his website since implementing it, which has led to thousands of additional email subscribers. All because he made a slight tweak to one of his thank-you pages.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the past, setting up these Viral Thank-You Pages was pretty difficult. That\u2019s why we built <\/span><a href=\"https:\/\/goviral.growthtools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a free tool called GoViral that allows you to set one up with just a few clicks.<\/span><\/a><span style=\"font-weight: 400;\"> In fact, Jeff used GoViral to create the page you just saw in the above example.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can implement your own Viral Thank-You Page:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the most popular lead magnet on your site. Where do you get the most opt-ins?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a simple Viral Thank-You Page <\/span><a href=\"https:\/\/goviral.growthtools.com\/\"><span style=\"font-weight: 400;\">with GoViral<\/span><\/a><span style=\"font-weight: 400;\"> to send people to after they sign up for that lead magnet.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a tweet for your visitors to share in order to unlock additional bonus resources. Include a link in that tweet that promotes the original lead magnet or something else on your website.<\/span><\/li>\r\n<\/ol>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re already offering lead magnets on your website.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re getting at least a handful of people who sign up for one of those lead magnets every week.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The results you get from this strategy will depend on the number of opt-ins your lead magnet is already generating, but a good rule of thumb is to expect at least 40% of those who sign up to share your tweet (though we often see people get much higher conversion rates than that).<\/span><\/p>\r\n<p id=\"strategy-5\"><span style=\"font-weight: 400;\">There are few things more powerful than word of mouth, and this strategy generates it for you automatically.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">5. Turn Email Subscribers into Instant Word-of-Mouth with a Viral Email Campaign<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever created a lead magnet, you\u2019ve probably had that awkward moment where you have to figure out how to promote it to your existing email subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Generally, you have 2 not-so-great options:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can send them to the same landing page everyone else has to go to in order to get access to the lead magnet. This is kind of a bummer for your subscribers because they then have to sign up for your email list AGAIN in order to access the lead magnet, even though they\u2019re already on your list.<\/span><\/li>\r\n<li style=\"font-weight: 400;\">You can just email them a link straight to the lead magnet file. This makes it convenient for your subscribers to access your lead magnet, but you don\u2019t get anything in return.<\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">The Viral Email Campaign gives you a third option that will actually help you build your list\u2014you send your existing email subscribers to a GoViral page that grants them access to your new lead magnet <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> they share a pre-written post on social media.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This is exactly the kind of page Michael Hyatt created to promote a free PDF to his email list:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7397 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-1024x878.png\" alt=\"\" width=\"1024\" height=\"878\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-1024x878.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-300x257.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-768x659.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7397 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-1024x878.png\" alt=\"\" width=\"1024\" height=\"878\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-1024x878.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-300x257.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17-768x659.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-17.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Within a few days of promoting the lead magnet to his email list, the campaign had already generated 527 Facebook shares:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7396 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-1024x513.png\" alt=\"\" width=\"1024\" height=\"513\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-1024x513.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-300x150.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-768x384.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7396 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-1024x513.png\" alt=\"\" width=\"1024\" height=\"513\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-1024x513.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-300x150.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18-768x384.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-18.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Notice how the post that people share doesn\u2019t link to the same GoViral page that Michael sent his list to. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It links to a landing page where people have to sign up for Michael\u2019s email list in order to get access to the lead magnet, allowing him to get new subscribers every time one of his existing subscribers shares the post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how to implement your own Viral Email Campaign:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a free resource to give away, or use an existing one that you\u2019ve never promoted to your email list. If you need help creating that free resource, <\/span><a href=\"https:\/\/attract.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">check out our free tool called Attract.<\/span><\/a><span style=\"font-weight: 400;\"> You can use it to create a beautiful lead magnet in seconds.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a share page for your lead magnet for free <\/span><a href=\"https:\/\/goviral.growthtools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">using GoViral.<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tell your email list about the lead magnet and send them a link to your GoViral page.<\/span><\/li>\r\n<\/ol>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have an existing list of email subscribers. This strategy can work well even if your list is small.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have some type of free resource or lead magnet that you haven\u2019t promoted to those subscribers yet.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-6\"><span style=\"font-weight: 400;\">The results you get from this strategy will depend on the number of email subscribers you have, but you can expect at least 50% of the subscribers who click through your email to share your social post.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\" id=\"strategy-6\">6. Get Major Companies and Influencers to Promote You to Their Audiences with the Poster Boy Formula<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">When I first wrote about <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/poster-boy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the Poster Boy formula back in 2014<\/span><\/a><span style=\"font-weight: 400;\">, it quickly became one of my most popular posts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The concept was simple:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pick a company\/influencer that has your target audience.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Record every big <\/span><i><span style=\"font-weight: 400;\">or<\/span><\/i><span style=\"font-weight: 400;\"> small win you get by using their product, service, or content.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show them the detailed info behind all of your wins and how they helped you achieve them.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Become a success story that they happily promote to their audience, thus giving you tons of free traffic, leads, and credibility.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">The original post documents how I turned myself into a success story for AppSumo that they added to the page for their flagship course and then emailed 600,000+ people about it.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7395 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-1024x748.png\" alt=\"\" width=\"1024\" height=\"748\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-300x219.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-768x561.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7395 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-1024x748.png\" alt=\"\" width=\"1024\" height=\"748\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-300x219.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-19-768x561.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">That strategy alone was how I went from zero email subscribers to over 10,000 total readers in 4 months.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But within the past couple of years, something funny started happening\u2026<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I started regularly getting emails, comments, messages, etc. from people who all had the same question: Does the Poster Boy formula still work? \u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I get it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Anytime a strategy involves reaching out to influencers \/ big companies in your industry, it usually follows the same cycle:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A few marketers and entrepreneurs experience incredible results with the strategy.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lot of people start abusing it in an annoying way.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The strategy loses its effectiveness.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Fortunately, that has not been the case with the Poster Boy formula, for one major reason: unlike typical outreach-based strategies, it allows you to GIVE influencers reasons to promote you instead of ASKING them to promote you.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the last year alone, I\u2019ve seen people use the Poster Boy formula to get featured in:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email campaigns<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homepages<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">So yes, it still works! The only thing that\u2019s changed is we teach people a few additional steps that we\u2019ve learned work well over the years. That\u2019s what I want to show you today.<\/span><\/p>\r\n<p><b>Step #1: Identify your Poster Boy targets.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Your first step is to identify the people or companies you could be a good Poster Boy for. Start by making a quick list of:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogs or email lists you\u2019re subscribed to<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podcasts you listen to<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Courses or other products you\u2019ve bought<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Books you\u2019ve read<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services you use<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Once you\u2019ve made your list, you want to look for people or companies that meet 2 criteria:<\/span><\/p>\r\n<ul>\r\n<li>They should have a significantly larger platform than you.<span style=\"font-weight: 400;\"> Remember, the goal is to put yourself in a position to be promoted to a large audience.<\/span><\/li>\r\n<li>Their topic\/audience\/customer base should be directly related to yours, but they shouldn\u2019t be a direct competitor.<span style=\"font-weight: 400;\"> For example, if you\u2019re trying to build a list about weightlifting, someone with a popular weightlifting blog might not be as likely to promote you. But someone who is a dietician might be a great fit. A good chunk of their audience is likely to be interested in weightlifting, but it\u2019s not the blog\u2019s focus.<\/span><\/li>\r\n<\/ul>\r\n<p><b>Step #2: Warm up your primary targets.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Before you reach out directly to your Poster Boy targets, you need to put yourself on their radar. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">By the time your first email hits their inbox, you want them to at least recognize that they\u2019ve seen your name somewhere before.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are 3 quick things you can do in just a few minutes per week to warm up your targets:<\/span><\/p>\r\n<ol>\r\n<li><strong>Subscribe to their newsletter and send a friendly reply to their welcome email.<br \/><\/strong>In your response, don\u2019t ask for anything. Just let them know why you\u2019re excited about signing up and how you learned about them or their company.<\/li>\r\n<li><strong>Leave high-quality comments on their blog posts, podcast episodes, YouTube videos, or anywhere they publish content.<br \/><\/strong>Don\u2019t force this part with generic \u201cNice post!\u201d comments. I\u2019m talking about finding content that you genuinely like and find helpful and leaving a comment that shares why. Do it because you like the content, not because you expect anything in return.\r\n<p>Spread your comments out over the course of a few weeks instead of leaving a ton at once and coming off like a stalker.<\/p>\r\n<\/li>\r\n<li><strong>Share their content on social media.<br \/><\/strong>This might sound self-explanatory, but the key is to share their content in a way they\u2019re likely to notice. To do that, praise their content in a way that\u2019s shareable. Like this:\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7394 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-1024x811.jpeg\" alt=\"\" width=\"1024\" height=\"811\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-1024x811.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-300x238.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-768x608.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20.jpeg 1172w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7394 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-1024x811.jpeg\" alt=\"\" width=\"1024\" height=\"811\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-1024x811.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-300x238.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20-768x608.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-20.jpeg 1172w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p>Notice how Karine compliments Jeff\u2019s book AND mentions why she liked it. She even included a nice picture of the book along with it.<\/p>\r\n<p>When you put thoughtfulness and effort into it, you\u2019re 10x more likely to get on your target\u2019s radar.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p><b>Step #3: Thank your targets and share your results.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">After you\u2019ve warmed them up, you\u2019re going to reach out to your targets with a thank-you email that shares the results you\u2019ve achieved thanks to them.<\/span><\/p>\r\n<p><b>Important Note:<\/b><span style=\"font-weight: 400;\"> These results do not need to be mind-blowing! You don\u2019t need to have made a million dollars or won a Nobel Peace Prize in order to share an accomplishment.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The result you share can be:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A valuable lesson you\u2019ve learned<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A new habit you\u2019ve been able to build<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A win you\u2019ve had thanks to a product you bought from them<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A result you\u2019ve gotten from taking a course they created<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">You can even just share that they\u2019ve been an inspiration as you\u2019ve made progress toward a goal you have.