{"id":8268,"date":"2021-01-20T17:46:18","date_gmt":"2021-01-20T17:46:18","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8268"},"modified":"2021-02-04T16:56:51","modified_gmt":"2021-02-04T16:56:51","slug":"guest-training","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8268","title":{"rendered":"How Michael DeLon Generated $102,000 in New Clients from a Single Guest Training"},"content":{"rendered":"<p class=\"c3\"><span class=\"c2\">Recently, I stumbled across a case study that still has me reeling.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">If you sell high-ticket coaching services or courses, it is THE blueprint for sustainable growth.<\/span><\/p>\n<p class=\"c3\">It\u2019s a repeatable strategy that one of our clients, Michael DeLon, used in December to bring in\u00a0<strong><span class=\"c11 c4\">102k in new client revenue from a single 1-hour virtual training session.<\/span><\/strong><\/p>\n<ul class=\"c7 lst-kix_8orgmk27v09u-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">He didn\u2019t run a single ad to promote it<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">None of the attendees came from his email list<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">No crazy funnels were involved<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">Oh, and here\u2019s the really interesting part\u2026<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">There were only 30 people in attendance!<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Out of those 30 people\u2026<\/span><\/p>\n<ul class=\"c7 lst-kix_3ugw3isurpdx-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">9 booked a phone call to learn about Michael\u2019s services<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">5 of them purchased a packaged priced at $20,500<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">For a total of 102k<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">All because of one virtual presentation to 30 people<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">That\u2019s why I hopped on Zoom and had Michael walk me step by step through the process of discovering the opportunity for this partnership, booking it, and executing it.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Check it out so you can see how to do the same thing for your business:<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cb8-daLR_WA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p>[su_box title=&#8221;Want to Become Our <em>Next<\/em> Case Study?&#8221; box_color=&#8221;#09DD82&#8243;]<span style=\"font-weight: 400;\">I\u2019m looking for 15 course creators and coaches who want my team and me to personally help them get results like Michael\u2019s. We\u2019ll find out what a dream case study would look like for your business, create a custom plan to help you reach it, and then coach you through the implementation step by step.<\/span> <span style=\"font-weight: 400;\">Interested in learning more?<\/span> <a href=\"https:\/\/lp.growthtools.com\/growth-university?source=guestTraining-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to schedule a time to chat with us.<\/a>[\/su_box]<\/p>\n<p class=\"c3\"><span class=\"c2\">In this interview with Michael, you\u2019ll learn:<\/span><\/p>\n<ul class=\"c7 lst-kix_9dix748g8svs-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">2:27 &#8211; The exact process Michael used to identify his partner and pitch the idea of a guest training<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">5:24 &#8211; Why Michael\u2019s offer converted so well with this particular audience<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">6:08 &#8211; The 2 key reasons why Michael\u2019s partner agreed to promote the guest training to his members<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">9:33 &#8211; How this partnership pre-conditioned Michael\u2019s prospects to buy before they even got on the phone with him<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">14:17 &#8211; How Michael plans to scale this approach and make 6-figure months the norm in 2021<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">15:56 &#8211; The \u201cmiddleman organization\u201d strategy that consistently gets Michael in front of large groups of ideal clients<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><strong><span class=\"c4 c11\">Resources:<\/span><\/strong><\/p>\n<ul class=\"c7 lst-kix_2b6kw4eqq7lb-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c10\"><a class=\"c6\" href=\"http:\/\/paperbackexpert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out Michael\u2019s website at PaperbackExpert.com.<\/a><\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\">Use Michael\u2019s\u00a0<span class=\"c10\"><a class=\"c6\" href=\"http:\/\/thecredibilitycalculator.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Credibility Calculator to get a free credibility score in under 5 minutes.<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"h.q3f09e1ebyp4\" class=\"c1\"><span class=\"c9 c4\">Want to Execute a Partnership Like Michael\u2019s? Here\u2019s a Closer Look at How He Did It\u2026 \ud83d\udd0d<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">This is a type of partnership you\u2019ve probably seen before, but it always helps to zoom out and look at all the mechanics from at a high level.