{"id":8179,"date":"2020-12-18T03:00:17","date_gmt":"2020-12-18T03:00:17","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8179"},"modified":"2021-02-04T16:57:14","modified_gmt":"2021-02-04T16:57:14","slug":"simple-virtual-summit","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8179","title":{"rendered":"How Joe Slack Generated $10k in Revenue and 500+ Email Subscribers with a Simple Virtual Summit"},"content":{"rendered":"<p class=\"c2\"><span class=\"c3\">Virtual summits have always been a phenomenal way to build your email list.<\/span><\/p>\n<ul class=\"c8 lst-kix_p48epzaxqqkt-0 start\">\n<li class=\"c0\"><span class=\"c3\">You invite a bunch of experts in your niche to participate<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">You record an interview with each of them<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">You release those interviews over a 5- to 10-day period as a virtual summit<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Each participant invites their audiences to register to attend<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">This brings a ton of new subscribers and customers to your list in 1 fell swoop<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">I\u2019ve seen people 2x and even 3x their list just from a virtual summit.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">The only downside?<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">All the planning involved makes them a massive pain in the butt to pull off.<\/span><\/p>\n<p class=\"c2\">At least, that\u2019s what I\u00a0<em><span class=\"c17\">used<\/span><\/em><span class=\"c3\">\u00a0to think.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">But then I talked to Joe Slack.<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/mTMwohnEWZz5ZahyisG8NdNqLp5IexBynyDGJGfv0jNqFt4wn33JdhoPxfj4z_c_9h6VfEC6xuFnWvGM3im9X7HYtdTmYpMNaOudeoSmFiJhV-t9Wnbrtz_JIgevRA6NQ8HZVdy3\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/mTMwohnEWZz5ZahyisG8NdNqLp5IexBynyDGJGfv0jNqFt4wn33JdhoPxfj4z_c_9h6VfEC6xuFnWvGM3im9X7HYtdTmYpMNaOudeoSmFiJhV-t9Wnbrtz_JIgevRA6NQ8HZVdy3\" alt=\"\" \/><\/noscript><\/p>\n<ul class=\"c8 lst-kix_ufsnaw4wyijq-0 start\">\n<li class=\"c0\">Joe is the founder of\u00a0<span class=\"c11\"><a class=\"c15\" href=\"https:\/\/boardgamedesigncourse.com\/bgdc\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Board Game Design Course<\/a><\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">He helps people design games and get them published<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">He recently ran a Board Game Design Virtual Summit after a few weeks of low-stress planning<\/span><\/li>\n<li class=\"c0\">It brought in\u00a0<strong><span class=\"c9\">$10,700 in sales and added 550 of his best fit customers<\/span><\/strong><span class=\"c3\">\u00a0to his email list<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">Best of all, when I asked if he planned on doing the summit again, he IMMEDIATELY said yes\u2014the #1 sign of a strategy worth copying \ud83d\ude42<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Want to see how he pulled it off?<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">I hopped on Zoom to get the full scoop from Joe so you can copy his approach and quickly add a big chunk of leads and customers to your business.<\/span><\/p>\n<p class=\"c2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pkrUc-6r5Kc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[su_box title=&#8221;Want to Become Our <em>Next<\/em> Case Study?&#8221; box_color=&#8221;#09DD82&#8243;]I\u2019m looking for 15 course creators and coaches who want my team and me to personally help them get results like Joe\u2019s. We\u2019ll find out what a dream case study would look like for your business, create a custom plan to help you reach it, and then coach you through the implementation step by step. Interested in learning more? <a href=\"https:\/\/lp.growthtools.com\/growth-university?source=simpleVirtualSummit-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to schedule a time to chat with us.<\/a>[\/su_box]<\/p>\n<p class=\"c2\"><span class=\"c3\">In this interview, you\u2019ll learn:<\/span><\/p>\n<ul class=\"c8 lst-kix_524gzno7uip0-0 start\">\n<li class=\"c0\"><span class=\"c3\">3:39 &#8211; The basic structure Joe used to simplify his virtual summit and reduce moving parts<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">5:34 &#8211; The nitty-gritty numbers behind Joe\u2019s virtual summit, including revenue, pricing tiers, sales via partners, and more<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">7:14 &#8211; How Joe identified partners for the summit and convinced them to promote it<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">11:27 &#8211; 3 specific changes Joe is planning to make the next virtual summit even better<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">20:40 &#8211; Joe\u2019s #1 piece of advice for anyone planning a virtual summit<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">And more!