{"id":8127,"date":"2020-11-04T10:33:14","date_gmt":"2020-11-04T10:33:14","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8127"},"modified":"2021-02-24T19:22:54","modified_gmt":"2021-02-24T19:22:54","slug":"new-customers-from-partnership","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8127","title":{"rendered":"How Ian Bower Landed 180+ New Customers and $50,000+ in Sales from 1 Partnership"},"content":{"rendered":"<p class=\"c1\"><span class=\"c0\">\u201cWe may eventually add more marketing methods but for now it&#8217;s all we are doing.\u201d<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">When Ian Bower said that about using partnerships as a growth strategy, I knew I had to talk to him.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And once I did, it quickly became clear why he was laser focused on one strategy. He recently generated&#8230;<\/span><\/p>\n<ul class=\"c3 lst-kix_7m0yckhuut19-0 start\">\n<li class=\"c1 c4\"><span class=\"c0\">1,000+ email subscribers<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">180+ new customers<\/span><\/li>\n<li class=\"c1 c4\">$50,000+ in revenue for a done-for-you graphic design service his company,\u00a0<span class=\"c6\"><a class=\"c9\" href=\"https:\/\/www.graphicrhythm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Rhythm<\/a><\/span><span class=\"c0\">, offers&#8230;<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c0\">&#8230;all thanks to ONE partnership\u2014a Guest Training for a company that serves a segment of Ian\u2019s ideal customers.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The best part? It\u2019s a 100% repeatable strategy he can run again and again to keep driving warm leads and customers to his business.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">In this interview, I had Ian walk me step by step through the process of discovering the opportunity for this partnership, booking it, and executing it.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/naPA5EP0dnc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"c1\"><span class=\"c0\">You\u2019ll learn:<\/span><\/p>\n<ul class=\"c3 lst-kix_i73slcpnj7gx-0 start\">\n<li class=\"c1 c4\"><span class=\"c0\">6:40 &#8211; How Ian established the initial connection with his partner<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">8:00 &#8211; Why the partnership was a win for Ian\u2019s partner<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">10:00 &#8211; The high-converting \u201cInner Circle\u201d offer Ian created with a 1-time fee + discounted service<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">14:30 &#8211; The \u201cco-branded lead magnet\u201d partnership that\u2019s already generated 50-100 new leads for Graphic Rhythm<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">17:00 &#8211; Why it\u2019s easier to succeed with partnerships than Facebook ads<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><strong><span class=\"c18 c11\">Resources:<\/span><\/strong><\/p>\n<ul class=\"c3 lst-kix_6a6ku49xyugl-0 start\">\n<li class=\"c1 c4\">Want my team to audit your business and pinpoint your 2-3 best growth opportunities?\u00a0<a href=\"https:\/\/lp.growthtools.com\/iancasestudy?source=ianBower-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"c15\">Book a free Strategy Call and we\u2019ll walk you through a step-by-step plan for scaling to $10k per month (and beyond).<\/span><\/a><\/li>\n<\/ul>\n<ul class=\"c3 lst-kix_6a6ku49xyugl-0\">\n<li class=\"c1 c4\">Have graphic design needs? Ian\u2019s company serves more than just Amazon sellers.\u00a0<span class=\"c6\"><a class=\"c9\" href=\"https:\/\/www.graphicrhythm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out Graphic Rhythm here.<\/a><\/span><\/li>\n<li class=\"c1 c4\">Ian also put together\u00a0<span class=\"c6\"><a class=\"c9\" href=\"https:\/\/www.graphicrhythm.com\/lps\/growthtools\" target=\"_blank\" rel=\"noopener noreferrer\">a special guide for listeners of this episode called \u201cHow I Grew My Business by 8X in 12 Months.\u201d<\/a><\/span>\u00a0I highly recommend it\u2014particularly pages 24-27, where he talks about his biggest takeaway from his experience in our coaching program, Growth University. \ud83d\ude42<\/li>\n<li>If you want to study the webinar Ian did with The Wholesale Formula, you can <a href=\"https:\/\/event.webinarjam.com\/register\/1\/9kmzlfg\" target=\"_blank\" rel=\"noopener noreferrer\">view an evergreen version of the presentation here.