{"id":7934,"date":"2020-08-19T06:49:06","date_gmt":"2020-08-19T06:49:06","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=7934"},"modified":"2021-02-04T17:00:27","modified_gmt":"2021-02-04T17:00:27","slug":"client-win-michelle-australia","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=7934","title":{"rendered":"Client of the Week: Michelle from Australia"},"content":{"rendered":"<p class=\"c0\">Most course creators and coaches think they\u2019re<span class=\"c7\">\u00a0<em>just one change away<\/em><\/span><span class=\"c1\">\u00a0from getting their business where they want it to be.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">One big launch. One magical funnel. One perfect affiliate.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">That\u2019s all it\u2019ll take to quit your day job, spend more time with your family, and ride a herd of unicorns into an early retirement sunset. \ud83d\ude42<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">Yeah&#8230;that almost never happens.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">In reality, the kind of sustainable growth you need in order to make major lifestyle changes doesn\u2019t come from one breakthrough win\u2014it comes from learning how to string together small win after small win.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">For example, one of our coaching clients recently reported that her business had grown nearly 50% and brought in $265,000 in sales over a 12-month period.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">\u201cFor the first time ever I earned more than my husband in a year,\u201d she told us. \u201cHe\u2019s thinking of retiring from his job.\u201d<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">If that\u2019s not the definition of a major lifestyle change, I don\u2019t know what is. When your spouse looks at what you\u2019re achieving and starts considering retirement, I think we can all agree you\u2019ve tapped into sustainable growth!<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">The thing is, it wasn\u2019t any ONE thing that led to it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">It was having a plan in place that allowed her to string together win after win.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">Let me show you the details so you can see what I mean&#8230;<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c6\">The Client:<\/span><\/strong><span class=\"c1\">\u00a0Michelle from Australia<\/span><\/p>\n<p class=\"c0\"><span class=\"c6\"><strong>Her Business:<\/strong>\u00a0<\/span><span class=\"c1\">She sells a membership program and online courses<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c5\">The Plan:<\/span><\/strong><\/p>\n<ul class=\"c4 lst-kix_pn4kmcjpgmf9-0\">\n<li class=\"c0 c3\"><span class=\"c1\">She\u2019d been making up her own plan as she went along, and wanted an outside guide to help her take things to the next level<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_pn4kmcjpgmf9-0\">\n<li class=\"c0 c3\"><span class=\"c1\">We audited her business<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_pn4kmcjpgmf9-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Pinpointed her biggest growth opportunities<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_pn4kmcjpgmf9-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Created a step-by-step plan for her to implement them<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\"><span class=\"c1\">She focused in and started executing<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Implemented a new content plan that made it easier to regularly email her list<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Optimized her website for more email subscribers<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\">Started hosting regular sales webinars for her subscribers (\u201cThe webinar playbook was AMAZING!,\u201d she said. \u201cWriting it following their formula made it very doable.\u00a0<strong><span class=\"c6\">I had over 380 people sign up and 305 attend my first one with only 3 days advertising.<\/span><\/strong><span class=\"c1\">\u00a0I was surprised.\u201d)<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Used our internal Launch Playbook to improve her launch funnel<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_rbvyflsr32sl-0\">\n<li class=\"c0 c3\">In her words, it was \u201cAll the things that I\u00a0<em><span class=\"c7\">wanted<\/span><\/em><span class=\"c1\">\u00a0to do, but Growth Tools and their playbooks gave me a step-by-step way to make them happen. I loved having a formula to work with.\u201d<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><strong><span class=\"c5\">The 1 Strategy She Refused to Do:<\/span><\/strong><\/p>\n<p class=\"c0\"><span class=\"c1\">\u201cInitially, I point blank refused to attempt partnerships,\u201d she said.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">This is a big deal.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">If you\u2019ve followed Growth Tools for awhile, you know partnerships are one of the KEY growth strategies we help clients implement.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">(Reminder: A partnership is when a company promotes your business to their audience. That could mean a podcast interview, co-hosted webinar, guest post, etc.)<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">It\u2019s one of the fastest, most effective ways to grow. But Michelle was NOT having it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">\u201cSomehow I thought I was \u2018compromising my integrity\u2019 by doing [partnerships],\u201d she said. \u201cThe coaches at Growth TooIs weren\u2019t going to let me get away with that. I needed a mindset change.\u201d<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">So here\u2019s what happened:<\/span><\/p>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">We scheduled a 1:1 call to talk her through it<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Showed her how to make partnerships a win\/win for both parties<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Coached her through her initial outreach to potential partners<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">She identified 2 potential \u201cdream partners\u201d<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Wrote her outreach emails following our templates<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">One never responded<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">One responded within 10 minutes<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">She secured an exclusive promo and discount for her customers (\u201cHonestly, that is a huge benefit for my business!\u201d she told us)<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_y6dskew15n06-0\">\n<li class=\"c0 c3\"><span class=\"c1\">The partner wants to continue working with her in the future<\/span><\/li>\n<\/ul>\n<p class=\"c0\"><span class=\"c1\">BOOM! That\u2019s what coaching is all about.<\/span><\/p>\n<p class=\"c0\"><strong><span class=\"c5\">The 1 Big Stat:<\/span><\/strong><\/p>\n<p class=\"c0\"><span class=\"c1\">To recap, all of these changes helped Michelle grow her business nearly 50% and bring in $265k in sales in 12 months, exceeding the goal she set for herself.<\/span><\/p>\n<p class=\"c0\"><span class=\"c5\">What She Said:<\/span><\/p>\n<p class=\"c0\"><em><span class=\"c9 c7\">\u201cI began as a mummy blogger over 10 years ago and I have DIY marketed for all that time. I was doing relatively well and I wondered if I really needed coaching. But I am so glad I did. I was far less intentional in my approach to growing my business. I was locked up in content creation and now I see the power of marketing in the RIGHT way.&#8221;<\/span><\/em><\/p>\n<p class=\"c0\"><em><span class=\"c9 c7\">\u201cAnother thing I LOVE about Growth Tools is that they have such an ethical approach to their coaching. They aren\u2019t trying to make you fake your numbers, or be in any way deceptive in your approach. They are encouraging you and keeping you honest but helping you bring the best out of your business. These guys are my new business heroes!\u201d<\/span><\/em><\/p>\n<p class=\"c0\"><span class=\"c1\">THIS is what creating meaningful change in your business looks like.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">A focused plan. Consistent action. Trying things outside your comfort zone.<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">Is that what you\u2019re looking for?<\/span><\/p>\n<p class=\"c0\"><span class=\"c1\">If so, I\u2019m looking for a handful of more clients like Michelle so we can personally help you put together a plan to scale your business to $10k\/month and beyond.<\/span><\/p>\n<ul class=\"c4 lst-kix_7baqv8tcvuu6-0\">\n<li class=\"c0 c3\"><span class=\"c1\">We\u2019ll audit your business<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_7baqv8tcvuu6-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Pinpoint the opportunities for growth (just like we did for Michelle)<\/span><\/li>\n<\/ul>\n<ul class=\"c4 lst-kix_7baqv8tcvuu6-0\">\n<li class=\"c0 c3\"><span class=\"c1\">Show you what it would look like to work with us 1:1<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/lp.growthtools.com\/growth-university?source=clientWinMichelleAustralia-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">Lock in your free Strategy Session with my team &lt;&lt;&lt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most course creators and coaches think they\u2019re\u00a0just one change away\u00a0from getting their business where they want it to be. One&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7934","post","type-post","status-publish","format-standard","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7934"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/7934\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}