{"id":8285,"date":"2021-02-02T18:40:02","date_gmt":"2021-02-02T18:40:02","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8285"},"modified":"2021-02-02T19:27:34","modified_gmt":"2021-02-02T19:27:34","slug":"how-to-price-coaching-packages-and-consulting-services","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8285","title":{"rendered":"How to Price Coaching Packages &#038; Consulting Services (to $1000+\/hr)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to know how to price a <\/span><span style=\"font-weight: 400;\">coaching package<\/span><span style=\"font-weight: 400;\"> or consulting service, I\u2019ll show you how.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s get real about something for a minute:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u2019all are <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> just here to learn how to <\/span><b>raise your prices<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re brand new to coaching or consulting, I\u2019ll show you how to set an initial price.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the meat of this post is all about how to raise those prices and grow a strong enough brand that you can charge what <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> want, not what the \u201cmarket\u201d says you should charge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re going to make your own market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#price\"><span style=\"font-weight: 400;\">Set (or audit) your initial price<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#lead-flow\"><span style=\"font-weight: 400;\">Fix your lead flow<\/span><\/a><span style=\"font-weight: 400;\"> (this is actually the most important step, and yes, I\u2019ll show you <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#money\"><span style=\"font-weight: 400;\">Make more money<\/span><\/a><span style=\"font-weight: 400;\"> with these three strategies:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"#rates\"><span style=\"font-weight: 400;\">Raise your rates on <\/span><span style=\"font-weight: 400;\">new clients<\/span><\/a><\/li>\n<li><a href=\"#tiers\"><span style=\"font-weight: 400;\">Package your services and offer tiered <\/span><span style=\"font-weight: 400;\">pricing<\/span><\/a><\/li>\n<li><a href=\"#sell\"><span style=\"font-weight: 400;\">Sell new services to existing clients<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By the way \u2014 coaching and consulting are similar enough that the same <\/span><span style=\"font-weight: 400;\">pricing<\/span><span style=\"font-weight: 400;\"> advice works for both.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only difference is that consultants may feel pressure to charge custom <\/span><span style=\"font-weight: 400;\">consulting fees<\/span><span style=\"font-weight: 400;\"> for each job because they attract more varied, B2B clients and can have more behind-the-scenes work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes that\u2019s necessary. If you land a super cool <\/span><span style=\"font-weight: 400;\">business consultant<\/span><span style=\"font-weight: 400;\"> gig with an enterprise company that\u2019s going to pay you huge fees\u2026 well, don\u2019t let me get in your way! If your work involves custom <\/span><span style=\"font-weight: 400;\">deliverables<\/span><span style=\"font-weight: 400;\"> it\u2019s hard to charge a <\/span><span style=\"font-weight: 400;\">fixed rate<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most of the time, it\u2019s better to sell a specific package to similar clients than to create something new for each job. It\u2019s more efficient and you\u2019ll find it much easier to raise your prices over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, if you absolutely must create a custom <\/span><span style=\"font-weight: 400;\">pricing model<\/span><span style=\"font-weight: 400;\">, make sure it\u2019s tied to an <\/span><span style=\"font-weight: 400;\">hourly rate<\/span><span style=\"font-weight: 400;\"> or a <\/span><span style=\"font-weight: 400;\">daily rate<\/span><span style=\"font-weight: 400;\"> that keeps going up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that caveat out of the way, let\u2019s dig in.<\/span><\/p>\n<p id=\"price\">Looking for proven, <i><span style=\"font-weight: 400;\">step-by-step<\/span><\/i><i><span style=\"font-weight: 400;\"> methods to grow your coaching or consulting business? <\/span><\/i><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=pricecoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Book a complimentary strategy session<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> where we\u2019ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Step 1: Set or Audit Your Initial Price<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This step might seem complicated, but it doesn\u2019t need to be. Your <\/span><span style=\"font-weight: 400;\">pricing strategy<\/span><span style=\"font-weight: 400;\"> should result from the answers to a handful of questions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the minimum amount you need to make per hour for this work to be worth it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your competitors charging for similar services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are you selling your coaching or consulting? (i.e., on a marketplace or to your own audience)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Write those answers down.<\/span><\/p>\n<p><b>If you\u2019re selling your services on a marketplace,<\/b><span style=\"font-weight: 400;\"> then your price has to be anchored to going rates on the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You WILL be tied to a <\/span><span style=\"font-weight: 400;\">lower price point<\/span><span style=\"font-weight: 400;\"> until you move off the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a <\/span><span style=\"font-weight: 400;\">new coach<\/span><span style=\"font-weight: 400;\">, aim to be neither the lowest (\u201cthat\u2019s <\/span><span style=\"font-weight: 400;\">too little<\/span><span style=\"font-weight: 400;\">, must not be good\u201d) nor the highest (\u201cwho does he think he is?!