<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><strong><span class=\"c4\">Links:<\/span><\/strong><\/p>\n<ul class=\"c8 lst-kix_35ycnh5asmgj-0 start\">\n<li class=\"c0\"><span class=\"c11\"><a class=\"c15\" href=\"https:\/\/boardgamedesigncourse.com\/bgdc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe\u2019s website, The Board Game Design Course<\/a><\/span><\/li>\n<li class=\"c0\"><span class=\"c11\"><a class=\"c15\" href=\"https:\/\/jslack.lpages.co\/virtual-board-game-design-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe\u2019s landing page for The Board Game Design Virtual Summit<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"h.7zwvbgeragbv\" class=\"c5\"><span class=\"c10\">Want to Execute a Virtual Summit Like Joe\u2019s? Here\u2019s a Closer Look at How He Did It\u2026<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">Let\u2019s zoom out for a sec and review the high-level mechanics of the partnership.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">Type of Partnership:<\/span><\/strong><span class=\"c3\">\u00a0Virtual Summit \u2014 Joe reached out to dozens of experts in his niche of board game design to participate in a series of pre-recorded interviews on different topics, from game design best practices to pitching board game publishers and beyond.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">He ended up with:<\/span><\/p>\n<ul class=\"c8 lst-kix_xgdukvdxjyji-0 start\">\n<li class=\"c0\"><span class=\"c3\">18 expert participants<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">6 days of interviews<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">1 day of Q&amp;A<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">People could register for free to get access to the interviews during the 7 days the summit was scheduled to take place.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">During the summit, 2-3 interviews were dripped out each day, with each day organized around a particular theme or topic:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/H5zgQTUiOw6z5_TdewPTj7AsMDfkECGwUnZOYm5jLicVVUN-pOXRG0WJf_3pKQeCpqoESSC3rCEUDN4Xvjd1FN5pBsS5D4IyFHGLKoWwJ_27yN4KK-N0T8OhCXqThrOI7MEbrAMs\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/H5zgQTUiOw6z5_TdewPTj7AsMDfkECGwUnZOYm5jLicVVUN-pOXRG0WJf_3pKQeCpqoESSC3rCEUDN4Xvjd1FN5pBsS5D4IyFHGLKoWwJ_27yN4KK-N0T8OhCXqThrOI7MEbrAMs\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><em><strong><span class=\"c9 c12\">Wait&#8230;How Did the Virtual Summit Make Money?<\/span><\/strong><\/em><\/p>\n<p class=\"c2\"><span class=\"c3\">In addition to the free registration option, Joe also created premium packages that gave attendees lifetime access to the recordings and a variety of bonus resources.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">This is another underrated aspect of running a virtual summit.<\/span><\/strong><span class=\"c3\">\u00a0It automatically creates another product for your business! All you have to do is package the recordings together and offer lifetime access to everyone that signs up.<\/span><\/p>\n<p class=\"c2\">The top package also included Joe\u2019s online course,\u00a0<em><span class=\"c11 c17\"><a class=\"c15\" href=\"https:\/\/jslack.lpages.co\/bgdc-course-info\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Board Game Design Course<\/a><\/span><\/em><span class=\"c3\"><em>.<\/em> (I\u2019ll go over more details on these premium tiers later.)<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Joe then offered every participant in the virtual summit 20% of any sales they generated (and 25% if they generated 10 or more sales). This gave them an extra incentive to promote the summit to their audiences.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c4\">The Results:<\/span><\/strong><\/p>\n<ul class=\"c8 lst-kix_bja0yx8nei4t-0 start\">\n<li class=\"c0\"><span class=\"c3\">Joe added 550 new email subscribers to his list<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Over 100 of those people bought a premium version of the summit, for a total of $10,700 in sales<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">83% of people said they would definitely attend another summit like it again (Joe sent out a post-event survey)<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Joe established or deepened relationships with key influencers in the game design niche, setting the table for future partnerships and collaborations<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">He now plans to run the virtual summit at least once per year going forward<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">Now, let\u2019s take a closer look at the assets Joe created to build and promote his virtual summit.