{"id":8035,"date":"2020-09-11T10:05:29","date_gmt":"2020-09-11T10:05:29","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8035"},"modified":"2020-10-30T23:58:31","modified_gmt":"2020-10-30T23:58:31","slug":"how-to-market-your-online-course","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8035","title":{"rendered":"How to Market Your Online Course with These 10 Extremely Actionable Tactics (That We\u2019ve Used Ourselves)"},"content":{"rendered":"<p>Most lists that share marketing tactics\u00a0for online courses\u00a0give the most obvious ideas.\u00a0Things like <em>get on <\/em><em>social media<\/em><em>, build an <\/em><em>email list<\/em><em>, start a <\/em><em>YouTube channel<\/em><em>, <\/em>or<em>\u00a0create a blog. <\/em><\/p>\n<p>But let\u2019s be real. You don\u2019t need another list of basic ideas you already know.<\/p>\n<p>Most lists also don\u2019t give enough details. They share a bunch of vague tips and don\u2019t explain <em>how to actually execute<\/em>\u00a0on them. You have more questions after reading than answers:<\/p>\n<ul>\n<li><em>What should I actually <strong>do<\/strong>\u00a0on <\/em><em>social media<\/em><em>?<\/em><\/li>\n<li><em>How do I get people to sign up to my <\/em><em>email list<\/em><em>?<\/em><\/li>\n<li><em>What do I need to start a <\/em><em>YouTube Channel<\/em><em>?<\/em><\/li>\n<li><em>What posts should I write for my blog?<\/em><\/li>\n<\/ul>\n<p>When course creators see advice listed out as a bunch of ideas, they end up trying \u201ca little bit of everything\u201d. We\u2019ve seen it ourselves after coaching hundreds of course creators.<\/p>\n<p><strong>That. Doesn\u2019t. Work. <\/strong><\/p>\n<p>It\u2019s like \u201cdabbling\u201d in language learning. You don\u2019t learn a language by dabbling:\u00a0Try Spanish one week, French the next, and Mandarin the following. There\u2019s zero chance you\u2019ll be able to hold a conversation in any of them.<\/p>\n<p>Same with marketing your online course. You don\u2019t do it successfully by dabbling. You do it by picking a couple of tactics and doubling down on them.<\/p>\n<p>You need detail to double down.<\/p>\n<p>So, in this post, we\u2019re presenting a list of <em>detailed<\/em>, actionable tactics for marketing online courses\u00a0that we (and our clients) have used successfully over the years.<\/p>\n<p>Many of them are ideas you likely haven\u2019t heard about yet \u2014 for example, consequence pricing, or viral thank-you pages. But for each, we\u2019re giving you enough detail to take action.<\/p>\n<p>Also, to help you understand where all of them sit in the entire universe of tactics you <em>could<\/em>\u00a0use, we\u2019ve grouped these 10 marketing tactics\u00a0into three buckets you can use to promote your online course:<\/p>\n<ol>\n<li>Partnerships.<\/li>\n<li>Offers.<\/li>\n<li>Pricing.<\/li>\n<\/ol>\n<p>The pricing section has tactics that will increase your purchase rate and overall revenue, while offers and partnerships will help grow your customer base. If you\u2019re not sure where to start,<strong>\u00a0start with partnerships<\/strong>. It\u2019s one of the most underutilized and effective strategies for marketing an online course\u00a0we\u2019ve seen.<\/p>\n<p><i data-stringify-type=\"italic\">If you want help executing the ideas on this list as well as accountability to make sure you do, let us know. We\u2019ve helped many course creators scale their businesses throughout the years.\u00a0<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketonlinecourse-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/lp.growthtools.com\/mastermind?utm_source=gc&amp;source=marketonlinecourse-blogpost\" data-sk=\"tooltip_parent\">Book a complimentary strategy session<\/a><\/i><i data-stringify-type=\"italic\"> where we\u2019ll audit your business strategy and talk through a 90-day marketing plan to skyrocket revenue.<\/i><\/p>\n<h2 id=\"h.7eb6rcyxyy1\"><strong>Partnership Tactics for Marketing Your <\/strong><strong>Online Course<\/strong><\/h2>\n<p>Whenever we work with course creators, partnerships are typically the <em>first<\/em>\u00a0marketing strategy\u00a0we teach. They may sound fancy, but execution is simple once you know how\u00a0they work.<\/p>\n<p>In a nutshell, partnerships are this: <strong>getting <\/strong><strong>influencers<\/strong><strong>\u00a0or businesses in your niche (people who are already reaching your <\/strong><strong>ideal customers<\/strong><strong>)<\/strong><strong>\u00a0to put you in front of their audiences. <\/strong><\/p>\n<p>It has three steps:<\/p>\n<ul>\n<li><strong>Step 1: <\/strong>Identify your partners.<\/li>\n<li><strong>Step 2: <\/strong>Craft a unique angle that gives them a reason to feature you.<\/li>\n<li><strong>Step 3: <\/strong>Pitch your partners.<\/li>\n<\/ul>\n<p>It\u2019s like being the opening act for a popular band. You get introduced as someone worth following to people who already dig your style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8031\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12.png\" alt=\"You vs an established company's eager customers\" width=\"550\" height=\"325\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12.png 550w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12-300x177.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8031\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12.png\" alt=\"You vs an established company's eager customers\" width=\"550\" height=\"325\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12.png 550w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-12-300x177.