{"id":7871,"date":"2020-07-14T17:08:11","date_gmt":"2020-07-14T17:08:11","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7871"},"modified":"2020-10-30T00:27:39","modified_gmt":"2020-10-30T00:27:39","slug":"marketing-coaching-program","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7871","title":{"rendered":"Why the Best Marketing Coaching Programs Go Beyond Biweekly Calls"},"content":{"rendered":"<p>In our first five years of operations, we taught marketing to an eager audience of small business owners\u00a0via online courses. But in 2018, we decided to shift gears into coaching.<\/p>\n<p>Why abandon an evergreen source of revenue for something that takes more time and effort?<\/p>\n<p>Because courses had a limited impact on our customer\u2019s results.<\/p>\n<p>Many of our students would start a course then shelve it for months at a time as higher priorities came their way. We weren\u2019t going to just take their money when we knew they could achieve so much more.<\/p>\n<p>So we thought business coaching would be a better way to influence our clients\u2019 outcomes. Unlike courses, coaching is more engaging and involved because it offers personal experience and accountability.<\/p>\n<p>At the same time, we weren\u2019t going to settle for the status quo. We set a concrete goal: <strong>to generate $100 million of client-revenue growth.<\/strong>\u00a0Traditional coaching wasn\u2019t going to cut it.<\/p>\n<p>Instead, we designed our marketing coaching program\u00a0with a twist.<\/p>\n<p>To make the most impact, <strong>we embrace both asynchronous and synchronous learning techniques<\/strong>. We teach coaching clients key marketing theories by giving them expert videos and other resources that they process on their own time. Then we use live calls to finalize those concepts into action. And in our program, <em>each student<\/em>\u00a0has access to not just one coach but<strong>\u00a0an entire team of experienced <\/strong><strong>business coaches<\/strong><strong>\u00a0who\u2019ve built companies themselves<\/strong>.<\/p>\n<p>What we\u2019ve mentioned so far only scratches the surface of our philosophy on the best way to handle coaching businesses. In this article, you\u2019ll learn more about our approach, including:<\/p>\n<ul>\n<li>Why most coaching calls\u00a0fail to create true change and results for many business owners<\/li>\n<li>The step-by-step\u00a0system any course creator, consultant, coach, or service provider can follow to execute on their marketing strategy<\/li>\n<li>Insight on the single, biggest reason your marketing tactics succeed or fail.<\/li>\n<\/ul>\n<p>Let\u2019s jump in!<\/p>\n<p><em>Want us to audit your business strategy and help you skyrocket revenue in the next 90 days? <a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketingcoachingprogram-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule a complimentary strategy session with a certified coach<\/a>.<\/em><\/p>\n<h2 id=\"h.wmqovy4kuahg\">Why Marketing Coaching\u00a0Has to Go Beyond Biweekly Calls<\/h2>\n<p>Most people think they need a coach who checks in with them on biweekly calls. But from our experience, these calls are inefficient.<\/p>\n<p>One reason is that traditional coaching sessions\u00a0spend more time teaching than workshopping. You may use about 90% of your calls learning concepts, but only 10% attacking actual business problems.<\/p>\n<p>Traditional coaching services\u00a0don\u2019t offer enough accountability, either. A live check-in once every two weeks isn\u2019t ideal for keeping you on track.<\/p>\n<p>What you need instead is <strong>daily accountability. <\/strong>But most one-on-one coaches often work with 15-20 clients\u00a0at a time, which makes daily check-ins and reminders too much for one person to manage.<\/p>\n<p>Instead of live teaching, we\u2019ve found that most people learn best on their own time (asynchronous learning). You can learn much more efficiently with the right resources (such as educational guides and videos related to your marketing strategy).<\/p>\n<p>Live calls, meanwhile, are most valuable for workshopping the concepts you learned about so you can apply them to your business (synchronous learning). We use our active coaching time to help you convert ideas into real-world action.<\/p>\n<p>Installing information and checking in on your progress are best done via email and assessments. That in turn lets you maximize the benefit you receive from your time on coaching calls.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7873 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1.png\" alt=\"Marketing Coaching Program: This week's videos to watch\/ tasks with various strategies\" width=\"1148\" height=\"893\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1.png 1148w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-300x233.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-1024x797.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-768x597.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7873 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1.png\" alt=\"Marketing Coaching Program: This week's videos to watch\/ tasks with various strategies\" width=\"1148\" height=\"893\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1.png 1148w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-300x233.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-1024x797.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/marketing-coaching-program-1-768x597.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" \/><\/noscript><\/a><\/p>\n<p>By the way \u2014 we solve the problem of daily accountability by <strong>assigning a project manager to each student.<\/strong>\u00a0That person checks on progress and cheers you on from the sidelines, while the coaches are free to dedicate their mental energy to perfecting your strategy and execution.<\/p>\n<h2 id=\"h.9j12qcw29nwx\">How the Growth Tools Marketing Coaching Program\u00a0Works<\/h2>\n<p>The way we coach is a tailor-made experience\u00a0personalized to where you stand today with your business.