<\/a><\/li>\n<li>Check out <a href=\"https:\/\/socialbee.io\/how-to-design-for-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">the infographic and lead magnet Ian created for his partnership with SocialBee here.<\/a><\/li>\n<\/ul>\n<h2 id=\"h.akhm3ejug1fx\" class=\"c14\"><span class=\"c7\">Want to Implement a Partnership Like Ian\u2019s? Here\u2019s Everything You Need to Know\u2026<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">First, let\u2019s look at the high-level mechanics of the partnership to understand how it worked.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c11\">Type of Partnership:<\/span><\/strong><span class=\"c0\">\u00a0Guest Training &#8211; Ian hosted a live webinar for a business called The Wholesale Formula.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/og180Lai0qDzSpsqD45mJ2wH_iLv9xoVZxw9AJUdRatiZNWVqrjDbjQkl1Twu1TbyB4k096do36KLwttl60o-mdymv0lrpNG_q_8DRvIWptzd1jJQeB9g1sXdVbdOxrDxJyMTw9R\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/og180Lai0qDzSpsqD45mJ2wH_iLv9xoVZxw9AJUdRatiZNWVqrjDbjQkl1Twu1TbyB4k096do36KLwttl60o-mdymv0lrpNG_q_8DRvIWptzd1jJQeB9g1sXdVbdOxrDxJyMTw9R\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><span class=\"c0\">During the live training, Ian taught The Wholesale Formula\u2019s audience his method for optimizing images on Amazon listings.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">At the end, he offered a product called The Inner Circle for $67. It included:<\/span><\/p>\n<ul class=\"c3 lst-kix_mm2pbrg51ny-0 start\">\n<li class=\"c1 c4\"><span class=\"c0\">A package of resources and tools to help them implement what they learned during the training<\/span><\/li>\n<li class=\"c1 c4\">An exclusive discount on a specific Amazon image design service from Ian\u2019s company,\u00a0<span class=\"c6\"><a class=\"c9\" href=\"https:\/\/www.graphicrhythm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Rhythm<\/a><\/span><\/li>\n<\/ul>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/JlTF0Io60ExDFVjffwsyY-Hmw47RYbNwu_4wlfKbFQSvuGLsv8273nNScegA_k18ZeeHdmJW-04dEYzIHJPjDLW0U-FkV2bhaQmB4hGIk2yKzR8O7iui5jOsUkHNO5wYywuBEns4\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/JlTF0Io60ExDFVjffwsyY-Hmw47RYbNwu_4wlfKbFQSvuGLsv8273nNScegA_k18ZeeHdmJW-04dEYzIHJPjDLW0U-FkV2bhaQmB4hGIk2yKzR8O7iui5jOsUkHNO5wYywuBEns4\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><strong><span class=\"c18 c11\">The Results:<\/span><\/strong><\/p>\n<ul class=\"c3 lst-kix_x27yfsn7efvx-0 start\">\n<li class=\"c1 c4\"><strong><span class=\"c11\">1,000+<\/span><\/strong><span class=\"c0\">\u00a0people signed up for the training<\/span><\/li>\n<li class=\"c1 c4\">This means Ian added\u00a0<strong><span class=\"c11\">1,000+ new leads<\/span><\/strong><span class=\"c0\">\u00a0to his email list<\/span><\/li>\n<li class=\"c1 c4\"><strong><span class=\"c11\">$12,000 in sales<\/span><\/strong><span class=\"c0\">\u00a0from the product offered during the webinar<\/span><\/li>\n<li class=\"c1 c4\">The leads from the webinar have purchased\u00a0<strong><span class=\"c11\">an additional $38,000+<\/span><\/strong><span class=\"c0\">\u00a0in design services since then<\/span><\/li>\n<\/ul>\n<p>If you want to study the webinar itself to see what made it effective, you can <a href=\"https:\/\/event.webinarjam.com\/register\/1\/9kmzlfg\" target=\"_blank\" rel=\"noopener noreferrer\">view an evergreen version of the presentation here.<\/a><\/p>\n<p class=\"c1\"><span class=\"c0\">Alright, that\u2019s the high level.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Now, let\u2019s look at the factors that made the partnership work so well, how it came together, and how you could pursue something similar for your business.<\/span><\/p>\n<h3 class=\"c1\"><span class=\"c11 c12\">Why Was This Partnership Such a Good Fit?<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">First, we need to understand what Ian\u2019s partner, The Wholesale Formula, does. They teach people how to sell wholesale products on Amazon via educational products and services like workshops and courses.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/mF-FY5UpE3sjbmNdwSi8t9NtprNEdyYQyXS1zC6e08bXAYcUuEDYueiT2Y2RlZxpnLoOPYvOmg1g9EDZqyOnm4DJLZ70jCfBWNL03RcnKvCNpBenYTum787_Ezv678CUqBl_e6D7\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/mF-FY5UpE3sjbmNdwSi8t9NtprNEdyYQyXS1zC6e08bXAYcUuEDYueiT2Y2RlZxpnLoOPYvOmg1g9EDZqyOnm4DJLZ70jCfBWNL03RcnKvCNpBenYTum787_Ezv678CUqBl_e6D7\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><span class=\"c0\">Since one of Ian\u2019s products is a design service for optimizing Amazon images, this was a perfect partnership.