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Remember\u2014you are not asking for anything with this email. You are simply sharing your results and saying thank you.<\/span><\/p>\r\n<p><b>Step #4: Follow up every 90 days.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This is the most straightforward step. You\u2019re going to follow up with each person you sent a thank-you email to every 90 days with a brief update on your progress.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You have one goal here: stay on their radar. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The reality is that your initial email isn\u2019t likely to lead to anything beyond a nice reply. However, if you keep coming back with more in-depth details on what they\u2019re helping you accomplish, you\u2019re much more likely to create opportunities for yourself.<\/span><\/p>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re currently experiencing any amount of good results thanks to someone\u2019s product, service, or content.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yes, that means basically everyone should be implementing this strategy. \ud83d\ude42\u00a0 It only takes a few minutes of your time each week and is very easy to run in the background as you focus on implementing other strategies in this post.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-7\"><span style=\"font-weight: 400;\">Speaking of strategies that have been around for a while but still work incredibly well\u2026<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">7. Tweak Your Homepage and Start Converting 86% More Visitors into Email Subscribers<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Web design trends are funny.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Every 6 months, what \u201clooks good\u201d seems to change.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But when it comes to what <\/span><i><span style=\"font-weight: 400;\">converts<\/span><\/i><span style=\"font-weight: 400;\">, the opposite is often true.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> Even though what looks good might change often, the design techniques and layouts that will maximize your email sign-ups tend to stay the same for long periods of time.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Case in point: it was YEARS ago that I first mentioned the \u201cUpside-Down\u201d homepage design that took us from averaging 150 new subscribers per week on our homepage to 280 subscribers per week.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Yet just a few months ago my buddy Glen Allsop (who runs <\/span><a href=\"https:\/\/detailed.com\/\"><span style=\"font-weight: 400;\">Detailed.com<\/span><\/a><span style=\"font-weight: 400;\"> and is considered one of the leading SEO experts in the world) left the following comment after he implemented the same strategy:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7393 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-1024x335.jpeg\" alt=\"\" width=\"1024\" height=\"335\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-1024x335.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-300x98.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-768x251.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21.jpeg 1468w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7393 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-1024x335.jpeg\" alt=\"\" width=\"1024\" height=\"335\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-1024x335.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-300x98.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21-768x251.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-21.jpeg 1468w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">The key line from Glen\u2019s comment? <\/span><\/p>\r\n<p><b>\u201cOne thing is clear: I get far more email subscribers now than ever before.\u201d<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Take a look at Glen\u2019s homepage structure next to mine and you\u2019ll see they both closely follow the same Upside-Down structure:<\/span><\/p>\r\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7392 size-large\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-449x1024.jpg\" alt=\"\" width=\"449\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-449x1024.jpg 449w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-132x300.jpg 132w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22.jpg 702w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7392 size-large\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-449x1024.jpg\" alt=\"\" width=\"449\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-449x1024.jpg 449w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22-132x300.jpg 132w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-22.jpg 702w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/noscript><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">Let\u2019s zoom in on each section so you can see how it works:<\/span><\/p>\r\n<p><b>Section 1: Above the Fold<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This is where you\u2019ll put the primary reason someone should join your email list. You\u2019ll also offer your best lead magnet that helps subscribers do something related to that primary reason.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, on the Videofruit homepage, the headline is centered around increasing your online sales. The lead magnet helps visitors accomplish that by teaching them how to grow their email list.<\/span><\/p>\r\n<p><b>Section 2: Social Proof<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This section backs up the promise you make above the fold by showing visitors that you can be trusted. You can mention sites that have featured you or showcase testimonials like Glen\u2019s site does.<\/span><\/p>\r\n<p><b>Section 3: Pilot Story<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">If someone has scrolled past your primary CTA and your social proof, your next step is to give them a taste of your best content while also introducing yourself.<\/span><\/p>\r\n<p><b>Section 4: Secondary Call to Action<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Your secondary call to action can either offer a different lead magnet that\u2019s directly related to your pilot story, or it can offer the same lead magnet as your primary CTA. Just make sure it ties into the end of your pilot story.<\/span><\/p>\r\n<p><b>Section 5: Navigation<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This is what makes the design upside-down. Most websites have their navigation at the very top of the page, but we found moving it to the bottom of the page increased focus and conversions.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The best part? You likely already have all of the content you need to create your own Upside-Down homepage. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can get step-by-step instructions for putting it all together in <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/website-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the original blog post we wrote about this strategy right here.<\/span><\/a><\/p>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your website is getting 100 visitors or more per month.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your homepage isn\u2019t converting at least 10% of visitors into email subscribers.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">When you implement the Upside-Down Homepage, you can expect to start converting at least 10% of visitors into email subscribers. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When we originally made the change on our homepage, it increased the conversion rate by 86%.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Since a new subscriber is, on average, worth $20 to us, that increase translated to:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$2,600 more every single week<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$10,400 more every month<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">$124,800 more every year<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-8\"><span style=\"font-weight: 400;\">Even if you only have a small amount of traffic, it can make a big difference. And it doesn\u2019t take much time to implement when you <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/website-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">follow the step-by-step walkthrough in this post<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">8. Convert 20% of Blog Readers into Email Subscribers with Content Upgrades<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Real quick, think about the most popular blog post you\u2019ve published.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Now, ask yourself: what do you offer readers after they\u2019re done reading it?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re like most websites, it\u2019s the same generally-related lead magnet or newsletter sign-up form you put at the bottom (or in the sidebar) of every other post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But did you know that if you offer a lead magnet that\u2019s specifically related to that post\u2019s content, you could start converting as much as 20% of the people who read that post into email subscribers?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Those kinds of blog-post-specific lead magnets are called content upgrades, and they consistently get us sign-up rates as high as 20% when we offer them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, in <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/virtual-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the post we published about organizing a virtual summit<\/span><\/a><span style=\"font-weight: 400;\">, we created a bonus checklist specifically designed to help readers implement the process the post teaches. We then added a CTA to download it to the post:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7391 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-1024x277.jpeg\" alt=\"\" width=\"1024\" height=\"277\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-1024x277.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-300x81.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-768x208.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23.jpeg 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7391 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-1024x277.jpeg\" alt=\"\" width=\"1024\" height=\"277\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-1024x277.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-300x81.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23-768x208.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-23.jpeg 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Creating content upgrades for your top 5 to 10 most popular posts (by traffic) is one of the easiest ways to start automatically generating more email subscribers from your blog.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, when <\/span><a href=\"https:\/\/backlinko.com\/increase-conversions\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Brian Dean from Backlinko did it<\/span><\/a><span style=\"font-weight: 400;\">, the email sign-up conversion rate across his entire website increased from .54%. to 4.82% (which is a 782% increase).<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">After you\u2019ve identified your most popular posts by traffic (Google Analytics makes it easy to do this), follow these 2 steps to start generating more email sign-ups from them:<\/span><\/p>\r\n<p><b>Step #1: Create your content upgrade with 1 of these 4 simple templates.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This is the step that people tend to make WAY more complicated than it needs to be.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This piece of bonus content doesn\u2019t need to be a masterpiece. It just needs to be highly relevant to the post\u2019s topic.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We\u2019ve found that these 4 templates are extremely easy to create and consistently work well with most types of blog posts:<\/span><\/p>\r\n<ol>\r\n<li><strong>Checklist:<\/strong><span style=\"font-weight: 400;\"> A checklist gives readers a quick-reference version of the steps, strategies, or techniques you describe in your blog post.<\/span><\/li>\r\n<li><strong>Resource Guide:<\/strong> <span style=\"font-weight: 400;\">A resource guide is a collection of tools, products, or links that are described in your blog post.<\/span><\/li>\r\n<li><strong>How-To Guide:<\/strong><span style=\"font-weight: 400;\"> A how-to guide either expands on something you teach in your blog post or condenses a process down into a series of steps.<\/span><\/li>\r\n<li><strong>Case Study:<\/strong><span style=\"font-weight: 400;\"> A case study shows off a success story from someone who implemented what your blog post teaches.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Creating these kinds of content upgrades used to be kind of a pain, so we built a simple, free tool called Attract that gives you pre-designed templates for those 4 specific types of lead magnets:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7390 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-1024x465.jpeg\" alt=\"\" width=\"1024\" height=\"465\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-1024x465.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-300x136.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-768x349.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7390 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-1024x465.jpeg\" alt=\"\" width=\"1024\" height=\"465\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-1024x465.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-300x136.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24-768x349.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-24.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><a href=\"https:\/\/attract.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">You can get your free account here<\/span><\/a><span style=\"font-weight: 400;\"> and create a lead magnet for your content upgrade in minutes.<\/span><\/p>\r\n<p><b>Step #2: Put multiple calls to action about your content upgrade in your blog post.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes you can make <\/span><span style=\"font-weight: 400;\">in content marketing<\/span><span style=\"font-weight: 400;\"> is to wait until the end of your blog post before you tell readers about your content upgrade.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I recommend including a call to action to download the content upgrade in the intro to your blog post as well as at the end.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, in <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this post we published about product launches<\/span><\/a><span style=\"font-weight: 400;\">, we included a headline, quick paragraph, and callout box to ensure readers know about the content upgrade. That way, they\u2019re much more likely to opt-in for it whether they read the entire post or not:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7389 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-1024x367.jpeg\" alt=\"\" width=\"1024\" height=\"367\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-1024x367.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-300x108.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-768x276.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7389 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-1024x367.jpeg\" alt=\"\" width=\"1024\" height=\"367\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-1024x367.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-300x108.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25-768x276.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-25.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Explain the value of your content upgrade and how it will help them accomplish something related to the content of your post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You already put the time into creating great content people like, so why not start maximizing that content\u2019s ability to grow your list? That\u2019s exactly what content upgrades will do for you.<\/span><\/p>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re getting consistent traffic every month to at least one blog post.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">That blog post (or posts) isn\u2019t currently converting at least 10% of visitors into email subscribers.