{"id":8083,"date":"2020-10-08T18:20:18","date_gmt":"2020-10-08T18:20:18","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8083"},"modified":"2020-10-08T18:20:34","modified_gmt":"2020-10-08T18:20:34","slug":"4-step-plan-for-course-sales","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8083","title":{"rendered":"My Friend\u2019s 4-Step Plan for $10m in Course Sales Per Year"},"content":{"rendered":"

Recently, I spent 3 days with one of the smartest entrepreneurs I know.<\/span><\/p>\n

Over the past 10 years, he grew his business from 0 to $100m+ in yearly revenue.<\/span><\/p>\n

His formula:<\/span><\/p>\n

    \n
  1. Create an online course<\/span><\/li>\n
  2. Perfect a FB ad > webinar funnel<\/span><\/li>\n
  3. Grow course to $10mm+ in sales<\/span><\/li>\n
  4. Repeat on a variety of courses<\/span><\/li>\n<\/ol>\n

    The most impressive part? No one on his team had ever done anything like this. Practically no ad buying, webinar, or copywriting experience.<\/span><\/p>\n

      \n
    1. They met every day for 60 minutes<\/span><\/li>\n
    2. Went over new ideas, tweaks, and changes<\/span><\/li>\n
    3. Implemented them<\/span><\/li>\n
    4. Repeated for 6+ months<\/span><\/li>\n<\/ol>\n

      He recently sold that business and is starting another where he will use the same formula. As we were talking about it, he shared something I haven’t been able to shake.<\/span><\/p>\n

      His plan for the new company is to spend the next SIX MONTHS (!!) perfecting the ad to webinar funnel.<\/span><\/p>\n

      His plan:<\/span><\/p>\n

        \n
      • Host a webinar every week<\/span><\/li>\n
      • Buy FB traffic to that webinar<\/span><\/li>\n
      • Tweak the webinar each time<\/span><\/li>\n
      • Tweak the ads each time<\/span><\/li>\n
      • Tweak the landing page each time<\/span><\/li>\n<\/ul>\n

        He will spend 99% of this time over the next SIX MONTHS doing nothing but this. Maniacally honing in every detail of the sales process.<\/span><\/strong><\/p>\n

        Forget about the strategy piece of this for a second.<\/span><\/p>\n

        It doesn\u2019t matter that most businesses don\u2019t have the cash and team required to use this specific FB ad > webinar approach.<\/span><\/p>\n

        (In fact, we don\u2019t even recommend buying ads as a primary growth strategy for 99% of our clients.)<\/span><\/p>\n

        Instead, think about the\u00a0focus<\/span><\/em>\u00a0required to spend 99% of your time on ONE thing for six months.<\/span><\/p>\n

        I had never considered this level of focus.<\/span><\/p>\n

        I had never heard of someone having that level of focus.<\/span><\/p>\n

        I want that level of focus.<\/span><\/p>\n

        Most business owners I know either feel like\u2026<\/span><\/p>\n

          \n
        1. Their focus is split between a million different things, or
          \n<\/span><\/li>\n
        2. There are so many things they could\u00a0potentially<\/em>\u00a0<\/span>focus on, they feel paralyzed<\/span><\/li>\n<\/ol>\n

          Out of all the approaches you took to growing your business over the last 6 months, what worked the best?<\/span><\/p>\n

          What would it look like if you spent just 1 hour per day focusing on doing more of that one thing?<\/span><\/p>\n

          What would it be?<\/span><\/p>\n

          What do you think would happen?<\/span><\/p>\n

          Leave a comment and let me know.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Recently, I spent 3 days with one of the smartest entrepreneurs I know. Over the past 10 years, he grew…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8083","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8083"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8083\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}