{"id":7930,"date":"2020-08-17T06:00:15","date_gmt":"2020-08-17T06:00:15","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7930"},"modified":"2020-08-14T19:12:21","modified_gmt":"2020-08-14T19:12:21","slug":"scale-your-online-course","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7930","title":{"rendered":"Business Idea: An Online Course You Can Start + Scale in 30 Days"},"content":{"rendered":"<p class=\"c0\"><span class=\"c2\">Want a bulletproof idea for a profitable online course?<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">One you could create and start selling in the next 30 days (even if you\u2019re starting with no audience)?<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Then you came to the right blog post. \ud83d\ude42<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">I\u2019m going to give you the marketing plan for an online course that\u2019s perfect to start right now, including:<\/span><\/p>\n<ul class=\"c8 lst-kix_yxvuolv2jhkv-0\">\n<li class=\"c0 c1\"><span class=\"c2\">How you can get your 1st customer (with no audience and no email list)<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">How to build an email list of 1,000+ qualified customers within ~60 days<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Why NOW is the perfect time to create this course<\/span><\/li>\n<\/ul>\n<h2 class=\"c0\"><span class=\"c9 c3\">Step #1: The Opportunity<\/span><\/h2>\n<p class=\"c0\"><span class=\"c2\">Diet and exercise are always hot topics.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">It doesn\u2019t matter if there\u2019s a pandemic or not\u2014there will always be a significant number of people who feel they are a tad over their ideal weight and want to lose some body fat.<\/span><\/p>\n<p class=\"c0\">BUT&#8230;the pandemic\u00a0<em><span class=\"c13\">has<\/span><\/em><span class=\"c2\">\u00a0impacted the ways people lose weight for sure.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Going to the gym, for example, is not an option for many people right now.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">That\u2019s why now is the perfect time to teach people straightforward weight loss methods they can implement at home.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Enter OMAD.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">OMAD stands for One Meal A Day. It\u2019s a diet plan that is based on (you guessed it!) eating just one meal a day and fasting for 23 hours in between. And it\u2019s exploding in popularity.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Seriously\u2014it\u2019s certified \u201cExploding\u201d on ExplodingTopics.com right now!<\/span><\/p>\n<p class=\"c0\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/FzkAjUT7fUXwe_HNXDxRSsT9kLrcLF6rxDQOav-Q-FexsWCIH4s4aQP087Lso2cbi-LW_IL2-E_fHjAy0WGv3raimlj7i3GFK3NZcgP_j7dwfcndqk5ISyTfqdw-b8ahE4D-JXo1\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/FzkAjUT7fUXwe_HNXDxRSsT9kLrcLF6rxDQOav-Q-FexsWCIH4s4aQP087Lso2cbi-LW_IL2-E_fHjAy0WGv3raimlj7i3GFK3NZcgP_j7dwfcndqk5ISyTfqdw-b8ahE4D-JXo1\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c0\"><strong><span class=\"c3\">Reminder:<\/span><\/strong>\u00a0<span class=\"c7\"><a class=\"c5\" href=\"https:\/\/explodingtopics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exploding Topics<\/a><\/span><span class=\"c2\">\u00a0is a free tool that sources data from searches across the internet to surface topics that are rising in popularity. Great way to spark business\/product ideas.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">As you can see from the searches-per-month chart, OMAD had a big spike in 2018 and has grown steadily all the way to 33,100 searches.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">People want to lose a few pounds. They\u2019re stuck at home.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">That\u2019s where you come in.<\/span><\/p>\n<h2 class=\"c0\"><span class=\"c9 c3\">Step #2: What\u2019s the business idea?<\/span><\/h2>\n<p class=\"c0\"><span class=\"c2\">Obviously, people are interested in implementing OMAD in their diet.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">But there are a variety of products and services you could create to teach them how to do it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Let&#8217;s brainstorm your exact product with these 4 questions:<\/span><\/p>\n<ol>\n<li><span class=\"c2\">What online course could I create?<\/span><\/li>\n<li><span class=\"c2\">What service could I provide?<\/span><\/li>\n<li><span class=\"c2\">What resources could I create?<\/span><\/li>\n<li><span class=\"c2\">What coaching service could I provide?<\/span><\/li>\n<\/ol>\n<p class=\"c0\"><span class=\"c2\">Here\u2019s what I came up with:<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c3\">1. Create a $27 recipe guide ebook.<\/span><\/strong><span class=\"c2\">\u00a0Healthy OMAD meals that will keep your energy high. Reach out to prominent health\/OMAD influencers and get them to submit a recipe in exchange for being featured in the guide. 50 recipes. Each fits on a page.<\/span><\/p>\n<p class=\"c0\"><span class=\"c3\"><strong>2. Create a $997 online course.<\/strong>\u00a0<\/span><span class=\"c13\">OMAD Made Easy<\/span>.<span class=\"c3\">\u00a0<\/span><span class=\"c2\">30-day guided experience that teaches you to eat 1 meal per day. 15-minute video to start the course, then a 2-minute video every day. Daily check-in via email every day to stay on track and ask questions. Super simple. Lose weight by doing less things. Comes with a guarantee: lose 5 lbs in the first 7 days w\/o additional exercise or your money back.<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c3\">3. Create a $1,500 30-day bootcamp.<\/span><\/strong><span class=\"c2\">\u00a04 one-on-one online coaching sessions. Each week you get a custom meal plan + implementation guide. Daily check-ins via email.