<\/p>\n<p><strong>Our work together begins with a complete assessment of your business situation, your financial goals, and your life goals.<\/strong>\u00a0We even factor in the skill sets of you and your team. We want to know everything about what you\u2019re doing well and where you\u2019re struggling. From there, we design a marketing plan\u00a0based on what we\u2019ve discovered.<\/p>\n<p>This marketing plan\u00a0lays the foundation for what we do. Think of it like a pyramid that comprises three levels:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7868\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01.png\" alt=\"The best marketing coaching programs include the overarching strategy, a plan for executing it, and day-to-day steps to help you accomplish those goals. (Your Goals, Your Playbooks, Your Narrative)\" width=\"1600\" height=\"1022\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-300x192.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-1024x654.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-768x491.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-1536x981.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7868\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01.png\" alt=\"The best marketing coaching programs include the overarching strategy, a plan for executing it, and day-to-day steps to help you accomplish those goals. (Your Goals, Your Playbooks, Your Narrative)\" width=\"1600\" height=\"1022\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-300x192.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-1024x654.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-768x491.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/01-1536x981.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/p>\n<p>You review that plan with your coaches every 90 days. During that time, they\u2019ll help you decide whether to stay the course or adjust your marketing efforts.<\/p>\n<p>Next is the detail work.\u00a0Instead of pairing with one coach, you have access to a network of them. Every coach at Growth Tools is or was an active practitioner in business. Whenever you have tactical questions, good coaches\u00a0with exact knowledge of those issues are available to assist you.<\/p>\n<p>Every Monday morning, you\u2019ll receive a list of 3-7 specific items to complete that week. Some action items will be watching lectures or perusing resources to help you understand and complete your tasks. Others will be specific steps to take in your business, like drafting the first email in a nurture series or writing the first draft of your new sales funnel.<\/p>\n<p>We store all of this information for you on a<strong>\u00a0custom portal, <\/strong>where you can work toward your business goals\u00a0and communicate with coaches:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7870\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu.jpg\" alt=\"Marketing Coaching Program includes a custom portal for each client with a Marketing Plan, Current Action Item List, Highlights\" width=\"1600\" height=\"1561\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu.jpg 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-300x293.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-1024x999.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-768x749.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-1536x1499.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7870\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu.jpg\" alt=\"Marketing Coaching Program includes a custom portal for each client with a Marketing Plan, Current Action Item List, Highlights\" width=\"1600\" height=\"1561\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu.jpg 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-300x293.jpg 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-1024x999.jpg 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-768x749.jpg 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/gu-1536x1499.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/p>\n<h3 id=\"h.actxm61265r3\">Deconstructing Playbooks: What They Are and How They Help<\/h3>\n<p>If your marketing plan\u00a0is the foundation of our program, playbooks are the core of your plan.<\/p>\n<p>Think back to the last time you read a great how-to book. You probably felt motivated and inspired because everything you learned made total sense.<\/p>\n<p>But the moment you had to apply that knowledge in the real world, you likely found yourself stuck. You quickly realized that transforming those ideas into action was a lot harder than it looked.<\/p>\n<p>That realization often stops many of us dead in our tracks. That\u2019s why the chief purpose of a playbook is to keep you moving forward\u00a0with an action plan.<\/p>\n<p>\u201cA book is one of the best bargains in human history,\u201d our founder Bryan Harris says. \u201cYou can get knowledge of some people\u2019s entire lives that\u2019s taken years to distill down into 200 pages.\u201d<\/p>\n<p>\u201cBut converting information into action takes an extraordinary amount of energy to do,\u201d Bryan continues. \u201cTaking a 200-page book and converting it into actionable goals for you to actually execute on is really time-consuming.\u201d<\/p>\n<blockquote><p>\u201cA playbook converts that information into action,\u201d Bryan adds. \u201cSo all you have to do is walk into that checklist and do the next thing.\u201d<\/p><\/blockquote>\n<p><strong>Playbooks give you a <\/strong><strong>step-by-step<\/strong><strong>\u00a0framework<\/strong>\u00a0to learn, create, review, and ship your marketing materials. They incorporate the delivery of information that allows you to understand your strategy from the right perspective.<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7866 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM.png\" alt=\"A view of the custom portal that each client has with strategy, videos to watch, current action item lists, etc.