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/noscript><\/p>\n<p>Two huge benefits of partnership marketing is:<\/p>\n<ul>\n<li><strong>Benefit 1: <\/strong>You don\u2019t need a big audience to make partnerships work.<\/li>\n<li><strong>Benefit 2: <\/strong>Unlike Facebook ads\u00a0or Google\u00a0ads, you don\u2019t need to spend any money.<\/li>\n<\/ul>\n<p>That means almost anyone can execute this strategy, and we\u2019ve coached dozens of course creators\u00a0on these exact steps. You can learn the basics of execution, why it works, and more from our <a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide to partnership marketing<\/a>.<\/p>\n<p>But in this post, we\u2019ll tackle four (out of many) partnership tactics that we teach to course creators and that you can use <strong>today <\/strong>to market your online course:<\/p>\n<ol>\n<li>Poster Child.<\/li>\n<li>Teaching Team-Ups.<\/li>\n<li>Guest Content.<\/li>\n<li>Offer Swaps.<\/li>\n<\/ol>\n<p>Let\u2019s jump in.<\/p>\n<h3 id=\"h.rleygkges74c\"><strong>1. Poster Child<\/strong><\/h3>\n<p>Every business or influencer\u00a0wants to show the world that what they\u2019re selling or teaching works. The best way to do that is to show social proof. So most businesses are dying to have more testimonials\u00a0of people using their product or service to get awesome results.<\/p>\n<p>This tactic calls for <em>you<\/em>\u00a0to be that success story. Your job is to be the poster child for your potential partner.<\/p>\n<p>Becoming a poster child isn\u2019t hard. Here\u2019s how:<\/p>\n<ul>\n<li><strong>Step 1: <\/strong>Like all partnership tactics, first find a partner that\u2019s reaching your target audience.<\/li>\n<li><strong>Step 2: <\/strong>Next, document all the benefits and results you get from their products or teachings.<\/li>\n<li><strong>Step 3: <\/strong>Finally, reach out and let them know about your success.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8032\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13.png\" alt=\"Bryan's tutorial convo on Lifehacker\" width=\"857\" height=\"613\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13.png 857w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13-300x215.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13-768x549.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8032\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13.png\" alt=\"Bryan's tutorial convo on Lifehacker\" width=\"857\" height=\"613\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13.png 857w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13-300x215.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-13-768x549.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/noscript><\/p>\n<p>When done right, that company or influencer\u00a0will feature you in their marketing. They\u2019ll use you in their advertising and put you in front of their audience. As a result, you\u2019ll start getting new traffic you can market your online course\u00a0to.<\/p>\n<blockquote>\n<h4 id=\"h.cn9jj8h7bi11\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 List five businesses whose product or service has helped you in some way. They should have a similar audience to you. Do this in a Google Doc.<\/p>\n<p>\u2610 Next, write the results you achieved thanks to each company or influencer.<\/p>\n<p>\u2610 Finally, find the person at that business who has the power to feature you (usually someone in marketing). <a href=\"https:\/\/blog.growthtools.com\/blog\/marketing-consulting-business\/#step-3\" target=\"_blank\" rel=\"noopener noreferrer\">Email<\/a>\u00a0them a short message sharing your results.<\/p><\/blockquote>\n<p>Want to learn more? Then <a href=\"https:\/\/blog.growthtools.com\/blog\/poster-boy\/\" target=\"_blank\" rel=\"noopener noreferrer\">read this post we wrote that deep dives further into the poster child formula<\/a>.<\/p>\n<h3 id=\"h.8sgghu92g5h1\"><strong>2. <\/strong><strong>Guest Content<\/strong><\/h3>\n<p>Did you know that a constant demand for content is a huge pain point\u00a0for your potential partners?<\/p>\n<p>Many people that we\u2019ve coached have trouble understanding this. That\u2019s because they don&#8217;t have big enough audiences that want a steady output of quality content yet. But believe us \u2014 producing free content\u00a0on a regular basis takes its toll.<\/p>\n<p>You can help potential partners <strong>by offering to fill in a content gap<\/strong>. Share your expertise through content they deliver to their audience, such as a guest post\u00a0or podcast\u00a0interview.<\/p>\n<figure id=\"attachment_8029\" aria-describedby=\"caption-attachment-8029\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8029\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM.png\" alt=\"Hosted by Pat Flynn: How to Create Your Life Vision Plan with Michael Hyatt\" width=\"1600\" height=\"753\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-300x141.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-1024x482.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-768x361.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-1536x723.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8029\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM.png\" alt=\"Hosted by Pat Flynn: How to Create Your Life Vision Plan with Michael Hyatt\" width=\"1600\" height=\"753\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-300x141.