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The Wholesale Formula\u2019s audience is full of people who are selling products on Amazon (or want to)\u2014the same people who are likely to be ideal customers for Ian\u2019s service.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">At the same time, Ian isn\u2019t competing with The Wholesale Formula since design services are beyond the scope of their company.<\/span><\/p>\n<h3 class=\"c1\"><span class=\"c11 c12\">Why It Was a Win for the Partner:<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">The win for Ian is obvious. He got exposure to The Wholesale Formula\u2019s audience, added 1,000+ email subscribers to his list, and generated over $50,000 in new business.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">But what made this partnership a win for The Wholesale Formula?<\/span><\/p>\n<p class=\"c1\">It\u2019s simple\u2014Ian filled a\u00a0<em><span class=\"c10\">content gap<\/span><\/em><span class=\"c0\">\u00a0for them.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Think about it this way\u2026<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The Wholesale Formula teaches people how to sell on Amazon. But there are TONS of topics that fall underneath that.<\/span><\/p>\n<p class=\"c1\">While they might focus on\u00a0<em><span class=\"c10\">some<\/span><\/em><span class=\"c0\">\u00a0of those topics (for example, identifying high-potential products, sourcing products profitably, etc.) there will also be some topics that they don\u2019t cover as deeply. Like optimizing the images on your Amazon listings.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Ian is an EXPERT in that specific topic. While TWF might touch on its importance from time to time, they know Ian can give their audience\/customers insights into optimizing Amazon images that they can\u2019t.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">By letting Ian teach their audience how to effectively optimize their Amazon images, they are delivering massive value. The training will help their audience, and The Wholesale Formula will look like heroes for making it happen.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Putting out helpful content for your audience\/customers is important, but it takes a ton of time and energy. If you can make it easy for them by filling a content gap, they will view it as a win.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Additionally, Ian offered The Wholesale Formula an affiliate relationship for the product he sold during the webinar. This is common if there is a direct sales pitch during the presentation. However, it\u2019s not required for every type of Guest Training partnership.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, many of our clients have done Guest Trainings that focus purely on teaching the partner\u2019s audience, without pitching anything during the presentation. This allows them to generate leads which they can eventually convert into customers via email after the training is over.<\/span><\/p>\n<h3 class=\"c1\"><span class=\"c8\">How Ian Identified &amp; Pitched the Partner:<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Identifying ideal potential partners is an important part of the partnership equation.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I\u2019ve yet to see a business\u2014even ones that are brand new\u2014that didn\u2019t have at least a handful of no-brainer partnership opportunities.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And one of the most overlooked types of partners is often right in front of their face\u2026<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Companies they\u2019ve bought from.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you are (or were) someone\u2019s customer, you have an existing connection that automatically opens the door to a conversation with them.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Of course, there are exceptions. Being an Amazon Prime customer doesn\u2019t mean Jeff Bezos is going to take your phone calls. \ud83d\ude42<\/span><\/p>\n<p class=\"c1\">But what small- to medium-sized company\u00a0<span class=\"c10\"><em>wouldn\u2019t<\/em>\u00a0<\/span><span class=\"c0\">want to showcase something cool one of their customers is doing? It\u2019s just more social proof that successful people buy from them.