<\/span><\/p>\n<h2 id=\"h.9rusphdbau88\" class=\"c5\"><span class=\"c10\">The Pre-Summit Campaign Joe Used to Validate His Virtual Summit Idea<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">The beauty of virtual summits is that you don\u2019t need to have much of an existing audience in order to attract people to it. All you have to do is get the participants to promote the summit to their audiences, which isn\u2019t difficult to do.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">However, if you DO have an existing audience, you can take an extra step in the early stages of planning your virtual summit to make it even more successful:<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c4\">Run a simple validation campaign.<\/span><\/strong><\/p>\n<p class=\"c2\"><span class=\"c3\">A validation campaign allows you to:<\/span><\/p>\n<ul class=\"c8 lst-kix_2knrhzsmcnb2-0 start\">\n<li class=\"c0\"><span class=\"c3\">Get feedback on how to make your virtual summit even better<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Create excitement for the summit before registration is open<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Generate early revenue through pre-sales<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">The best part? It will be the easiest email sequence you ever create. Your validation campaign only needs 3 emails to work:<\/span><\/p>\n<ul class=\"c8 lst-kix_fbbcc25pleuq-0 start\">\n<li class=\"c0\"><strong><span class=\"c9\">Email 1:<\/span><\/strong><span class=\"c3\">\u00a0The \u201cAre You Interested?\u201d Email<\/span><\/li>\n<li class=\"c0\"><strong><span class=\"c9\">Email 2:<\/span><\/strong><span class=\"c3\">\u00a0Survey Delivery Email<\/span><\/li>\n<li class=\"c0\"><strong><span class=\"c9\">Email 3:<\/span><\/strong><span class=\"c3\">\u00a0Early Bird Pricing Email<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">Check out Joe\u2019s versions of each email so you can see how simple they are to create.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c4\">Email 1:<\/span><\/strong><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/pxV8Rhm0QMKRy0csqvuVYknza1Jq-rmfJVkahP3Q8Id9OZitjYnObcV-kJqWUVv-r536qbKf6jbSoJ2izohSspuIhhhdRj3gAEd4-AVBcC4XwUcPapNeaR5q8LJt6zrSJhV3sphd\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/pxV8Rhm0QMKRy0csqvuVYknza1Jq-rmfJVkahP3Q8Id9OZitjYnObcV-kJqWUVv-r536qbKf6jbSoJ2izohSspuIhhhdRj3gAEd4-AVBcC4XwUcPapNeaR5q8LJt6zrSJhV3sphd\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c3\">Creating your own version of this email is literally as simple as swapping out the virtual summit name.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">It\u2019s quick, to-the-point, and personal. It feels like an email you\u2019d get from a friend, which is part of what makes it so effective.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">All you have to do after sending Email 1 is send the next email to everyone who replies with \u201cyes.\u201d<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c4\">Email 2:<\/span><\/strong><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/uPj8QykdRSwcLVYbz1LFO85mT30QCyS-Epcu4e7SNiqLpu_Mtc_b_yjfkrAcLOz6o8AA6bIZfB5qkChSVP5ERuySVbw2WQkZO5CTGfS9bGwuRiO-EDn9t4ZMFiLX-hR6Rc9q9ZdA\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/uPj8QykdRSwcLVYbz1LFO85mT30QCyS-Epcu4e7SNiqLpu_Mtc_b_yjfkrAcLOz6o8AA6bIZfB5qkChSVP5ERuySVbw2WQkZO5CTGfS9bGwuRiO-EDn9t4ZMFiLX-hR6Rc9q9ZdA\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c3\">Again\u2014pretty simple, right?<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">This email includes 2 key components:<\/span><\/p>\n<ol class=\"c8 lst-kix_q2ktl62ff6am-0 start\" start=\"1\">\n<li class=\"c0\"><span class=\"c3\">A link to a simple description of your virtual summit<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">A link to a short survey that allows people to give you feedback<\/span><\/li>\n<\/ol>\n<p class=\"c2\"><strong><span class=\"c9\">Pro Tip:<\/span><\/strong><span class=\"c3\">\u00a0I recommend sending Email 2 as a manual reply to everyone who replies \u201cyes\u201d to Email 1. It might take a little more time, but you\u2019ll end up with way more survey responses if you reply individually.<\/span><\/p>\n<p class=\"c2\">The virtual summit description you link to can be as simple as a Google doc, or you can\u00a0<span class=\"c11\"><a class=\"c15\" href=\"https:\/\/jslack.lpages.co\/virtual-board-game-design-summit-draft\/\" target=\"_blank\" rel=\"noopener noreferrer\">flesh out a basic landing page like Joe did here.