\u201d) price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s very little room on most platforms for you to differentiate yourself from the competition (depending on how easy it is to display great <\/span><span style=\"font-weight: 400;\">testimonials<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">case studies<\/span><span style=\"font-weight: 400;\">), so the easiest way to catch <\/span><span style=\"font-weight: 400;\">potential clients<\/span><span style=\"font-weight: 400;\">\u2019 attention is to pick a Goldilocks price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you\u2019re on <\/span><a href=\"https:\/\/www.coachtheworld.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">coachtheworld.com<\/span><\/a><span style=\"font-weight: 400;\"> and you want to offer HR consulting. If you filter the current results for your vertical, this is what comes up:<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8288 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1.png\" alt=\"A preview of the HR consulting coaches and their pricing on coachtheworld.com.\" width=\"1125\" height=\"1004\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1.png 1125w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-300x268.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-1024x914.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-768x685.png 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8288 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1.png\" alt=\"A preview of the HR consulting coaches and their pricing on coachtheworld.com.\" width=\"1125\" height=\"1004\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1.png 1125w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-300x268.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-1024x914.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-1-768x685.png 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">On the low end, one coach is offering $25 &#8211; $100\/hr based on the topic. The <\/span><span style=\"font-weight: 400;\">high end<\/span><span style=\"font-weight: 400;\"> is $350\/hr for consulting on \u201cstrategy and culture.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means your sweet spot is between $150 and $200 per hour. If you\u2019re happy with $150\/hr to test the waters, start there. But if you answered question a) above (\u2018What\u2019s your minimum number\u2026\u2019) with $200, start there instead.<\/span><\/p>\n<p><b>If you\u2019re selling to your own audience<\/b><span style=\"font-weight: 400;\"> and not on a marketplace, then your competition is the folks who turn up in a Google, LinkedIn, or Facebook search (or another <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> site if you\u2019re planning to dominate that platform). Pick one where your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\"> hangs out, find out what the coaches on the first results page are charging, then aim for the middle.<\/span><\/p>\n<figure id=\"attachment_8289\" aria-describedby=\"caption-attachment-8289\" style=\"width: 859px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8289 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2.png\" alt=\"An example of the first page of what you'll see if you search for HR Coach on LinkedIn.\" width=\"859\" height=\"844\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2.png 859w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2-300x295.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2-768x755.png 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8289 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2.png\" alt=\"An example of the first page of what you'll see if you search for HR Coach on LinkedIn.\" width=\"859\" height=\"844\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2.png 859w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2-300x295.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-2-768x755.png 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/noscript><\/a><figcaption id=\"caption-attachment-8289\" class=\"wp-caption-text\"><center><em>First page of LinkedIn results for \u201cHR Coach.\u201d<\/em><\/center><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified five competitors and their <\/span><span style=\"font-weight: 400;\">consulting rates<\/span><span style=\"font-weight: 400;\">, choose a number in the middle that\u2019s equal to or higher than your chosen minimum acceptable number.<\/span><\/p>\n<p><b>When you\u2019ve chosen your initial (or updated) rate,<\/b><span style=\"font-weight: 400;\"> use it to secure your first few coaching or <\/span><span style=\"font-weight: 400;\">consulting clients<\/span><span style=\"font-weight: 400;\">. But don\u2019t get comfortable. It\u2019s a starting point and is meant to be raised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One more thing \u2014 it\u2019s easiest to start with an <\/span><span style=\"font-weight: 400;\">hourly rate<\/span><span style=\"font-weight: 400;\">, so do that if it\u2019s what you want. But it\u2019s better to offer packages with fixed prices, so you should plan to make the switch if you\u2019re starting with an <\/span><span style=\"font-weight: 400;\">hourly billing rate<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p id=\"lead-flow\">We\u2019ll talk more about how to do that later in the post. Before that, there\u2019s something more important for you to work on: lead generation.<\/p>\n<h2><span style=\"font-weight: 400;\">Step 2: Fix Your Lead Flow<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your waiting list is zero, then your price is never going up. But if you have 1,000 people waiting to get a coveted coaching spot, you can raise your rates whenever you want and people will still buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s one of the reasons it\u2019s so important to get off whatever marketplace you\u2019re using.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use it as a proof of concept or a quick way to earn side cash, that\u2019s fine. But if you want to build a <\/span><span style=\"font-weight: 400;\">full-time<\/span> <span style=\"font-weight: 400;\">coaching business<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">consulting practice<\/span><span style=\"font-weight: 400;\">, you need to own your audience.