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">All of these are products that are easy to imagine succeeding. How do you narrow it down?<\/span><\/p>\n<p class=\"c0\">3 questions:<\/p>\n<ol>\n<li><span class=\"c2\">Which one of these ideas is the most exciting to me?<\/span><\/li>\n<li><span class=\"c2\">Which of these could I legit help people with?<\/span><\/li>\n<li><span class=\"c2\">Which of these could I make good money on?<\/span><\/li>\n<\/ol>\n<p class=\"c0\"><span class=\"c2\">My winner, as you may have already guessed, is the $997 online course.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">It\u2019s probably the same amount of work to create as the ebook, but I\u2019m confident customers will have a higher success rate with it (which is part of the reason you can charge so much more for it).<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Plus, it\u2019s more scalable than any coaching service (like idea #3).<\/span><\/p>\n<h2 class=\"c0\"><span class=\"c3 c9\">Step #3: How to land your first customer<\/span><\/h2>\n<p class=\"c0\"><span class=\"c2\">Let\u2019s start by defining the best fit customer:<\/span><\/p>\n<ul class=\"c8 lst-kix_yxvuolv2jhkv-0\">\n<li class=\"c0 c1\"><span class=\"c2\">28-55 years old \u00a0<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Works out or has worked out regularly<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Has done some tinkering with nutrition (macros, IF, etc.)<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Wants something simple<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Wants something that works<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Wants something that\u2019s less work<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Hears the idea of OMAD and is intrigued in &lt; 2 minutes<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">\u201cYou mean I can eat similar amounts less often and shed fat? I\u2019m in!\u201d<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Now let\u2019s go find our first one! Here\u2019s how to do it without an email list, an audience, or even a website:<\/span><\/p>\n<ul class=\"c8 lst-kix_b15o4ylnuh2s-0\">\n<li class=\"c0 c1\"><span class=\"c2\">Post a summary of OMAD on your social accounts<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Make list of everyone that comments or likes<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Reach out to them 1:1<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Tell them you\u2019re starting a guided OMAD course<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Share basic details<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Ask them if they know someone that might be interested<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Discount price to $99<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Get first client with pure hustle<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Go over the top to make sure they are successful with the course<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Get raving fan video testimonial<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Ask if that 1st client wants to continue with 1:1 coaching<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Make package if so<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Get referral to 1-2 others<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Follow up with referrals<\/span><\/li>\n<\/ul>\n<h2 class=\"c0\"><span class=\"c9 c3\">Step #4: How to get your next 3 customers<\/span><\/h2>\n<p class=\"c0\"><span class=\"c2\">You can get your next handful of customers following a similar approach.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">No website or platform needed. Just hustle:<\/span><\/p>\n<ul class=\"c8 lst-kix_12cccngjzqfi-0\">\n<li class=\"c0 c1\"><span class=\"c2\">Join 20 Facebook groups where your Best Fit Customers are likely to hang out<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Ask how people are losing weight and staying in shape<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Engage with everyone who responds<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">DM them all asking questions<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">No pitching!<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Just curious and data gathering<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">1 week later, share your OMAD story in the group<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">DM anyone who engages<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Tell them about the guided course you created<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Show them the basics<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Ask if they know anyone that\u2019s interested<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Time for a blast from the past. This is literally what I did to sell my first course ever (on how to make explainer videos) back in 2013:<\/span><\/p>\n<p class=\"c0\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/r9iQAdSzQm-bsbVWuNwQwBLzYFzuhaGO0E4z19G9Z26MLxP6N6bc5v5Qrz_QlcB5YWDFUZTe7Bu2GV89yxRyReFEIEmN_I33grsiloUgYSaQE87VLPtU3lc89G5gOgKu5Lc3kAF7\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/r9iQAdSzQm-bsbVWuNwQwBLzYFzuhaGO0E4z19G9Z26MLxP6N6bc5v5Qrz_QlcB5YWDFUZTe7Bu2GV89yxRyReFEIEmN_I33grsiloUgYSaQE87VLPtU3lc89G5gOgKu5Lc3kAF7\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c0\"><span class=\"c2\">I DM\u2019d everyone who responded to this post and another one and ended up selling 19 copies of a course I hadn\u2019t even made yet.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">So don\u2019t tell me you can\u2019t get 3 sales from this approach. \ud83d\ude42<\/span><\/p>\n<h2 class=\"c0\"><span class=\"c9 c3\">Step #5: How to build an audience of 1,000+ email subscribers and sell 10 courses per month<\/span><\/h2>\n<p class=\"c0\"><span class=\"c2\">If you hustle Steps 3-4, you can get your first handful of customers in ~60 days.