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-1024x482.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-768x361.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.04.40-PM-1536x723.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><figcaption id=\"caption-attachment-8029\" class=\"wp-caption-text\"><em>Michael Hyatt used this tactic to get a guest spot on Pat Flynn\u2019s own podcast.<\/em><\/figcaption><\/figure>\n<p>If you\u2019re worried that no one is going to feature you because you\u2019re not famous, <strong>stop<\/strong>. It\u2019s not true. We\u2019ve helped dozens of coaches execute this partnership strategy by finding a content gap. The key to getting a <em>Yes<\/em>\u00a0from a partner in your industry is:<\/p>\n<ol>\n<li>Don\u2019t chase the Oprahs\u00a0of your industry right away. Start with people who have smaller audiences, but not so small that they\u2019re irrelevant (like someone with 20 Twitter followers).<\/li>\n<li>Focus on finding their content gap. Really research what they\u2019ve read\/said\/shown and what their audience is already asking about in comments or forums and where you can add value. <strong>Influencers<\/strong><strong>\u00a0want more opportunities to help their audience.<\/strong>\u00a0This is a huge pain point\u00a0for them.<\/li>\n<li>Write a short email that shows you\u2019re not a random weirdo on the internet. Your message must include a clear statement of <em>why<\/em>\u00a0your idea will benefit them as well as a simple ask. <a href=\"https:\/\/blog.growthtools.com\/blog\/marketing-consulting-business\/#step-3\" target=\"_blank\" rel=\"noopener noreferrer\">Read more about this kind of email here<\/a>.<\/li>\n<\/ol>\n<p>Finally, one of the most effective guest content tactics you can try is a <a href=\"https:\/\/growthtools.com\/ag\/execute-a-%E2%80%9Cguest-emailing%E2%80%9D-partnership?\" target=\"_blank\" rel=\"noopener noreferrer\">guest email<\/a>.\u00a0It probably gets about one-tenth the fanfare of guest blogging. But from our own experience, <strong>we\u2019ve found guest emailing is 10x as powerful<\/strong>. It also takes way less time to write than a guest blog.<\/p>\n<blockquote>\n<h4 id=\"h.llzwsxxuwy51\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Find eight places that speak to the same audience as you. Pick two bloggers, two YouTubers, and two podcasters. Choose influencers whose content you genuinely like. Also pick two admins from online communities you\u2019re part of (think Facebook Groups or Reddit).<\/p>\n<p>\u2610 Come up with three ideas for filling a content gap. Find out what their audience wants to know by researching comments and discussion threads.<\/p>\n<p>\u2610 Find those influencers\u2019 contact information and reach out to them with your pitch. You can use a tool like <a href=\"https:\/\/hunter.io\" target=\"_blank\" rel=\"noopener noreferrer\">hunter.io<\/a>\u00a0to find their email.<\/p><\/blockquote>\n<h3 id=\"h.jg1xeweh9i72\"><strong>3. Teaching Team-Ups<\/strong><\/h3>\n<p>Instead of guest content, another similar tactic you can try to fill a content gap is a teaching team-up. You can conduct these teaching sessions over live webinar\u00a0platforms such as Zoom or social media platforms\u00a0such as their Facebook page.<\/p>\n<p>Remember, one of the biggest challenges your potential partners face is their audience\u2019s demand for valuable information. They don\u2019t always have ideas to deliver this. You can help them by teaching something that their audience truly wants to learn.<\/p>\n<p>Here\u2019s how to do it:<\/p>\n<ul>\n<li><strong>Step 1: <\/strong>First, prepare your lesson. Again, it should cover a topic that your partner\u2019s audience cares about. But it also needs to be something in your area of expertise or course topic.<\/li>\n<li><strong>Step 2: <\/strong>Next, ask your partner to promote registration for the free lesson to their list.<\/li>\n<li><strong>Step 3: <\/strong>Finally, teach your lesson. Then at the end of it, pitch everyone that attended about your online course.<\/li>\n<\/ul>\n<p>Finding something worth teaching to your partner\u2019s audience might seem hard. But it\u2019s easy to do when you know where to find inspiration.<\/p>\n<p>Look at the discussion threads on your partner\u2019s social media\u00a0posts, blog articles, or YouTube videos. Note any frequently asked questions from their audience. Always narrow your choices to topics where you have clear expertise.<\/p>\n<blockquote>\n<h4 id=\"h.kgr6ihhqbypj\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Find five fellow course creators who create content that you admire. Choose targets who\u2019ve created courses that complement, not compete, with your course.<\/p>\n<p>\u2610 Outline curriculums for three kinds of lessons you can teach their audiences. Your ideas need to cover subjects their audiences want to learn. You can use a service such as Slideshare to present your lesson.<\/p>\n<p>\u2610 Find the contact information of those five course creators and send them your pitch. You can use a tool like <a href=\"https:\/\/hunter.io\" target=\"_blank\" rel=\"noopener noreferrer\">hunter.io<\/a>\u00a0to find their email.<\/p><\/blockquote>\n<h3 id=\"h.tx35otfqj64m\"><strong>4. <\/strong><strong>Offer Swaps<\/strong><\/h3>\n<p>This is a third way of filling a content gap for an influencer\u00a0or partner in your industry: You both agree to create special offers to give each other\u2019s audiences.