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">First, let\u2019s look at how Michael\u2019s business works.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c4\">His Business:<\/span><\/strong><span class=\"c2\">\u00a0<\/span><\/p>\n<p class=\"c3\"><span class=\"c10\"><a class=\"c6\" href=\"http:\/\/paperbackexpert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paperback Expert<\/a><\/span><span class=\"c2\">\u00a0\u2014 Michael and his team help business owners establish and market their credibility by creating and publishing an Amazon bestselling book.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/TbBKGVkUGjdiP-6VOZr_WTKypmRCyzGCRmqeQaCy_UOH3QWK_3E_37L9TqM0JzOQJrhzH3s1XyeAavn-BWxTMkf69dKTIdbw2_hH06SCRuPrV6QCgNFVmZOTc-GdrZ0tB5OqBaKg\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/TbBKGVkUGjdiP-6VOZr_WTKypmRCyzGCRmqeQaCy_UOH3QWK_3E_37L9TqM0JzOQJrhzH3s1XyeAavn-BWxTMkf69dKTIdbw2_hH06SCRuPrV6QCgNFVmZOTc-GdrZ0tB5OqBaKg\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The process is part of a large package of coaching and services that takes about a year to execute.<\/span><\/p>\n<ul class=\"c7 lst-kix_x2h6btvpz922-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">First, Michael and his team identify the client\u2019s brand strategy<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">Then, they create and publish the client\u2019s book<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">Next, they launch a podcast for the client, which gives them a platform they can use to attract customers<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">Finally, they coach the client on different marketing strategies so they can monetize the credibility their book and podcast have given them<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">The price point for this full range of services and coaching is typically around $20,000.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c11 c4\">His Best Fit Client:<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c2\">Michael\u2019s ideal clients are independent professional business owners who sell through a consultative approach\u2014people like attorneys, financial advisors, doctors, etc.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">They need prospects to see them as absolute experts in the solution the prospect is seeking. Credibility and authority are critical.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c4\">Type of Partnership:<\/span><\/strong><span class=\"c2\">\u00a0Guest Training \u2014 Michael partnered with the leader of a paid mastermind group to host a 1-hour online training for his 30 members.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/rzUCbF4tooEkMI3s7_9Q0b3kPk3YX6rI5MqQL5gn_euJMW8k--32Y8ZvMo8dxb-RBpZ6aWUq5c51K3vHtjmcyvlTbLKYDY6AQSOBOk3H-8qBMYdSInrzHmcIOm9vHBX5qRIbhdAl\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/rzUCbF4tooEkMI3s7_9Q0b3kPk3YX6rI5MqQL5gn_euJMW8k--32Y8ZvMo8dxb-RBpZ6aWUq5c51K3vHtjmcyvlTbLKYDY6AQSOBOk3H-8qBMYdSInrzHmcIOm9vHBX5qRIbhdAl\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">The mastermind group was made specifically for tax resolution specialists. Basically, they\u2019re the experts you hire if you\u2019re having trouble with the IRS.<\/span><\/p>\n<p class=\"c3\">These are the EXACT\u00a0kind<span class=\"c2\">\u00a0of professionals who are great fits for Paperback Expert (Michael\u2019s past clients have typically been attorneys, financial advisors, doctors, etc.).<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">The leader of the mastermind group knew his members were interested in learning how to publish a book&#8230;<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">But he didn\u2019t have expertise in that area.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">This is why it made sense for Michael to pitch him on doing a virtual training for the group (and why he said yes).<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">During the training, Michael taught his partner\u2019s audience how they could use a book and a podcast to boost their credibility and attract more clients.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">At the end, he simply let them know they could schedule a call with him to learn how he could help them implement what they\u2019d just learned.<\/span><\/p>\n<p class=\"c3\"><strong><span class=\"c11 c4\">Partnership Results:<\/span><\/strong><\/p>\n<p class=\"c3\"><span class=\"c2\">Out of the 30 people who attended the training:<\/span><\/p>\n<ul class=\"c7 lst-kix_r810g1bb61si-0 start\">\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">9 scheduled a phone call<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">Those 9 calls turned into 5 new clients (4 of them were one-call closes)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">The package they purchased was priced at $20,500<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">That\u2019s a total of $102,000<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">Remember\u2014this is from ONE presentation to only 30 people.