\u00a0<\/span><\/p>\n<p><b>You can charge 10x more to an audience you own<\/b><span style=\"font-weight: 400;\"> than whatever you\u2019re getting on a coaching marketplace.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8290 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3.png\" alt=\"When you price a coaching package or consulting service, you have to consider whether you're selling on a marketplace or to your own audience that knows and trusts you.\" width=\"1600\" height=\"876\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-300x164.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-1024x561.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-768x420.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-1536x841.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8290 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3.png\" alt=\"When you price a coaching package or consulting service, you have to consider whether you're selling on a marketplace or to your own audience that knows and trusts you.\" width=\"1600\" height=\"876\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-300x164.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-1024x561.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-768x420.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-3-1536x841.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/a><\/p>\n<p><b>Why?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If I\u2019ve been following you for six months, trust you, and want to work with YOU via the unique program you have, I\u2019m not looking at what the other guys are charging. Because they aren\u2019t <\/span><i><span style=\"font-weight: 400;\">you.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the best way to build your audience and get new leads consistently?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can expand your channels over time, but for most coaches, it\u2019s ideal to start with these three:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Renewals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referrals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teaching one new audience a week<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of these things doesn\u2019t sound like the others. \ud83d\ude43<\/span><\/p>\n<p><b>Renewals<\/b><span style=\"font-weight: 400;\"> are obvious: Someone who\u2019s bought from you before is likely to buy again. Give them a good reason to, whether it\u2019s because your ongoing help continues to hold value or because you have multiple products that interest them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So are <\/span><b>referrals<\/b><span style=\"font-weight: 400;\">. If you have happy clients, get them to refer new business. <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-get-referrals-from-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">We have a whole post on how to do that easily.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And then there\u2019s <\/span><b>teaching one new audience per week<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve used a few different names for the strategy (<\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">partnership marketing<\/span><\/a><span style=\"font-weight: 400;\">, anyone?), but my favorite is <\/span><b>OPA: Other People\u2019s Audiences<\/b><span style=\"font-weight: 400;\">. Short, sweet, easy to remember.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the deal. Marketing can feel like a drag when all you really want to do is teach people what you know best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook ads? <\/span><span style=\"font-weight: 400;\">Webinars<\/span><span style=\"font-weight: 400;\">? Setting up your email automation? Not the fun part of the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> to do some of those things to help people find you. And one of the most efficient (and not boring) ways to get new leads is to <\/span><b>find people whose audiences overlap with yours, and then get in front of those audiences.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not talking about your direct competitors \u2014 just other coaches, course creators, group moderators, influencers, etc., whose audiences happen to need what you offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, our client <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/guest-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Michael Delon<\/span><\/a><span style=\"font-weight: 400;\"> used this strategy to rake in <\/span><b>$102,000 in revenue\u2026 from <\/b><b><i>one<\/i><\/b><b> presentation. <\/b><span style=\"font-weight: 400;\">He sells a high-ticket service \u2014 he\u2019ll write and publish your book based on a few short interviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His best clients are professionals like finance advisors, attorneys, medical professionals, etc. So he pitched the leader of a mastermind group for tax resolution specialists.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8291 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4.png\" alt=\"Michael's pitched a mastermind group; the mastermind leader told his members and the members attended his training.\" width=\"935\" height=\"567\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4.png 935w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4-300x182.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4-768x466.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8291 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4.png\" alt=\"Michael's pitched a mastermind group; the mastermind leader told his members and the members attended his training.\" width=\"935\" height=\"567\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4.png 935w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4-300x182.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-4-768x466.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">30 of the mastermind group members attended. 9 booked a call with Michael to learn more, and 5 became customers.