<\/p>\n<p>There\u2019s no limit to the kinds of offers you can swap with your potential partners. Here are a few examples:<\/p>\n<ol>\n<li>Trade lead magnets\u00a0you\u2019ve both made and share to each other\u2019s lists.<\/li>\n<li>Promote past webinars\u00a0you\u2019ve each hosted.<\/li>\n<li>Create special discounts for your courses to send to both audiences.<\/li>\n<li>Swap and give away a module of each other\u2019s courses.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8034\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14.png\" alt=\"Share to each other's lists of lead magnets &gt; Swap and Give away a module of each other's courses &gt; Special Discounts for your courses &gt; Promote Past Webinars\" width=\"1600\" height=\"870\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-300x163.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-1024x557.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-768x418.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-1536x835.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8034\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14.png\" alt=\"Share to each other's lists of lead magnets &gt; Swap and Give away a module of each other's courses &gt; Special Discounts for your courses &gt; Promote Past Webinars\" width=\"1600\" height=\"870\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-300x163.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-1024x557.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-768x418.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-14-1536x835.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/p>\n<p>Always make sure to have a call to action to capture or convert new course leads. Send them to landing pages\u00a0where they must sign up to your list in exchange for the offer. Or, direct them straight to a course sales page\u00a0where they can buy your online course.<\/p>\n<p>Feeling stuck for ideas? We\u2019ll talk more about offers in the next bucket of tactics.<\/p>\n<blockquote>\n<h4 id=\"h.xt0aj9y3f5j1\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Find five fellow course creators who also sell courses you like. Choose ones who\u2019ve made courses that complement, not compete with your course.<\/p>\n<p>\u2610 Write down four potential offer ideas based on the examples we shared earlier.<\/p>\n<p>\u2610 Find the contact information of those course creators and send your offer swap idea. You can use a tool like <a href=\"https:\/\/hunter.io\" target=\"_blank\" rel=\"noopener noreferrer\">hunter.io<\/a>\u00a0to find their email.<\/p><\/blockquote>\n<h2 id=\"h.71fccqzibcyp\"><strong>Using Offers to Market Your <\/strong><strong>Online Course<\/strong><\/h2>\n<p>The offers category has tactics that do two things:<\/p>\n<ol>\n<li>Use simple offers to get more people to share your pages and thus get more traffic to your site.<\/li>\n<li>Convert more traffic into subscribers that you can later launch your course to.<\/li>\n<\/ol>\n<p>There are four offers that have been really effective for us and our clients that we\u2019ll cover here. The first two help <strong>get more traffic<\/strong>, and the next two help <strong>convert more traffic to subscribers:<\/strong><\/p>\n<ol>\n<li><strong>Viral Thank You Pages<\/strong>\u00a0(more traffic).<\/li>\n<li><strong>Contests <\/strong>(more traffic).<\/li>\n<li><strong>Exit Intent Offers <\/strong>(more subscribers).<\/li>\n<li><strong>Welcome Offers<\/strong>\u00a0(more <em>qualified <\/em>subscribers).<\/li>\n<\/ol>\n<h3 id=\"h.he26uv95gf2e\"><strong>5. Viral Thank You<\/strong><\/h3>\n<p>Most course creators\u00a0who build email lists\u00a0send new subscribers to a generic thank-you page. What they don\u2019t realize is that they miss an opportunity to <strong>get free, warm traffic<\/strong>\u00a0<strong>at that exact step<\/strong>.<\/p>\n<p>Anyone who lands on those thank-you pages is very interested in what you do. Why wouldn\u2019t they be? They just gave you permission to send them regular updates.<\/p>\n<p>That\u2019s why the thank-you page is the perfect place to ask someone to spread the word about your business. All you need to do is give them an incentive in exchange for doing so.<\/p>\n<p>Here\u2019s how to make a viral thank-you page that works:<\/p>\n<ul>\n<li><strong>Step 1: <\/strong>Identify three opt-in forms on your site that cause the most sign-ups to your list.<\/li>\n<li><strong>Step 2:<\/strong>\u00a0<a href=\"https:\/\/goviral.growthtools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Use GoViral<\/a>, a free tool we\u2019ve made, to design your thank-you page.<\/li>\n<li><strong>Step 3: <\/strong>On your thank-you page, offer a bonus to new subscribers.<\/li>\n<li><strong>Step 4:<\/strong>\u00a0Create a pre-written social post that new subscribers must share in order to access your bonus resource.<\/li>\n<\/ul>\n<figure id=\"attachment_8033\" aria-describedby=\"caption-attachment-8033\" style=\"width: 1044px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8033\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM.png\" alt=\"&quot;Awesome! Want to go VIP and get two bonuses? (1) The Writer's Manifesto (2) My #1 Writing Tool&quot;\" width=\"1044\" height=\"671\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM.png 1044w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-300x193.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-1024x658.