{"id":8307,"date":"2021-02-09T10:07:42","date_gmt":"2021-02-09T10:07:42","guid":{"rendered":"http:\/\/blog.growthtools.com\/?p=8307"},"modified":"2021-02-09T16:37:59","modified_gmt":"2021-02-09T16:37:59","slug":"how-do-i-market-my-coaching-business","status":"publish","type":"post","link":"https:\/\/blog.growthtools.com\/?p=8307","title":{"rendered":"How to Market Your Coaching Business: 3 Steps to Turn Your Leads into Clients"},"content":{"rendered":"<p>Most coaches struggle to convert leads into paying customers for two reasons.<\/p>\n<p><strong>Reason #1:<\/strong> They spend countless hours doing a flurry of activities that <em>look<\/em> and <em>feel<\/em> like marketing but don&#8217;t produce results.<\/p>\n<p>They do a LinkedIn post here, a Facebook Live there, maybe they email their list twice a month and are guests at a podcast once in a while\u2014all in the hopes that it will lead to paying customers.<\/p>\n<p><strong>Reason #2:<\/strong> Most coaches <strong>don&#8217;t make it easy for people to hire them.<\/strong><\/p>\n<p>How can you know if you&#8217;re one of these coaches? Answer this question for me:<\/p>\n<blockquote><p><em>If I spent only three seconds on your website, would I be able to find how to hire you?<\/em><\/p><\/blockquote>\n<p>How accessible is your phone number? Do you have a \u201cHire Me\u201d button in clear, contrasting colors? Can they sign up for your email list easily?<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8315 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1.png\" alt=\"If you want to market your coaching business effectively, send all your leads through one good sales funnel, then focus on getting more leads.\" width=\"1408\" height=\"920\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1.png 1408w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-300x196.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-1024x669.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-768x502.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8315 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1.png\" alt=\"If you want to market your coaching business effectively, send all your leads through one good sales funnel, then focus on getting more leads.\" width=\"1408\" height=\"920\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1.png 1408w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-300x196.png 300w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-1024x669.png 1024w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-1-768x502.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/noscript><\/a><\/p>\n<p>These two issues boil down to a single, root problem: <strong>Many coaches don\u2019t have a clear path for leads to become clients.<\/strong><\/p>\n<p>Fortunately, that\u2019s an easy problem to solve.<\/p>\n<p>If you want your marketing efforts to bring in leads and turn them into clients, you need <em>one<\/em> good path for all leads to follow, no matter how they find you.<\/p>\n<p>Can you make separate funnels and tweak the copy for each channel? Sure. But you don\u2019t need to make things complicated right now.<\/p>\n<p>Just focus on making one path for all your leads to follow.<\/p>\n<p>Below, I&#8217;ll show you exactly how to do just that in three simple steps. I&#8217;ll cover topics such as:<\/p>\n<ul>\n<li><em>Why<\/em> your leads aren&#8217;t turning into clients.<\/li>\n<li>The importance of having a \u201cbook-a-call\u201d page and how to create one.<\/li>\n<li>How to create a repeatable marketing strategy that <em>reliably<\/em> converts leads into clients.<\/li>\n<\/ul>\n<p>Ready?<\/p>\n<p><em>Looking for proven, step-by-step methods to grow your <\/em><em>coaching business<\/em><em>? <\/em><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketcoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Book a complimentary strategy session<\/em><\/a><em>, where we\u2019ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.<\/em><\/p>\n<h1><strong>Step 0: Choose Which Leads You Want<\/strong><\/h1>\n<p>This article is meant to help you take leads you already gathered and convert them into paying customers. That said, converting leads means <em>having <\/em>leads in the first place.<\/p>\n<p>If you\u2019re having trouble getting eyeballs on your site, go ahead and read:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-find-clients-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Find Your Next 20 Clients Online in 63 Days<\/a><\/li>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-get-referrals-from-clients\" target=\"_blank\" rel=\"noopener noreferrer\">How to Get More Referrals from Clients<\/a><\/li>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Partnership Marketing 101: How to Book Your First Partnership<\/a><\/li>\n<li><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-build-an-email-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Build an Email List: A Proven System for Getting 1,000+ Subscribers<\/a><\/li>\n<\/ul>\n<p><strong>All set?