<\/span><\/p>\n<h2 id=\"h.dd8e4e60jk0l\" class=\"c1\"><span class=\"c4 c9\">The Secret Why This Small Audience Converted So Well \ud83d\udd11<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">The single biggest challenge you have as a coach, consultant, or course creator is getting prospects to trust you.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">That\u2019s why you see so many marketing gurus bragging about their crazy complicated 20-step sales funnels\u2026<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Because when all you\u2019re doing is buying cold traffic, it takes TONS of nurturing, an expertly crafted sales process, and followup to get people to convert.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Meanwhile, Michael\u2019s funnel from this partnership looked like this:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/Tc6VbzB0KKHLgS7P4LjchnTEqGybBlzp0hacz-17vxP_oWT5fpeRxC1ECYgTfQWWr6yUvKSw9QHGf045nXG_B0soRweZ_wab9xRUiCvsab6St8s1n9sZx3oX2TXgqDFtKbPpJAx8\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/Tc6VbzB0KKHLgS7P4LjchnTEqGybBlzp0hacz-17vxP_oWT5fpeRxC1ECYgTfQWWr6yUvKSw9QHGf045nXG_B0soRweZ_wab9xRUiCvsab6St8s1n9sZx3oX2TXgqDFtKbPpJAx8\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">Why was he able to keep things so simple?<\/span><\/p>\n<p class=\"c3\">Because he was able to\u00a0<em><span class=\"c13\">borrow the trust<\/span><\/em><span class=\"c2\">\u00a0that the leader of the mastermind group had already built with his audience.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Remember, 4 out of the 5 calls he booked with people who attended the guest training bought during that first call.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">One of them literally said he hadn\u2019t even looked at Michael\u2019s website yet. Once the leader of his mastermind group said Michael was the guy, he didn\u2019t need to hear anymore. (Michael described this at the 20:18 mark of the video.)<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">\u201cThey were preconditioned to buy before we ever got on the sales call,\u201d Michael said. \u201cIt\u2019s not even a sales call, really. It\u2019s \u2018are we a good fit and here\u2019s how the whole thing works.\u2019 Makes a big difference.\u201d<\/span><\/p>\n<h2 id=\"h.2dht0mw9jzf\" class=\"c1\"><span class=\"c9 c4\">How to Find Partners for a Virtual Training Partnership \ud83d\udc40<\/span><\/h2>\n<p class=\"c3\"><span class=\"c2\">I can hear the excuses already\u2026<\/span><\/p>\n<p class=\"c3\"><em><span class=\"c12\">\u201cBut Bryan, I don\u2019t know anyone who runs a mastermind group&#8230;how am I supposed to do this???\u201d<\/span><\/em><\/p>\n<p class=\"c3\"><span class=\"c2\">First of all, you don\u2019t need to know someone personally in order to pitch them on a virtual training partnership like this.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">You just need to know how to find them.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">And luckily, there\u2019s this thing called the internet that makes it pretty easy. \ud83d\ude42<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">For example, let\u2019s say you sell a high-end course that teaches accountants how to master QuickBooks Pro.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">Head on over to Facebook, pop \u201cmastermind group accounts\u201d into the search bar, and click \u201cSee all groups\u201d on the results page.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh4.googleusercontent.com\/8UVDx0D9iLLafmXYWL42VpCpo6h16W11HlqmzQQQ9KgERsP1yPEiwiYWJwDnLN3B_U--lraM5OwkG6pnVXUsND40Q63ibwYY7o5tEjJFLsMs8hyRbZEBlT-3culJQHTibSGN0QHy\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/8UVDx0D9iLLafmXYWL42VpCpo6h16W11HlqmzQQQ9KgERsP1yPEiwiYWJwDnLN3B_U--lraM5OwkG6pnVXUsND40Q63ibwYY7o5tEjJFLsMs8hyRbZEBlT-3culJQHTibSGN0QHy\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">There\u2019s gonna be some junk to search through. But you\u2019ll also find promising groups that might be a perfect fit:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/LuZ-CNienSuyaGnAxRqnIUxMtygpkztWl0iQxUYAeSNlxgTLOh29_nA4_PxoMve3XS6mrGockC8kCGqWZ0LsZKPXeDvPYqZPC8y_4i7C7qGaSy1PaF0RyfxemuiVUIVce3DeJWgq\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/LuZ-CNienSuyaGnAxRqnIUxMtygpkztWl0iQxUYAeSNlxgTLOh29_nA4_PxoMve3XS6mrGockC8kCGqWZ0LsZKPXeDvPYqZPC8y_4i7C7qGaSy1PaF0RyfxemuiVUIVce3DeJWgq\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh6.googleusercontent.com\/itQws3614Q2lLe4Jhmd_TXTlBSTlCCntg4XtSmiv6bpi7keN7g5Bgg1uYgN5_CVgVG7mACQYin8y9e_1LwCFSfCxL8jEvKhL3DWGAvYYtFA2aSOHsgDH7sEnSFnSLzkLcs-tl9Rf\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/itQws3614Q2lLe4Jhmd_TXTlBSTlCCntg4XtSmiv6bpi7keN7g5Bgg1uYgN5_CVgVG7mACQYin8y9e_1LwCFSfCxL8jEvKhL3DWGAvYYtFA2aSOHsgDH7sEnSFnSLzkLcs-tl9Rf\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\">It\u2019s usually pretty easy to track down the leader of the group so you can pitch them directly (I\u2019ve covered how to write a great pitch numerous times\u2014<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/new-customers-from-partnership\/\" target=\"_blank\" rel=\"noopener noreferrer\">see this case study<\/a><\/span><span class=\"c2\">\u00a0for some good examples).