\" width=\"1600\" height=\"755\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM-300x142.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM-1024x483.png 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7866 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM.png\" alt=\"A view of the custom portal that each client has with strategy, videos to watch, current action item lists, etc.\" width=\"1600\" height=\"755\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM-300x142.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-08-at-4.10.04-PM-1024x483.png 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/a><\/p>\n<h4 id=\"h.u4ovszsx8jnt\">How We Refine Our Playbooks<\/h4>\n<p>Building and perfecting playbooks takes years of rigorous work. We develop each of our playbooks through a time-tested approach:<\/p>\n<ul>\n<li>First, we try the strategies and tactics ourselves. We base playbooks on real-world experiences that our coaches have had in their own business lives.<\/li>\n<li>Next, we try those tactics on behalf of others. At this point, we refine playbooks by providing marketing services\u00a0for those who need help.<\/li>\n<li>Then, we help others use those tactics. Think of this stage of the process as traditional coaching or one-on-one consulting.<\/li>\n<li>Finally, we package those experiences into training modules\u00a0that people can follow.<\/li>\n<\/ul>\n<p>At each step, we pay attention to feedback. From there, we make changes to playbooks as needed. Stress-tested through the years by our coaches as well as over 2,000 clients, <strong>our playbooks provide proven paths to successful results.<\/strong><\/p>\n<h4 id=\"h.3lkm618zhlh8\">Why Timing Matters When It Comes to Playbooks<\/h4>\n<p>When executing any tactic, timing is everything. That\u2019s why we never overlook how playbooks are sequenced in your strategy. Some playbooks work well in the early stages of business, while others yield better results later.<\/p>\n<p>Take, for example, Facebook advertising. Some new businesses\u00a0might try this online marketing\u00a0playbook earlier than most and enjoy success. Maybe they have skilled ad buyers with broad experience, or maybe they get lucky.<\/p>\n<p>But for most young businesses, the odds of lead generation\u00a0are low. Facebook ads for a well-established company with strong sales funnels that knows its target market\u00a0well, on the other hand? Much more likely to succeed.<\/p>\n<blockquote><p>\u201cMarketing is less about any singular tactic you\u2019re doing,\u201d Bryan says. \u201cIt\u2019s more about doing the right thing at the right time&#8230; and that gets overlooked.\u201d<\/p><\/blockquote>\n<p>For any playbook, <strong>it isn\u2019t a matter of <\/strong><strong>do <\/strong><strong>or<\/strong><strong>\u00a0don\u2019t<\/strong><strong>.<\/strong>\u00a0Instead, <strong>it\u2019s a choice between <\/strong><strong>now <\/strong><strong>or<\/strong><strong>\u00a0later<\/strong><strong>. <\/strong>Our marketing coaching program\u00a0takes the guesswork out of timing. You only execute playbooks that have a prime chance for success given where you are in your business.<\/p>\n<h2 id=\"h.gfyeq4ht862r\">Why Should You Hire a Marketing Coach?<\/h2>\n<p>To be totally honest, you don\u2019t have to. Any business can reach its goals without working with a marketing coach. As long as you\u2019re dogmatic, disciplined, and relentless.<\/p>\n<p>Before you hire a marketing coach, ask yourself this:<\/p>\n<ul>\n<li>How many months or years do you want to spend figuring out something other business owners\u00a0have done successfully again and again?<\/li>\n<li>How long are you willing to wait before doubling or tripling your revenue?<\/li>\n<\/ul>\n<p>Base your decision on how you answer.<\/p>\n<p>The <strong>benefit of working with a <\/strong><strong>marketing coach<\/strong><strong>\u00a0is the time you save and the clarity you ga<\/strong><strong>in. <\/strong>Joining a program like Growth Tools\u2019 is like pushing a fast-forward button on your business.<\/p>\n<p>You get to work with marketing experts\u00a0who\u2019ve been in your shoes before and can communicate the steps you need to take. A coach helps you to <strong>speed up your business\u2019s performance.<\/strong><\/p>\n<p>Clients in our program appreciate our marketing system\u2019s step-by-step\u00a0framework. They don\u2019t have to worry about assessing and adjusting their strategy by themselves. They are free to focus exclusively on the next item on their to-do list.<\/p>\n<p>Good coaching can be one of the smartest ways to level up in business and in other areas of life. It can do what many training courses\u00a0and books can\u2019t: <strong>convert information into action. <\/strong><\/p>\n<p>It\u2019s valuable to work and learn from wise people who\u2019ve already done what you want to do. But to collaborate with those that know how to \u201cspoonfeed ideas in a way that\u2019s helpful and produces the results that you want?\u201d<\/p>\n<blockquote><p>\u201cWell that\u2019s like the holy grail if you get that,\u201d Bryan says.<\/p><\/blockquote>\n<p><em>Want us to audit your business strategy and help you skyrocket revenue in the next 90 days? <a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketingcoachingprogram-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule a complimentary strategy session with a certified coach<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our first five years of operations, we taught marketing to an eager audience of small business owners\u00a0via online courses&#8230;.<\/p>\n","protected":false},"author":702,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7871","post","type-post","status-publish","format-standard","hentry","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7871"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7871\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}