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-9\"><span style=\"font-weight: 400;\">Like I mentioned earlier, it\u2019s not uncommon to start converting 20% of readers into email subscribers with content upgrades, or at the very least doubling a post\u2019s current email sign-up conversion rate.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">9. Double the Effectiveness of Partner Webinars with One-Click Opt-Ins<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">I\u2019ve already <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">written extensively about how to use partner webinars<\/span><\/a><span style=\"font-weight: 400;\"> to rapidly grow your email list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Long story short: they\u2019re one of the most effective strategies you can use if you want to grow your list in BIG chunks. I know because I once spent 6 months focusing on no other list-building strategies but partner webinars.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">At the beginning, I had 10,000 subscribers on my list. Six months and 22 partner workshops later, I had 25,000 subscribers. That means I averaged 1,136 subscribers per workshop.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">On the surface, they\u2019re pretty simple:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You find a potential partner with an audience that is interested in your topic.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You pitch that partner on co-hosting a webinar where you will teach their audience something valuable about that topic.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The partner sends emails to their subscribers to tell them about the webinar.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their subscribers open the email.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they\u2019re interested, they click a link to go to the webinar sign-up page.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They read more about the webinar on the sign-up page.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some are still interested, but some drop off.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ones who are still interested enter their email address to register for the webinar.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">The ones who register are now officially on your email list. And if you pitch a product during the webinar and they purchase it, you split the revenue with your partner.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The cool part is that you get new subscribers whether they buy or not. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, there\u2019s one specific strategy you can implement when running partner webinars that single-handedly doubles their effectiveness at growing your email list: one-click opt-ins.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And I wish I had discovered them way sooner.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">See, when we went through the process I outlined above, we saw 60% conversion rates on our webinar registration pages, which is considered pretty good. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The downside, of course, was that 40% of the people who were interested enough to click through didn\u2019t end up converting.<\/span><\/p>\r\n<p><b>But once I stumbled on one-click opt-ins, we never lost those 40% of people again.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, 100% of the people who clicked the link in a partner\u2019s email ended up registering for the webinar and becoming a new subscriber.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This is how one-click opt-ins work:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Partner sends an email. <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reader clicks link in email. <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are registered and opted in immediately.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">In 2017, we added 21,000 new subscribers to our list with partner webinars. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">8,400 of those subscribers would not have signed up if we had used webinar registration pages instead of one-click opt-ins.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Those 8,400 subscribers have accounted for $107,712 in sales.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Why does this work so well?<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Because it removes the landing page.<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">If your partner is sending an email to someone to convince them to register for a webinar, why do they need to click through to a landing page and opt-in again? All that does is create more friction.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This is one of the few strategies I\u2019ve come across that requires little work and produces immediate, substantial results.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So why doesn\u2019t everyone do it? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Because for a long time, getting it to work from a tech standpoint was super complicated.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s why we created a simple tool that allowed us to set up these links with just a few clicks. And recently, we made it available publicly for anyone to use for free.<\/span><\/p>\r\n<p><a href=\"http:\/\/getoneclick.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">It\u2019s called One Click, and you can get your free account right here.<\/span><\/a><\/p>\r\n<p><b>To recap:<\/b><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Book a partner webinar using <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the step-by-step instructions I gave in this blog post.<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a one-click opt-in link <\/span><a href=\"http:\/\/getoneclick.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">using One Click.<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase the number of new subscribers you get from the partner webinar by at least 40%.<\/span><\/li>\r\n<\/ol>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a topic\/presentation that you can easily turn into a webinar.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re already doing webinars.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-10\"><span style=\"font-weight: 400;\">You can expect to add 200-1,000 email subscribers to your list per webinar, depending on the partner.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">10. Spike Your Organic Blog Traffic with This Basic SEO Checklist (for Non-SEO People)<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">For the first 2 years of working on Videofruit, I totally ignored SEO.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It didn\u2019t matter how many case studies I read about other sites getting 1000s of free visitors a month from Google, it just seemed too confusing, too intimidating, too complicated.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Thankfully, my buddy Brian Dean (an actual SEO expert) finally slapped some sense into me.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">He pointed out that you don\u2019t have to turn yourself into an SEO guru to dramatically increase the amount of traffic you get from search engines. If you\u2019re already blogging, you can spike your organic traffic by implementing a handful of basic SEO tweaks to your most popular posts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s what happened when I implemented his advice:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7388 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26.png\" alt=\"\" width=\"627\" height=\"234\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26.png 627w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26-300x112.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7388 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26.png\" alt=\"\" width=\"627\" height=\"234\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26.png 627w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-26-300x112.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">It took me about 2 hours to implement 5 basic SEO tweaks that resulted in over 40,000 new visitors and 3,500 email subscribers to the blog within the first month.<\/span><\/p>\r\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Before you implement these tweaks, you\u2019ll need to do 2 things:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify your blog posts that have been linked to the most. (These are called backlinks, and they make it much easier to get search engines to rank your posts higher).<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the best search keywords those posts have the potential to rank for.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">For example, the original blog post I wrote about the Poster Boy formula had a lot of backlinks, but it wasn\u2019t written in a way that would make it rank for the kinds of stuff people type into Google.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Even though the post helped tons of people get more traffic, nobody types the \u201cPoster Boy formula\u201d into Google when they\u2019re searching for traffic strategies. They type things like \u201chow to get more traffic.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To figure out which search keywords would fit well with your own popular blog posts, <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/website-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">use the step-by-step walkthrough I included in my post about website optimization.<\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done identified your most linked-to posts and the search keywords you want them to rank for, implement these 5 tweaks on each post:<\/span><\/p>\r\n<p><b>Tweak #1: Put the keyword in the post\u2019s title.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, if I wanted my Poster Boy blog post to rank for the \u201chow to get more traffic\u201d keyword, I could change the title from \u201cThe \u2018Poster Boy\u2019 Formula: How I Got My First 10,000 Readers\u201d to \u201cHow to Get More Traffic to Your Blog with the Poster Boy Formula.\u201d<\/span><\/p>\r\n<p><b>Tweak #2: Tweak the post\u2019s URL so it contains the keyword.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">In this case, I would simply change the URL slug from \/poster-boy-formula to \/how-to-get-traffic-to-your-blog.<\/span><\/p>\r\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Make sure to set up a redirect from the post\u2019s old URL to the new one when you do this.<\/span><\/p>\r\n<p><b>Tweak #3: Rewrite your intro with the keyword in mind.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Think about the mindset someone would have if they came to your post after Googling the keyword you have in mind. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Is the intro written in a way that would tell that person they\u2019re in the right place?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Does it mention the keyword they searched for?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Tweak it so it does, and be sure to include the keyword in the first paragraph.<\/span><\/p>\r\n<p><b>Tweak #4: Use the keyword several times throughout the post\u2019s content.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Look for other opportunities to use the keyword throughout the post. Insert it where you can, but don\u2019t force it.<\/span><\/p>\r\n<p><b>Tweak #5: Give the post a good meta description.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">The meta description is that chunk of text that people will see when your post comes up in Google:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7387 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-1024x170.jpeg\" alt=\"\" width=\"1024\" height=\"170\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-300x50.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-768x128.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7387 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-1024x170.jpeg\" alt=\"\" width=\"1024\" height=\"170\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-300x50.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-27-768x128.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">If you use WordPress, it\u2019s super easy to update this text with a free plugin like <\/span><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\">. Make sure the new description mentions the keyword.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Is SEO complicated? It can be, sure. But if you have a blog and you ignore these super basic SEO strategies, you\u2019re leaving tons of free traffic (and email subscribers) on the table.<\/span><\/p>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a blog.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have 1 or more blog posts that other sites are linking to.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You haven\u2019t already optimized those posts for search keywords.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-11\"><span style=\"font-weight: 400;\">Your results will depend on the number of monthly searches that the keyword you select is getting. In general, I recommend aiming for keywords that are getting at least several hundred searches per month.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">11. Get Interviewed on Top Podcasts in Your Niche<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Nowadays, the joke is that everyone and their mom has a podcast.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And you know what? There\u2019s some truth to that.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But the flip side to that joke is this: except for the top 1% like Tim Ferriss, Joe Rogan, etc. all those podcasts are <\/span><i><span style=\"font-weight: 400;\">starving<\/span><\/i><span style=\"font-weight: 400;\"> for quality guests to interview.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So if you have something valuable you can teach a podcaster\u2019s audience, you\u2019re already way closer than you might think to get featured on it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how to do it:<\/span><\/p>\r\n<p><b>Step #1: Make a list of relevant podcasts your audience listens to.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Obvious, I know, but you want to make sure you appear on podcasts that the type of audience you\u2019re trying to attract listens to.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you need some ideas, make a quick list of topics related to your primary topic that your audience would be interested in. For example, if your website is about fly fishing, your list might include things like camping, deep-sea fishing, father\/son activities, etc.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Then, take each of those topics and google \u201ctopic name\u201d + \u201cpodcasts.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Boom, you\u2019ve got your list.<\/span><\/p>\r\n<p><b>Step #2: Pitch the best targets.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">A quality podcast interview pitch contains 3 elements:<\/span><\/p>\r\n<ol>\r\n<li><strong>It gives your target an anchor.<\/strong><br \/>Think of an anchor as a common point of interest between you and the person you\u2019re pitching. It gives them a signal that you\u2019re someone they can trust and not just some random weirdo on the internet.\r\n<p>That means you might:<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention a specific episode you liked and how it helped you<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention a positive outcome you\u2019ve experienced as a result of a particular episode<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention a specific episode you shared with others<\/span><\/span>\r\n<p>Important: Don\u2019t BS this part. Do your homework and actually listen to the podcast before you pitch the host. If you\u2019re not sincere, it will show.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>It explains the win for them.<br \/><\/strong>I can\u2019t stress this enough\u2014tell them specifically why you think their audience would enjoy the interview.\r\n<p>And if you have an existing email list or social platform where you can promote the episode you would be on, let them know about it.<\/p>\r\n<\/li>\r\n<li>\r\n<p style=\"display: inline !important;\"><strong>It has a clear ask.<\/strong><\/p>\r\n<p>Make it easy for the podcaster to give you a clear yes or no answer. Don\u2019t beat around the bush.