{"id":8080,"date":"2020-10-06T20:43:36","date_gmt":"2020-10-06T20:43:36","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8080"},"modified":"2021-02-04T16:58:52","modified_gmt":"2021-02-04T16:58:52","slug":"client-week-paul-kelly","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8080","title":{"rendered":"Client of the Week: Paul Kelly"},"content":{"rendered":"

What if you could get more sales from your next online course launch\u2026<\/span><\/p>\n

…while doing less work than you put into your previous launch?<\/span><\/p>\n

You\u2019d be surprised how often I see this happen.<\/span><\/p>\n

Example:<\/span><\/strong><\/p>\n

One of our coaching clients, Paul Kelly, sells an online course called\u00a0The Excel VBA Handbook<\/span><\/em>\u00a0that teaches people how to build software applications using Excel.<\/span><\/p>\n

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In the past, he would normally build his launches around a webinar + email sequence.<\/span><\/p>\n

Solid plan, right?<\/span><\/p>\n

At a high level, it\u2019s a framework used in lots of successful launches.<\/span><\/p>\n

But when we helped him map out a plan for his latest launch, we recommended something different.<\/span><\/p>\n

Instead of focusing on the webinar (which took a ton of planning), put some of that time and energy into the email sequence.<\/span><\/p>\n

The sequence itself is the asset we typically see have the greatest potential to swing a course launch\u2019s results. Particularly when people structure it like this:<\/span><\/p>\n

\"\"

With only the sequence to focus on, Paul knocked it out of the park. His 3 warm-up sequence emails alone were jam-packed with more value than 99% of most webinars I\u2019ve ever attended.<\/span><\/p>\n

I mean, look at one of these whoppers:<\/span><\/p>\n

\"\"

If you\u2019re someone interested in learning Excel VBA, an email like that is pure gold. And Paul\u2019s warm-up sequence gave subscribers 2 of them.<\/span><\/p>\n

\u201cThe key thing is to have emails with great wins for the reader,\u201d he said. \u201cSomething actionable they can take away and get good results from.\u201d<\/span><\/p>\n

From there…<\/span><\/p>\n