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-768x494.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8033\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM.png\" alt=\"&quot;Awesome! Want to go VIP and get two bonuses? (1) The Writer's Manifesto (2) My #1 Writing Tool&quot;\" width=\"1044\" height=\"671\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM.png 1044w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-300x193.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-1024x658.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-08-31-at-3.17.35-PM-768x494.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><\/noscript><figcaption id=\"caption-attachment-8033\" class=\"wp-caption-text\"><em>Writer Jeff Goins created this viral thank-you page that has gotten 7,439 people to tweet\u00a0about him since implementing this strategy.<\/em><\/figcaption><\/figure>\n<p>In our experience, we\u2019ve seen that <strong>up to 40% of new subscribers are happy to share a <\/strong><strong>social media<\/strong><strong>\u00a0post in exchange for an offer<\/strong>. That leads to warm referral traffic for you and your online course business.<\/p>\n<blockquote>\n<h4 id=\"h.9e6wfconucfu\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Note the three opt-in forms on your website that generate the most sign-ups to your list.<\/p>\n<p>\u2610 Design your new thank-you page for those forms with our tool, <a href=\"https:\/\/goviral.growthtools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GoViral<\/a>.<\/p>\n<p>\u2610 Come up with three ideas for bonuses you can offer on your new thank-you page.<\/p>\n<p>\u2610 Write and share three social posts about your online course that your thank-you page can promote.<\/p><\/blockquote>\n<h3 id=\"h.lacxxmevov2l\"><strong>6. Contests<\/strong><\/h3>\n<p>Contests have a similar psychology for your visitors as a viral thank you. But instead of getting a small piece of content in exchange for sharing, they share to get a <em>chance<\/em>\u00a0to win something much bigger.<\/p>\n<p>You offer an awesome prize (like LeadPages for a decade, shown below). People get to enter in exchange for sharing. People get more entries (more chances to win) if they share more.<\/p>\n<p>To create an effective contest, there are three main concepts to keep in mind:<\/p>\n<ol>\n<li>Your prize has to have shock value and be highly desired by your audience. Make it good.<\/li>\n<li>You have to promote your giveaway to your audience.<\/li>\n<li>You have to incentivize your audience to promote your giveaway for you.<\/li>\n<\/ol>\n<figure id=\"attachment_8027\" aria-describedby=\"caption-attachment-8027\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8027\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10.png\" alt=\"A preview of the contest to win 10 years of free LeadPages!\" width=\"700\" height=\"427\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10.png 700w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10-300x183.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8027\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10.png\" alt=\"A preview of the contest to win 10 years of free LeadPages!\" width=\"700\" height=\"427\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10.png 700w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-10-300x183.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/noscript><figcaption id=\"caption-attachment-8027\" class=\"wp-caption-text\"><em>Above is a contest we ran a couple years ago.<\/em><\/figcaption><\/figure>\n<p>LeadPages is a tool we\u2019ve talked about many times on this blog. A few years ago, someone inspired us to run a contest that gave away a free 10-year subscription.<\/p>\n<p>A week after launching, sign ups to our list went through the roof. The results? <strong>A little more than 2,000 people entered the contest and subscribed to our list.<\/strong><\/p>\n<p>This is just one example of running a contest that leverages the power of your audience. There are many others. If you\u2019d like to learn more, you can <a href=\"https:\/\/blog.growthtools.com\/blog\/marketing-giveaway\/\" target=\"_blank\" rel=\"noopener noreferrer\">read this article about how we did it<\/a>.<\/p>\n<blockquote>\n<h4 id=\"h.xbx4oluitwz\"><strong>Take action today! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Pick your prize. Remember, it needs to be something that wow\u2019s your audience.<\/p>\n<p>\u2610 Write a draft for one post that promotes your giveaway to your social media channels.<\/p>\n<p>\u2610 Write a draft for the email you\u2019ll send to promote your contest to your list.<\/p><\/blockquote>\n<h3 id=\"h.dwlybop4ck3z\"><strong>7. <\/strong><strong>Exit Intent Offer<\/strong><\/h3>\n<p>Exit intent offers work. They\u2019ve worked years ago, and they still work today.<\/p>\n<p>And they\u2019re way less pushy than all kinds of pop-ups and sliders that interrupt readers as they\u2019re reading.<\/p>\n<p>Instead, with an exit intent pop-up, you let visitors browse your website with no interruptions. Then, as they\u2019re about to leave your page, give them an offer related to the reason they were on your site in the first place. In exchange, you\u2019ll ask them for their email address.<\/p>\n<p>When creating your exit-intent offer, follow these four rules:<\/p>\n<ol>\n<li>Never use a timer and interrupt someone with your offer.<\/li>\n<li>Never use this for a first-time visitor.