know<\/em>\u00a0need your help.<\/p>\nStart by coming up with your \u201cPower Offer.\u201d A Power Offer explains exactly what you will give customers.<\/p>\n
For example, a personal trainer could say something like this:<\/p>\n
I\u2019m looking for three people who want to lose 10 pounds and feel better about themselves over the next six weeks. Comment below if you\u2019re interested.<\/p>\n
Simple. Direct. Effective.<\/p>\n
Let\u2019s break down what\u2019s included in a Power Offer:<\/p>\n
Number of People<\/strong><\/span><\/p>\n\u201cI\u2019m looking for three people\u2026\u201d When you\u2019re starting out, you should stick with three to five clients so you can test your idea and refine it before taking on more clients.<\/p>\n
End Goal<\/strong><\/span><\/p>\n\u201c…who want to lose 10 pounds and feel better about themselves.\u201d Notice how the sentence describes a very specific end result. Notice the exact number \u201c10.\u201d This helps your readers form a clear mental picture of what they\u2019ll get and where they\u2019ll be when you\u2019re done working together.<\/p>\n
Timeframe<\/strong><\/span><\/p>\nIn this example, the result will be delivered \u201cover the next six weeks.\u201d Pick a conservative estimate that leaves enough time for you to deliver your product or service.<\/p>\n
Call-to-Action (CTA)<\/strong><\/span><\/p>\n\u201cComment below if you\u2019re interested\u201d tells the reader exactly what to do to take you up on the offer. This will vary depending on where you post your message.<\/p>\n
You can adapt your Power Offer for almost any<\/em>\u00a0outreach method. The example above was written with social media\u00a0in mind, but you can modify it for text or email. You just have to change the CTA to work in a one-on-one situation.<\/p>\nFor example, instead of \u201cComment below,\u201d you could say \u201cDo you know anyone who might be interested?\u201d<\/p>\n
Here\u2019s a template\u00a0you can use to create your own Power Offer:<\/p>\n
Public Post (<\/strong>Social Media<\/strong>): <\/strong><\/span><\/p>\nHey, I\u2019m looking for [number between 3-5] people who want to [describe specific goal] in [a specific timeframe]. Comment below if you\u2019re interested.<\/em><\/p>\nPersonal Message (Text, Email, Direct Message): <\/strong><\/span><\/p>\nHey, I\u2019m looking for [number between 3-5] people who want to [describe specific goal] in [a specific timeframe]. Do you know anyone who might be a good fit?<\/em><\/p>\nThe main difference between these two messages is the CTA. The second version has a slightly modified CTA that will help you expand your audience. Even if Grandma\u00a0doesn\u2019t need personal training, she might send you a couple of referrals.<\/p>\n
Once you have your offer ready to go, it\u2019s time to get eyeballs on it.<\/p>\n
Start by looking at the last 25 people you:<\/p>\n
\nTexted<\/li>\n Talked to on Facebook, Twitter, LinkedIn, Instagram, Snapchat, or any other social media<\/li>\n Emailed<\/li>\n Messaged on Slack<\/li>\n Talked to offline<\/li>\n<\/ul>\nThen send them all a message. Feel free to change up the exact wording <\/strong>to match your voice and your relationship with the person you\u2019re messaging.<\/p>\nFor example, what you\u2019d send to someone on LinkedIn\u00a0\u2014 who you\u2019ve never met \u2014 will be different than what you\u2019d send to your best friend.<\/p>\n
Then, look for any social media\u00a0channels where you have 500+ followers, and post the message on your public wall or profile.<\/p>\n
If you have an average circle of friends, family, and acquaintances, your message should be seen by at least 500 to 1000 people. That should bring in five to 10 positive responses (including referrals), which will turn into your first one or two clients if your offer is solid.<\/p>\n
Altogether, this entire process should take less than ten hours.<\/p>\n
The Perfect Proposal Method<\/h3>\n The next two methods involve cold email. But wait! This isn\u2019t the cringeworthy inbox spam you\u2019re probably used to.<\/p>\n
A lot of people\u00a0think \u201ccold email\u201d and immediately picture something like this:<\/p>\n
Don\u2019t be like Jordan.<\/p>\n
Instead, show your potential clients\u00a0that you can help them by actually helping them<\/strong>\u00a0before you get paid.<\/p>\nHere\u2019s how it works.<\/p>\n
Pick one person. One ideal prospect. You\u2019re going to send the world\u2019s best, most personalized cold email, so you have to focus on one person at a time.<\/p>\n
If you don\u2019t know who your ideal client\u00a0is, answer these three questions:<\/p>\n
\nWho is doing work you respect?<\/li>\n Who would be fun to work with?<\/li>\n Who could give you additional exposure if you worked for them?<\/li>\n<\/ol>\nThink about those three questions for a little while. If you haven\u2019t picked someone in two hours, just pick the first person that comes to your head.<\/p>\n
Seriously. You\u2019ll have chances to email more people. Don\u2019t agonize over this.<\/p>\n
Pick someone? Good.<\/p>\n
Now, spend 20 hours crafting a proposal outlining how you can help that person.<\/p>\n
This should be the most detailed document you\u2019ve ever put together that explains exactly what you\u2019re going to do for your prospective client.<\/p>\n
One of my favorite examples of this was someone who used my own process to pitch me on a service.<\/p>\n
A guy named Siggy read my blog and sent me a great email based on my advice. He even included a five-minute video going over everything he\u2019d do to optimize my site!<\/p>\n
Here\u2019s what he wrote:<\/p>\nThat\u2019s one baller email. <\/em><\/center><\/figcaption><\/figure>\nAnother great example comes from one of our previous coaching clients, Devesh.<\/p>\n
He recorded an amazing video proposal and sent it to entrepreneur Brian Dean outlining how Brian\u2019s site Backlinko could benefit from A\/B testing:<\/p>\n
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