{"id":7879,"date":"2020-07-29T06:00:48","date_gmt":"2020-07-29T06:00:48","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7879"},"modified":"2021-02-04T17:01:07","modified_gmt":"2021-02-04T17:01:07","slug":"client-win-july-27-2020","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7879","title":{"rendered":"Client Win of the Week: Ean Price Murphy"},"content":{"rendered":"

Ever wish you could launch a new product without worrying it would fail?<\/span><\/p>\n

I\u2019ve got 2 words for you:<\/span><\/p>\n

Pilot. Program.<\/span><\/p>\n

A pilot program is when you promote a simplified \u201cbeta\u201d version of your product idea to a small group of your most engaged email subscribers or existing customers.<\/span><\/p>\n

It\u2019s a chance to make sure your customers\u00a0want<\/span><\/em>\u00a0the product you plan on building, while also generating a nice chunk of revenue for yourself in the process.<\/span><\/p>\n

For example, one of our clients, Ean Price Murphy, recently brought in $6,000\u00a0and<\/em>\u00a0<\/span>validated a new product idea by promoting a pilot program version to a small segment of her customers.<\/span><\/p>\n

In this post, you\u2019re going to see how she did it.<\/span><\/p>\n

Let\u2019s go!<\/span><\/p>\n

The Client: Ean Price Murphy, Founder of\u00a0<\/span>Moxie Bookkeeping<\/a><\/span><\/h2>\n

Moxie Bookkeeping<\/a><\/span>\u00a0is a Brooklyn-based business that provides bookkeeping and cash management consulting services to hundreds of clients.<\/span><\/p>\n

\"\"

Ean\u2019s idea was to create a group coaching product called Profit First Implementation that would take clients from theory through their first quarterly profit distribution.<\/span><\/p>\n

That\u2019s where the idea of a pilot program came in. In Ean\u2019s words, she wanted to \u201ctest that my syllabus was complete, in the correct order, well paced, and with enough supporting documentation. I wanted to test the product before selling to the general population.\u201d<\/span><\/p>\n

The Campaign: Validated a New Product Idea and Pre-Sold It to 8 Customers for $6,000 in Revenue<\/span><\/h2>\n