<\/li>\n<li>Never show this to someone who\u2019s already subscribed to your list.<\/li>\n<li>Always test for a good user experience.<\/li>\n<\/ol>\n<figure id=\"attachment_8025\" aria-describedby=\"caption-attachment-8025\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8025\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8.png\" alt=\"Brian Dean of Backlinko's Ad\" width=\"720\" height=\"433\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8.png 720w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8-300x180.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8025\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8.png\" alt=\"Brian Dean of Backlinko's Ad\" width=\"720\" height=\"433\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8.png 720w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-8-300x180.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/noscript><figcaption id=\"caption-attachment-8025\" class=\"wp-caption-text\"><em>Brian Dean of <a href=\"https:\/\/backlinko.com\" target=\"_blank\" rel=\"noopener noreferrer\">Backlinko<\/a>\u00a0offers this free guide as one of his exit-intent offers.<\/em><\/figcaption><\/figure>\n<p>In our experience, creating and implementing a site-wide, exit-intent offer can increase your leads from website visitors by 25% (to 45%). Those are extra leads you can sell your online course\u00a0to.<\/p>\n<blockquote>\n<h4 id=\"h.1u28osm6fsw4\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Create a lead magnet for your exit offer.<\/p>\n<p>\u2610 Pick the software you\u2019ll use to deliver your exit offer. We recommend <a href=\"https:\/\/rightmessage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RightMessage<\/a>, but you can also use <a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sumo<\/a>\u00a0or <a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OptinMonster<\/a>.<\/p>\n<p>\u2610 Set up and test your exit offer on your website.<\/p><\/blockquote>\n<h3 id=\"h.g25qei3o4o30\"><strong>8. Welcome Offer<\/strong><\/h3>\n<p>A welcome offer is a <em>paid<\/em>\u00a0but low-priced offer that\u2019s available to anyone new to your list.<\/p>\n<p>Why would you sell a low-priced product? There are four main reasons:<\/p>\n<ol>\n<li>It rewards new subscribers with an exclusive offer they won\u2019t find anywhere else.<\/li>\n<li>It encourages them to take action. A low-price product gives someone an opportunity to immediately start solving the problem they joined your list for.<\/li>\n<li>It warms up new members of your list to the idea that you sell things and gets them to see you as selling <em>high-quality, valuable <\/em>products.<\/li>\n<li>It introduces new subscribers to the benefits of your online course content.<\/li>\n<\/ol>\n<p>Most course sellers make welcome sequences that don\u2019t do this. Instead, their email marketing\u00a0 sends subscribers down a sales funnel that leads straight to a pitch for their big ticket item. That\u2019s a lot to ask of someone who\u2019s just discovered you. And as a result, new subscribers won\u2019t convert as well.<\/p>\n<p>We teach course creators\u00a0the opposite. We tell them to design a sequence that gives new subscribers educational and value-driven emails. Then at the end, the sequence includes an offer that\u2019s related to their course.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8030\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08.png\" alt=\"Lead Magnet Delivery &gt; Welcome &gt; Solve their Problem &gt; Bonus Resource &gt; Intro Offer &gt; Case Study or Success Story &gt; Offer Reminder\" width=\"1600\" height=\"815\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-300x153.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-1024x522.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-768x391.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-1536x782.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8030\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08.png\" alt=\"Lead Magnet Delivery &gt; Welcome &gt; Solve their Problem &gt; Bonus Resource &gt; Intro Offer &gt; Case Study or Success Story &gt; Offer Reminder\" width=\"1600\" height=\"815\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-300x153.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-1024x522.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-768x391.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/Screenshot-2019-11-07-15.09.08-1536x782.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/p>\n<p>The offer you choose should be small, but compelling enough to serve as an intro to your bigger ticket item (AKA your online course).<\/p>\n<p>Aside from being small, your welcome offer should be a no-brainer price and designed to give new subscribers a quick win. For example, your welcome offer might be a module from your course that you spin off as a standalone product.<\/p>\n<blockquote>\n<h4 id=\"h.dll6uc7rmfz9\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<p>\u2610 Pick one module from your online course to be your welcome offer.<\/p>\n<p>\u2610 Write two emails for your sequence. First draft the email delivering a lead magnet. Then draft your welcome email. It should introduce people to who you are.<\/p>\n<p>\u2610 Write two more emails. Draft an email solving a big problem for your audience. Then draft an email offering a bonus resource related to the problem you solved in the last message.