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/guest-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>You can learn all about the exact steps Michael took to pitch and run the presentation here.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And if you want <\/span><span style=\"font-weight: 400;\">step-by-step<\/span><span style=\"font-weight: 400;\"> instructions to try it for yourself, <\/span><a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">read this post<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p id=\"money\">If you combine these three strategies \u2014 getting current clients to renew and refer the people they know, plus teaching one new audience a week with OPA \u2014 you will have a steady stream of qualified leads to grow your business.<\/p>\n<h2><span style=\"font-weight: 400;\">Step 3: Make More Money<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are really only three ways to make more money with consulting and <\/span><span style=\"font-weight: 400;\">coaching services<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get more leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise your rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the same people to buy more<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Getting more leads is key (even when you\u2019re a coach and can only see so many people in a day) because it\u2019s a necessary condition for #2: Raise your rates. We\u2019ve already covered how to get more leads, so it\u2019s time to talk about <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> to raise your rates and get more purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that, I have three recommendations:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise your rates on <\/span><span style=\"font-weight: 400;\">new clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create fixed-price packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell different services to the same people<\/span><\/li>\n<\/ol>\n<p id=\"rates\">You can do these in order or simultaneously. The first two are the easiest to implement, so I recommend starting with those and, once you\u2019re better at <span style=\"font-weight: 400;\">pricing<\/span><span style=\"font-weight: 400;\"> and positioning, adding new services for your existing clients.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3a: Raise Your Rates on <\/span><span style=\"font-weight: 400;\">New Clients<\/span><\/h3>\n<p><b>Do not sit on your initial price forever.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a coach or consultant, your income is tied to your time. Once you have a full roster of clients, the only way to push your income up is to charge more. There\u2019s more than one way to do that, but just pushing your price up is the easiest way to earn more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by raising your rate for <\/span><span style=\"font-weight: 400;\">new clients<\/span><span style=\"font-weight: 400;\">. Just <\/span><b>double what you\u2019re charging <\/b><span style=\"font-weight: 400;\">for your <\/span><span style=\"font-weight: 400;\">coaching program<\/span><span style=\"font-weight: 400;\"> and pitch it to your next two or three leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know that sounds like a lot, but most of the coaches we talk to could charge waaaaayyyy more than they currently are. So just DO IT.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/do-it.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8287\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/do-it.gif\" alt=\"Shia Labeouf GIF: &quot;No, what are you waiting for? Do it!&quot;\" width=\"489\" height=\"365\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8287\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/do-it.gif\" alt=\"Shia Labeouf GIF: &quot;No, what are you waiting for? Do it!&quot;\" width=\"489\" height=\"365\" \/><\/noscript><\/a><\/p>\n<p><b>Remember:<\/b><span style=\"font-weight: 400;\"> The worst thing that could happen is the lead you\u2019re talking to doesn\u2019t close. So what? You fixed your lead flow in Step 2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you\u2019re charging $200\/hr now and you typically close 30% of the leads who get on a sales call (or \u201c<\/span><span style=\"font-weight: 400;\">discovery call<\/span><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><span style=\"font-weight: 400;\">free training<\/span><span style=\"font-weight: 400;\">\u201d \u2014 whatever you like to call it). You increase that to $400\/hr when you pitch your next five leads. Two of them buy \u2014 that\u2019s a 40% close rate, so increasing your price hasn\u2019t hurt sales at all <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019re now making double the money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the next five leads, you pitch $800\/hr. No one buys. So back it down to $600\/hr and try again! If you get good close rates, stay there. If not, work the $400\/hr price for a few months.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8292 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5.png\" alt=\"For 20 Leads per Month: $200 at 30% close rate; $400 at 40% close rate; $600 at 20% close rate.\" width=\"1600\" height=\"876\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-300x164.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-1024x561.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-768x420.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-1536x841.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8292 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5.png\" alt=\"For 20 Leads per Month: $200 at 30% close rate; $400 at 40% close rate; $600 at 20% close rate.\" width=\"1600\" height=\"876\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5.png 1600w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-300x164.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-1024x561.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-768x420.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-5-1536x841.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In six months you\u2019ll be able to raise that rate again (but at this point, doubling it is probably too much. Bump it up by 15 &#8211; 25% and see what happens).