<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">The cool part is that you don\u2019t have to limit yourself to mastermind groups. Any kind of audience that\u2019s at least partially made up of your ideal customers can be a great fit for a virtual training partnership.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">For example, check out all these other non-mastermind accounting groups that popped up in my Facebook search:<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/ZXj7ef11yEomBaVTN_dZG4__3OsPXSGYLrL4ASg1jeggVHFOucqaIzdt4tB1HgEWrec-SFZmWzVFVrSMMKWu1v6dFrNds7ItQBpYDPBCPAsQbE3F5zHJMD8FCUYUIQ3wDks1wfZ0\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/ZXj7ef11yEomBaVTN_dZG4__3OsPXSGYLrL4ASg1jeggVHFOucqaIzdt4tB1HgEWrec-SFZmWzVFVrSMMKWu1v6dFrNds7ItQBpYDPBCPAsQbE3F5zHJMD8FCUYUIQ3wDks1wfZ0\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh3.googleusercontent.com\/ai4b0pa-yA-L6hjBuUQ8Vi7UaKiR7YqiV0Upe63QyK_N7yg2I19WnhISK5tqfNkJd3PoGjH3WYtb3y64A8YhPif7DGazcFWX8OCdUCJCi5Msq7FcVGqH9MQzjb1nyz9WVY9FS9wR\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/ai4b0pa-yA-L6hjBuUQ8Vi7UaKiR7YqiV0Upe63QyK_N7yg2I19WnhISK5tqfNkJd3PoGjH3WYtb3y64A8YhPif7DGazcFWX8OCdUCJCi5Msq7FcVGqH9MQzjb1nyz9WVY9FS9wR\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/lh5.googleusercontent.com\/iXwjEK3tRsa9DpyAa7FMGTwSUOl_rkjSDhCcGeUzpIBjXsn1E0e-qt7-n7KtSVZ6MMlXcmKh7nT2UhcOmcCUfVH9nerBM0FKp2H1M4ADBoDvbBcu5qLmiIiGZblqCwFFT3RSCngK\" alt=\"\" \/><noscript><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/iXwjEK3tRsa9DpyAa7FMGTwSUOl_rkjSDhCcGeUzpIBjXsn1E0e-qt7-n7KtSVZ6MMlXcmKh7nT2UhcOmcCUfVH9nerBM0FKp2H1M4ADBoDvbBcu5qLmiIiGZblqCwFFT3RSCngK\" alt=\"\" \/><\/noscript><\/p>\n<p class=\"c3\"><span class=\"c2\">You could easily pitch all four of those groups on doing a Facebook Live training session for their members.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">And look, while there are lots of benefits to getting in front of a mastermind group (like Michael pointed out in the interview)&#8230;<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">It\u2019s just one of MANY types of audiences you can get in front of using partnerships.<\/span><\/p>\n<p class=\"c3\"><span class=\"c2\">We regularly help our clients use the same approach to get their business featured by&#8230;<\/span><\/p>\n<ul class=\"c7 lst-kix_5ss8ox2qa7pi-0 start\">\n<li class=\"c3 c5 li-bullet-0\">Podcasts (like\u00a0<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/booked-on-podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Diana did<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\">Companies you\u2019re a customer of (like\u00a0<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/new-customers-from-partnership\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ian did<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\">Virtual summits (like\u00a0<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/simple-virtual-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe did<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\">Lead magnet swaps \/ guest emailing (like\u00a0<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alp did<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\">Facebook groups (like\u00a0<span class=\"c10\"><a class=\"c6\" href=\"https:\/\/blog.growthtools.com\/blog\/quit-your-day-job\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shannon did<\/a><\/span><span class=\"c2\">)<\/span><\/li>\n<li class=\"c3 c5 li-bullet-0\"><span class=\"c2\">And more<\/span><\/li>\n<\/ul>\n<p class=\"c3\"><span class=\"c2\">Once you have a system in place for regularly identifying ideal partners and pitching them, you can get your business in front of a brand new audience every single week.<\/span><\/p>\n<h2 id=\"h.k1indd59ff7i\" class=\"c1\"><span class=\"c9 c14\">Want My Team to Personally Help You Implement This System in Your Business?<\/span><\/h2>\n<p class=\"c2\">I\u2019m looking for 15 course creators and coaches who want my team and me to personally help them get results like Michael\u2019s. We\u2019ll find out what a dream case study would look like for your business, create a custom plan to help you reach it, and then coach you through the implementation step by step.<\/p>\n<p class=\"c2\">Interested in learning more?\u00a0<a href=\"https:\/\/lp.growthtools.com\/growth-university?source=guestTraining-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"c7\">Click here to schedule a time to chat with us.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, I stumbled across a case study that still has me reeling. If you sell high-ticket coaching services or courses,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-8268","post","type-post","status-publish","format-standard","hentry","category-case-study","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8268"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8268\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}