{"id":7878,"date":"2020-07-27T06:00:39","date_gmt":"2020-07-27T06:00:39","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7878"},"modified":"2020-07-24T19:01:30","modified_gmt":"2020-07-24T19:01:30","slug":"how-to-validate-any-product-idea","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7878","title":{"rendered":"How to Validate Any Product Idea"},"content":{"rendered":"

I love validating products.<\/span><\/p>\n

No matter how big or small they are, there\u2019s something magical about\u00a0knowing<\/span>\u00a0you\u2019re building something people will buy before you put the energy into making it.<\/span><\/p>\n

Quick example…<\/span><\/p>\n

Last week, I had a small product idea, so I\u00a0sent a tweet<\/a><\/span>\u00a0to gauge interest:<\/span><\/p>\n

\"\"

The goal was to get 20+ people to confirm interest. Even though we cleared that with the first tweet (26 \u201cyes\u201d replies), I plugged it again the next day:<\/span><\/p>\n

\"\"

The second tweet brought in 19 more interested people.<\/span><\/p>\n

That\u2019s 45 people (more than 2x the original goal) who have given me permission to sell them a product that doesn\u2019t exist yet.<\/span><\/p>\n

Obviously, not all of them will end up buying, but the upside is\u2026<\/span><\/p>\n

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  1. I have confirmation that\u00a0something<\/span><\/em>\u00a0about the product idea resonates with people<\/span><\/li>\n<\/ol>\n
      \n
    1. When I follow up with each person, I can ask them for feedback on a more fleshed out description of the product<\/span><\/li>\n<\/ol>\n
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      1. That feedback can be used to improve the product before anyone ever experiences it<\/span><\/li>\n<\/ol>\n
          \n
        1. Unless the pricing is way off, a decent percentage will purchase the product, allowing us to fund it before investing resources into development<\/span><\/li>\n<\/ol>\n

          This is a playbook any business can run to test an idea before putting a bunch of time and energy into bringing it to life.<\/span><\/p>\n

          \ud83d\ude25\u00a0<\/span>\u201cBut Bryan, what if I don\u2019t have 10k Twitter followers to bounce ideas off of?\u201d<\/em> \u00a0<\/span>\ud83d\ude25<\/span><\/strong><\/p>\n

          The good news is you don\u2019t need them!<\/span><\/p>\n

          In fact, you don\u2019t need Twitter at all.<\/span><\/p>\n

          This idea was so spur-of-the-moment, Twitter just happened to be the first place I fired it off. I usually run validation campaigns via email:<\/span><\/p>\n