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a number somewhere between a $5,000 and a $2 million price tag for your service where increasing your price further will decrease your overall income because so few people buy. But it\u2019s way further toward $2 million than you imagine right now.<\/span><\/p>\n<p><b>Why?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Because you\u2019re not selling in a competitive marketplace, you\u2019re selling to your <\/span><i><span style=\"font-weight: 400;\">own<\/span><\/i><span style=\"font-weight: 400;\"> audience. It\u2019s not like your clients are walking into Publix and picking one out of twenty similar cereals. When you sell to your own audience, you\u2019re selling on a trusted marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those leads grow to trust and like you, so they\u2019re not comparing you to anyone else. Price becomes all about how well you\u2019ve positioned yourself and how well you can alleviate your clients\u2019 burning pain, and not at all about what other people in your space charge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve done a good job of building your own audience and filling it with people who trust your expertise, it\u2019s easy to raise prices. But if you have to beg, borrow, and steal each client, it\u2019s impossible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make sure you have Step 2 down. It will make raising your prices a cinch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One more thing \u2014 when you\u2019re pitching a <\/span><span style=\"font-weight: 400;\">coaching session<\/span><span style=\"font-weight: 400;\">, make it recurring with the ability to cancel anytime. Per month is better than <\/span><span style=\"font-weight: 400;\">per year<\/span><span style=\"font-weight: 400;\"> so the charge isn\u2019t a surprise. You\u2019ll make far more revenue when the client only has to make <\/span><i><span style=\"font-weight: 400;\">one<\/span><\/i><span style=\"font-weight: 400;\"> purchase decision for multiple sessions. Then it takes a fresh decision to cancel instead of taking a decision to continue.<\/span><\/p>\n<h4><strong>What About Existing Clients?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you rapidly increase your coaching rate until finding the current sweet spot, what should you do about the clients who came on at a vastly lower rate?<\/span><\/p>\n<p><b>Fire them nicely.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Several years ago, I had a <\/span><span style=\"font-weight: 400;\">coaching client<\/span><span style=\"font-weight: 400;\"> at $350 for two calls a month who was a great guy. He was an <\/span><span style=\"font-weight: 400;\">ideal client<\/span><span style=\"font-weight: 400;\">. But all my <\/span><span style=\"font-weight: 400;\">new clients<\/span><span style=\"font-weight: 400;\"> were paying $1,000 for the same service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I sat down with him and explained that, while I loved working with him, my rates had gone up and I completely understood if it was too high for him. I gave him six months\u2019 notice so we could wrap up what we were working on together and he could find someone else he trusted. At the end of the six months, he rolled off amicably and I filled his spot with a higher-paying client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two things you need to do when you fire current clients:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give them advance notice (at least one month, but longer is better).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain that you\u2019d be happy to keep them on at the higher rate, but completely understand if they don\u2019t want to do that.<\/span><\/li>\n<\/ol>\n<p id=\"tiers\">Most of them will be disappointed, but understanding.<\/p>\n<h3><span style=\"font-weight: 400;\">3b. Create Fixed-Price Packages (Sell an Experience, Not by the Hour)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At some point, raising your rate without making any changes to your service will start to slow down. If you haven\u2019t created fixed-price packages, now is the time to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering <\/span><span style=\"font-weight: 400;\">coaching packages<\/span><span style=\"font-weight: 400;\"> as opposed to an <\/span><span style=\"font-weight: 400;\">hourly fee structure<\/span><span style=\"font-weight: 400;\"> will further differentiate you from your competitors. It will help you decouple your program from market rates because it\u2019s different from what everyone else is offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you offer me marriage counseling. If I Google that, I can choose from seven different programs. I\u2019m comparing you with everybody else, and if you\u2019re charging $1,000 more than the other guys, I\u2019m not going to pick you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So don\u2019t sell me a $100\/hr marriage counseling session that I have to choose to renew after each session. Sell me an $8,000 marriage revitalization experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your offer unique, specific, and concrete.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique<\/b><span style=\"font-weight: 400;\"> = something I can\u2019t find anywhere else.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific <\/b><span style=\"font-weight: 400;\">= clear on exactly what\u2019s included.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concrete<\/b><span style=\"font-weight: 400;\"> = clear on the promised results from completing the program.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should also offer multiple <\/span><span style=\"font-weight: 400;\">flat fee<\/span> <span style=\"font-weight: 400;\">pricing<\/span><span style=\"font-weight: 400;\"> tiers.<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/blog\/tiered-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Here\u2019s a link to our post that talks all about how to create a tiered <\/span><span style=\"font-weight: 400;\">pricing structure<\/span><span style=\"font-weight: 400;\"> and come up with ideas for unique packages.