\u00a0<\/strong><\/p>\n<p>Now, before you try to convert them into paying customers\u2014pause for a second.<\/p>\n<p>Think about your two worst clients. Would you want more of those?<\/p>\n<p>Heck no.<\/p>\n<p>If you get 100 new leads, I can bet you anything that at least two or three of those nightmare-to-be clients will be in that pool.<\/p>\n<p>So what do you do about it? <strong>You set up a process to screen them out.\u00a0<\/strong><\/p>\n<p>Screening leads is easy. Create a short questionnaire that all your leads fill it out. Make it at least three questions and, at most, ten.<\/p>\n<p>Set up questions related to your coaching niche. The fastest way to know whether or not a lead is a good fit is to have <em>them tell you.<\/em><\/p>\n<p><strong>If, for example, you\u2019re a singing coach:<\/strong> Maybe you ask prospects what kind of experience they have with music, such as if they play any instruments or have ever taken singing lessons. You can then use these answers to filter based on what criteria \u201ctell\u201d you is a good or bad fit for your coaching.<\/p>\n<p>Whether you\u2019re a business coach, a health coach, or any other form of coach\u2014<em>always<\/em> make one of your questions about <strong>finances<\/strong>. The last thing you want is to find out your soon-to-be client doesn\u2019t have the budget to invest in your coaching program.<\/p>\n<p>If you\u2019re wondering what such a questionnaire would look like, here\u2019s an example we use:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8316 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2.png\" alt=\"Setup a process like this to screen your leads: Ask between 3-10 questions.\" width=\"1129\" height=\"1200\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2.png 1129w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-282x300.png 282w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-963x1024.png 963w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-768x816.png 768w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8316 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2.png\" alt=\"Setup a process like this to screen your leads: Ask between 3-10 questions.\" width=\"1129\" height=\"1200\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2.png 1129w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-282x300.png 282w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-963x1024.png 963w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-2-768x816.png 768w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><\/noscript><\/a><\/p>\n<p>One last thing before we move on. When you turn down prospects that aren\u2019t a good fit, don\u2019t alienate them. Send them resources that might help them. In the future, they may become great-fit clients for you.<\/p>\n<p>Once you have a screening process for your leads, it\u2019s time to set up one good path for those leads to follow on their journey of becoming paying clients.<\/p>\n<p>What do I mean by \u201cOne Good Path\u201d?<\/p>\n<p>One good path is a process by which you <strong>send all leads from your marketing efforts to a central call to action<\/strong> that will help you turn those leads into new business.<\/p>\n<p>This will help you close your best-fit leads, nurture the medium-fit leads, and expel potentially bad clients before you work together.<\/p>\n<p>It only takes three steps to get your path set up:<\/p>\n<ul>\n<li><strong>Step 1:<\/strong> Create a book-a-call page.<\/li>\n<li><strong>Step 2:<\/strong> Retarget all leads from your marketing efforts to that page.<\/li>\n<li><strong>Step 3:<\/strong> Pay attention to what works, and stop doing what doesn&#8217;t.<\/li>\n<\/ul>\n<h1><strong>Step 1: Create a Book-a-Call Page<\/strong><\/h1>\n<p>Would you hire someone you don\u2019t trust? Most people wouldn\u2019t. Not only do you need to build trust, but you also need to demonstrate you\u2019ll get along well with a prospective client.<\/p>\n<p>Most coaches accomplish this on a 30- to 60-minute sales call.<\/p>\n<p>That means the book-a-call page should be the center of gravity for all your marketing efforts. It&#8217;ll be <em>the<\/em> place where you redirect all leads to generate calls (and in turn clients), no matter where they come from.<\/p>\n<p><strong>Don&#8217;t overthink it.<\/strong> Your book-a-call page only needs to answer two simple questions:<\/p>\n<ol>\n<li>What is your coaching method?<\/li>\n<li>Who&#8217;s it for?<\/li>\n<\/ol>\n<p>Have a clear, easy-to-see call to action for your leads to schedule a call. A button that links to a screening survey followed by a calendar will do.<\/p>\n<p>In our experience, those two questions are best answered in the form of a short video (about 10 minutes). Nothing too complex. Just set up an iPhone or webcam, point it at your face, and start talking.