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example pitch done in this style. It\u2019s pitching giving a presentation for a Facebook group, but it would work exactly the same for a podcast:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7386 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-1024x934.jpeg\" alt=\"\" width=\"1024\" height=\"934\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-1024x934.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-300x274.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-768x700.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28.jpeg 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7386 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-1024x934.jpeg\" alt=\"\" width=\"1024\" height=\"934\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-1024x934.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-300x274.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28-768x700.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-28.jpeg 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><b>Step #3: During the interview, give away a content upgrade.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Create a simple bonus resource that\u2019s specifically related to the content of your interview on the podcast and give listeners an easy-to-remember URL where they can opt in to receive it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Approach this step exactly how you would if you were offering a content upgrade on a guest blog post.<\/span><\/p>\r\n<p><b>This strategy works best for people who:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enjoy talking\/teaching in a live setting.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can offer promotion of the podcast episode in return. (This isn\u2019t required, but it\u2019s always a plus if you have even a small list of subscribers you\u2019ll be able to promote the episode to.)<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The great part about being interviewed on a podcast is that most interviews become evergreen, meaning people continue to listen to them for years to come as new listeners discover the podcast and work their way through the archives.<\/span><\/p>\r\n<p id=\"strategy-12\"><span style=\"font-weight: 400;\">Even a smaller podcast that gets only 1,000 or so downloads per month can easily produce 100+ subscribers for you over time. And the more podcasts you do, the faster that number adds up.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">12. Bring in a Windfall of Subscribers with a Giveaway<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">A couple of years ago, I came across <\/span><a href=\"https:\/\/www.smartpassiveincome.com\/what-i-learned-from-growing-my-email-list-3418-nearly-200k-in-just-11-days\/\"><span style=\"font-weight: 400;\">an episode of Pat Flynn\u2019s podcast<\/span><\/a><span style=\"font-weight: 400;\"> about a guy who added 60,000 subscribers to his email list by hosting a giveaway.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once I picked my jaw up off the floor, I quickly cobbled together my own giveaway in about 3 hours.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The prize? A 10-year subscription to a tool I talked about frequently on my blog at the time called Leadpages.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All people had to do to enter was sign up for my email list. They could also get additional entries by sharing the giveaway and getting more people to sign up.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The results? A week later, 2,239 people had entered the giveaway and joined my email list: <\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7385 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29.png\" alt=\"\" width=\"337\" height=\"164\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29.png 337w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29-300x146.png 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7385 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29.png\" alt=\"\" width=\"337\" height=\"164\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29.png 337w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-29-300x146.png 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">I didn\u2019t come close to duplicating the results of the giveaway that brought in 60,000 subscribers. But getting 2,000+ subscribers in the span of a single week is a win I\u2019ll always take.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are 3 key steps to hosting and promoting your own giveaway.<\/span><\/p>\r\n<p><b>Step #1: Pick the right prize and create your giveaway.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Repeat after me: no amount of promotion will overcome a crappy prize.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you want awesome results, you need to give away an awesome prize. To be that, it needs to have 3 characteristics:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><b>Highly Desirable:<\/b><span style=\"font-weight: 400;\"> It needs to be something your target audience would LOVE to get their hands on. My audience was people who wanted to build an email list, and Leadpages was one of the best tools for doing that at the time.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Shocking:<\/b><span style=\"font-weight: 400;\"> It needs to sound almost too good to be true (unlike the all-to-common iPad giveaways). I didn\u2019t say \u201cWin a $2,000 Leadpages Subscription.\u201d I said, \u201cWin a One-Decade Subscription to Leadpages.\u201d When you settle on a great prize, make sure you give it a great hook.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Authority Leaching:<\/b><span style=\"font-weight: 400;\"> Pick a prize owned by a person or company who is likely to help you promote the giveaway. For example, my audience also probably would have loved a brand new MacBook. But obviously, a company as big as Apple isn\u2019t going to promote some random dude\u2019s giveaway. Leadpages, however, was much smaller but still highly influential with the audience I was trying to reach, which made it relatively easy to make this happen:<\/span><\/li>\r\n<\/ol>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7384 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-1024x401.jpeg\" alt=\"\" width=\"1024\" height=\"401\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-1024x401.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-300x118.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-768x301.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30.jpeg 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7384 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-1024x401.jpeg\" alt=\"\" width=\"1024\" height=\"401\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-1024x401.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-300x118.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30-768x301.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-30.jpeg 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><b>Step #2: Promote your giveaway.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">There are tons of different things you can do to promote a giveaway like this, but there were 5 I found particularly effective. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Two of them were obvious: I reached out to everyone I had an existing relationship with and asked if they could help, and I also emailed my own list about the giveaway.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here were the 3 not-so-obvious strategies:<\/span><\/p>\r\n<ol>\r\n<li><strong>Manual outreach to podcast interviewees<\/strong>\r\n<p>Find anyone who has been interviewed about your topic or related topics in the last 90 days and ask them to share the giveaway.<\/p>\r\n<p>Since Leadpages had a podcast, this was fairly straightforward for me. I sent a message to everyone they had interviewed and asked if they would mind sharing.<\/p>\r\n<p>If the company that makes the product you\u2019re giving away doesn\u2019t have a podcast, just find a podcast that\u2019s related to it and do the same thing. For example, if you\u2019re giving away a Whole Foods gift card, you can reach out to guests who were on some of the top health\/fitness podcasts.<\/p>\r\n<p>Reaching out to podcast interviewees brought me 620 new subscribers.<\/p>\r\n<\/li>\r\n<li><strong>Manual outreach to bloggers<br \/><\/strong>\r\n<p>Just like every topic\/industry has podcasts dedicated to it, they also have blogs dedicated to them.<\/p>\r\n<p>When I did the Leadpages giveaway, their blog ran monthly roundup posts that featured unique landing pages their users had created. I reached out to dozens of people who had been featured in those posts and ended up getting an additional 590 entries\/subscribers as a result.<\/p>\r\n<p>To find relevant posts for your industry, just do a quick Google search for \u201cbest [keyword] blogs.\u201d For example, if you\u2019re giving away a Whole Foods gift card, you could search \u201cbest organic food blogs.\u201d<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7383 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31.png\" alt=\"\" width=\"703\" height=\"462\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31.png 703w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31-300x197.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7383 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31.png\" alt=\"\" width=\"703\" height=\"462\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31.png 703w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-31-300x197.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/noscript><\/p>\r\n<\/li>\r\n<li><strong>Manual outreach to backlinkers<br \/><\/strong>\r\n<p>I also reached out to anyone who had linked to a Leadpages article in the past 90 days. It only took 2 steps to find them:<\/p>\r\n<p><b>Step #1:<\/b> I typed the Leadpages\u2019 blog URL into a tool called <a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a>, which gave me a list of their most shared recent articles:<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7382 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32.png\" alt=\"\" width=\"770\" height=\"433\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32.png 770w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32-768x432.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7382 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32.png\" alt=\"\" width=\"770\" height=\"433\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32.png 770w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32-300x169.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-32-768x432.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/noscript><\/p>\r\n<p><b>Step #2:<\/b> I entered each article\u2019s URL into <a href=\"https:\/\/moz.com\/link-explorer\">Moz<\/a> to get a list of websites that had linked to each article:<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7381 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33.png\" alt=\"\" width=\"848\" height=\"359\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33.png 848w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33-300x127.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33-768x325.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7381 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33.png\" alt=\"\" width=\"848\" height=\"359\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33.png 848w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33-300x127.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-33-768x325.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/noscript><\/p>\r\n<p>Then I emailed the owner or editor for each site and asked them to share the giveaway.<\/p>\r\n<p>This strategy got an additional 325 people to enter the giveaway and join my list.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have the budget to invest in a highly valuable giveaway prize.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re willing to invest the time to effectively promote the giveaway.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">If you select a prize that is truly desirable, and you follow all of the promotional strategies I outlined, you can expect to gain 1,000+ subscribers from your giveaway, although I\u2019ve seen many people dramatically exceed that.<\/span><\/p>\r\n<p id=\"strategy-13\"><b>Additional Giveaway Training:<\/b><span style=\"font-weight: 400;\"> If you want to see copies of every email I sent while promoting my giveaway, plus tutorials on how to run all the technical aspects of it, <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/marketing-giveaway\/\"><span style=\"font-weight: 400;\">check out the original in-depth blog post I published about it.<\/span><\/a><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">13. Get Dirt Cheap Leads from Facebook with the \u201cReverse Facebook Ad\u201d Framework<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">I\u2019ve said many times that I don\u2019t usually recommend running paid ads to build your email list until you\u2019ve hit 10,000 subscribers.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As you\u2019ve seen so far in this post, there are SO many great list-building strategies that require no investment of money that introducing the complexity and cost of Facebook ads can turn into a huge (and expensive) distraction.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">BUT\u2026<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There is one Facebook advertising framework that\u2019s so simple and easy to implement I don\u2019t mind recommending it if you\u2019ve got the budget to invest some money into growing your list. (It also helps if you have a product\/service available so you can generate ROI.)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s called the Reverse Facebook Ad Framework. Here\u2019s how it works:<\/span><\/p>\r\n<p><b>Step #1: Identify your most popular piece of content that\u2019s related to a paid product.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">What have you already published that really resonated with potential customers?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Anytime you get a great response to a piece of content (whether it\u2019s comments, shares, emails, traffic, etc.), that\u2019s a clue that you\u2019re onto something.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead of trying to come up with some new concept for an ad campaign from scratch, just use what\u2019s already proven to work.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, when I first asked myself this question, I immediately thought of a popular post we\u2019d published called <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/quickest-way-to-start-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u201cHow to Make $1,000 in the Next 14 Days Without an Idea.\u201d<\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">Something about it just clicked with people. Plus, it also tied directly into the topic of a course we offered. People interested in the content from that post would likely also be interested in the product.<\/span><\/p>\r\n<p><b>Step #2: Turn 1 component from that piece of content into a lead magnet. <\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This doesn\u2019t need to be complicated.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Is there a certain part of the piece of content that people really liked or found useful? Could you turn it into a simple checklist or downloadable PDF?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, in the blog post I mentioned earlier, there was a list of business ideas that people really liked. So we turned it into a simple spreadsheet:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7380 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-1024x849.jpeg\" alt=\"\" width=\"1024\" height=\"849\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-1024x849.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-300x249.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-768x636.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34.jpeg 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7380 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-1024x849.jpeg\" alt=\"\" width=\"1024\" height=\"849\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-1024x849.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-300x249.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34-768x636.