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, I\u2019ve executed partnerships with several companies I was a customer of first, including Infusionsoft, Leadpages, and ConvertKit, to name a few.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">That\u2019s exactly what Ian did. Before he partnered with The Wholesale Formula, he was their customer. This gave him a natural way to start the conversation and pitch them on the idea of partnering on a Guest Training for their audience.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you\u2019re trying to come up with potential companies\/people to partner with, make a list of the ones you\u2019ve purchased products from that have your customers in their audience. These 3 categories are good places to start:<\/span><\/p>\n<ul class=\"c3 lst-kix_lxllutorz41e-0 start\">\n<li class=\"c1 c4\"><strong><span class=\"c11\">Books:<\/span><\/strong><span class=\"c0\">\u00a0Many authors have podcasts, blogs, newsletters, YouTube channels, etc. These are prime areas where you could pitch them on an interview, guest post, guest training (like Ian did), etc.<\/span><\/li>\n<\/ul>\n<ul class=\"c3 lst-kix_lxllutorz41e-0\">\n<li class=\"c1 c4\"><strong><span class=\"c11\">Software:<\/span><\/strong><span class=\"c0\">\u00a0Do you customers use any of the apps and software tools that you use? If so, they should be prime partnership targets. For example, let\u2019s say you sell an online course about managing projects with remote teams. You\u2019ve used Asana as your project management tool of choice for years. Why not reach out to Asana, show them how their software has helped you, and then ask if you could teach their audience your top strategies on project management for remote teams?<\/span><\/li>\n<\/ul>\n<ul class=\"c3 lst-kix_7z5mcknzhzb4-0 start\">\n<li class=\"c1 c4\"><strong><span class=\"c11\">Online Courses \/ Coaching:<\/span><\/strong><span class=\"c0\">\u00a0If you sell courses, coaching, or consulting services, it\u2019s common to have purchased a course or coaching product in the past that serves your same customers in a slightly different way (just like Ian\u2019s example with The Wholesale Formula). List out the courses\/coaching products you\u2019ve bought in the past, and circle the ones that likely have your customers in their audience.<\/span><\/li>\n<\/ul>\n<h3 class=\"c1\"><span class=\"c8\">What Your Pitch Should Look Like:<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">When you write a pitch to a potential partner, you should be aiming for 2 things:<\/span><\/p>\n<ol class=\"c3 lst-kix_ajcr2kca9h0e-0 start\" start=\"1\">\n<li class=\"c1 c4\"><span class=\"c0\">Proving you\u2019re not a weirdo<\/span><\/li>\n<li class=\"c1 c4\"><span class=\"c0\">Getting a simple \u201cyes, I\u2019m interested\u201d or \u201cno, I\u2019m not interested\u201d response<\/span><\/li>\n<\/ol>\n<p class=\"c1\">Notice that I\u00a0<span class=\"c10\"><em>didn\u2019t<\/em>\u00a0<\/span><span class=\"c0\">say the goal of your pitch should be to get an ironclad commitment with all of the details mapped out. You want to make your idea known, and get them to advance the conversation. Even if that means them telling you no! Because then you can move on to other pitches.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If that sounds intimidating, I get it. But there\u2019s one simple reason why you shouldn\u2019t be scared of writing a pitch:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Most of the pitches your potential partner already receives are terrible.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, check out this one I received a while back:<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/XDpbWJbZKObX4lml8BflWkIMxGSKs0Cq-45O-PNolfqbb9Dqm8kCxESkRYk4Bso1h8JERrmf4HMM6Zjnc8i4lkXwj2SjXHhdFIYMWBuQQO-8KD1phdqOXQyuw-NCPLBK3lkjjQ6X\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/XDpbWJbZKObX4lml8BflWkIMxGSKs0Cq-45O-PNolfqbb9Dqm8kCxESkRYk4Bso1h8JERrmf4HMM6Zjnc8i4lkXwj2SjXHhdFIYMWBuQQO-8KD1phdqOXQyuw-NCPLBK3lkjjQ6X\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><span class=\"c0\">95% of email pitches look like this one.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Vague. Generic. Demanding.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c11\">Pro Tip:<\/span><\/strong><span class=\"c0\">\u00a0Nobody wants to \u201chop on a call\u201d with someone they don\u2019t know to discuss collaborating on a mystery idea.