<\/a><\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Whatever you provide, don\u2019t worry about including every last detail. Include enough to give people the basic gist, and mention that they will be able to purchase lifetime access to the summit.<\/span><\/p>\n<p class=\"c2\">Your survey doesn\u2019t need to be complicated either. Create it for free with\u00a0<span class=\"c11\"><a class=\"c15\" href=\"https:\/\/www.google.com\/forms\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Forms<\/a><\/span>\u00a0and use the questions Joe asked as a template for your own:<\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/02tIQ-XZJrAhMkCi89Zo3MMqQQfOQV181B-pOl4ojJrIrl5JqPxYeYpTFi24hhbvcMeTXUIvx_6x3_bpF8uFmI6dY270bMzFD3flbbu1YrNoP9UK04Snvl6m9TuUBt0BS6XBuSgX\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/02tIQ-XZJrAhMkCi89Zo3MMqQQfOQV181B-pOl4ojJrIrl5JqPxYeYpTFi24hhbvcMeTXUIvx_6x3_bpF8uFmI6dY270bMzFD3flbbu1YrNoP9UK04Snvl6m9TuUBt0BS6XBuSgX\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><strong><span class=\"c9\">Pro Tip:<\/span><\/strong><span class=\"c3\">\u00a0Be sure to ask for name and email in your survey so that you can follow up with each person.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">You\u2019ll send the third and final validation email to everyone who submits the survey.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c4\">Email 3:<\/span><\/strong><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/ALEMylI4UXTyiigu0MgmLSk3t2sVUKcyDlfmeO_005YwiyOHxxghjoZ4IJNTmErJ3-qmfyxJsZVdH8Bk9JEuAjmFRAMD0VO43JjP_uCIXLgf_GfJu3MzFXq9L7Ry5gwIGUroXXDR\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/ALEMylI4UXTyiigu0MgmLSk3t2sVUKcyDlfmeO_005YwiyOHxxghjoZ4IJNTmErJ3-qmfyxJsZVdH8Bk9JEuAjmFRAMD0VO43JjP_uCIXLgf_GfJu3MzFXq9L7Ry5gwIGUroXXDR\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c3\">Like Email 2, you should also send Email 3 as a response to the email chain you\u2019ve already established with everyone who takes the survey.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">This is the only email that will take a little bit of extra attention. You should use the highlighted section to directly address each individual\u2019s survey responses and answer any questions they had.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">If all you got out of the validation campaign was feedback, it would still be super helpful. The survey responses will often give you insight into simple ways to make your summit more appealing to your target audience.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">But it also gives you an opportunity to generate more than just feedback\u2014you can also generate revenue before you even open registration.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">All you need to do is offer every survey respondent the chance to buy your lifetime access deal at a special \u201cearly bird\u201d price (just like Joe did in the above example).<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Positive feedback is great, but actual sales are the ultimate validation. There is no better proof that you\u2019ve landed on a winning concept than people paying for access before it even exists.<\/span><\/p>\n<h2 id=\"h.x4hel1288toa\" class=\"c5\"><span class=\"c10\">How to Price Your Virtual Summit<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">Pricing the lifetime access packages for your virtual summit will vary a bit depending on your industry and best fit clients, but you can use Joe\u2019s structure as a rough guideline for your own.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">He featured 3 tiers:<\/span><\/p>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0 start\">\n<li class=\"c0\"><strong><span class=\"c4\">All-Access Pass ($60):<\/span><\/strong>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0 start\">\n<li class=\"c0\"><span class=\"c3\">Lifetime access to all interviews<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0\">\n<li class=\"c0\"><strong><span class=\"c4\">Platinum Pass ($67):<\/span><\/strong>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0\">\n<li class=\"c0\"><span class=\"c3\">Lifetime access to all interviews<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Lifetime access to bonus interviews not aired during the summit<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0\">\n<li class=\"c0\"><strong><span class=\"c4\">Ultimate Pass ($117):<\/span><\/strong>\n<ul class=\"c8 lst-kix_vgqhkod7duj6-0\">\n<li class=\"c0\"><span class=\"c3\">Lifetime access to all