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-34.jpeg 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">No fancy design. No new content from scratch. No big time suck to create.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Keep it simple.<\/span><\/p>\r\n<p><b>Step #3: Create an ad that offers the lead magnet + a free webinar.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Since you\u2019re basing the ad on something you\u2019ve already created, you already have tons of proven copy from the original content you can easily adapt to fit your ad.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We simply took a screenshot of our lead magnet, highlighted the main benefit the user would get, and listed a few bullet points about how it works:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7379 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-881x1024.jpeg\" alt=\"\" width=\"881\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-881x1024.jpeg 881w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-258x300.jpeg 258w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-768x892.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35.jpeg 890w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7379 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-881x1024.jpeg\" alt=\"\" width=\"881\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-881x1024.jpeg 881w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-258x300.jpeg 258w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35-768x892.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-35.jpeg 890w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Why offer a webinar on top of the lead magnet? Because that gives you an incredibly simple way to get quick ROI. All you need to do during the webinar is:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give away the lead magnet you promised.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teach the information from the original piece of content you based the lead magnet on.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pitch your paid product\/service that\u2019s related to the content.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">When we first tried this strategy, we started with a $500-per-week ad spend. On our first webinar, we made $350 back while collecting 300 new email subscribers. So we lost money, but also grew our list by 300 subs in the process. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But by the time we\u2019d spent $1,500, it was paying off in a big way. We\u2019d gotten 750 people to sign up for the webinar and join our list, and sold $4,000 worth of product.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So basically we got paid $2,500 to grow our list by 750 people.<\/span><\/p>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have the budget to invest in paid ads.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have proven content that would easily translate into this kind of ad campaign.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re comfortable putting together a basic sales webinar.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-14\"><span style=\"font-weight: 400;\">Your results will obviously depend on the quality of your webinar and ad campaign, but as you can see from our experience, this strategy can make a big impact on your list and revenue quickly.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">14. Be the Bonus for Someone Else\u2019s Launch or Promotion<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">This strategy allows you to get your business in front of hundreds of proven buyers by taking advantage of what every business needs during their launches and promotions: bonuses!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Take a quick look at any launches you\u2019ve been emailed about in the past year and you\u2019re likely to find emails that offer bonus items to customers who purchase within a specific timeframe. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But here\u2019s the secret about many of these launches\u2026<\/span><\/p>\r\n<p><b>The businesses running them are ALWAYS looking for more cool bonuses they can package with their offer to make it more appealing. <\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, here\u2019s an email John Meese sent me asking if I\u2019d be willing to include one of our products as a bonus for his launch:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7378 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36.jpeg\" alt=\"\" width=\"930\" height=\"564\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36.jpeg 930w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36-300x182.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36-768x466.jpeg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7378 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36.jpeg\" alt=\"\" width=\"930\" height=\"564\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36.jpeg 930w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36-300x182.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-36-768x466.jpeg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">This is where you come in.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead of waiting for someone to ask you to contribute a bonus, you proactively reach out and offer one of your mid-priced products ($50 to $200) to someone with a similar audience who is doing a product launch.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, if you have a course on yoga and you know someone who is launching a product on nutrition, you could offer your course as a bonus. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They benefit by having more value baked into their offer, and you benefit by getting their list of customers so you can fulfill your product and add them to your email list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The process behind this strategy is simple:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Step #1:<\/b><span style=\"font-weight: 400;\"> Identify a contemporary launching a product similar to yours. <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Step #2:<\/b><span style=\"font-weight: 400;\"> Reach out and offer your product to them as a bonus for their product. <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Step #3:<\/b><span style=\"font-weight: 400;\"> You each keep the leads for each sale.<\/span><\/li>\r\n<\/ul>\r\n<p><b>You should implement this strategy if: <\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a mid-priced ($50 to $200) product to offer as a bonus.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a higher-priced product or service you can sell to the leads you get in the future.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"strategy-15\"><span style=\"font-weight: 400;\">Your results will depend on the number of sales generated by the launch you\u2019re participating in. Remember, though, every lead you get from this strategy is a proven buyer. They can often convert into some of your most valuable customers once they get to know you and your brand\/business.<\/span><\/p>\r\n\r\n<h2 class=\"wp-block-heading\">15. Organize a Virtual Summit and Attract 10,000+ Subscribers<\/h2>\r\n\r\n<p><span style=\"font-weight: 400;\">Alright, I&#8217;m gonna keep this simple.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The virtual summit is a monster strategy. It takes monster focus and monster execution.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But it also produces monster results.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just ask Chandler Bolt. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">He created a virtual summit around the topic of self-publishing that generated 25,000 email subscribers and $350,000 in sales in a 10-day period.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The concept is simple. A virtual summit is a big free online event where you interview a dozen or so experts on a particular topic and they all promote it to their audience. Like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7377 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-1024x584.png\" alt=\"\" width=\"1024\" height=\"584\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-1024x584.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-300x171.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-768x438.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37.png 1162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7377 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-1024x584.png\" alt=\"\" width=\"1024\" height=\"584\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-1024x584.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-300x171.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37-768x438.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-37.png 1162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Think of it as a series of pre-recorded webinars that each teaches your audience something valuable.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s the basic overview of how virtual summits work:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You pick a topic for the summit (something related to your business).<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You invite a handful of people to speak at the summit.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You interview each speaker ahead of time.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You ask each speaker to promote the event.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20-40% of the speakers agree to promote it.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You release the interviews with each speaker over a 10-day period.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each speaker sends new subscribers and customers to your list when they promote it.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You promote products to everyone who registers for the summit and split the revenue 50\/50 with the speakers.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">As I said, it\u2019s a monster strategy. If I broke each step down in detail, it would double the length of this post.<\/span><\/p>\r\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/virtual-summit\/\"><span style=\"font-weight: 400;\">Fortunately, we already published a full step-by-step virtual summit breakdown right here<\/span><\/a><span style=\"font-weight: 400;\">, including email scripts for reaching out to speakers, landing pages, promotion calendars, and more.<\/span><\/p>\r\n<p><b>You should implement this strategy if:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re willing to spend ~3 months focusing on organizing and promoting a virtual summit.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You enjoy interviewing people.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re great at planning and coordinating lots of moving parts.<\/span><\/li>\r\n<\/ul>\r\n<p id=\"part-3\"><span style=\"font-weight: 400;\">I\u2019ve seen both early-stage companies and solopreneurs like Chandler and big, thriving businesses add 10,000+ subscribers to their email lists with virtual summits. If you\u2019re up for the challenge, the reward can be massive.<\/span><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<p>&nbsp;<\/p>\r\n<h2><strong>Part 3: Accountability \u2014 3 Ways to Guarantee Your Email List Growth<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Now, I\u2019ve walked you through our Top 15 Recommended List-Building Strategies and showed you exactly how to discover which ones are most likely to work best for you.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But, like I\u2019ve said many times before, strategies alone are not enough.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Strategies alone won\u2019t stop you from getting distracted and losing focus on your list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Strategies alone won\u2019t motivate you to keep showing up and to stay focused week after week.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Strategies alone won\u2019t keep you accountable.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But the 3 systems I\u2019m going to show you today will.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I know words like \u201caccountability\u201d can give off Afterschool Special vibes, but I honestly believe it\u2019s the most underrated factor in any successful list-building story.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Over the years, nearly every person I\u2019ve seen build a large list did something\u2014whether consciously or unconsciously\u2014to hold themselves accountable and force themselves to keep taking action.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are 100s of different ways to do it, but the 3 approaches you\u2019ll find below hit the sweet spot of effective and easy to implement.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So take the next 5 minutes to check them out, pick one, and take the first step toward implementing it.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"accountability-1\">Accountability System #1: The \u201cScary Consequences\u201d Contract<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\"> I first tried this strategy after my father-in-law passed away several years ago.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There were a variety of factors that contributed to his passing, but most of them stemmed from him being overweight. It was a huge wake-up call for me. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I\u2019d been concerned about my own weight for a while but couldn\u2019t seem to find a diet\/exercise regimen I would actually stick to, so I took drastic action.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I signed a 1-page contract with myself that spelled out my goal for the quarter and 2 health-related action items I had to complete every day that I knew would help me accomplish it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Two other people also signed the contract, and if I failed to complete my action items for even ONE day, I owed them $200. I gave them the signed check right off the bat so they could cash it if I failed.<\/span><\/p>\r\n<p><b>The result? <\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">They never once got to cash those checks and 2.5 years later I\u2019m still regularly exercising and eating a WAY better diet, and overall I\u2019m much healthier.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a similar \u201cScary Consequences\u201d contract I created after that one:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7410 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-869x1024.png\" alt=\"\" width=\"869\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-869x1024.png 869w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-255x300.png 255w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-768x905.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1.png 1324w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7410 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-869x1024.png\" alt=\"\" width=\"869\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-869x1024.png 869w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-255x300.png 255w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1-768x905.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-1.png 1324w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Notice a few key things about it:<\/span><\/p>\r\n<ul>\r\n<li>The scary consequences are not tied to whether I achieve my goals or not.<span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Instead, they\u2019re tied to whether I take daily action on a handful of small tasks that will make me more likely to hit my goals. This is important. The goal of accountability is to make sure you stay focused and keep taking action, not to punish yourself if you fall short.<br \/><br \/><\/span><\/span><\/li>\r\n<li>The contract only lasts for a ~90-day period.<span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> I\u2019ve found this is enough time for you to get a sense of whether the action steps you\u2019re committing to are effective or not. After 90 days, you can assess your progress and decide if you need to stay the course or change things up with a new contract.<br \/><br \/><\/span><\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It spells out WHY I\u2019m setting these goals. The simple act of writing <i>why<\/i> you\u2019re choosing your goal(s) is a great way to make sure they\u2019re actually good goals. Have a hypothesis for why they\u2019re likely to help you.