<\/p>\n<p>Here are examples from two of<a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketingcoachingprogram-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"> our clients<\/a>.<\/p>\n<p>The first comes from <a href=\"https:\/\/www.erinbader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Erin Bader<\/a>, a leadership and life coach who uses our strategies to build up her client base. She uses this video to give clients an instant win\u2014a tactic they can use to better their lives immediately:<\/p>\n<div class=\"vimeo-wrapper\"><iframe src=\"https:\/\/player.vimeo.com\/video\/448647346?background=1&amp;byline=0&amp;title=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>The second example comes from Michael DeLon at <a href=\"http:\/\/paperbackexpert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PaperbackExpert.com<\/a>:<\/p>\n<div style=\"display: flex; justify-content: center;\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"center\" id=\"video-8307-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/Michael-DeLon-of-PaperbackExpert.mp4?_=1\" \/><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/Michael-DeLon-of-PaperbackExpert.mp4\">https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/Michael-DeLon-of-PaperbackExpert.mp4<\/a><\/video><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Page. Video. Button to schedule a call. That&#8217;s all you need for an online coaching business.<\/p>\n<p>You <em>could<\/em> add testimonials and the like to your book-a-call page. But I&#8217;ve learned that those, at best, don&#8217;t add too much value and, at worst, distract prospects from the only thing they should be doing:<strong> clicking that button to schedule a call<\/strong>.<\/p>\n<p>And one last thing: You also need a \u201cThank You\u201d page.<\/p>\n<p>You can just say \u201cThanks for booking a call.\u201d Or you could use it as an opportunity to build excitement for the call. We include next steps, a video to explain them, and video testimonials from our clients. It looks like this:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8317 \" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3.png\" alt=\"Growth University: Important! Please complete these 3 steps before your call...\" width=\"750\" height=\"1668\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3.png 1124w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-135x300.png 135w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-460x1024.png 460w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-768x1708.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-691x1536.png 691w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-921x2048.png 921w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8317 \" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3.png\" alt=\"Growth University: Important! Please complete these 3 steps before your call...\" width=\"750\" height=\"1668\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3.png 1124w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-135x300.png 135w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-460x1024.png 460w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-768x1708.png 768w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-691x1536.png 691w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-3-921x2048.png 921w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/noscript><\/a><\/p>\n<p>Now, let&#8217;s move on to Step 2.<\/p>\n<h1><strong>Step 2: Send Leads to Your Book-a-Call Page<\/strong><\/h1>\n<p>Remember that flurry of activity that brings new leads but doesn&#8217;t convert, which I mentioned above? Now that you have your book-a-call page set up, you don&#8217;t need to stop doing those\u2014for now, at least.<\/p>\n<p>All you need to do is redirect all leads to your book-a-call page.<\/p>\n<p><strong>How?<\/strong><\/p>\n<p>Do you like doing Facebook Lives? Awesome. Do Facebook Lives, or Instagram Lives; do them to your heart&#8217;s content. Just make sure that, at the beginning and at the end of each, you say something like:<\/p>\n<p><em>\u201cBy the way, if you want me to help you do this, go to mypage.com\/apply so we can hop on a call.\u201d<\/em><\/p>\n<p>This strategy applies to anything and everything you do that remotely speaks about your business:<\/p>\n<ul>\n<li>Your current social media following.<\/li>\n<li>Your email list.<\/li>\n<li>Your website.<\/li>\n<li>Your podcast appearances.<\/li>\n<li>Your blog posts.<\/li>\n<\/ul>\n<p>Retarget <em>all<\/em> those to your book-a-call page.<\/p>\n<p>Later in the article, we\u2019ll explain why you should <em>not<\/em> be doing everything you can to bring in new leads\u2014and instead pay attention to what works <em>best<\/em>, and stop all marketing activities that don\u2019t properly benefit you.