interviews<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Lifetime access to bonus interviews not aired during the summit<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Lifetime access to Joe\u2019s course, The Board Game Design Course ($99 value)<\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">6 free months of membership in Joe\u2019s private community for game designers<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/dvlRjqbWcbcHlVvnTrCK0-hWW57mw83JjKsgaeZPdH2E_DYdAMnXqgt4rSL2-Av-d9fhLAAczYIp_VJeYGy8v5hP8rKMvEbmkDQ-9YQXMnEnbrwN0i0stgZHzN4Z9dT-mVxyEAUb\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/dvlRjqbWcbcHlVvnTrCK0-hWW57mw83JjKsgaeZPdH2E_DYdAMnXqgt4rSL2-Av-d9fhLAAczYIp_VJeYGy8v5hP8rKMvEbmkDQ-9YQXMnEnbrwN0i0stgZHzN4Z9dT-mVxyEAUb\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c3\">Like I said, use this as inspiration, but you don\u2019t need to copy the structure and pricing exactly.<\/span><\/p>\n<p class=\"c2\"><strong><span class=\"c3\">For example, if you sell a course that normally costs $999, it might not make sense to include it in your third tier without significantly raising the price. Since Joe\u2019s course normally costs $99, it made sense to include it in his $117 package.<\/span><\/strong><\/p>\n<p class=\"c2\"><span class=\"c3\">If you don\u2019t have enough additional resources to create 3 tiers, don\u2019t let that hold you back from launching. But I highly encourage you to at least create a second tier, as tiered pricing almost always results in more revenue.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">You can always copy Joe\u2019s idea of recording a series of bonus interviews with a handful of your participants if you need an idea for what to include in a second tier.<\/span><\/p>\n<h2 id=\"h.j5e6666qaw9a\" class=\"c5\"><span class=\"c10\">How to Get Your Participants to Promote the Virtual Summit<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">Although virtual summits require a decent amount of legwork, it\u2019s easy to get partners to promote them because of their \u201cgive, give, give, ask\u201d nature:<\/span><\/p>\n<ul class=\"c8 lst-kix_79ngqe2co90-0\">\n<li class=\"c0\"><span class=\"c3\"><span class=\"c3\">You\u2019re giving by inviting them to participate.<\/span><\/span><\/li>\n<li class=\"c0\"><span class=\"c3\"><span class=\"c3\">You\u2019re giving by organizing and doing the legwork to execute the summit.<\/span><\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">You\u2019re giving by promoting them every time you promote the summit.<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">So when it comes time to ask them to promote the summit, the odds are stacked in your favor\u2014especially if you choose to offer them a percentage of sales they generate like Joe did.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">You don\u2019t need a dramatic pitch or anything fancy to get participants to tell their audiences about the summit. However, Joe did offer one central piece of advice in our interview above:<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Make it easy for your partners to promote the event.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">That means:<\/span><\/p>\n<ul class=\"c8 lst-kix_mp5qk9ifdcsq-0 start\">\n<li class=\"c0\"><span class=\"c3\"><span class=\"c3\">Give them a swipe email they can use to promote the summit to their email list (use the email you\u2019re sending to your own list as a template to create this)<\/span><\/span><\/li>\n<li class=\"c0\"><span class=\"c3\"><span class=\"c3\">Give them some swipe social media posts they can use (same principle as the swipe email)<\/span><\/span><\/li>\n<li class=\"c0\"><span class=\"c3\">Ask each partner to promote it\u2014yes, that sounds obvious, but you\u2019d be surprised by how many people just wait around for partners to do it on their own<\/span><\/li>\n<\/ul>\n<p class=\"c2\"><span class=\"c3\">Also, don\u2019t forget that you can go beyond the people participating in your summit when recruiting partners to promote it.<\/span><\/p>\n<p class=\"c2\"><span class=\"c4\">For example, Joe said that 71% of the sales that came in via partners were generated by ONE person who wasn\u2019t even a participant in the summit.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Even though the guy wasn\u2019t interviewed for the summit, his audience was still a great fit and he happily promoted it when Joe reached out to him.