<br \/><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li>\r\n<li>Your scary consequence doesn\u2019t have to involve money.<span style=\"font-weight: 400;\"> Not everyone\u2019s cool with putting cash on the line. I get that. But losing money is definitely not the only consequence you might find scary. Trust me, I was WAY more frightened by the idea of having to wear nice clothes every day than I was of losing $200. Just make sure that whatever consequence you choose is something that the other person signing the contract would kind of like to see happen. That\u2019ll motivate them to stay on your case. \u00a0\ud83d\ude42<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">You can create the exact same type of contract to keep yourself accountable with your list-building efforts. For example, your action steps might be things like:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write 250 words every day (if creating content is a big part of your list-building plan)<br \/><\/span><\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send at least 5 outreach emails per week (if you\u2019re implementing strategies that require outreach)<br \/><\/span><\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write down your daily list growth at 5 PM every day (easy if you use <\/span><a href=\"https:\/\/listgoal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">List Goal<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Again, these action steps don\u2019t have to be complicated or crazy difficult. They just need to force you to make regular progress and stay focused on growing your list.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"accountability-2\">Accountability System #2: Turn List-Building into a Friendly Competition with the Spar App<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Are you competitive? Then you need to meet the <a href=\"https:\/\/getspar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spar app<\/a>.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s the basic gist:<\/span><\/p>\r\n<ol>\r\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You create a challenge or goal. For example, \u201cSending 2 Guest Email pitches per week.\u201d<br \/><\/span><\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You invite people who have the same (or similar-ish) goal to participate.<br \/><\/span><\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You snap a quick video \u201ccheck-in\u201d when you complete the challenge\/goal.<br \/><\/span><\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you miss the check-in, you have to pay a penalty fee. Something small like $5 or $10 usually works well.<br \/><\/span><\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">The winner gets to keep all the penalty money.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Spar actually makes accountability feel pretty fun and it\u2019s surprisingly effective. Even if the challenge is tiny:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7409 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-1024x342.jpeg\" alt=\"\" width=\"1024\" height=\"342\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-1024x342.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-300x100.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-768x256.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2.jpeg 1246w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7409 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-1024x342.jpeg\" alt=\"\" width=\"1024\" height=\"342\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-1024x342.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-300x100.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2-768x256.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/accountability-2.jpeg 1246w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Another cool thing about Spar is it\u2019s pretty easy to find people to join your challenge (even if you think you don\u2019t know anyone). Here are 3 places you can try:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>The comments section on this blog post! <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain your challenge and post a link to it below. Something tells me other people reading this post just might make the perfect sparring partners for you. \ud83d\ude42<\/span><\/span><\/li>\r\n<li style=\"font-weight: 400;\"><b>Facebook groups related to email list-building.<\/b><span style=\"font-weight: 400;\"> Post a link to your Spar challenge and see if anyone wants to join. For example, you could try posting in <\/span><a href=\"https:\/\/www.facebook.com\/groups\/dripscripts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the Facebook community we built for our free email sequence tool, Drip Scripts.<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><b>Twitter\/Instagram.<\/b><span style=\"font-weight: 400;\"> Challenge your followers to compete with you. I\u2019ve Sparred with tons of cool people I didn\u2019t know before by doing this.<\/span><\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/getspar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">You can get Spar free here.<\/span><\/a><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"accountability-3\">Accountability System #3: I\u2019ll Check in on You Once a Week for the Next 90 Days<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">I used to recommend finding a friend to check in with on your progress once a week via email or text.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For some people, it works great.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For most, unfortunately, it doesn\u2019t. I\u2019ve typically found that if there isn\u2019t some sort of reward\/penalty baked into the system, the check-ins start to fizzle out after a couple of weeks. Or they end up just being messages like, \u201cOh man I totally forgot this week.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And that\u2019s if you even go to the trouble to rope one of your friends into doing it in the first place.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">BUT\u2026 that doesn\u2019t change the fact that simple email reminders can be a powerful way to keep you on your toes.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So forget unreliable friends. I\u2019ll be your friend instead. \ud83d\ude42\u00a0 Here\u2019s how it works:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.getdrip.com\/forms\/97934539\/submissions\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Click here and pop in your email address.<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I\u2019ll send you a weekly email with a checklist of simple action items that will keep you on track with whatever email list-building strategies you\u2019re implementing.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After 90 days, you\u2019ll assess your progress and recalibrate your approach accordingly.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Even if you\u2019re already planning to implement either of the first 2 strategies, I highly encourage you to do this one too. It costs you nothing and it\u2019s one more way to failure-proof your progress.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.getdrip.com\/forms\/97934539\/submissions\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Click here and I\u2019ll start checking in with you once per week (for the next 90 days).<\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">I know it might seem small, but taking a few minutes to set up at least 1 of these 3 accountability systems can make a massive difference on the list-building progress you\u2019ll make over the next few months.<\/span><\/p>\r\n<p id=\"part-4\"><span style=\"font-weight: 400;\">Don\u2019t underestimate it!<\/span><\/p>\r\n<!-- wp:heading -->\r\n<p>&nbsp;<\/p>\r\n<h2><strong>Part 4: Adjustments \u2014 Stay on Track with the 90-Day Review<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">The original promise of this blog post was that it would help you grow your list more in the next 8 weeks than it grew in the last 8 months.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s exactly what Parts 1 through 3 will do.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Part 4 shows you how to continue replicating that growth, again and again, no matter what changes, using 1 simple process:<\/span><\/p>\r\n<p><b>The 90-Day Review.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">The 90-Day Review is what ensures you\u2019ll CONTINUE finding and focusing on the right strategies as your list grows.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Because the reality is, your skills will change. Your resources will change. Sometimes even the types of people you\u2019re trying to attract will change. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But when you\u2019re knee-deep in the weeds of trying to grow your business, it\u2019s super easy for that stuff to go unnoticed. <\/span><\/p>\r\n<p><b>For example:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">For the first 3 years of Videofruit, I published one long, in-depth blog post every week. It\u2019s what the site was known for.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But after 3 years of doing it week after week, I was completely burned out on creating content.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So the whole team came together one day with one question in mind: How else can we grow?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The answer ended up being so obvious I felt like I owed myself a punch in the face.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It turned out, when we actually analyzed exactly where our leads were coming from, blog content was <\/span><i><span style=\"font-weight: 400;\">nowhere near<\/span><\/i><span style=\"font-weight: 400;\"> the top of the list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Meanwhile, partner webinars and software tools\u2014something I spent only a fraction of my time focusing on\u2014were by far our biggest source of leads. If you compared them on a chart, it basically looked like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7413 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-1024x839.jpeg\" alt=\"\" width=\"1024\" height=\"839\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-1024x839.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-300x246.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-768x629.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge.jpeg 1118w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7413 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-1024x839.jpeg\" alt=\"\" width=\"1024\" height=\"839\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-1024x839.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-300x246.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge-768x629.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-90-day-challenge.jpeg 1118w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">*mind = blown*<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We immediately changed course. All that time I\u2019d been putting into blog content went into generating bigger and better partnerships instead. <\/span><\/p>\r\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">(For a complete look at how you can grow any small business with partnership marketing, read our guide.)<\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, we went 1.5 years without publishing a new blog post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The results? We 10x\u2019d our list growth over the next year. And I probably 10x\u2019d my sanity. \u00a0\ud83d\ude42<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Since then, we\u2019ve implemented <\/span><b>a mandatory 90-Day Review process<\/b><span style=\"font-weight: 400;\"> not only for our own company, but also for everyone who goes through one of our courses or coaching programs.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The 90-Day Review prevents you from burning out. It cures \u201cshiny object syndrome.\u201d It stops you from pouring MONTHS of your time into strategies that aren\u2019t actually moving the needle.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And it\u2019s as simple as asking yourself 5 specific questions 4 times per year.<\/span><\/p>\r\n<p><b>But before I show you those questions, here is the #1 rule for the 90-Day Review: <\/b><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Don\u2019t make it exhausting.<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">The 90-Day Review doesn\u2019t need to be some kind of vision quest where you lock yourself in a remote cabin for a week and ponder the meaning of life.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Think of it more like checking in on the Thanksgiving turkey after it\u2019s been in the oven for 90 minutes. You\u2019re looking at the major stuff and making adjustments as needed. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Is it still on track to be done in time for dinner? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Does it look like it\u2019s drying out? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What\u2019s the internal temp? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Is it time to start the green bean casserole yet? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Wait, is Uncle Steve already on his fourth glass of wine?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You\u2019re going to ask the same types of questions about your progress growing your email list over the last 90 days.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">No plan or list-building strategy continues to work without adjustments. Use the following 5 questions to pinpoint any issues or opportunities and adjust your strategy accordingly for the next 90 days.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"question-1\"><strong>Question #1:<\/strong> On a gut level, what worked well?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">When I say \u201cgut level,\u201d I mean gut level. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Don\u2019t kick off your 90-Day Review by pulling up Google Analytics and getting lost in a bunch of numbers. That\u2019ll just give you a reason to procrastinate.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead, think about the last few months and ask yourself: <\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What stood out? <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When did you get the most excited? <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What wins did you have? <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What did you really enjoy doing? <\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Even if you think of stuff that feels small, write it down.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"question-2\"><strong>Question #2:<\/strong> On a gut level, what did not work well?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Approach this the same way you approached Question #1. Think about:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What felt like a waste of time?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What did you not enjoy doing?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What fears or anxieties did you experience the most?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What felt like it did nothing to move the needle?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Make a separate list of everything that comes to mind right next to your list for Question #1.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"question-3\"><strong>Question #3:<\/strong> What were your biggest sources of new subscribers and traffic?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Now\u2019s the time to get into the numbers a bit. But I still recommend keeping this as simple as possible. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Remember, we\u2019re focusing specifically on your email list growth\u2014not revenue, sales, or anything else.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These are two primary numbers you should try to get a feel for as best you can:<\/span><\/p>\r\n<ol>\r\n<li><strong>Leads \/ Subscribers<\/strong>\r\n<p>What were your top 3 to 5 sources of new subscribers? These sources might be things like posts on your blog, guest posts, landing pages, etc.<\/p>\r\n<p>If you instantly know some of these off the top of your head, feel free to write them down. For example, sometimes you don\u2019t have to check Google Analytics to remember that a particular guest emailing campaign doubled the size of your list.