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">That should give you time and resources to work out the kinks, level up the product, and build out the key marketing assets you need in order to scale (website, landing pages, email service, etc.).<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">What do you need to keep scaling? Eyeballs.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Specifically, if you want to sell 10 courses per month ($10k in sales), you would need around 5,000 qualified people to see your offer every month (assuming a conversion rate of 0.2%).<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">How do you get 5,000 people a month to see your offer if you don\u2019t have an existing audience?<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">Simple\u2014get someone who already has an audience of your Best Fit Customers to tell them about your business.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">That could look like\u2026<\/span><\/p>\n<ul class=\"c8 lst-kix_m72do44mnipk-0\">\n<li class=\"c0 c1\"><span class=\"c2\">Getting interviewed on a podcast<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Landing a guest post on a popular blog<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Co-hosting a webinar or FB Live<\/span><\/li>\n<li class=\"c0 c1\">Any other type of\u00a0<span class=\"c7\"><a class=\"c5\" href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing partnership<\/a><\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Here\u2019s how you can ramp on to landing and executing 1 partnership per week:<\/span><\/p>\n<ul class=\"c8 lst-kix_o1292r6marwo-0\">\n<li class=\"c0 c1\"><span class=\"c2\">Make list of 100 people\/companies\/influencers that you\u2019d love to have promote you to their audience<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Podcasters, YouTubers, bloggers, IG accounts, FB groups, etc.<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">DM them all<\/span><\/li>\n<li class=\"c0 c1\">Offer to teach their audience about OMAD \/ related topics (follow the\u00a0<span class=\"c7\"><a class=\"c5\" href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pitch script examples included in this blog post<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Continue 1 partnership per week until your email list is to 1,000 subs<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Validate your course to them<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Make sure it works every time<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Get more raving fan videos<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Referrals<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">They are in LOVE<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">They all get results<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Then launch to everyone<\/span><\/li>\n<li class=\"c0 c1\"><span class=\"c2\">Resume 1 partnership per week\u2014this will be the fuel that keeps the engine running (500 &#8211; 1,000 new subscribers per month)<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Start layering on repeatable systems:<\/span><\/p>\n<ul class=\"c8 lst-kix_b6bapiwmdqhv-0\">\n<li class=\"c0 c1\"><strong><span class=\"c3\">Create Welcome Offer Email Sequence for All New Subscribers:<\/span><\/strong>\u00a0This will make sure all the new leads you\u2019re bringing in get a chance to buy your course. Follow the structure in\u00a0<span class=\"c7\"><a class=\"c5\" href=\"https:\/\/dripscripts.growthtools.com\/s\/NfHMXtMuXRWwwbz\" target=\"_blank\" rel=\"noopener noreferrer\">this email sequence template.<\/a><\/span><span class=\"c2\">\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_b6bapiwmdqhv-0\">\n<li class=\"c0 c1\"><strong><span class=\"c3\">Host 1 Webinar for Your Audience Every Month:<\/span><\/strong><span class=\"c2\"><strong>\u00a0<\/strong>Invite a successful student to tell their story and show how they implemented your course to get results. Find customers who have a unique angle to keep the content fresh. Pitch course offer during webinar.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_b6bapiwmdqhv-0\">\n<li class=\"c0 c1\"><strong><span class=\"c3\">Run 2-3 Live Promotions to Your List Per Year:<\/span><\/strong><span class=\"c2\">\u00a0Follow an open\/close cart structure with expiring bonuses built in. Doing one in January is a must for a weight loss product. You could do a second during the summer and built in a special Black Friday promo as well.<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c2\">Maybe OMAD and health\/fitness isn\u2019t your thing.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">But that shouldn\u2019t stop you from stealing this plan and applying it to an idea that\u2019s in your wheelhouse.<\/span><\/p>\n<p class=\"c0\"><span class=\"c2\">You could be a handful of days away from your first sale.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4 c3\">\u2014<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c4 c3\">If you want my team and I to personally help you grow this business or come up with a plan to grow your current business, we run a 1:1 coaching program that does exactly that. We\u2019d love to talk and work with you.<\/span><\/strong><\/p>\n<p class=\"c0\"><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=Newsletter-BlogPost-August17\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"c10\">Book a strategy call with us here<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want a bulletproof idea for a profitable online course? One you could create and start selling in the next 30&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7930","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7930"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7930\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}