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Here\u2019s an example of the type of pitch email Joe used for partners like this:<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/kvS7GnOTbcZ-qz0CUW6gIE218iDucd-HxMfgrilJcHXCDu4VcsCzB28ZX9LZ6iDkaQhoJoix8yLnVgSZTp5sfeLkr8k8ohZB4uHl82jnfAjklUOu9vopKDr4mNleSqmHhNwEiJH6\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/kvS7GnOTbcZ-qz0CUW6gIE218iDucd-HxMfgrilJcHXCDu4VcsCzB28ZX9LZ6iDkaQhoJoix8yLnVgSZTp5sfeLkr8k8ohZB4uHl82jnfAjklUOu9vopKDr4mNleSqmHhNwEiJH6\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\"><span class=\"c3\">This can also work as a great \u201cPlan B\u201d pitch whenever someone declines to be interviewed for your summit. Just because they don\u2019t have time to participate doesn\u2019t mean they don\u2019t have time to promote\u2014especially if you incentivize them to do so.<\/span><\/p>\n<h2 id=\"h.xmztzgkaeeun\" class=\"c5\"><span class=\"c6\">A Simple Email Sequence for Promoting Your Virtual Summit<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">In addition to getting your partners to promote the virtual summit, you\u2019ll also want to promote it to your own email list (even if your audience is small).<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Know what that means?<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Yup, you\u2019ll need to write an email sequence.<\/span><\/p>\n<p class=\"c2\"><em>*<span class=\"c17\">cue horror movie sound effects<\/span><span class=\"c3\">*<\/span><\/em><\/p>\n<p class=\"c2\"><span class=\"c3\">Don\u2019t worry\u2014we\u2019ve got you covered.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Instead of writing from scratch, Joe used one of our proven email sequence templates to create the promo emails for his virtual summit.<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Now you can do the same thing. \ud83d\ude42<\/span><\/p>\n<p class=\"c2\">We\u00a0<span class=\"c11\"><a class=\"c15\" href=\"https:\/\/dripscripts.growthtools.com\/s\/GCzBqTXQCEMOAzn\" target=\"_blank\" rel=\"noopener noreferrer\">loaded up Joe\u2019s sequence into DripScripts<\/a><\/span><span class=\"c3\">, our free tool that lets you customize proven email sequences, so you can quickly adapt it to promote your own virtual summit.<\/span><\/p>\n<p class=\"c2\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/NEH7LgUUX1aYR5r43FrIU8oRhvoWNHT3yDH52eX1Alm3AvDE3EsoroKyJww0Qwk1phCbip-GGAQ2aDqWMEZxCqMhs8r1js_SUHlqSlQn2Dw5RDykzeMNraHqK_58V4SmSEEF7-p-\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/NEH7LgUUX1aYR5r43FrIU8oRhvoWNHT3yDH52eX1Alm3AvDE3EsoroKyJww0Qwk1phCbip-GGAQ2aDqWMEZxCqMhs8r1js_SUHlqSlQn2Dw5RDykzeMNraHqK_58V4SmSEEF7-p-\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c2\">All you have to do is\u00a0<span class=\"c11\"><a class=\"c15\" href=\"https:\/\/dripscripts.growthtools.com\/s\/GCzBqTXQCEMOAzn\" target=\"_blank\" rel=\"noopener noreferrer\">click here to get free access to Joe\u2019s Virtual Summit Promo Sequence.<\/a><\/span><\/p>\n<h2 id=\"h.luh2d8lvxjr\" class=\"c5\"><span class=\"c6\">So\u2014Should You Do a Virtual Summit?<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">Still mulling over whether a virtual summit would be a good investment of your time and energy? Ask yourself this:<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">If you knew a virtual summit could generate $10k in revenue and add 500+ perfect leads to your email list\u2026<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">&#8230;would you mind spending a few weeks putting it together?<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Almost every course creator or coach I know would say, \u201cSign me the heck up!\u201d<\/span><\/p>\n<p class=\"c2\"><span class=\"c3\">Plus, with all the resources available to you in this post, you won\u2019t be starting from scratch.<\/span><\/p>\n<h2 id=\"h.ytteimn2khzy\" class=\"c5\"><span class=\"c9\">Want to Become Our\u00a0<\/span><em><span class=\"c9 c17\">Next<\/span><\/em><span class=\"c6\">\u00a0Case Study?<\/span><\/h2>\n<p class=\"c2\"><span class=\"c3\">I\u2019m looking for 15 course creators and coaches who want my team and me to personally help them get results like Joe\u2019s. We\u2019ll find out what a dream case study would look like for your business, create a custom plan to help you reach it, and then coach you through the implementation step by step.<\/span><\/p>\n<p class=\"c2\">Interested in learning more?\u00a0<a href=\"https:\/\/lp.growthtools.com\/growth-university?source=simpleVirtualSummit-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"c7\">Click here to schedule a time to chat with us.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual summits have always been a phenomenal way to build your email list. You invite a bunch of experts in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8179","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8179"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8179\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}