<\/p>\r\n<p>The bigger your list is, however, the more important it becomes to actually check the numbers on your site and opt-in forms. If you\u2019re already averaging hundreds of new subscribers per month, it can be easy to lose track of where they\u2019re all coming from.<\/p>\r\n<\/li>\r\n<li><strong>Traffic<br \/><\/strong>\r\n<p>With traffic, you want to get a sense of what <i>generated <\/i>the most traffic, and what <i>received <\/i>the most traffic.<\/p>\r\n<p>For example, knowing that a particular blog post received more traffic than any other page on your site is helpful because you can then apply specific strategies to that page to make it convert more visitors into subscribers.<\/p>\r\n<p>However, it\u2019s also helpful to know WHY that particular post received so much traffic. What was responsible for generating it? Did someone influential share it? Is it getting lots of organic search traffic?<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>Asking this question should leave you with a list of:<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your top 3 to 5 sources of email subscribers over the last 90 days<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your top 3 to 5 highest traffic pages<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your top 3 to 5 biggest traffic sources to those pages<\/span><\/li>\r\n<\/ul>\r\n<!-- wp:heading -->\r\n<h2 id=\"question-4\"><strong>Question #4:<\/strong> What\u2019s changed?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">A lot can happen in 90 days.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The more work you\u2019re putting into growing your list, the likelier it is that you might have new or improved skills, resources, and\/or relationships by the time you conduct your 90-Day Review.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Take 5 minutes to make a list of what\u2019s changed in those 3 areas:<\/span><\/p>\r\n<ul>\r\n<li><strong>Skills:<\/strong><span style=\"font-weight: 400;\"> Has your confidence in any particular skill grown? For example, maybe after doing several podcast interviews over the last 90 days, you feel confident enough in your speaking ability to give webinars a try. Or maybe after publishing 10 blog posts, you feel confident enough in your writing to start reaching out for guest blogging opportunities. <\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li><strong>Resources:<\/strong><span style=\"font-weight: 400;\"> Do you have more revenue to invest in your list growth now than you did 90 days ago? Has your traffic or total number of subscribers increased significantly? As those increase, so will the number of effective list-building strategies available to you, so it\u2019s important to take note.<br \/><\/span><\/li>\r\n<li><b>Relationships:<\/b><span style=\"font-weight: 400;\"> Have you established any new connections with potential partners, influencers, or companies with audiences who would be interested in your business? Don\u2019t worry about how you might utilize those relationships, just write them down.<\/span><\/li>\r\n<\/ul>\r\n<!-- wp:heading -->\r\n<h2 id=\"question-5\"><strong>Question #5:<\/strong> What will you implement over the next 90 days?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">After you\u2019ve answered Questions 1 through 4, you\u2019ll likely already have a few ideas about what you should or shouldn\u2019t implement over the next 90 days.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I recommend making a list of 3 things:<\/span><\/p>\r\n<ol>\r\n<li><strong>Strategies you want to continue or double down on<br \/><\/strong>\r\n<p>If your answers to Questions #1 and #3 uncovered stuff that worked well, list the specific strategy tied to it here. For example, you might write \u201crun more giveaways\u201d or \u201cbook 3 more partner webinars.\u201d<\/p>\r\n<\/li>\r\n<li><strong>Strategies you want to cut (or spend less time on)<br \/><\/strong>\r\n<p>Question #2 will probably produce a few obvious things to list here. But be sure to pay attention to your traffic\/subscriber numbers. A lot of times, things you THINK are important to keep doing aren\u2019t actually producing earth-shattering results. Don\u2019t be afraid to scale something back a bit if it\u2019s not performing.<\/p>\r\n<\/li>\r\n<li><strong>New strategies you want to implement<br \/><\/strong>\r\n<p>At the end of your 90-Day Review, take a few minutes to skim back through <a href=\"#part-2\">the Top 15 Recommended List-Building Strategies I detailed earlier in this post.<\/a> Based on your progress, are there any new ones you\u2019d like to try?<\/p>\r\n<p>Make a list and run them through the <a href=\"#part-1\">ICE Framework from Part 1<\/a>.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<!-- wp:heading -->\r\n<h2>Your Action Items:<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">It\u2019s easy to understand the value of the 90-Day Review.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s easy to get excited about implementing it 90 days from now so you can make the right strategic adjustments.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s even easier to completely forget about it and let that 90-day mark whoosh by without even realizing it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So right now I want you to take ONE action:<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Pull up whatever calendar app you use and schedule an event called 90-DAY REVIEW for 3 months from today.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">(Don\u2019t worry about it being exactly 90 days from now. 3 months is fine.)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In the description for that event, put a link to this blog post with this note: \u201cYou promised yourself you would do this when you read this blog post. Don\u2019t back out now.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">90 days from now, you\u2019ll have yourself to thank.<\/span><\/p>\r\n<p id=\"part-5\"><span style=\"font-weight: 400;\">Go!<\/span><\/p>\r\n<!-- wp:heading -->\r\n<p>&nbsp;<\/p>\r\n<h2><strong>Part 5: Fast-Forwards \u2014 How to Unlock the \u201cShortcuts\u201d That Will Dramatically Accelerate Your List Growth<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Other than having the right list-building plan (which parts 1 through 4 of this post give you), the biggest factor for how fast you can grow your email list is 1:1 guidance and feedback.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In other words, the ability to get direct help from someone who has already accomplished what you\u2019re trying to do when you need it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For the longest time, I called this <\/span><b>coaching.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Unfortunately, when people hear the word \u201ccoaching,\u201d this is how they tend to think of it in relation to their business:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7427 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-1024x648.jpeg\" alt=\"\" width=\"1024\" height=\"648\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-1024x648.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-300x190.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-768x486.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38.jpeg 1586w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7427 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-1024x648.jpeg\" alt=\"\" width=\"1024\" height=\"648\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-1024x648.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-300x190.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38-768x486.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-38.jpeg 1586w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">You spend years slowly growing your business in isolation and then hire a mystical guru who takes your business into the stratosphere. <\/span><\/p>\r\n<p><b>In my experience, real coaching looks nothing like this. <\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">When I look back on the most valuable guidance I\u2019ve gotten over the years, it didn\u2019t come from a single all-knowing source who descended from entrepreneur heaven and bestowed his teachings upon me.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Instead, it was a <\/span><i><span style=\"font-weight: 400;\">series of people<\/span><\/i><span style=\"font-weight: 400;\"> who each helped me accelerate my progress on specific challenges or goals:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When I wanted to get better at selling products online, I found someone who had specific experience selling products online.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When I wanted to learn how to build a company, I found someone who had specific experience building healthy companies.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When I wanted to improve at over-the-phone sales, I found someone who had specific experience selling over the phone.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Sometimes their guidance came free of charge in a single email.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Sometimes it came in the form of an hour-long conversation.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And yes, sometimes it was the result of a more traditional \u201ccoaching\u201d relationship that unfolded over the course of several months.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s why think it\u2019s more helpful to think of coaching in terms of \u201cfast-forwards.\u201d In reality, it looks a lot more like this:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7426 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-1024x570.jpeg\" alt=\"\" width=\"1024\" height=\"570\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-1024x570.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-300x167.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-768x427.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39.jpeg 1564w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7426 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-1024x570.jpeg\" alt=\"\" width=\"1024\" height=\"570\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-1024x570.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-300x167.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39-768x427.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-39.jpeg 1564w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Fast-forwards come in all shapes and sizes.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t need thousands of dollars or months of hour-long conversations to unlock them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Forms of them are available to you no matter where you are in your list-building journey.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All you have to do is know where to find them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Below, you\u2019ll find my 3 go-to fast-forward sources and how you can leverage them to leapfrog past the biggest challenges you encounter when building your email list\u2014whether you have a big budget, small budget, or no budget at all.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"shortcut-1\">Fast-Forward Source #1: Get FREE advice from bloggers you admire.<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Think about the biggest challenge you currently have with growing your email list.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Now, what if you could get detailed feedback from an influential blogger you admire on exactly what steps you should take to overcome that challenge?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And what if you could get it for free?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In many cases, you can. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All you have to do is know how to ask.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you want to grow an email list so you can have a successful book launch and you follow <\/span><a href=\"https:\/\/booklaunch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Tim Grahl from BookLaunch.com.<\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">How could you get Tim to give you some direct feedback on YOUR book launch?<\/span><\/p>\r\n<p><b>You could use a little something I call the \u201cAction-Report-Ask\u201d Formula.<\/b><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Quick Sidenote:<\/span><\/i><span style=\"font-weight: 400;\"> Do NOT use this as an excuse to spam Tim. Or I will come after you with the fury of 1,000 burning suns. \u00a0\ud83d\ude42<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The \u201cAction-Report-Ask\u201d Formula is based on the fact that 99% of the emails influential bloggers receive from their readers are, well\u2026 bad.<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They\u2019re long-winded.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They don\u2019t have a specific ask.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They offer little to nothing of value to the person on the receiving end.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u201cAction-Report-Ask\u201d enables you to write an email that will stand out from the sea of mediocre ones flooding Tim\u2019s inbox so you can develop a relationship and get his guidance.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works: <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">First, you would find the latest email you received from Tim and look for a specific action it asks you to take. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, here\u2019s one he sent about a new blog post he published. Obviously, his goal is to get you to read the post:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7425 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-1024x290.jpeg\" alt=\"\" width=\"1024\" height=\"290\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-1024x290.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-300x85.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-768x218.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40.jpeg 1298w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7425 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-1024x290.jpeg\" alt=\"\" width=\"1024\" height=\"290\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-1024x290.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-300x85.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40-768x218.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-40.jpeg 1298w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Your goal is to take action on whatever Tim teaches and report back with results. How would you do that with this email?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I would take 5 steps:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Read the blog post Tim links to.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify something actionable Tim teaches in the post.<\/span><\/span>\r\n<p>For example, in this post he tells readers to invite people they already know to join their email list (hey, that sounds like the Ambassador strategy!):<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7424 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-1024x698.jpeg\" alt=\"\" width=\"1024\" height=\"698\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-1024x698.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-300x205.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-768x524.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41.jpeg 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7424 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-1024x698.jpeg\" alt=\"\" width=\"1024\" height=\"698\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-1024x698.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-300x205.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41-768x524.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-41.jpeg 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\">Invite 100 people to join your email list based on Tim\u2019s instruction.<\/li>\r\n<li style=\"font-weight: 400;\">Wait a few days to see the results that come in.<\/li>\r\n<li style=\"font-weight: 400;\">Reply to the original email you received from Tim with all the details of your experiment.<\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">This is what I would write:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7423 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-1007x1024.jpg\" alt=\"\" width=\"1007\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-1007x1024.jpg 1007w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-295x300.jpg 295w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-768x781.