Google Keyword Planner<\/a>\u00a0(intended to help with ad topics).<\/p>\nIf you use Ahrefs, head over to the Keywords Explorer and type in the problem or problem + solution. For example, \u201cayurvedic weight loss\u201d gets 90 searches per month.<\/p>\n
You can see questions that people ask about Ayurvedic weight loss\u00a0lower on the page.<\/p>\n
Search <\/strong>Quora<\/strong>\u00a0to see what questions are most frequently asked in your target niche.<\/p>\nType your niche topic\u00a0into the Google search bar\u00a0and include site:<\/strong>quora<\/strong>.com <\/strong>at the end.<\/p>\nWhen you\u2019re done researching, you\u2019ll have:<\/p>\n
\nA list of questions people ask about your topic.<\/li>\n The reasons they want a solution.<\/li>\n The parts of the problem they struggle with the most.<\/li>\n<\/ul>\nAnd that means you can finally decide how you<\/em>\u00a0will solve that problem for them.<\/p>\nStep 3: Decide How You Do and Don\u2019t Solve That Problem<\/h3>\n The solution you provide needs to be the best solution for your specific audience.<\/p>\n
To get there, you have to know two things:<\/p>\n
\nWhat you\u00a0do.<\/strong><\/li>\nWhat you don\u2019t do.<\/strong><\/li>\n<\/ul>\nLet\u2019s use Neha\u2019s business as an example.<\/p>\n
Some people will want to try losing weight with pills. Neha\u2019s coaching is not for them. She knows that her best-fit clients are women looking for a permanent solution to their weight issues. Her clients don\u2019t<\/em>\u00a0want to starve and they don\u2019t<\/em>\u00a0want to give up their favorite foods, but they are<\/em>\u00a0willing to change their diet if it means achieving their goals.<\/p>\nMake your own \u201cDo\u201d and \u201cDo Not\u201d table.<\/strong><\/p>\nFill it with what you would offer and what you would not offer to customers to solve their problem. Use the research in steps one and two to inform which problems you need to tackle and how.<\/p>\n
If you can\u2019t think of a solution to the problem, then it\u2019s not the niche for you. Stick with problems you know how to solve (or at least have a workable business idea\u00a0for how to solve them).<\/p>\n
Step 4: Test Your Niche<\/h3>\n To get to step four, you\u2019ve:<\/p>\n
\nIdentified your top two to three audience possibilities<\/li>\n Dug into the problem they\u2019re facing<\/li>\n Decided how you do and don\u2019t solve that problem<\/li>\n<\/ul>\n… all in excruciating detail.<\/p>\n
There\u2019s one last thing you need to do before you\u2019re ready to invest more time in your niche idea: Test it.<\/strong><\/p>\nIf you\u2019ve been following our content, you might think it\u2019s time to validate (i.e., collect money for) your niche. It\u2019s a good thought, but we\u2019re not there yet.<\/p>\n
Instead, it\u2019s time to talk to strangers on the internet.<\/p>\n
You heard me.<\/p>\n
Go back to the best Facebook groups and forums you found during step two. Use this template to post and ask them if they\u2019re interested in your solution:<\/p>\n
\u201cSo many [ideal client type]’s have been asking how to [achieve goal]. And so many of them do [#1 mistake], and that’s just [backwards\/wrong\/inefficient]. So I’ve been thinking of creating a free [product type] to help [accomplish what?] without [something they hate\/have already discredited\/don’t want to let go of]. Would that be of any interest to you?\u201d<\/p><\/blockquote>\n
Or, you can craft your own statement by riffing on this shorter version:<\/p>\n
\u201cFinally a way to [achieve goal] without [something they hate\/don’t want\/have already tried].\u201d<\/p><\/blockquote>\n
The responses you get will tell you if you\u2019re on the right track or need to pivot.<\/p>\n
For example, we\u2019ve been working with a sleep coach who needed to refine her audience. Her passion was to help working moms, and her experience was in helping busy people get better sleep.<\/p>\n
She decided to test the niche Sleep Specialist for Working Moms<\/em>.<\/p>\nRight off the bat, this sounds like a workable, profitable niche market. So she drafted the statement we described above and put it in a handful of Facebook Groups with busy, working moms.<\/p>\n
She received zero responses. The audience she expected to have a strong need for sleep coaching showed no interest in her help. It was a good sign\u00a0that she needed to pivot.<\/p>\n
After brainstorming, we landed on a new target audience\u00a0for her online business. She repeated the exercise with the new target audience. Her problem (sleep issues) and her solution for them were the same, but the audience was new.<\/p>\n
Seven days after posting, she still saw comments and messages roll in. We knew then that she had a good hypothesis.<\/p>\n
This niche testing method works for anyone, even folks without an audience. But if you do have an audience, there\u2019s no reason you can\u2019t tinker with your content. Post some information related to your potential niche to see how they respond.<\/p>\n
For example, Neha did this on Instagram to determine if her followers were interested in the Ayurvedic method.<\/p>\n
Here\u2019s what her engagement numbers were before and after she made a few posts about the Ayurvedic diet:<\/p>\n
<\/p>\n
She tested a new approach and saw a clear increase<\/em>\u00a0in engagement, even though the topic was more specific than before!<\/p>\nYou can do the same thing regardless of what platform you\u2019re using. Stick to whatever social media\u00a0channel you already have a following on. That could mean:<\/p>\n
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