<\/p>\n<p>That way, you can stop wasting time doing things that don\u2019t work, and spend more time making money coaching clients.<\/p>\n<p>Once you\u2019ve retargeted all leads to your book-a-call page, you need to set up a \u201cpre-call hype sequence\u201d to make sure prospects don\u2019t lose interest or forget about the call.<\/p>\n<h2><strong>Set Up a &#8216;Pre-Call Hype Sequence&#8217; to Keep Your Prospects Excited<\/strong><\/h2>\n<p>There&#8217;s typically one, two, sometimes even three days that go by between the time a prospect clicks on your \u201cschedule a call\u201d button and the time of the call.<\/p>\n<p>That&#8217;s a problem.<\/p>\n<p>In those few days leading up to the call, prospects tend to lose interest. The excitement they felt about you and your business when they decided to schedule the call slowly lessens. Sometimes, they even forget about the call altogether.<\/p>\n<p>I&#8217;ve got two pieces of advice to offer.<\/p>\n<p>First\u2014<strong>never, and I mean <\/strong><strong><em>never<\/em><\/strong><strong> schedule a call further than four days away.<\/strong><\/p>\n<p>If four days go by, you can almost guarantee the prospect will lose interest in speaking with you.<\/p>\n<p>Second\u2014keep your prospect interested and engaged so they don&#8217;t lose interest or forget about you.<\/p>\n<p>How?<\/p>\n<p>By setting up a \u201cpre-call hype sequence.\u201d \ud83d\udd25<\/p>\n<p>A pre-call hype sequence is a series of messages you sent to the person who just signed up in the days leading up to the call. A handful will do the trick:<\/p>\n<p><strong>1. Intro and Congratulations Message<\/strong><\/p>\n<p>Send this immediately after they sign up. You can write something simple, such as:<\/p>\n<p><em>\u201cCongrats! You made a great choice signing up to learn more about Amy\u2019s 90-day fitness boot camp. We\u2019ll walk through your goals on the call and figure out a free 7-day fitness and nutrition plan just for you.\u201d<\/em><\/p>\n<p><strong>2. Case Study<\/strong><strong> Message<\/strong><\/p>\n<p>Send an email that includes one of your best case studies or success stories ~15 minutes after sign-up. If you have more than one case study or success story, just share what&#8217;s most relevant to this prospect.<\/p>\n<p><strong>3. Relevant Blog Post or Other Content<\/strong><\/p>\n<p>The day before your call, send a second piece of valuable content in the form of a relevant blog post (or YouTube video, or another piece of content.)<\/p>\n<p>This will help remind the prospect exactly how <em>awesome<\/em> you are, and why they signed up to speak with you in the first place.<\/p>\n<p><strong>4.Reminder for the Call<\/strong><\/p>\n<p>On the day of the call, send a quick note reminding your prospect when you&#8217;re talking, and why.<\/p>\n<p>That&#8217;s it. Four simple messages, and I can all but guarantee your prospect will be ready and excited to talk to you once the time of the call comes.<\/p>\n<p>Before we move onto the next step\u2014here are a few marketing strategies you could implement to bring additional prospects through your funnel.<\/p>\n<p><strong><em>Note:<\/em><\/strong><em> If you&#8217;d like to know more about turning leads into customers, check out our<\/em><a href=\"https:\/\/blog.growthtools.com\/blog\/how-to-close-a-sales-call\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>How to Close Sales Calls<\/em><\/a><em> post. If you&#8217;d like help from one of our expert coaches, <\/em><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketcoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><em>schedule a complimentary strategy session today.<\/em><\/a><\/p>\n<h2><strong>Email Your List Regularly<\/strong><\/h2>\n<p>Encourage site visitors and any other leads to sign up for your email list. Once they\u2019re on, ask them to book a call once per week. Some of those emails could be a straightforward invitation to sign up. But others can be more interesting:<\/p>\n<ul>\n<li>Share a case study.<\/li>\n<li>Write a how-to post (much like this one).<\/li>\n<li>Write about a common pain point and one tip to improve it.<\/li>\n<\/ul>\n<p>You can also use your email list to nurture medium-fit leads that haven\u2019t yet converted to ideal clients.<\/p>\n<p>Just retarget anyone that visits your book-a-call page (but doesn\u2019t sign up) with Facebook ads that send them back to your content and put them in the email list. That way, you can convince them over time to book a call using the methods mentioned above.