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42.jpg 1310w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7423 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-1007x1024.jpg\" alt=\"\" width=\"1007\" height=\"1024\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-1007x1024.jpg 1007w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-295x300.jpg 295w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42-768x781.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-42.jpg 1310w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Remember what I said earlier: 99% of the people who email Tim will never actually implement something he teaches before asking him for help.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Which is frustrating.<\/span><\/p>\r\n<p><b>When you send someone an email like this you are giving them a gift.<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Hearing from people who \u201cget it\u201d NEVER gets old, no matter how popular someone has become.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re willing to take action and write an email like this to someone you would love to get guidance from, doors will open that you never knew existed.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They will read it. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They will be grateful. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">More often than you might think, they will respond to your email.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And <\/span><i><span style=\"font-weight: 400;\">that <\/span><\/i><span style=\"font-weight: 400;\">is your opportunity to unlock a \u201cfast-forward.\u201d<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you get a response, here\u2019s what you do:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send a reply as quickly as you can.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the reply, acknowledge what the influencer said in their response and thank them for replying. (Don\u2019t just skip right ahead to an ask.)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask them ONE SPECIFIC question related to the challenge you\u2019re currently experiencing.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Don\u2019t be vague. Don\u2019t be broad. Don\u2019t be long-winded.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Ask a direct question about your #1 challenge\u2014you\u2019ll be surprised by how many people are willing to respond with 1:1 feedback once you\u2019ve already shown them you\u2019re willing to take action on their advice.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"shortcut-2\">Fast-Forward Source #2: Clarity.fm<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">The top 2 excuses I hear from people who can\u2019t find coaching are:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI don\u2019t know where to look.\u201d<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI can\u2019t afford it.\u201d<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Clarity.fm is one of the most effective resources I\u2019ve found for obliterating both of those excuses.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What is it? <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In a nutshell, it\u2019s a directory of people who are experts in specific topics or areas of business. And for a per-minute rate, you can hop on the phone with them and get their direct feedback\/guidance on anything related to their topic.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re building an email list so you can promote a launch you\u2019re running on Kickstarter.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can go to Clarity.fm and search specifically for Kickstarter experts:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7422 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-1024x479.jpeg\" alt=\"\" width=\"1024\" height=\"479\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-1024x479.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-300x140.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-768x359.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7422 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-1024x479.jpeg\" alt=\"\" width=\"1024\" height=\"479\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-1024x479.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-300x140.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43-768x359.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-43.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Look at all the people available who are experts in crowdfunding via Kickstarter:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7429 size-full aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-shortcut.gif\" alt=\"\" width=\"1280\" height=\"578\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7429 size-full aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-shortcut.gif\" alt=\"\" width=\"1280\" height=\"578\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">In the top 5 results alone, there\u2019s someone who has raised over $175 million on Kickstarter, someone else who has raised over $900k, and someone who has raised over $50 million.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Do you think a phone call with one of those people might be able to fast-forward your first Kickstarter launch? Like this guy, for example:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7420 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-1024x321.jpeg\" alt=\"\" width=\"1024\" height=\"321\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-1024x321.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-300x94.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-768x241.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7420 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-1024x321.jpeg\" alt=\"\" width=\"1024\" height=\"321\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-1024x321.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-300x94.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45-768x241.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-45.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">For less than $200, you could spend an hour getting specific guidance from someone who\u2019s succeeded again and again at exactly what you\u2019re trying to do.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The cool part is you can even read reviews from people who have already hired the expert you\u2019re considering:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7419 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-1024x400.jpeg\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-1024x400.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-300x117.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-768x300.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46.jpeg 1358w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7419 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-1024x400.jpeg\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-1024x400.jpeg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-300x117.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46-768x300.jpeg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-46.jpeg 1358w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">That is the review of someone who just experienced a massive fast-forward.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Regardless of whether you can afford to hire someone for this type of coaching right now or not, I want you to do 3 things real quick:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/clarity.fm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Clarity.fm<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search for your specific niche\/industry.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Browse through the list of people who come up and imagine what questions you\u2019d ask them.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t have to commit to hiring anyone immediately. But I want you to see the kinds of options that are available, no matter what type of business you\u2019re building\u2014and how affordable many of them are.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"shortcut-3\">Fast-Forward Source #3: Ask your heroes who THEY go to for coaching.<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Fast-Forward Sources 1 and 2 are both what I would call \u201cad hoc coaching\u201d\u2014you have a specific goal\/problem\/challenge and you find someone who can accelerate your progress on that specific thing.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you\u2019re starting out building your list and growing your business, those are the kinds of fast-forwards I\u2019ve found to be the most helpful.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But you may eventually get to the point where you want to hire a coach who can meet with you regularly and go deep into broader issues across your business and life.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you get to that point, promise me you\u2019ll ignore the conventional wisdom on how to find that person:<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">\u201cGo to someone whose business and\/or life you admire and ask them to coach you!\u201d<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">This is a nice idea in theory\u2014and <\/span><i><span style=\"font-weight: 400;\">sometimes<\/span><\/i><span style=\"font-weight: 400;\"> it does work\u2014but more often than not one of the following things happens:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They say no because they\u2019re too busy to offer coaching.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They reluctantly agree but end up being a mediocre coach.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The bottom line? If someone isn\u2019t already actively coaching people\u2014and isn\u2019t laser-focused on being a great coach\u2014you\u2019re likely to be disappointed. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s freaking hard to help people solve their problems, and it takes a lot of time, energy, and focus. Even though you know someone who built the kind of business you want to have, that doesn\u2019t mean they\u2019re equipped to help you do the same.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So before you ask someone you admire to coach you, try asking them this question instead:<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">\u201cWho have you hired as a coach?\u201d<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">(Yeah, yeah, I know it should technically be \u201cWhom\u201d but you\u2019ll sound like a weirdo if you ask it that way.)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Why will this question get you better results? It\u2019s simple:<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Solving people\u2019s problems = hard.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Recommending someone who solved YOUR problems = easy.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7418 aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47.jpeg\" alt=\"\" width=\"1014\" height=\"980\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47.jpeg 1014w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47-300x290.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47-768x742.jpeg 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7418 aligncenter\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47.jpeg\" alt=\"\" width=\"1014\" height=\"980\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47.jpeg 1014w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47-300x290.jpeg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2019\/04\/list-building-47-768x742.jpeg 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/noscript><\/p>\r\n<p><span style=\"font-weight: 400;\">Asking your heroes this question is basically like getting access to their secret weapons.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You\u2019ll get the names of people you didn\u2019t even know existed who have a proven track record of helping people get the results you want to achieve.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">And guess what? If the person you ask <\/span><i><span style=\"font-weight: 400;\">does<\/span><\/i><span style=\"font-weight: 400;\"> offer their own coaching services, they\u2019ll tell you when you ask them this! <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s a win-win.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2>Your Action Items:<\/h2>\r\n<!-- \/wp:heading -->\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write down ONE challenge you\u2019re going through that you would love to get feedback on.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose 1 of the 3 Fast-Forward Sources listed above that you think could lead you to someone who has already solved that challenge.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take the first step associated with the Fast-Forward Source you select.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">You\u2019re capable of eventually figuring out 99% of the list-building challenges you\u2019re liable to encounter.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The only question is how long you want to spend trying to solve them on your own.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t have to go it alone.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Fast-Forwards are all around you. But you have to take the first step if you want to unlock them.<\/span><\/p>\r\n<h2><b>Want to Skyrocket Your Revenue Over the Next 90 Days?<\/b><\/h2>\r\n<p><a href=\"https:\/\/lp.growthtools.com\/predictable-leads??utm_source=gc&amp;source=buildemail-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Book a complimentary Strategy Call with our team.<\/span><\/a><span style=\"font-weight: 400;\"> We\u2019ll look under the hood of your business, identify your best growth opportunities, and show you the action plan for taking advantage of them.<\/span><\/p>\r\n<!-- wp:heading -->\r\n<h2>You Have Everything You Need to Add at Least 1,000 Subscribers to Your Email List. What Will You Do With It?<\/h2>\r\n<!-- \/wp:heading -->\r\n<p><span style=\"font-weight: 400;\">Listen, I know this is a long post.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But it\u2019s not long for the sake of length. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s long because it contains the best of what we\u2019ve learned about building an email list after dedicating the past 5+ years to helping businesses of all shapes and sizes do exactly that.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The businesses we\u2019ve seen consistently succeed at building large email lists are the ones that stay focused on executing a simple plan while tuning out all the other distractions.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They don\u2019t get sidetracked by the latest shiny tactic.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They don\u2019t give up when the first strategy they try doesn\u2019t go according to plan.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They don\u2019t continue to aimlessly publish content and just hope subscribers sooner or later discover them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">They follow the 5-part plan I laid out in this post over and over again.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So bookmark this post. Come back to it when you need a fresh idea. Ask questions in the comments if you could use some help.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You have the plan. Now what will you do with it?<\/span><\/p>\r\n<!-- wp:paragraph -->\r\n<p class=\"p2\"><span class=\"s1\">[su_button url=&#8221;<a href=\"https:\/\/lp.growthtools.com\/predictable-leads?\">https:\/\/lp.growthtools.com\/predictable-leads<\/a>&#8221; target=&#8221;blank&#8221; style=&#8221;flat&#8221; background=&#8221;#00dc7d&#8221; size=&#8221;14&#8243; radius=&#8221;5&#8243;]Schedule a free call with a Growth Tools coach![\/su_button]<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>&nbsp;<\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019re going to learn exactly how to build an email list using a proven system we\u2019ve tested&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7364"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/media\/7366"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}