{"id":7906,"date":"2020-08-07T20:27:38","date_gmt":"2020-08-07T20:27:38","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7906"},"modified":"2021-02-04T17:00:43","modified_gmt":"2021-02-04T17:00:43","slug":"client-win-adrienne-luedeking","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7906","title":{"rendered":"Client Win of the Week: Adrienne Luedeking"},"content":{"rendered":"

If someone\u2019s first 3 product launches looked like this\u2026<\/span><\/p>\n

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…you\u2019d say they\u2019re doing something right, right?<\/span><\/p>\n

That\u2019s what I said when I saw Adrienne Luedeking\u2019s latest launch results pop up on our weekly Client Wins report.<\/span><\/p>\n

Most people would kill just to\u00a0double<\/span><\/em>\u00a0their last launch\u2019s sales.<\/span><\/p>\n

Meanwhile, Adrienne\u2019s over here setting her goal at 3x…and then hitting it.<\/span><\/p>\n

When my team asked her how she settled on that goal, she said: \u201cI set my goal for $60k because my previous launch had more than tripled my first launch (from a $6k launch to $20k) and I wanted to see if I could triple it again.\u201d<\/span><\/p>\n

That\u2019s the kind of answer that makes me smile. \ud83d\ude42<\/span><\/p>\n

Adrienne runs\u00a0a business called Fruitfully Alive<\/a><\/span>\u00a0(you should check it out!) that teaches people how to finance their dream life by freelancing. She runs a popular blog and sells an online course and coaching program called Freedom Through Freelancing (which is what she sold during her latest launch).<\/span><\/p>\n

So, how did Adrienne\u2019s launch work? Here\u2019s her basic strategy:<\/span><\/strong><\/p>\n