<\/p>\n<p>\u2610 Write another two emails. Draft an email that pitches your welcome offer. Then draft an email detailing a success story related to the welcome offer.<\/p>\n<p>\u2610 Draft your last email, which will serve as a last call. It should let them know the offer is expiring.<\/p><\/blockquote>\n<h2 id=\"h.jjps73iwqhvt\"><strong>Pricing Tactics for Marketing Your <\/strong><strong>Online Course<\/strong><\/h2>\n<p>So partnerships and offers help:<\/p>\n<ul>\n<li>Get more traffic to your site.<\/li>\n<li>Convert more traffic into subscribers.<\/li>\n<li>Qualify those subscribers and warm them up to you selling your course.<\/li>\n<\/ul>\n<p>Conversely, these <strong>pricing<\/strong>\u00a0tactics impact <em>sales<\/em>\u00a0of your online course. And in our experience, it\u2019s one of the fastest and most impactful levers in affecting online course sales.<\/p>\n<p>Changing a single number in the price of your course is one way you can improve the marketing efforts\u00a0of your online course. In this section, we\u2019ll cover two nuanced pricing tactics you can try:<\/p>\n<ol>\n<li>Consequence Pricing.<\/li>\n<li>Product Bundling.<\/li>\n<\/ol>\n<p>Avoid these tactics if you\u2019ve just started selling your online course. Only tinker with price after you have some sales under your belt. Until then, try using the other tactics we\u2019ve covered so far in this article.<\/p>\n<p><i data-stringify-type=\"italic\">Need a second set of eyes to review how you&#8217;re pricing your products?\u00a0<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketonlinecourse-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/lp.growthtools.com\/mastermind?utm_source=gc&amp;source=marketonlinecourse-blogpost\" data-sk=\"tooltip_parent\">Book a complimentary strategy session<\/a><\/i><i data-stringify-type=\"italic\"> where we\u2019ll audit your business strategy and talk through a 90-day marketing plan to skyrocket revenue.<\/i><\/p>\n<h3 id=\"h.6uk7ehwz7dm0\"><strong>9. <\/strong><strong>Consequence Pricing<\/strong><\/h3>\n<p>Want to know the absolute best way to market your online course?<\/p>\n<p><strong>Create more successful students.<\/strong><\/p>\n<p>Why?<\/p>\n<p>Because successful students become ambassadors for your course. They can speak to others about how their lives have changed as a result of what you teach. Again, fewer marketing strategies\u00a0are more powerful than word of mouth.<\/p>\n<p>They\u2019re also more likely to buy more products from you in the future. It\u2019s easier to sell to someone who\u2019s already bought something from you than to someone who hasn\u2019t.<\/p>\n<p>But creating more successful users isn\u2019t easy. Many times, most of your students buy your course only to let it sit on the shelf. Sad to say this, but it\u2019s true.<\/p>\n<p>But there is a tactic you can use that can help you produce more successful students. It\u2019s called <strong>consequence pricing<\/strong>. The basic idea is this: Offer a resource to students that will prepare and motivate them to finish your flagship course. Motivate students to complete the work for that resource <em>first<\/em>\u00a0by creating a negative outcome if they don\u2019t.<\/p>\n<p>Here\u2019s an example you can pattern your own execution after:<\/p>\n<p>A few years ago, we offered a free mini-course\u00a0called \u201cDecide Already\u201d to our email list. But to get free access, subscribers had to pick one consequence payment ($10, $50, or $100) if they didn\u2019t finish it.<\/p>\n<p>The results were eye-opening. The students who participated were 15x more likely to buy our flagship course.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8026\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9.png\" alt=\"Student Success Rate: No Consequence vs. Monetary Consequence\" width=\"878\" height=\"623\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9.png 878w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9-300x213.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9-768x545.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8026\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9.png\" alt=\"Student Success Rate: No Consequence vs. Monetary Consequence\" width=\"878\" height=\"623\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9.png 878w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9-300x213.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-9-768x545.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/noscript><\/p>\n<p>Why? The course, <em>Decide Already<\/em>, helped them get through the process of getting 100 subscribers. Once they knew that they could do it, they were far more likely to purchase (and succeed with) our flagship course at the time: <em>\u201cGet 10,000 Subscribers\u201d.<\/em><\/p>\n<h4 id=\"h.i2kcj8br77hb\"><strong>Take action now! Here\u2019s your to-do-list:<\/strong><\/h4>\n<ul>\n<li>Choose the mini-course\u00a0you\u2019ll offer to your list for free. This can be a totally new but short course you create. Or, to keep things simple, pick a module from the course you want to sell.<\/li>\n<li>Set up your $0 product with eCommerce software you use. If you don\u2019t have one, you can try a service like <a href=\"https:\/\/samcart.com\" target=\"_blank\" rel=\"noopener noreferrer\">SamCart<\/a>\u00a0to do this.<\/li>\n<li>Integrate the product with your learning management system.<\/li>\n<li>Create a success form on Google\u00a0Docs and include a link to that in the lesson of your course.