<\/p>\n<p>Here\u2019s a recent case study I sent to my email list about my client, <a href=\"https:\/\/blog.growthtools.com\/blog\/guest-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael DeLon<\/a>:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8318 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4.png\" alt=\"Michael DeLon turned 9 leads into 102K\" width=\"747\" height=\"1372\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4.png 747w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4-163x300.png 163w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4-558x1024.png 558w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8318 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4.png\" alt=\"Michael DeLon turned 9 leads into 102K\" width=\"747\" height=\"1372\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4.png 747w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4-163x300.png 163w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-4-558x1024.png 558w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/noscript><\/a><\/p>\n<p>The email goes on to explain more on <em>how<\/em> he did it and invites readers to sign up for a free session with my team:<\/p>\n<p><a href=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8319 size-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5.png\" alt=\"Do you want results like Michael's? If so, I'm looking for 15 course creators or coaches this month (7 spots remaining) who want to become our next case study.\" width=\"587\" height=\"455\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5.png 587w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5-300x233.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8319 size-full\" src=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5.png\" alt=\"Do you want results like Michael's? If so, I'm looking for 15 course creators or coaches this month (7 spots remaining) who want to become our next case study.\" width=\"587\" height=\"455\" srcset=\"https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5.png 587w, https:\/\/blog.growthtools.com\/wp-content\/uploads\/2021\/02\/how-do-i-market-my-coaching-business-5-300x233.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/noscript><\/a><\/p>\n<p>Always, <em>always<\/em> add a call to action at the end of the email. It can be one sentence or three paragraphs. Tailor it to your audience and writing style. Just make sure it sends your readers straight to your book-a-call page.<\/p>\n<h2><strong>Make a List of Dream Clients and Reach Out to Them<\/strong><\/h2>\n<p>This is how I got my first clients when I was first getting started. I simply <strong>made a list of 100 dream clients and cold pitched them, one by one<\/strong>.<\/p>\n<p>Just literally email each person from that list, and ask them to be your client. But do it in a way that makes it hard for them to say no.<\/p>\n<p>Back in 2014, I wrote about <a href=\"https:\/\/blog.growthtools.com\/blog\/santa\/\" target=\"_blank\" rel=\"noopener noreferrer\">the \u201cSanta Claus\u201d formula<\/a>. In it, I go through a few examples of <em>great<\/em> cold emails and why they work. Here\u2019s one:<\/p>\n<p>If you don\u2019t have any dream clients (yet), then try this:<\/p>\n<p><strong>Step 1: Search for <\/strong><strong>Facebook Groups<\/strong><strong> or other social media groups where like-minded people hang out.<\/strong><\/p>\n<p>Join those groups. Start commenting and participating until you become an active member of the community.<\/p>\n<p><strong>Step 2: Look for the most active people in that group, and reach out to them.<\/strong><\/p>\n<p>Once you\u2019ve gotten to know the people in the Facebook Group (and they know you), reach out to them offering your services.<\/p>\n<p><strong>Step 3: Find the group admin and offer to do a live training session for free.<\/strong><\/p>\n<p>If you\u2019re an active member of the community, the group admin will know who you are and know about your expertise. Most will be happy to let you host a live training session for their group, which in turn will further validate you in the community and give you a chance to offer your coaching services.<\/p>\n<p>The same logic applies to blogs.<\/p>\n<p>Find blogs that fit your expertise and start commenting and answering questions. After a while of doing this, you&#8217;ll become an active member of the community around that blog.<\/p>\n<p>All you need to do now is reach out to your fellow active members directly and offer your services. You could also try offering your blogging skills to the blog owner in the form of a guest post.<\/p>\n<p>Here are a few more ways you can get in front of an audience:<\/p>\n<p><strong>1. Teach Once a Week (Facebook or Instagram Live).<\/strong><\/p>\n<p>By teaching once a week, you\u2019re putting yourself in front of your audience regularly\u2014and each appearance is another chance to gather new leads and convince your current audience to become paying clients.<\/p>\n<p><strong>2. Teach in Another Person&#8217;s Group Once a Week.<\/strong><\/p>\n<p>This is another example of <a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">partnership marketing, which you can learn how to do here.