{"id":8296,"date":"2021-10-28T09:24:29","date_gmt":"2021-10-28T09:24:29","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8296"},"modified":"2021-10-29T21:39:29","modified_gmt":"2021-10-29T21:39:29","slug":"how-to-find-new-customers-and-increase-sales","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8296","title":{"rendered":"How to Find New Customers and Increase Sales [90-day Action Plan]"},"content":{"rendered":"

People chase tactic after tactic to grow, but there are really only three ways to grow a business:<\/p>\n

    \n
  1. Get more customers.<\/li>\n
  2. Increase the order value.<\/li>\n
  3. Increase buying frequency.<\/li>\n<\/ol>\n

    Know which one most people try first? Number 1: get more customers. But that\u2019s actually the hardest<\/i> way to increase sales revenue.<\/p>\n

    You can grow your business by 50% to 100% just by increasing your price and buying frequency.\u00a0<\/b><\/p>\n

    Finding new customers is absolutely important, but it\u2019s far more impactful if you find more customers after<\/i> your average order value is higher.<\/p>\n

    This is true for two reasons:<\/span><\/p>\n

      \n
    1. More customers buying at a higher price = more money, faster.<\/span><\/li>\n
    2. You don\u2019t have to \u201csell\u201d those customers twice (once to become a customer, and again to accept your price increase).<\/span><\/li>\n<\/ol>\n

      Instead, you up the price first, then avoid the hard work of explaining to all those <\/span>new clients<\/span> why<\/span><\/i> you\u2019re raising prices.<\/span><\/p>\n

      Say you offer a product that your clients only purchase once. Would you rather increase leads before price, or price before leads?<\/span><\/p>\n

      Here\u2019s what happens to your revenue from a $100 product if you increase the price to $125 and <\/span>then<\/span><\/i> start growing leads. If you get 10 <\/span>new customers<\/span> per month, it\u2019s only a $250 difference in one month.<\/span><\/p>\n

      But once you get 50 <\/span>new customers<\/span>, suddenly that\u2019s a $1,000+ bump to revenue. And at 200 <\/span>new customers<\/span>, you\u2019re looking at an extra $5,000 per month.<\/span><\/p>\n

      \"A

      If you\u2019re selling a high-ticket product or subscription, that difference explodes.<\/span><\/p>\n

      \"When

      So before you spend another minute tinkering with your <\/span>social media<\/span> pages, read through this list of 14 tactics to <\/span>increase sales<\/b> and find <\/b>new customers<\/b> (grouped into three buckets \u2014 order value, buying frequency, and lead gen):<\/span><\/p>\n

        \n
      1. Ideas to increase order value<\/span><\/a><\/li>\n
      2. Ideas to increase buying frequency<\/span><\/a><\/li>\n
      3. Ideas to find <\/span>new customers<\/span><\/a><\/li>\n<\/ol>\n

        Pick one \u2014 the list is roughly in order of importance, so ideally\u00a0 #1 or #2 \u2014 to focus on for 90 days. Make your goal <\/span>at least<\/span><\/i> a <\/span>10% increase<\/b> in whatever category you pick. After those 90 days are up, pick a new one to focus on.<\/span><\/p>\n

        Do that systematically, and big things happen. This process is your action plan to <\/span>increase sales<\/span> revenue every 90 days.\u00a0<\/span><\/p>\n

        One thing before we dive in:<\/b> Because I work with so many online course creators and coaches, many of the examples I give are based on these kinds of businesses. But most of these tactics are easily adaptable to eCommerce, agency work, and even brick and mortar stores.<\/span><\/p>\n

        Not every idea will work for your business. You\u2019ll have to use common sense and pick the ones you can execute that seem easy and effective for your business. If you\u2019re not sure how to prioritize them, use the ICE framework.<\/span><\/p>\n

        Want help choosing and acting on an action plan to <\/span><\/i>increase sales<\/span><\/i>? <\/span><\/i>Book a complimentary strategy session<\/span><\/i><\/a>, where we\u2019ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.<\/span><\/i><\/p>\n

        How to Pick the Best Growth Idea for Your Business with the \u2018ICE\u2019 Framework<\/span><\/h2>\n

        ICE stands for <\/span>Impact, Confidence, and Ease<\/b>. It\u2019s a framework for prioritizing what to do <\/span>first <\/span><\/i>with your business. You can use it with the list of 14 ideas below.<\/span><\/p>\n

        Ask yourself these three questions about any tactic that you\u2019re considering:<\/span><\/p>\n