{"id":8053,"date":"2020-09-29T16:40:55","date_gmt":"2020-09-29T16:40:55","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8053"},"modified":"2021-02-04T16:59:24","modified_gmt":"2021-02-04T16:59:24","slug":"client-week-david-martin","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8053","title":{"rendered":"Client of the Week: David Martin"},"content":{"rendered":"

Ballpark something for me real quick…<\/span><\/p>\n

If you had to guess how long it would take to launch a new flagship product for your audience, what would you say?<\/span><\/p>\n

To clarify, when I say \u201cflagship product,\u201d I\u2019m talking about an online course, membership community, or coaching service that would be\u00a0THE<\/span><\/em>\u00a0thing you\u2019re known for going forward.<\/span><\/p>\n

Something good enough to hang your hat on. The product that could take your business from where it is now to where you want it to be.<\/span><\/p>\n

Most people estimate around 12 months. Which is an insanely long time when you think about it.<\/span><\/p>\n

(12 months ago we were all still like ~4 months away from knowing what COVID-19 is. Feels like years ago, right?)<\/span><\/p>\n

In my experience, most course creators and coaches are actually just 2-3 months away from launching a quality flagship product with the potential to change their business\u2019s trajectory.<\/span><\/p>\n

They just need the right plan.<\/span><\/p>\n

In this post, I\u2019m going to show you the 3-stage plan one of our clients recently used to bring in $36,097 in revenue from a new product launch that only took him ~90ish days to execute.<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

The Client:<\/span><\/strong>\u00a0<\/strong>David Martin<\/span><\/p>\n

The Product:<\/span><\/strong>\u00a0Christian Creative Academy<\/a><\/span>, a membership site for Christians who want to publish books or create online courses.<\/span><\/p>\n

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David followed a simple, 3-stage plan our coaching team laid out for him that helped him pull this off in a fraction of the time it takes most businesses.<\/span><\/p>\n

Stage #1: Validate Your Product with a Pre-Launch PDF<\/span><\/strong><\/p>\n

Most people spend the majority of those 12 months privately working on their product until it\u2019s ready to be revealed to the world.<\/span><\/p>\n

Not David.<\/span><\/p>\n

Instead, he wrote up an extended description of the product he THOUGHT his audience would want, turned it into a PDF, and emailed it to 100 of his most engaged subscribers with a simple request: give me your feedback on this.<\/span><\/p>\n

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This helped him do 3 things:<\/span><\/p>\n

    \n
  1. Figure out exactly what needed to be included in the product BEFORE he built it.<\/span><\/li>\n<\/ol>\n
      \n
    1. Dial-in his pricing. \u201cInitially, it was just going to be a one-time price like $699, but some of the feedback was that amount at such short notice is quite expensive,\u201d he said. This led him to create a payment plan option that went on to make up the majority of his $36k in launch revenue.<\/span><\/li>\n<\/ol>\n
        \n
      1. Understand the terminology and wording his ideal customers use to describe their problems and the solutions they\u2019re looking for.<\/span><\/li>\n<\/ol>\n

        Those 3 steps alone helped David complete the next stage of his launch in a fraction of the time it typically takes people…<\/span><\/p>\n

        Stage #2: Create Your Sales Page and Email Sequence<\/span><\/strong><\/p>\n

        You would think the most intimidating part of launching a product would be creating the product itself, right?<\/span><\/p>\n

        Eh, not in my experience.<\/span><\/p>\n

        For most course creators and coaches, it\u2019s all the stuff you need to do in order to\u00a0sell the product<\/span><\/strong>\u00a0that causes the biggest problem:<\/span><\/p>\n