<\/a><\/p>\n<p>It involves finding audience leaders, pitching them, and teaching their followers something useful. You want it to be a win-win situation the other person can\u2019t turn down. Your pitch might look something like this:<\/p>\n<p>But I\u2019ll let you read all the details on how to find the right people, craft the perfect pitch, and deliver a great presentation in our <a href=\"https:\/\/blog.growthtools.com\/blog\/partnership-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">partnership marketing post<\/a>.<\/p>\n<p><strong>3. Do a <\/strong><strong>Podcast<\/strong><strong> Interview Once a Week.<\/strong><\/p>\n<p>Podcast interviews work much like teaching a webinar in front of another coach\u2019s audience (preferably the same target audience as yours). It puts you in front of a <em>new audience <\/em>you can share your expertise with. Always invite them to learn more on your website, where you will turn them into leads or even paying clients.<\/p>\n<p>Getting invitations to appear on podcasts follows a similar process to that of teaching. For a step-by-step breakdown on how to do partnership marketing, check out our <a href=\"https:\/\/blog.growthtools.com\/blog\/booked-on-podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>How to Get Booked on Podcasts That Drive Your Online Course or Coaching Sales<\/em><\/a> post.<\/p>\n<p>Now, on to the third and final step.<\/p>\n<h1><strong>Step 3: Pay Attention to What Works, and Stop Doing What Doesn&#8217;t<\/strong><\/h1>\n<p>If you&#8217;ve followed this post and implemented our tactics so far, you&#8217;ll have:<\/p>\n<ul>\n<li>Created a book-a-call page.<\/li>\n<li>Pointed all your marketing activity back to a central call-to-action on that page.<\/li>\n<li>Set up a \u201cpre-call hype sequence\u201d that will keep your prospects excited about their calls.<\/li>\n<\/ul>\n<p>Now look back at your flurry of marketing activity. It\u2019s time you stop doing some of those.<\/p>\n<p><strong>Why?\u00a0<\/strong><\/p>\n<p>Marketing takes <em>time<\/em>. A lot of it.<\/p>\n<p>If you want to be a successful coach, you need to <em>minimize<\/em> the amount of time you spend doing marketing, and <em>maximize<\/em> the amount of time spent doing coaching sessions.<\/p>\n<p>But how do you spend less time doing marketing without sacrificing leads?<\/p>\n<p>Easy.<\/p>\n<p>Pay close attention to what brought in potential clients and what didn&#8217;t. Then, <strong>stop doing what didn&#8217;t work, and double down on what did.<\/strong><\/p>\n<p>Don&#8217;t overthink it. This can be as simple as a drop-down in the call application asking <em>where<\/em> they found out about you.<\/p>\n<p>And it doesn&#8217;t even need to be that complex. If you got 10 scheduled calls the day of a Facebook Live, then the Facebook Live is probably working. But if, on the other hand, you&#8217;ve done 10 Instagram Lives in the last twenty days, and no new calls were booked&#8230;<\/p>\n<p>Maybe it is time to stop doing them.<\/p>\n<p>If you\u2019ve gotten five clients in the last three months who mentioned they decided to work with you after hearing you on podcasts\u2014do more of those.<\/p>\n<p>You don\u2019t need absolute data (though it\u2019s nice to have). <strong>You&#8217;re looking for trends.<\/strong><\/p>\n<p>If nobody <em>ever<\/em> mentions your podcast appearances, you should stop wasting your time doing them, and instead, focus your effort on something that does bring you new clients.<\/p>\n<p>And if you&#8217;re not sure, just stop and see what happens.<\/p>\n<p>I still find it shocking how many times I&#8217;ve abandoned tactics accidentally or on purpose and, three years later, I&#8217;m like, <em>\u201cOh, yeah, I used to do that. I guess that didn&#8217;t work.\u201d<\/em><\/p>\n<p>Spend your time on marketing activities that increase your client count. Drop anything that doesn\u2019t get results.<\/p>\n<h2><strong>What Are You Waiting for?<\/strong><\/h2>\n<p><em>Want help implementing the strategy I covered today? <\/em><a href=\"https:\/\/lp.growthtools.com\/skyrocket?utm_source=gc&amp;source=marketcoaching-blogpost\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Book a complimentary strategy session<\/em><\/a><em> where we\u2019ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most coaches struggle to convert leads into paying customers for two reasons. Reason #1: They spend countless hours doing a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8307","post","type-post","status-publish","format-standard","hentry","category-marketing-coaching"],"_links":{"self":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8307"}],"version-history":[{"count":0,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=\/wp\/v2\/posts\/8307\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.growthtools.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}