{"id":8094,"date":"2021-12-03T19:06:28","date_gmt":"2021-12-03T19:06:28","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8094"},"modified":"2021-12-03T21:34:08","modified_gmt":"2021-12-03T21:34:08","slug":"how-to-build-an-evergreen-sales-funnel","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8094","title":{"rendered":"No-Maintenance Evergreen Sales Funnels Are a Myth. Here’s Why They’re Still Worth Building."},"content":{"rendered":"

Tell me if this sounds familiar.<\/p>\n

Your business operates in a cycle of sales, fulfillment, sales, fulfillment. It seems like half the year, you\u2019re hitting sales and marketing hard <\/strong>\u2014 building funnels, prospecting for leads, showing up for guest interviews, and more.<\/p>\n

Then, as soon as you get enough customers to keep you busy for a while, you hit pause and go back to helping your customers.<\/p>\n

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Three months later, you realize you\u2019re running low on new cash flow\u00a0or leads, and the cycle repeats itself all over again.<\/p>\n

We get it. We\u2019ve been there before, and we\u2019ve coached dozens of students in the same boat. It\u2019s part of the natural business cycle when you\u2019re starting up, especially if you\u2019re a one or two person show with limited time\u00a0on your hands.<\/p>\n

So how do you break the cycle? Create an <\/strong>evergreen sales funnel<\/strong>. \u00a0 <\/strong><\/p>\n

Evergreen funnels smooth out your sales cycle by turning traffic into sales all year long. Instead of feast or famine, you can plan ahead and create a steady, reliable stream of income.<\/p>\n

Once it\u2019s set up, an evergreen funnel doesn\u2019t take as much effort to maintain, so you get to spend more time working on the part of your business that you love: delivering great work.<\/p>\n

In this post, we\u2019ll show you how to build your own evergreen sales funnel\u00a0from beginning to end.<\/p>\n

But just because you want<\/em>\u00a0to\u00a0<\/strong>build an evergreen funnel doesn\u2019t mean you should.<\/p>\n

Evergreen sales funnels<\/strong>\u00a0are not for beginners.<\/strong>\u00a0While they make your life easier in the long run, they take quite a bit of up-front work to build. If your funnel doesn\u2019t work, all of that effort is wasted.<\/p>\n

If you\u2019re a beginner \u2014 aka someone making less than $10k per month from your business \u2014 you should save <\/strong>evergreen sales funnels<\/strong>\u00a0until <\/strong>after<\/strong>\u00a0you have a proven sales method.<\/strong>\u00a0But there is one marketing strategy that you can use instead, even if you\u2019re not a professional marketer. We\u2019ll talk about that in a minute.<\/p>\n

In this post, we do a deep dive into evergreen sales funnels. We explain:<\/p>\n