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Here is a version I rewrote to help our coaching clients (like Ian) understand what a good pitch looks like. You can use this as a model for pitching someone whose product you\u2019ve bought.<\/span><\/p>\n<p class=\"c1\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/JBrrlhvNRVi-RmX-kRAhNszSnWniQVv0GyKw4559IYh_HzaUgdymNMoC9zjlW7XAK1hTxHJuNC4ZmUEH3OP4v7XBhnlPoyEGdDto0Y_GqLXoRRk_jR0xblZuL-ftJXaXxKXWAMmZ\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/JBrrlhvNRVi-RmX-kRAhNszSnWniQVv0GyKw4559IYh_HzaUgdymNMoC9zjlW7XAK1hTxHJuNC4ZmUEH3OP4v7XBhnlPoyEGdDto0Y_GqLXoRRk_jR0xblZuL-ftJXaXxKXWAMmZ\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c1\"><span class=\"c0\">Notice the key differences between this version and the original:<\/span><\/p>\n<ul class=\"c3 lst-kix_k92ljnz3ug3h-0 start\">\n<li class=\"c1 c4\"><strong><strong><strong><span class=\"c18 c11\">Difference #1: It explains how he knows me with specific references and examples.<\/span><\/strong><\/strong><\/strong>The original email just made a vague reference to coming across some of my products. It\u2019s the kind of thing that ANYONE could write, whether they\u2019ve actually used those products at all.The rewrite not only mentions a specific product (Attract.io), it also mentions how they discovered it (with a screenshot\u2014more evidence that this isn\u2019t just a generic mass-email pitch) and a result it helped them achieve.They\u2019ve basically given me a case study for one of my products, which every business owner loves to see.\n<p>This is called a <strong><span class=\"c11\">relational anchor<\/span><\/strong><span class=\"c0\">\u2014something that builds trust and shows you\u2019re not just another random internet weirdo doing a drive-by pitch through their inbox.<\/span><\/p>\n<p>If you have used someone\u2019s product or service, you can instantly establish a connection with them by showing them how it helped you. Doing so will increase the chance that they will continue reading and consider your pitch.<\/li>\n<\/ul>\n<ul class=\"c3 lst-kix_7cptcjhkweaw-0 start\">\n<li class=\"c1 c4\"><strong><strong><strong><span class=\"c11 c18\">Difference #2: It presents a clear idea.<\/span><\/strong><\/strong><\/strong>While you don\u2019t have to have your partnership 100% figured out before you pitch it, you at least need to have a more specific idea than \u201cit would be cool to collaborate together.\u201dIn the rewritten pitch, the idea is clear: a 30-minute training for the Facebook community built around one of my products.It also implies how the partnership would be a win for me by mentioning that people in the community have been asking about the topic he wants to teach (legal compliance in email marketing).<\/li>\n<\/ul>\n<ul class=\"c3 lst-kix_dupx3ty4hg7l-0 start\">\n<li class=\"c1 c4\"><strong><strong><strong><span class=\"c18 c11\">Difference #3: It has a clear ask.<\/span><\/strong><\/strong><\/strong>Like I mentioned, your goal with the initial pitch isn\u2019t necessarily to lock in a firm commitment.It\u2019s to get a response.The easiest way to do that is to ask a simple question: Are you interested?\n<p>\u201cAre you interested?\u201d is easy for your potential partner to respond to, one way or the other. If they say yes, awesome! Now you can drill down into the specifics.<\/p>\n<p>If they say no, at least you can move on and start focusing your energy on other potential partners.<\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c0\">Writing a pitch like this can feel awkward at first. But once you master it, there are few skills more valuable to your business.<\/span><\/p>\n<h2 id=\"h.k1indd59ff7i\" class=\"c17\"><span class=\"c7\">Want My Team to Personally Help You Identify Partners, Write Your Pitches, and Coach You Through Executing Them?<\/span><\/h2>\n<p class=\"c1\"><a href=\"https:\/\/lp.growthtools.com\/iancasestudy?source=ianBower-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"c19\">Click here to book a free Strategy Call.<\/span><\/a><span class=\"c0\">\u00a0We\u2019ll dig into your business and walk you through a step-by-step plan for scaling it to $10k per month (and beyond). \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe may eventually add more marketing methods but for now it&#8217;s all we are doing.\u201d When Ian Bower said that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8127","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8127"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8127\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}