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>tl;dr: you can <\/strong><\/span><strong>create packages of your core service plus some add-ons <\/strong>like bonus learning materials, additional group coaching, templates, etc. Mix more affordable packages with a premium price option.<\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re done it could look something like this:<\/span><\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8293 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6.png\" alt=\"3 different payment tiers\/plans are offered for my coaching business, as displayed here.\" width=\"724\" height=\"604\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6.png 724w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6-300x250.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8293 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6.png\" alt=\"3 different payment tiers\/plans are offered for my coaching business, as displayed here.\" width=\"724\" height=\"604\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6.png 724w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-to-price-coaching-packages-and-consulting-services-6-300x250.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Offering packages was transformative for my <\/span><span style=\"font-weight: 400;\">coaching business<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I started coaching, it was just me and my client talking through strategy. Now, I have <\/span><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=pricecoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Growth University<\/span><\/a><span style=\"font-weight: 400;\">, which is a package of coaching calls, a detailed marketing plan, automatic accountability <\/span><span style=\"font-weight: 400;\">check ins<\/span><span style=\"font-weight: 400;\">, and other resources to help my clients learn new ideas quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repackaging not only made it easier for me to offer a better service to my clients and improve their success rates, it made it easy for me to differentiate myself and charge what it\u2019s worth, not what the \u201cmarket\u201d demands.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">P.S. Some consultants offer <\/span><span style=\"font-weight: 400;\">monthly retainers<\/span><span style=\"font-weight: 400;\">. It\u2019s recurring revenue, so that\u2019s good, and it\u2019s similar to a package. But <\/span><span style=\"font-weight: 400;\">retainer<\/span><span style=\"font-weight: 400;\"> arrangements can suffer from <\/span><span style=\"font-weight: 400;\">scope creep<\/span><span style=\"font-weight: 400;\"> and a feast\/famine <\/span><span style=\"font-weight: 400;\">consulting work<\/span><span style=\"font-weight: 400;\"> cycle.\u00a0<\/span><\/em><\/p>\n<p id=\"sell\">I recommend package pricing that doesn\u2019t include hours the client may or may not ask you to work.<\/p>\n<h3><span style=\"font-weight: 400;\">3c. Sell Different Services to Different Types of Best-Fit Clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If someone buys from you and has a great experience, then they\u2019re likely to buy again if you offer something new. Creating a new service offering can be a lot of work, so this is not the strategy to start with. But eventually, it will bring additional stability to your business and increase the LTV of each client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a marriage counselor, maybe that means you have a <\/span><span style=\"font-weight: 400;\">6 month package<\/span><span style=\"font-weight: 400;\"> for newlyweds, one for new parents, and one for empty-nesters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a weight loss coach, maybe you have <\/span><span style=\"font-weight: 400;\">different packages<\/span><span style=\"font-weight: 400;\"> for the same clients at different stages of their weight loss journey, like a weight-loss program and a maintenance program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an HR consultant, maybe that\u2019s a package for <\/span><span style=\"font-weight: 400;\">small business owners<\/span><span style=\"font-weight: 400;\"> making new hires vs a package for <\/span><span style=\"font-weight: 400;\">startups<\/span><span style=\"font-weight: 400;\"> that want to evaluate and improve their workplace culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to offer:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Something you\u2019re good at.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Something your existing <\/span><span style=\"font-weight: 400;\">target market<\/span><span style=\"font-weight: 400;\"> needs.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">That gets the same folks to buy from you at different stages of their lives.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keep On Keepin\u2019 On<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Setting and raising your prices isn\u2019t a one-and-done activity. You can realistically make small increases to your price once every six to twelve months. And if it\u2019s been more than 18 months since the last time you increased your price, do it again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before long, you\u2019ll be making $1000\/hr.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Looking for proven, <\/span><\/i><i><span style=\"font-weight: 400;\">step-by-step<\/span><\/i><i><span style=\"font-weight: 400;\"> methods to grow your coaching or consulting business? <\/span><\/i><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=pricecoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Book a complimentary strategy session<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> where we\u2019ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to know how to price a coaching package or consulting service, I\u2019ll show you how.\u00a0 But let\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8285","post","type-post","status-publish","format-standard","hentry","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8285"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8285\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}