<\/li>\n<li>Draft the email you\u2019ll send announcing the free course\u00a0to your list.<\/li>\n<li>Create your consequence pricing products: $10, $50, and $100 in the eCommerce platform you use.<\/li>\n<\/ul>\n<p>Need a little bit more info? <a href=\"https:\/\/blog.growthtools.com\/blog\/consequence-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read this post<\/a>\u00a0to understand why consequence pricing works and how we implemented it.<\/p>\n<h3 id=\"h.u8qhmgwf3aa1\"><strong>10. Product Bundle<\/strong><\/h3>\n<p>It can be scary to tinker around with the price of your course. But there is one tactic you can use that has limited risk.<\/p>\n<p><strong>Product bundling: <\/strong>packaging your online course\u00a0with another popular product that your potential students\u00a0really want.<\/p>\n<p>Let\u2019s say you\u2019re a tennis coach and you\u2019ve created two different mini courses. One focuses on the fundamentals of serving, the other on the fundamentals of baseline play.<\/p>\n<p>You\u2019ve priced both at $100. But you\u2019ve noticed that the monthly sales of your mini-course\u00a0on serving outpace the monthly sales of your course on baseline play.<\/p>\n<p>To increase your revenue, you could combine both courses together into a package that you sell at $175.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8028\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11.png\" alt=\"Course A ($100) vs. Course B ($100) vs. Course Combo ($175)\" width=\"976\" height=\"338\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11.png 976w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11-300x104.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11-768x266.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8028\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11.png\" alt=\"Course A ($100) vs. Course B ($100) vs. Course Combo ($175)\" width=\"976\" height=\"338\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11.png 976w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11-300x104.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-11-768x266.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/noscript><\/p>\n<p>You can try this tactic by yourself. But you can also get creative and pair up with a partner. Try teaming up with a fellow course creator\u00a0and bundle your courses together to expand your reach. Create an exclusive offer that includes both for a special price. Then, promote your bundle to each other\u2019s audiences.<\/p>\n<p>If you\u2019d like to learn more about product bundling, then read <a href=\"https:\/\/blog.growthtools.com\/blog\/packages\/\" target=\"_blank\" rel=\"noopener noreferrer\">this other blog post<\/a>\u00a0we wrote.<\/p>\n<h4 id=\"h.ge9luq707nww\"><strong>Take action today! Here\u2019s your to-do-list:<\/strong><\/h4>\n<ul>\n<li>Find a product that your audience would want that you don\u2019t have.<\/li>\n<li>Find a potential partner who offers that product.<\/li>\n<li>Draft an email that asks that partner if they\u2019d want to package their product with your course. Include that you\u2019d market this packaged deal to each other\u2019s audiences.<\/li>\n<\/ul>\n<h2 id=\"h.3fgt2crsv8ba\"><strong>Start Marketing Your <\/strong><strong>Online Course<\/strong><strong>\u00a0with These Tactics Today<\/strong><\/h2>\n<p>You\u2019re all set! Instead of combing through a list of obvious ideas, we\u2019ve given you one that has a few innovative tactics you can try.<\/p>\n<p>To recap, here are the marketing tactics\u00a0we covered:<\/p>\n<ul>\n<li><strong>Partnerships<\/strong>\u00a0<em>(Increase traffic)<\/em><\/li>\n<\/ul>\n<ol>\n<li style=\"text-align: left;\">Offer Swaps<\/li>\n<li style=\"text-align: left;\">Teaching Team-Ups<\/li>\n<li style=\"text-align: left;\">Guest Content<\/li>\n<li style=\"text-align: left;\">Poster Child<\/li>\n<\/ol>\n<ul>\n<li><strong>Offers<\/strong><strong>\u00a0<\/strong><em>(Increase traffic or subscribers)<\/em><\/li>\n<\/ul>\n<ol>\n<li>Contest Giveaways<\/li>\n<li>Exit Intent Offers<\/li>\n<li>Welcome Offers<\/li>\n<li>Viral Thank-You Pages<\/li>\n<\/ol>\n<ul>\n<li><strong>Pricing<\/strong>\u00a0<em>(Increase sales or revenue)<\/em><\/li>\n<\/ul>\n<ol>\n<li>Consequence Pricing<\/li>\n<li>Product Bundling<\/li>\n<\/ol>\n<p>You also have the key details you need for execution, too. No more wondering what you have to do next.We suggest you pick <em>one<\/em>\u00a0strategy to start, and execute it. Then reach out to us with the results \u2014 \u00a0we\u2019d love to learn how it went.<\/p>\n<p><i data-stringify-type=\"italic\">If you want help executing,\u00a0<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketonlinecourse-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/lp.growthtools.com\/mastermind?utm_source=gc&amp;source=marketonlinecourse-blogpost\" data-sk=\"tooltip_parent\">book a complimentary strategy session with one of our certified coaches today<\/a><\/i><i data-stringify-type=\"italic\">.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most lists that share marketing tactics\u00a0for online courses\u00a0give the most obvious ideas.\u00a0Things like get on social media, build an email&#8230;<\/p>\n","protected":false},"author":702,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8035","post","type-post","status-publish","format-standard","hentry","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8035"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8035\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}